---
title: "yellow brick road costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/yellow-brick-road-costume"
last_updated: "2026-07-14T01:15:04.891Z"
locale: en
meta:
  description: "a small market ($19K/yr) — yellow brick road costume doesn't clear our bar today."
  "og:description": "a small market ($19K/yr) — yellow brick road costume doesn't clear our bar today."
  "og:title": "yellow brick road costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **yellow brick road costume**

**Skip it**

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 11Conversion 11Competition 72Returns 7Price range 79Avg price 95Brand share 62Review moat 84Quality gap 82

**Avg price**

**Incredible****$25.55**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****324.51**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$6.60–$49.16**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-28.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****10.3%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$19K**

$19K/yr · 81K searches

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**19 **▼falling

**Sellers**

**36**

**Top-5 brand share**

**68%**

**Open market**

**27%**

- Fun Costumes41% - Eybila8% - BPURB7% - CANASOUR6% - Croloose6% - Sunny Fashion5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$93110%$2K15%$3K20%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 35 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored](https://m.media-amazon.com/images/I/31j8MEmhabL.jpg)**Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored**Fun Costumes**$40.25**4.4★11 rev](https://www.amazon.com/dp/B0BS72L74N) [2![5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories](https://m.media-amazon.com/images/I/41B1XwEgNiL.jpg)**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**4.4★104 rev](https://www.amazon.com/dp/B0DFD2X234) [3![Boys Colonial Costume 18th Century Pilgrim Costume Boys Knicker Pants Green](https://m.media-amazon.com/images/I/416t9rMQECL.jpg)**Boys Colonial Costume 18th Century Pilgrim Costume Boys Knicker Pants Green**BPURB**$12.30**4.4★380 rev](https://www.amazon.com/dp/B07Y54F4Q4) [4![Fun Costumes Green and White Munchkin Socks - One Size](https://m.media-amazon.com/images/I/417anUXskjL.jpg)**Fun Costumes Green and White Munchkin Socks - One Size**Fun Costumes**$10.78**4.2★78 rev](https://www.amazon.com/dp/B007EVOCU2) [5![Sunny Fashion Girls Beige German Dirndl Oktoberfest Floral Bavarian Party Dress Size 7](https://m.media-amazon.com/images/I/51bnMUCnLxL.jpg)**Sunny Fashion Girls Beige German Dirndl Oktoberfest Floral Bavarian Party Dress Size 7**Sunny Fashion**$25.46**4.6★638 rev](https://www.amazon.com/dp/B0BL6XM5RF)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Zntuv Gold Yellow Brick Road Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes](https://m.media-amazon.com/images/I/41x109fxliL.jpg)**Zntuv Gold Yellow Brick Road Hooded Cloak for Men Women Robe Cape with Hood Medieval Cosplay Wizard Witch Costumes**Zntuv**$24.09**93 rev12mo ago](https://www.amazon.com/dp/B0FHHQ862M) [![Croloose Yellow Brick Shirt Halloween Costume Cosplay Holiday Party Costume Adult Mens Womens Novelty T-Shirts(XL)](https://m.media-amazon.com/images/I/41gONhqfJUL.jpg)**Croloose Yellow Brick Shirt Halloween Costume Cosplay Holiday Party Costume Adult Mens Womens Novelty T-Shirts(XL)**Croloose**$14.78**21 rev1y ago](https://www.amazon.com/dp/B0F89SS3CS) [![Brick Road Gold Yellow Print Bucket Hat Fisherman Fishing Sun Cap for Adult Women Men Girl Boy Unisex](https://m.media-amazon.com/images/I/41nIfsu4WdL.jpg)**Brick Road Gold Yellow Print Bucket Hat Fisherman Fishing Sun Cap for Adult Women Men Girl Boy Unisex**YETTA YANG**$13.02**106 rev1y ago](https://www.amazon.com/dp/B0DH4VQ8DV) [![5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories](https://m.media-amazon.com/images/I/41B1XwEgNiL.jpg)**5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories**Eybila**$13.52**104 rev1y ago](https://www.amazon.com/dp/B0DFD2X234) [![YETTA YANG Brick Road Gold Yellow Halloween Hooded Robe Cloak for Women Holiday Party Hoodies Cape Men Cosplay Costumes](https://m.media-amazon.com/images/I/41JMgo0yLqL.jpg)**YETTA YANG Brick Road Gold Yellow Halloween Hooded Robe Cloak for Women Holiday Party Hoodies Cape Men Cosplay Costumes**YETTA YANG**$19.28**60 rev1y ago](https://www.amazon.com/dp/B0DCVKT97Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 5T](https://m.media-amazon.com/images/I/317WdsTg89L.jpg)**CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 5T**CANASOUR**$25.65**4.6★**▲ 470%**](https://www.amazon.com/dp/B07RHVR1J6) [![Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored](https://m.media-amazon.com/images/I/31j8MEmhabL.jpg)**Fun Costumes Deluxe Plaid Munchkin Boys Costume - Shirt Shorts Leggings Wig and Shoe - Medium Multi-colored**Fun Costumes**$40.25**4.4★**▲ 453%**](https://www.amazon.com/dp/B0BS72L74N) [![CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 4T](https://m.media-amazon.com/images/I/317WdsTg89L.jpg)**CANASOUR Flying Squirrel Halloween Costume Kids Girls Onesie Pajamas 4T**CANASOUR**$34.98**4.6★**▲ 445%**](https://www.amazon.com/dp/B07RLQY3JK) [![GONGTAOMO Brick Road Gold Yellow Mens Novelty Necktie Ties Funny Neckties Fashion Neck Ties Wedding Business Party Gifts](https://m.media-amazon.com/images/I/31YPqDWBZHL.jpg)**GONGTAOMO Brick Road Gold Yellow Mens Novelty Necktie Ties Funny Neckties Fashion Neck Ties Wedding Business Party Gifts**GONGTAOMO**$14.82**4.4★**▲ 409%**](https://www.amazon.com/dp/B0CRDQCS99) [![Munchkin Shoes for Kids with Soft Vinyl Soles and Satin Uppers Medium](https://m.media-amazon.com/images/I/21II84+GmBL.jpg)**Munchkin Shoes for Kids with Soft Vinyl Soles and Satin Uppers Medium**Fun Costumes**$9.35**3.9★**▲ 374%**](https://www.amazon.com/dp/B0043G8M0M)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — -28.6% search growth over the last 90 days.

8K6KSpike '25Spike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**30%

*“Fit comfortably”*

**Value For Money**24%

*“But you definitely get what you pay for”*

**Quality-Overall**20%

*“Great product”*

**Ease Of Use**10%

*“Super easy costume”*

**Weight Light**4%

*“It is the perfect weight”*

**Color**4%

*“This is especially important if you're looking to purchase your exact school colors”*

**Material Quality**4%

*“This cape is made of very nice flowy material”*

### **What buyers complain about **

**Quality-Overall**33%

*“Cheap”*

**Size-Overall**25%

*“Hat too biggest”*

**Advertised Vs Actual Product**17%

*“Only one hat red color not accurate discription”*

**Value For Money**8%

*“Way to expensive for just to worn one time”*

**Design-Overall**3%

*“Amazing fabric, design of the pattern is all wrong”*

### **Top return reasons **

**Size-Overall**56%

**Length**10%

**Advertised Vs Actual Product**7%

**Quality-Overall**3%

**Value For Money**3%

**Thin**3%

**Material Quality**2%

**Color**2%

**Functionality-Overall**2%

**Defective Material/Parts**2%