---
title: "yellow umbrella — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/yellow-umbrella"
last_updated: "2026-07-14T08:02:07.778Z"
locale: en
meta:
  description: "yellow umbrella shows a sweet-spot price point ($24.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "yellow umbrella shows a sweet-spot price point ($24.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "yellow umbrella — Niche Verdict: Worth a look (57/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yellow umbrella**

**Worth a look**

Shows a sweet-spot price point ($24.13 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 68Conversion 52Competition 66Returns 59Price range 88Avg price 95Brand share 76Review moat 22Quality gap 55

**Avg price**

**Incredible****$24.13**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.03–$79.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****59%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+49.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.6%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****9,424.43**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$63K**

$63K/yr · 62K searches

## **Competition**

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**27 **▲rising

**Sellers**

**34**

**Top-5 brand share**

**59%**

**Open market**

**37%**

- SoulRain24% - Yoobure14% - TUMELLA8% - Royal Walk7% - Chakipee6% - The Weather Station4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$3K8%$5K12%$8K16%$10K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 40 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SoulRain Umbrella for Rain Durable & Compact Umbrellas Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Yellow)](https://m.media-amazon.com/images/I/416hUAS6HLL.jpg)**SoulRain Umbrella for Rain Durable & Compact Umbrellas Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Yellow)**SoulRain**$10.49**4.5★310 rev](https://www.amazon.com/dp/B0CXHQ7VM9) [2![SoulRain 48 Large Umbrella Windproof Stick Umbrellas for Rain Automatic Open Vintage Cane Yellow Umbrella with Classic Wooden Handle & Shaft Open for 2 Persons for Women & Men(Yellow)](https://m.media-amazon.com/images/I/41pyDHxn4OL.jpg)**SoulRain 48 Large Umbrella Windproof Stick Umbrellas for Rain Automatic Open Vintage Cane Yellow Umbrella with Classic Wooden Handle & Shaft Open for 2 Persons for Women & Men(Yellow)**SoulRain**$28.82**4.4★1,138 rev](https://www.amazon.com/dp/B07K3414NR) [3![TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack](https://m.media-amazon.com/images/I/51RiY-soK8L.jpg)**TUMELLA Strongest Windproof Travel Umbrella (Compact Superior & Beautiful) Small Strong but Light Portable and Automatic Folding Rain Umbrella Durable Premium Grip Fits Car and Backpack**TUMELLA**$20.36**4.5★20,503 rev](https://www.amazon.com/dp/B0BLHD82L8) [4![Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready](https://m.media-amazon.com/images/I/414Q+WMQXXL.jpg)**Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.82**4.5★2,913 rev](https://www.amazon.com/dp/B0D12GLNCC) [5![Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Windproof Rain Resistant Wooden Handle Fast Drying Strong 16 Ribs Travel 120cm Yellow](https://m.media-amazon.com/images/I/41D7riXzF8L.jpg)**Royal Walk Large Umbrella for 2 Persons - 54 Inch Automatic Open Windproof Rain Resistant Wooden Handle Fast Drying Strong 16 Ribs Travel 120cm Yellow**Royal Walk**$29.70**4.7★14,349 rev](https://www.amazon.com/dp/B09TTKG3ZN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella](https://m.media-amazon.com/images/I/215UUHZkkfL.jpg)**Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella**Rayjee**$54.69**23 rev5mo ago](https://www.amazon.com/dp/B0GGYPMDHK) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41wP57KKSsL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.82**16 rev7mo ago](https://www.amazon.com/dp/B0G4WBTC35) [![AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Yellow)](https://m.media-amazon.com/images/I/41bZ9m2H4KL.jpg)**AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Yellow)**AreShark**$60.72**80 rev7mo ago](https://www.amazon.com/dp/B0G58TNL7N) [![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/41T6H07tG6L.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.60**20 rev7mo ago](https://www.amazon.com/dp/B0G3T3JVHG) [![AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Yellow)](https://m.media-amazon.com/images/I/31ah2q9X9yL.jpg)**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Yellow)**AreShark**$47.28**1,362 rev7mo ago](https://www.amazon.com/dp/B0DPC5DJZ7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/41T6H07tG6L.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.40**4.2★**▲ 224%**](https://www.amazon.com/dp/B0FFT1T979) [![AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Yellow)](https://m.media-amazon.com/images/I/41bZ9m2H4KL.jpg)**AreShark 7ft Patio Umbrella with Fringe UPF50+ Beach Umbrella for Table Pool & Garden Portable Outdoor Tassels Umbrella w/Fiberglass Ribs&Push Bottom Tilt(Yellow)**AreShark**$60.72**4.4★**▲ 224%**](https://www.amazon.com/dp/B0G58TNL7N) [![Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella](https://m.media-amazon.com/images/I/215UUHZkkfL.jpg)**Rayjee 6.5FT Outdoor Patio Umbrella with Fringe Boho Beach Umbrella**Rayjee**$54.69**4.2★**▲ 223%**](https://www.amazon.com/dp/B0GGYPMDHK) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41wP57KKSsL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.89**4.2★**▲ 221%**](https://www.amazon.com/dp/B0H25YYRFD) [![Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank - Yellow](https://m.media-amazon.com/images/I/41CdjxHAPPL.jpg)**Best Choice Products 10ft Outdoor Patio Umbrella Outdoor Table Umbrella Yard Umbrella Market Umbrella with 8 Sturdy Ribs Push Button Tilt and Crank - Yellow**Best Choice Products**$38.52**4.4★**▲ 211%**](https://www.amazon.com/dp/B079F15QTS)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +49.4% search growth over the last 90 days.

4K3KBlack Friday '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“Good quality, good price, good size and arrived on time”*

**Strength**14%

*“Seems sturdy”*

**Durability**11%

*“Material feels durable”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Color**6%

*“Beautiful color”*

**Ease Of Use**6%

*“Ease of use”*

**Size-Overall**6%

*“Fits in my bag easily”*

**Weather Proof**5%

*“Windproof”*

**Value For Money**4%

*“Fair price”*

**Compactness**3%

*“Its compact enough to fit in a car or bag”*

### **What buyers complain about **

**Durability**19%

*“it broke very easily”*

**Quality-Overall**14%

*“Horrible quality control”*

**Size-Overall**13%

*“Too Small”*

**Ease Of Use**8%

*“Very difficult to close”*

**Strength**5%

*“Very flimsy”*

**Advertised Vs Actual Product**3%

*“Not as described at all”*

**Weight Heavy**3%

*“heavier than I expected”*

**Water Resistance**2%

*“I got drenched with rain”*

**Weather Proof**2%

*“NOT WIND RESISTANT”*

**Color**2%

*“Been eying another colour. that I clearly don't need at all”*

### **Top return reasons **

**Size-Overall**43%

**Weight Heavy**14%

**Color**5%

**Value For Money**4%

**Functionality-Overall**4%

**Advertised Vs Actual Product**4%

**Ease Of Use**4%

**Quality-Overall**3%

**Defective Material/Parts**2%

**Strength**2%