---
title: "yellow raincoat — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/yellow-raincoat"
last_updated: "2026-07-14T02:11:47.885Z"
locale: en
meta:
  description: "yellow raincoat shows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list."
  "og:description": "yellow raincoat shows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list."
  "og:title": "yellow raincoat — Niche Verdict: Worth a look (53/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **yellow raincoat**

**Worth a look**

Shows a sweet-spot price point ($28.03 avg), but weak search conversion (0.3%) keeps it on the watch list.

Market size 22Growth 51Conversion 4Competition 82Returns 47Price range 84Avg price 95Brand share 81Review moat 29Quality gap 58

**Avg price**

**Incredible****$28.03**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.11–$52.43**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+21.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.3%**

return rate — above 6% kills the launch gate

**Review moat**

**Okay****3,631.15**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$88K**

$88K/yr · 949K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**53**

**Top-5 brand share**

**54%**

**Open market**

**43%**

- SaphiRose21% - LOMON14% - Galeton9% - TCOT5% - Custom Leathercraft4% - TICONN4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 61 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LOMON Women Raincoat Lightweight Active Wear Quick-drying Junior Casual Fashion Rain Jacket Outdoor Waterproof Jacket Yellow M](https://m.media-amazon.com/images/I/41VX1NWAJlL.jpg)**LOMON Women Raincoat Lightweight Active Wear Quick-drying Junior Casual Fashion Rain Jacket Outdoor Waterproof Jacket Yellow M**LOMON**$41.19**4.5★8,837 rev](https://www.amazon.com/dp/B07N4P9CDZ) [2![SaphiRose Rain Poncho for Adults Waterproof Hooded Zipper Raincoat with Pockets Lightweight Packable for Men and Women](https://m.media-amazon.com/images/I/41JV27VIroL.jpg)**SaphiRose Rain Poncho for Adults Waterproof Hooded Zipper Raincoat with Pockets Lightweight Packable for Men and Women**SaphiRose**$19.30**4.5★20,120 rev](https://www.amazon.com/dp/B082PSJRN8) [3![SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Yellow)](https://m.media-amazon.com/images/I/31EuJNrnPkL.jpg)**SaphiRose Hooded Rain Poncho Waterproof Raincoat Jacket for Men Women Adults (Yellow)**SaphiRose**$14.26**4.6★4,511 rev](https://www.amazon.com/dp/B0DRCHK8KM) [4![Galeton mens RAINCOAT Yellow X-Large US](https://m.media-amazon.com/images/I/41YhwcKhOcL.jpg)**Galeton mens RAINCOAT Yellow X-Large US**Galeton**$13.20**4.3★1,105 rev](https://www.amazon.com/dp/B074PTW8MB) [5![LOMON Women Raincoat Lightweight Waterproof Trench Coat Hoodie Outerwear Jackets Casual long rain jacket Plus Size Yellow XL](https://m.media-amazon.com/images/I/41VX1NWAJlL.jpg)**LOMON Women Raincoat Lightweight Waterproof Trench Coat Hoodie Outerwear Jackets Casual long rain jacket Plus Size Yellow XL**LOMON**$40.53**4.5★8,837 rev](https://www.amazon.com/dp/B07N4NF3JM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![luvamia Spring Jackets for Women Trendy Waterproof Rain Jacket Women Womens Lightweight Windbreaker Jacket Womens Raincoat with Hood Zip Up Running Jackets Womens Gold Yellow Size Medium Fits US 8-10](https://m.media-amazon.com/images/I/31CTFQSSEdL.jpg)**luvamia Spring Jackets for Women Trendy Waterproof Rain Jacket Women Womens Lightweight Windbreaker Jacket Womens Raincoat with Hood Zip Up Running Jackets Womens Gold Yellow Size Medium Fits US 8-10**luvamia**$21.45**58 rev5mo ago](https://www.amazon.com/dp/B0GLNN85DN) [![luvamia Gold Yellow Lightweight Raincoat for Women Travel Waterproof Rain Coats Hiking Windbreaker Lightweight Womens Rain Jacket with Hood Medium US Size 8-10](https://m.media-amazon.com/images/I/41VTlXom3pL.jpg)**luvamia Gold Yellow Lightweight Raincoat for Women Travel Waterproof Rain Coats Hiking Windbreaker Lightweight Womens Rain Jacket with Hood Medium US Size 8-10**luvamia**$22.10**47 rev5mo ago](https://www.amazon.com/dp/B0GHXN17KN) [![iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Yellow S)](https://m.media-amazon.com/images/I/41gIfyk7O4L.jpg)**iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Yellow S)**iCreek**$46.67**223 rev6mo ago](https://www.amazon.com/dp/B0GCMW8YSZ) [![iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Yellow M)](https://m.media-amazon.com/images/I/41gIfyk7O4L.jpg)**iCreek Womens Rain Jacket Packable Long Raincoat Hooded Plaid Lined Trench Coat Waterproof Windproof Lightweight for Outdoor (Yellow M)**iCreek**$46.78**223 rev6mo ago](https://www.amazon.com/dp/B0GCNDCDQY) [![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small](https://m.media-amazon.com/images/I/31yNl5H4dML.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small**Amazon Essentials**$25.71**528 rev7mo ago](https://www.amazon.com/dp/B0F355XQ19)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small](https://m.media-amazon.com/images/I/31yNl5H4dML.jpg)**Amazon Essentials Womens Lightweight Waterproof Hooded Rain Jacket Black Small**Amazon Essentials**$25.71**4.5★**▲ 262%**](https://www.amazon.com/dp/B0F355XQ19) [![luvamia Spring Jackets for Women Trendy Waterproof Rain Jacket Women Womens Lightweight Windbreaker Jacket Womens Raincoat with Hood Zip Up Running Jackets Womens Gold Yellow Size Medium Fits US 8-10](https://m.media-amazon.com/images/I/31CTFQSSEdL.jpg)**luvamia Spring Jackets for Women Trendy Waterproof Rain Jacket Women Womens Lightweight Windbreaker Jacket Womens Raincoat with Hood Zip Up Running Jackets Womens Gold Yellow Size Medium Fits US 8-10**luvamia**$21.45**4.3★**▲ 257%**](https://www.amazon.com/dp/B0GLNN85DN) [![luvamia Gold Yellow Lightweight Raincoat for Women Travel Waterproof Rain Coats Hiking Windbreaker Lightweight Womens Rain Jacket with Hood Medium US Size 8-10](https://m.media-amazon.com/images/I/41VTlXom3pL.jpg)**luvamia Gold Yellow Lightweight Raincoat for Women Travel Waterproof Rain Coats Hiking Windbreaker Lightweight Womens Rain Jacket with Hood Medium US Size 8-10**luvamia**$22.10**4.7★**▲ 257%**](https://www.amazon.com/dp/B0GHXN17KN) [![UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Yellow L](https://m.media-amazon.com/images/I/416FFmFaWdL.jpg)**UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Yellow L**UIQUR**$19.00**4.4★**▲ 238%**](https://www.amazon.com/dp/B0FC5T4V9X) [![IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 11 Years 12 Years Mustard Yellow)](https://m.media-amazon.com/images/I/419Tai40u0L.jpg)**IOFLIGGA Kids Rain Jacket for Boys Girls Lightweight Waterproof Hooded Breathable Outdoor Coat Easy to Fold for 5-14Y (US Age 11 Years 12 Years Mustard Yellow)**IOFLIGGA**$34.00**4.9★**▲ 233%**](https://www.amazon.com/dp/B0FH6TBKXR)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +21.7% search growth over the last 90 days.

225K175KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 43.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**12%

*“Great one-size fits all product”*

**Quality-Overall**11%

*“Excellent craftsmanship for the cost”*

**Value For Money**8%

*“Worth it”*

**Weight Light**7%

*“Great light weight rain coat”*

**Color**6%

*“Nice color choices”*

**Advertised Vs Actual Product**5%

*“Better than the picture”*

**Weather Proof**5%

*“Rain is not so bad”*

**Ease Of Use**4%

*“Convenient purchase”*

**Water Resistance**4%

*“Fabric was soft and water resistant”*

**Warmth**4%

*“the material definitely can keep you warm”*

### **What buyers complain about **

**Size-Overall**18%

*“One thing I didnt love was that the arm part is too short”*

**Quality-Overall**11%

*“Not the Best”*

**Thickness**8%

*“Sandwich bags are thicker”*

**Durability**7%

*“Breaks down after a couple days”*

**Water Resistance**6%

*“Not Waterproof”*

**Zipper Quality**5%

*“The first time I used the jacket the zipper broke so I reached out to the vendor”*

**Material Quality**4%

*“It is rather cheap material”*

**Arm Fit**3%

*“Jacket sleeves are waaay too long”*

**Advertised Vs Actual Product**2%

*“not 5 as advertised here”*

**Value For Money**2%

*“It's hard to justify the price”*

### **Top return reasons **

**Size-Overall**43%

**Thin**8%

**Value For Money**5%

**Material Quality**5%

**Advertised Vs Actual Product**4%

**Sleeve Fit**4%

**Color**4%

**Length**3%

**Chest Fit**2%

**Weight Heavy**2%