---
title: "wizard costume — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/wizard-costume"
last_updated: "2026-07-14T03:10:45.429Z"
locale: en
meta:
  description: "wizard costume shows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list."
  "og:description": "wizard costume shows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list."
  "og:title": "wizard costume — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wizard costume**

**Worth a look**

Shows a sweet-spot price point ($28.76 avg), but weak search conversion (0.9%) keeps it on the watch list.

Market size 53Growth 55Conversion 11Competition 63Returns 13Price range 88Avg price 95Brand share 55Review moat 67Quality gap 76

**Avg price**

**Incredible****$28.76**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$10.91–$61.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****804.63**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+28.5%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$336K**

$336K/yr · 1.4M searches

**Returns**

**Bad****8.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**72%**

**Open market**

**23%**

- Colorful House35% - GRAJTCIN13% - Mavikim11% - WonShak9% - EDAUWAE5% - Yolata5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$34K20%$67K30%$101K40%$135K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 27 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)](https://m.media-amazon.com/images/I/41jjA3wG9ML.jpg)**Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)**Colorful House**$19.95**4.6★254 rev](https://www.amazon.com/dp/B09ZHLXG4R) [2![Mavikim Pagan Tunic Cloak Friar Medieval Cosplay Hood Capes Costumes Knight Costume (XX-Large Grey)](https://m.media-amazon.com/images/I/418DsZiDe6L.jpg)**Mavikim Pagan Tunic Cloak Friar Medieval Cosplay Hood Capes Costumes Knight Costume (XX-Large Grey)**Mavikim**$40.55**4.3★201 rev](https://www.amazon.com/dp/B0B31JX3T8) [3![Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume(Black 56/140cm)](https://m.media-amazon.com/images/I/41B03eSdRsL.jpg)**Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume(Black 56/140cm)**Colorful House**$30.03**4.6★254 rev](https://www.amazon.com/dp/B08G4H442T) [4![WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Large](https://m.media-amazon.com/images/I/41S4l-VI9eL.jpg)**WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Large**WonShak**$12.90**4.2★172 rev](https://www.amazon.com/dp/B0D4TG6H53) [5![WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Small](https://m.media-amazon.com/images/I/41S4l-VI9eL.jpg)**WonShak Tunic Hooded Robe Monk Priest Black Cloak Halloween Costume Knight Hood Cape Men Renaissance Wizard Robe Small**WonShak**$10.91**4.2★172 rev](https://www.amazon.com/dp/B0D4TLXJBM)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M](https://m.media-amazon.com/images/I/31U37YfMgbL.jpg)**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.89**35 rev7mo ago](https://www.amazon.com/dp/B0G5WTTHXH) [![EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay](https://m.media-amazon.com/images/I/51ZJyioqpjL.jpg)**EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay**EDAUWAE**$19.79**21 rev1y ago](https://www.amazon.com/dp/B0FFMG51WH) [![EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay](https://m.media-amazon.com/images/I/51uwD6ivUlL.jpg)**EDAUWAE Adult Wizard Cape Wizard Cloak Costume with Wizard Hat Wand and Eyeglasses for Halloween Cosplay**EDAUWAE**$19.89**21 rev1y ago](https://www.amazon.com/dp/B0FFMJZFK2) [![GRAJTCIN Adult Dutch Velvet Wizard Cloak with Hooded and Sleeves for Men and Women Wizard Robe Costume Halloween Cloak (Army Green 150cm)](https://m.media-amazon.com/images/I/41LPTikiRYL.jpg)**GRAJTCIN Adult Dutch Velvet Wizard Cloak with Hooded and Sleeves for Men and Women Wizard Robe Costume Halloween Cloak (Army Green 150cm)**GRAJTCIN**$26.09**31 rev1y ago](https://www.amazon.com/dp/B0DWNCNKKF) [![Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)](https://m.media-amazon.com/images/I/41dIpCjZKoL.jpg)**Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)**Yolata**$38.57**7 rev1y ago](https://www.amazon.com/dp/B0F246KSTK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GRAJTCIN Adult Dutch Velvet Wizard Cloak with Hooded and Sleeves for Men and Women Wizard Robe Costume Halloween Cloak (Army Green 150cm)](https://m.media-amazon.com/images/I/41LPTikiRYL.jpg)**GRAJTCIN Adult Dutch Velvet Wizard Cloak with Hooded and Sleeves for Men and Women Wizard Robe Costume Halloween Cloak (Army Green 150cm)**GRAJTCIN**$26.09**4.2★**▲ 191%**](https://www.amazon.com/dp/B0DWNCNKKF) [![JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M](https://m.media-amazon.com/images/I/31U37YfMgbL.jpg)**JEMITOP Mens Renaissance Pure Cotton Lace Up Tunic Costume Sleeveless Shirt Pirate Medieval Viking Vest Without Belt for Halloween Knight Vampire Wizard Navy Blue M**JEMITOP**$21.89**4.3★**▲ 188%**](https://www.amazon.com/dp/B0G5WTTHXH) [![Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)](https://m.media-amazon.com/images/I/41dIpCjZKoL.jpg)**Yolata Wizard Costume Adult Men Stars Blue Wizard Cloak Wizard Wig Magician Stars Hat Witch Halloween Costume (Blue XL)**Yolata**$38.57**4.6★**▲ 187%**](https://www.amazon.com/dp/B0F246KSTK) [![Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)](https://m.media-amazon.com/images/I/41jjA3wG9ML.jpg)**Colorful House Velvet Wizard Robe with Hooded and Sleeves Halloween Fancy Cool Cosplay Costume (Purple 56/140cm)**Colorful House**$19.95**4.6★**▲ 158%**](https://www.amazon.com/dp/B09ZHLXG4R) [![Hewlaud Medieval Costume Cloak with hood men Adult Renaissance Hooded Cloak with Green Leaf Brooch Necklace (Green)](https://m.media-amazon.com/images/I/31DgDM4pD8L.jpg)**Hewlaud Medieval Costume Cloak with hood men Adult Renaissance Hooded Cloak with Green Leaf Brooch Necklace (Green)**Hewlaud**$20.29**4.6★**▲ 154%**](https://www.amazon.com/dp/B0DPZ32TG3)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +28.5% search growth over the last 90 days.

200K150KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**21%

*“This costume was great quality, had plenty of room in it, and fit great”*

**Size-Overall**16%

*“arrived timely and fit nicely”*

**Advertised Vs Actual Product**15%

*“As described”*

**Material Quality**9%

*“great materials”*

**Color**6%

*“The colors are very pretty”*

**Comfort-Overall**4%

*“Was comfy and seemed well made”*

**Soft Feel**3%

*“Very affordable and soft”*

**Gifting Purpose**3%

*“Great gift”*

**Stretchability/Expandability/Elasticity**3%

*“stretchy material”*

**Value For Money**2%

*“Money well spent”*

### **What buyers complain about **

**Size-Overall**15%

*“Was too small for me”*

**Value For Money**12%

*“A bit expensive for the quality”*

**Product Condition**12%

*“Product arrived used”*

**Quality-Overall**8%

*“Not good”*

**Thickness**8%

*“is kind of thin”*

**Length**4%

*“Would have been way too long for my tall 9 year old”*

**Weight Heavy**3%

*“The material feels okay for occasional wear nothing super heavy”*

**Advertised Vs Actual Product**3%

*“I should have read the description a little better”*

**Material Quality**1%

*“the material is a little too shiny”*

**Brightness/Shine/Glow**1%

*“the material is a little too shiny”*

### **Top return reasons **

**Size-Overall**35%

**Length**23%

**Material Quality**8%

**Advertised Vs Actual Product**4%

**Color**4%

**Quality-Overall**4%

**Thin**3%

**Shoulder Fit**3%

**Sleeve Fit**2%

**Value For Money**2%