---
title: "extension cord — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/electronics/extension-cord"
last_updated: "2026-07-18T03:56:13.845Z"
locale: en
meta:
  description: "extension cord clears our launch bar: a $48.3M/yr market growing +3.5% this quarter with returns at 1.3%."
  "og:description": "extension cord clears our launch bar: a $48.3M/yr market growing +3.5% this quarter with returns at 1.3%."
  "og:title": "extension cord — Niche Verdict: Launch it (66/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **extension cord**

**Launch it**

A $48.3M/yr market growing +3.5% this quarter with returns at 1.3% — clears our launch bar.

Market size 100Growth 29Conversion 87Competition 76Returns 89Price range 57Avg price 70Brand share 86Review moat 16Quality gap 15

**Market size**

**Incredible****$48.3M**

$48.3M/yr · 34.0M searches

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****49%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Good****$14.35**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.22–$26.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+3.5%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****20,223.79**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.8★**

avg incumbent rating — lower means beatable quality

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**26 **▲rising

**Sellers**

**48**

**Top-5 brand share**

**49%**

**Open market**

**46%**

- YISHU14% - SUPERDANNY11% - Amazon Basics10% - Yintar8% - Anker7% - HANYCONY5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1.9M8%$3.9M12%$5.8M16%$7.7M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 42 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White](https://m.media-amazon.com/images/I/31fQ7Cc85sL.jpg)**6 Ft Surge Protector Power Strip - 8 Widely Outlets with 4 USB Ports 3 Side Outlet Extender with 6 Feet Extension Cord Flat Plug Wall Mount Desk USB Charging Station ETL White**YISHU**$9.41**4.6★51,188 rev](https://www.amazon.com/dp/B09PDLBFKY) [2![6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)](https://m.media-amazon.com/images/I/419wfBM0uWL.jpg)**6Ft Power Strip Surge Protector - Yintar Extension Cord with 6 AC Outlets and 3 USB Ports for for Home Office Dorm Essentials 1680 Joules ETL Listed (Black)**Yintar**$10.64**4.7★29,919 rev](https://www.amazon.com/dp/B08MTBCXWX) [3![10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31LXOWiw2vL.jpg)**10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.39**4.8★6,260 rev](https://www.amazon.com/dp/B0DZ254SSR) [4![Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed](https://m.media-amazon.com/images/I/41eIUhRPqpL.jpg)**Anker Power Strip with 2100J Surge Protector Outlet Extender 5ft Extension Cord with Multiple Outlets 12 AC 2 USB A 1 USB C Port for 20W Home Office Dorm Room Essentials TUV Listed**Anker**$26.70**4.8★19,415 rev](https://www.amazon.com/dp/B09SG2Q23M) [5![Surge Protector Power Strip - HANYCONY 8 Outlets 4 USB (2 USB C) Charging Ports Multi Plug Outlet Extender 5Ft Braided Extension Cord Flat Plug Wall Mount Desk Charging Station for Home Office ETL](https://m.media-amazon.com/images/I/41w1NL7yU4L.jpg)**Surge Protector Power Strip - HANYCONY 8 Outlets 4 USB (2 USB C) Charging Ports Multi Plug Outlet Extender 5Ft Braided Extension Cord Flat Plug Wall Mount Desk Charging Station for Home Office ETL**HANYCONY**$10.18**4.8★67,643 rev](https://www.amazon.com/dp/B092J8LPWR)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black](https://m.media-amazon.com/images/I/41nGtkkBwKL.jpg)**6 Ft Extension Cord Power Strip Teiobar Surge Protector with 12 AC Outlets and 4 USB Ports for Home Office Dorm Essentials 2700 Joules ETL Listed Black**Teiobar**$18.03**454 rev7mo ago](https://www.amazon.com/dp/B0G64G4M2G) [![10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31owpdc4AGL.jpg)**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**8,298 rev9mo ago](https://www.amazon.com/dp/B0FPFF7JN8) [![10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31LXOWiw2vL.jpg)**10Ft Extension Cord with Multiple Outlets Flat Plug Surge Protector Power Strip 10 Ft Long Cord 8 Outlets & 4 USB Ports (2 USB C) Desk Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.39**6,260 rev1y ago](https://www.amazon.com/dp/B0DZ254SSR) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack](https://m.media-amazon.com/images/I/31oEJZoql1L.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XJR9YR) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack](https://m.media-amazon.com/images/I/41lT6afZKOL.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord Black 2-Pack**Amazon Basics**$12.23**44,273 rev1y ago](https://www.amazon.com/dp/B0D1XNYKD5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051](https://m.media-amazon.com/images/I/31rfAQvH1xL.jpg)**GE Surge Protector Power Strip 6 Ft Extension Cord 6 Outlet Extender 800 Joules Flat Plug Twist-to-Close Safety Covers ETL Listed White 67051**GE**$13.48**4.8★**▲ 203%**](https://www.amazon.com/dp/B09N7T1TN5) [![Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack](https://m.media-amazon.com/images/I/31oEJZoql1L.jpg)**Amazon Basics Rectangle 6-Outlet Surge Protector Power Strip with Circuit Breaker 600 Joule 2ft Cord White 2-Pack**Amazon Basics**$11.29**4.7★**▲ 190%**](https://www.amazon.com/dp/B0D1XJR9YR) [![Amazon Basics Extension Cord 10 Ft 3 Prong Outlet Extender Indoor 13 Amps 125V Black](https://m.media-amazon.com/images/I/31QRKekpiRL.jpg)**Amazon Basics Extension Cord 10 Ft 3 Prong Outlet Extender Indoor 13 Amps 125V Black**Amazon Basics**$7.14**4.8★**▲ 178%**](https://www.amazon.com/dp/B075BMVZ2N) [![10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials](https://m.media-amazon.com/images/I/31owpdc4AGL.jpg)**10Ft Extension Cord with Multiple Outlets SUPERDANNY Flat Plug Surge Protector Power Strip 10 Ft Long Cord 6 Outlets & 3 USB Ports Charging Station for Home Office College Dorm Room Essentials**SUPERDANNY**$12.65**4.7★**▲ 176%**](https://www.amazon.com/dp/B0FPFF7JN8) [![Amazon Basics Surge Protector Power Strip with 6 Outlets 2 USB Ports 1000 Joule 6-Foot Cord Length Black](https://m.media-amazon.com/images/I/41xL0r5a2LL.jpg)**Amazon Basics Surge Protector Power Strip with 6 Outlets 2 USB Ports 1000 Joule 6-Foot Cord Length Black**Amazon Basics**$10.64**4.8★**▲ 166%**](https://www.amazon.com/dp/B07Q7DM9HP)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +3.5% search growth over the last 90 days.

1.0M600KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“Build quality is great”*

**Socket/Port/Plug**13%

*“Love the USB ports”*

**Advertised Vs Actual Product**11%

*“Better than expected”*

**Value For Money**9%

*“Fair price”*

**Charging**8%

*“charges well”*

**Ease Of Use**7%

*“easy to read”*

**Design-Overall**4%

*“Beautiful design”*

**Size-Overall**4%

*“Good size for travel”*

**Portability**3%

*“Convenient for travel”*

**Strength**3%

*“Solid product”*

### **What buyers complain about **

**Durability**18%

*“Didnt last”*

**Socket/Port/Plug**10%

*“USB Ports Don't Work”*

**Quality-Overall**9%

*“Bad Quality”*

**Charging**8%

*“Slow charging”*

**Functionality-Overall**8%

*“Never worked”*

**Noise Level**6%

*“Makes noise”*

**Size-Overall**3%

*“Too short”*

**Value For Money**2%

*“crazy cost more than 1/2 the product to return it”*

**Heating**2%

*“it overheated”*

**Advertised Vs Actual Product**2%

*“FALSE ADVERTISING”*

### **Top return reasons **

**Size-Overall**26%

**Socket/Port/Plug**10%

**Charging**10%

**Functionality-Overall**9%

**Advertised Vs Actual Product**7%

**Value For Money**7%

**Compatibility-Overall**6%

**Defective Material/Parts**4%

**Add-Ons/Attachments**3%

**Connectivity-Overall**2%