---
title: "womens fleece pullover — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/womens-fleece-pullover"
last_updated: "2026-07-14T00:27:37.694Z"
locale: en
meta:
  description: "soft demand (-79.9% this quarter) — womens fleece pullover doesn't clear our bar today."
  "og:description": "soft demand (-79.9% this quarter) — womens fleece pullover doesn't clear our bar today."
  "og:title": "womens fleece pullover — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **womens fleece pullover**

**Skip it**

Soft demand (-79.9% this quarter) — this niche doesn't clear our bar today.

Market size 21Growth 0Conversion 4Competition 90Returns 0Price range 85Avg price 95Brand share 65Review moat 31Quality gap 55

**Avg price**

**Incredible****$31.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****25%**

top-5 click share — an open shelf

**Price range**

**Great****$8.07–$62.91**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,350.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$83K**

$83K/yr · 858K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-79.9%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****12.9%**

return rate — above 6% kills the launch gate

## **Competition**

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

**Brands**

**29 **▼falling

**Sellers**

**58**

**Top-5 brand share**

**66%**

**Open market**

**30%**

- Aimiray19% - Amazon Essentials16% - Panadila15% - Keeliya9% - LASLULU6% - Columbia4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$3K6%$5K8%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 96 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)](https://m.media-amazon.com/images/I/4185b1+20SL.jpg)**Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown M)**Keeliya**$37.51**4.4★203 rev](https://www.amazon.com/dp/B0FFM8C69J) [2![Panadila Womens Half Zip Sherpa Fleece Pullover Soft Oversized Sweatshirt with Pockets Warm Fuzzy Sweater (Bright Blue S)](https://m.media-amazon.com/images/I/416VAiubEpL.jpg)**Panadila Womens Half Zip Sherpa Fleece Pullover Soft Oversized Sweatshirt with Pockets Warm Fuzzy Sweater (Bright Blue S)**Panadila**$43.27**4.5★1,216 rev](https://www.amazon.com/dp/B0CLH27LR4) [3![Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)](https://m.media-amazon.com/images/I/415NFpQ2mlL.jpg)**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-S)**Aimiray**$39.21**4.4★297 rev](https://www.amazon.com/dp/B0FPB1W4QT) [4![Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)](https://m.media-amazon.com/images/I/415NFpQ2mlL.jpg)**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Brown-M)**Aimiray**$39.40**4.4★297 rev](https://www.amazon.com/dp/B0FPB2F1QN) [5![LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)](https://m.media-amazon.com/images/I/41BrBGzvd8L.jpg)**LASLULU Womens Half Quarter Zip Pullover Oversized Sweatshirt Grey Sherpa Fleece Jackets Workout Athletic Gym Jacket Warm Fuzzy Sweaters 2025 Fall Winter Fashion Clothes (Grey Large)**LASLULU**$35.46**4.5★257 rev](https://www.amazon.com/dp/B0DGGFMMJ7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium](https://m.media-amazon.com/images/I/41s57KqYQKL.jpg)**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**2,748 rev6mo ago](https://www.amazon.com/dp/B0FB32KRYM) [![Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium](https://m.media-amazon.com/images/I/4145CXxctuL.jpg)**Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium**Columbia**$35.39**2,032 rev6mo ago](https://www.amazon.com/dp/B0FB2P9SSN) [![Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Large](https://m.media-amazon.com/images/I/41LGdAn74CL.jpg)**Columbia Womens Sequoia Grove Half Zip Fleece Jacket Lavender Pearl/Stormwatch/Citron Haze Large**Columbia**$44.50**79 rev6mo ago](https://www.amazon.com/dp/B0FB2SKDLQ) [![Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown S)](https://m.media-amazon.com/images/I/4185b1+20SL.jpg)**Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Brown S)**Keeliya**$36.41**203 rev7mo ago](https://www.amazon.com/dp/B0G3PSC1K4) [![Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Kleinblue-S)](https://m.media-amazon.com/images/I/413tTxx1KSL.jpg)**Aimiray Fleece Pullover Women Long Sleeve Half Zip Sherpa Jacket Warm Trendy Teddy Fall Sweatshirts with Side Pockets(Kleinblue-S)**Aimiray**$39.31**297 rev8mo ago](https://www.amazon.com/dp/B0FY28M27M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Beige M)](https://m.media-amazon.com/images/I/41KRKBxxA6L.jpg)**Keeliya Womens Fleece Sweatshirts Cropped Half Zip Fuzzy Warm Sherpa Pullover Varsity Jackets with Zipper Pockets(Beige M)**Keeliya**$36.76**4.4★**▲ 367%**](https://www.amazon.com/dp/B0FWQLK2S2) [![Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium](https://m.media-amazon.com/images/I/41s57KqYQKL.jpg)**Columbia Womens Glacial IV Half Zip Fleece Jacket Fuchsia Medium**Columbia**$36.88**4.4★**▲ 365%**](https://www.amazon.com/dp/B0FB32KRYM) [![Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium](https://m.media-amazon.com/images/I/4145CXxctuL.jpg)**Columbia Womens Benton Springs Half Snap II Pull Over Fleece Jacket Nocturnal Medium**Columbia**$35.39**4.6★**▲ 363%**](https://www.amazon.com/dp/B0FB2P9SSN) [![Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large](https://m.media-amazon.com/images/I/41cFHgozBgL.jpg)**Amazon Essentials Womens Long-Sleeve Fleece Quarter-Zip Pullover Sweatshirt with Kangaroo Pocket Regular Fit (Available in Plus Size) Charcoal Heather X-Large**Amazon Essentials**$19.98**4.4★**▲ 361%**](https://www.amazon.com/dp/B07W4J6RVH) [![Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Oatmeal Heather Medium](https://m.media-amazon.com/images/I/31Rx1uO7r0L.jpg)**Amazon Essentials Womens Fleece Crewneck Long Sleeve Pullover Sweatshirt (Available in Plus Size) Oatmeal Heather Medium**Amazon Essentials**$13.54**4.3★**▲ 360%**](https://www.amazon.com/dp/B07FDHWM13)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -79.9% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**15%

*“Fit is accurate”*

**Quality-Overall**13%

*“good quality and is flattering”*

**Warmth**12%

*“Keeps me so warm”*

**Color**10%

*“the color doesnt fade”*

**Comfort-Overall**9%

*“Comfy and warm”*

**Soft Feel**6%

*“Feels soft”*

**Value For Money**4%

*“For the price”*

**Material Quality**3%

*“the material is amazing”*

**Thickness**3%

*“thick enough”*

**Shape/Style**1%

*“Flattering”*

### **What buyers complain about **

**Size-Overall**25%

*“Little short on length”*

**Quality-Overall**5%

*“kind of cheap”*

**Material Quality**4%

*“Fabric looks cheap - not sure how long this will look good with washing”*

**Advertised Vs Actual Product**3%

*“Inaccurate description”*

**Value For Money**2%

*“theyre so expensive”*

**Zipper Quality**2%

*“Zipper got up and walked away”*

**Color**2%

*“looked a little faded to begin with”*

**Sleeve Fit**2%

*“Sleeves are a bit long for me”*

**Product Condition**2%

*“There was hair on my shirt like it had been used”*

**Smell**2%

*“However, it smells funny when you get it out of the plastic bag”*

### **Top return reasons **

**Size-Overall**51%

**Material Quality**7%

**Color**5%

**Length**5%

**Sleeve Fit**5%

**Waist Fit**3%

**Chest Fit**3%

**Advertised Vs Actual Product**2%

**Quality-Overall**2%

**Shoulder Fit**2%