---
title: "yzma costume — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/yzma-costume"
last_updated: "2026-07-14T05:23:04.379Z"
locale: en
meta:
  description: "a small market ($16K/yr) — yzma costume doesn't clear our bar today."
  "og:description": "a small market ($16K/yr) — yzma costume doesn't clear our bar today."
  "og:title": "yzma costume — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yzma costume**

**Skip it**

A small market ($16K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 71Conversion 9Competition 44Returns 21Price range 87Avg price 95Brand share 56Review moat 87Quality gap 80

**Avg price**

**Incredible****$32.66**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****261.22**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$6.66–$86.29**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+52.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****59%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Bad****6.9%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$16K**

$16K/yr · 71K searches

## **Competition**

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▲rising

**Sellers**

**18**

**Top-5 brand share**

**71%**

**Open market**

**23%**

- Fun Costumes41% - Langyiwee10% - ZAKIA7% - Spirit Halloween7% - beauty YFJH6% - Fxhixiy6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$79810%$2K15%$2K20%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Womens Disney Emperors New Groove Deluxe Yzma Costume Officially Licensed Villain Dress with Headpiece & Accessories](https://m.media-amazon.com/images/I/31DQXTiLWxL.jpg)**Womens Disney Emperors New Groove Deluxe Yzma Costume Officially Licensed Villain Dress with Headpiece & Accessories**Fun Costumes**$85.82**5.0★3 rev](https://www.amazon.com/dp/B0F7RWZJBT) [2![Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Large](https://m.media-amazon.com/images/I/31tYGJrGumL.jpg)**Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Large**Fun Costumes**$86.29**3.6★3 rev](https://www.amazon.com/dp/B0FMZNXN3F) [3![Langyiwee Villain Costume for Women Purple Feather Blue Collar Button Earrings Elastic Hat Feather Headband Halloween Costume](https://m.media-amazon.com/images/I/41QMYg0r4hL.jpg)**Langyiwee Villain Costume for Women Purple Feather Blue Collar Button Earrings Elastic Hat Feather Headband Halloween Costume**Langyiwee**$16.85**4.1★31 rev](https://www.amazon.com/dp/B0D95BGGK5) [4![ZAKIA Gothic Natural Feather Shrug Cape Shawl Stole Shoulder Wrap Collar for Halloween Raven Costume (Purple)](https://m.media-amazon.com/images/I/41D4QjuWOkL.jpg)**ZAKIA Gothic Natural Feather Shrug Cape Shawl Stole Shoulder Wrap Collar for Halloween Raven Costume (Purple)**ZAKIA**$21.65**4.3★398 rev](https://www.amazon.com/dp/B07D1Z6CFR) [5![Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Small](https://m.media-amazon.com/images/I/31tYGJrGumL.jpg)**Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Small**Fun Costumes**$82.24**3.6★3 rev](https://www.amazon.com/dp/B0FN15XWTK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Large](https://m.media-amazon.com/images/I/31tYGJrGumL.jpg)**Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Large**Fun Costumes**$86.29**3 rev10mo ago](https://www.amazon.com/dp/B0FMZNXN3F) [![Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Small](https://m.media-amazon.com/images/I/31tYGJrGumL.jpg)**Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Small**Fun Costumes**$82.24**3 rev10mo ago](https://www.amazon.com/dp/B0FN15XWTK) [![JcHrmers 5 Pcs Women Villain Costume Accessories with Purple Feather Headband Turban Hat Feather Neck Wrap Blue Round Earrings False Eyelashes for Halloween Evil Women Cosplay Party Dress up](https://m.media-amazon.com/images/I/51SK2nQr-dL.jpg)**JcHrmers 5 Pcs Women Villain Costume Accessories with Purple Feather Headband Turban Hat Feather Neck Wrap Blue Round Earrings False Eyelashes for Halloween Evil Women Cosplay Party Dress up**JcHrmers**$14.46**1 rev1y ago](https://www.amazon.com/dp/B0FGPMTWZF) [![Shihanee 3 Pieces Villain Costume for Women with Purple Feather Collar Blue Earrings Purple Feather Headband for Halloween Woman Costume](https://m.media-amazon.com/images/I/511PfWXP89L.jpg)**Shihanee 3 Pieces Villain Costume for Women with Purple Feather Collar Blue Earrings Purple Feather Headband for Halloween Woman Costume**Shihanee**$18.55**5 rev1y ago](https://www.amazon.com/dp/B0FGCXCMC2) [![Newcotte 5 Pcs Villain Costume for Women Purple Feather Blue Collar Button Earrings Elastic Hat Feather Headband Halter Scarf Halloween Costume](https://m.media-amazon.com/images/I/51TxEgc+KwL.jpg)**Newcotte 5 Pcs Villain Costume for Women Purple Feather Blue Collar Button Earrings Elastic Hat Feather Headband Halter Scarf Halloween Costume**Newcotte**$14.72**5 rev1y ago](https://www.amazon.com/dp/B0FDBFWKKQ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Spirit Halloween The Emperors New Groove Adult Yzma Costume Officially Licensed Perfect for Any Fan Women Size ADULT MEDIUM Standard Black](https://m.media-amazon.com/images/I/31h45vETkeL.jpg)**Spirit Halloween The Emperors New Groove Adult Yzma Costume Officially Licensed Perfect for Any Fan Women Size ADULT MEDIUM Standard Black**Spirit Halloween**$58.17**3.0★**▲ 456%**](https://www.amazon.com/dp/B0F7SLZL5J) [![Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Small](https://m.media-amazon.com/images/I/31tYGJrGumL.jpg)**Womens Disney Yzma Lab Coat Costume with Goggles Gloves Earrings & Headpiece for Emperor New Groove Halloween Cosplay Small**Fun Costumes**$82.24**3.6★**▲ 450%**](https://www.amazon.com/dp/B0FN15XWTK) [![beauty YFJH Chemo Sleep Turban Wrap Cap Hat for Cancer Patient Hair Loss](https://m.media-amazon.com/images/I/41EcwLgokQL.jpg)**beauty YFJH Chemo Sleep Turban Wrap Cap Hat for Cancer Patient Hair Loss**beauty YFJH**$8.24**4.2★**▲ 125%**](https://www.amazon.com/dp/B092474HV4) [![Womens Disney Emperors New Groove Deluxe Yzma Costume Officially Licensed Villain Dress with Headpiece & Accessories](https://m.media-amazon.com/images/I/31DQXTiLWxL.jpg)**Womens Disney Emperors New Groove Deluxe Yzma Costume Officially Licensed Villain Dress with Headpiece & Accessories**Fun Costumes**$85.82**5.0★**▲ 108%**](https://www.amazon.com/dp/B0F7RWZJBT) [![Fxhixiy Womens Stretch Velvet Twist Pleasted Hair Wrap Turban Hat Cancer Chemo Beanie Cap Headwear](https://m.media-amazon.com/images/I/41FUltYtGkL.jpg)**Fxhixiy Womens Stretch Velvet Twist Pleasted Hair Wrap Turban Hat Cancer Chemo Beanie Cap Headwear**Fxhixiy**$11.21**4.0★**▲ 89%**](https://www.amazon.com/dp/B07KTZ1M9C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +52.9% search growth over the last 90 days.

9K7KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 43.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**13%

*“Elegant and comfortable”*

**Size-Overall**13%

*“Great fit”*

**Quality-Overall**13%

*“Good quality”*

**Soft Feel**13%

*“Soft”*

**Value For Money**12%

*“I think its definitely worth it”*

**Shape/Style**8%

*“Still gives that elegant appeal”*

**Stitch/Finish/Polish**6%

*“They completed the look perfectly”*

**Arm Fit**5%

*“Fit my arms perfectly”*

**Material Quality**3%

*“The material was comfortable and soft”*

**Color**3%

*“Very pretty color”*

### **What buyers complain about **

**Quality-Overall**33%

*“Bad quality gloves”*

**Gap/Hole**22%

*“Arrived with a hole in them”*

**Thickness**11%

*“the fingers are thicker”*

**Size-Overall**9%

*“Rough and dull, and ill fitting”*

**Hard Feel**6%

*“Rough and dull, and ill fitting”*

**Advertised Vs Actual Product**4%

*“Not as pictured”*

**Color**4%

*“are pink instead of red”*

### **Top return reasons **

**Size-Overall**41%

**Length**11%

**Arm Fit**10%

**Material Quality**10%

**Wrist Fit**4%

**Quality-Overall**4%

**Advertised Vs Actual Product**3%

**Color**2%

**Stitch/Finish/Polish**2%

**Defective Material/Parts**2%