---
title: "wizard costume kids — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/wizard-costume-kids"
last_updated: "2026-07-14T03:14:05.359Z"
locale: en
meta:
  description: "a small market ($17K/yr) — wizard costume kids doesn't clear our bar today."
  "og:description": "a small market ($17K/yr) — wizard costume kids doesn't clear our bar today."
  "og:title": "wizard costume kids — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wizard costume kids**

**Skip it**

A small market ($17K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 24Conversion 9Competition 76Returns 23Price range 76Avg price 93Brand share 59Review moat 88Quality gap 28

**Avg price**

**Great****$22.14**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****243.98**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Price range**

**Great****$7.71–$38.79**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-1.8%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****6.4%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$17K**

$17K/yr · 111K searches

## **Competition**

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

**Brands**

**25 **▼falling

**Sellers**

**64**

**Top-5 brand share**

**70%**

**Open market**

**27%**

- WonShak20% - Xindinwland15% - CosInStyle13% - Toulite11% - Dreamture10% - Colorful House4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5246%$1K9%$2K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 46 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Xindinwland 2pcs Wizard Costume Kids Witch Cape and Wizard Hat Kids Cloak Ages 3-10 Halloween Cape for Party Cosplay Outfit](https://m.media-amazon.com/images/I/419yM7WCLSL.jpg)**Xindinwland 2pcs Wizard Costume Kids Witch Cape and Wizard Hat Kids Cloak Ages 3-10 Halloween Cape for Party Cosplay Outfit**Xindinwland**$8.36**4.4★160 rev](https://www.amazon.com/dp/B0F9KSJVXD) [2![CosInStyle Kids Wizard Witch Cloak With Hat And Wand Halloween Boys and Girls Cape Costume Props for Cosplay Party Fancy Dress (Blue)](https://m.media-amazon.com/images/I/418hmn+ao2L.jpg)**CosInStyle Kids Wizard Witch Cloak With Hat And Wand Halloween Boys and Girls Cape Costume Props for Cosplay Party Fancy Dress (Blue)**CosInStyle**$27.38**4.8★82 rev](https://www.amazon.com/dp/B0DDPWDTH4) [3![WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Small](https://m.media-amazon.com/images/I/315svaV2qbL.jpg)**WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Small**WonShak**$11.18**4.7★19 rev](https://www.amazon.com/dp/B0DWMVG5NB) [4![WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Medium](https://m.media-amazon.com/images/I/315svaV2qbL.jpg)**WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Medium**WonShak**$11.26**4.7★19 rev](https://www.amazon.com/dp/B0DWMVH79Q) [5![WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Large](https://m.media-amazon.com/images/I/315svaV2qbL.jpg)**WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Large**WonShak**$11.79**4.7★19 rev](https://www.amazon.com/dp/B0DWMT2S88)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume S (4-6Y)](https://m.media-amazon.com/images/I/419AUoQ53kL.jpg)**Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume S (4-6Y)**Morph**$28.12**1 rev2mo ago](https://www.amazon.com/dp/B0FV3Q91KY) [![Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume M (7-9Y)](https://m.media-amazon.com/images/I/419AUoQ53kL.jpg)**Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume M (7-9Y)**Morph**$31.41**1 rev2mo ago](https://www.amazon.com/dp/B0FV3MRH2N) [![Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume L (10-12Y)](https://m.media-amazon.com/images/I/419AUoQ53kL.jpg)**Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume L (10-12Y)**Morph**$30.19**1 rev4mo ago](https://www.amazon.com/dp/B0FV3Q1CFR) [![iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay](https://m.media-amazon.com/images/I/41cCbUbOTEL.jpg)**iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay**iROLEWIN**$18.04**9 rev9mo ago](https://www.amazon.com/dp/B0FSKL8HD7) [![Dreamture Kids Knight Costume with Hooded Cloak Medieval Halloween Wizard Tunic Robe for Boys Girls Cosplay Cape Ages 4-15](https://m.media-amazon.com/images/I/318oK5tzfDL.jpg)**Dreamture Kids Knight Costume with Hooded Cloak Medieval Halloween Wizard Tunic Robe for Boys Girls Cosplay Cape Ages 4-15**Dreamture**$17.30**42 rev11mo ago](https://www.amazon.com/dp/B0FLX69FDH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay](https://m.media-amazon.com/images/I/41cCbUbOTEL.jpg)**iROLEWIN Wizard-Cloak-Witch-Costume for Kids Hat Star Wand Tutu Fairy Princess-Dress-up as Girls Birthday Gift Party Cosplay**iROLEWIN**$18.04**4.8★**▲ 663%**](https://www.amazon.com/dp/B0FSKL8HD7) [![Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume S (4-6Y)](https://m.media-amazon.com/images/I/419AUoQ53kL.jpg)**Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume S (4-6Y)**Morph**$28.12**5.0★**▲ 637%**](https://www.amazon.com/dp/B0FV3Q91KY) [![Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume L (10-12Y)](https://m.media-amazon.com/images/I/419AUoQ53kL.jpg)**Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume L (10-12Y)**Morph**$30.19**5.0★**▲ 630%**](https://www.amazon.com/dp/B0FV3Q1CFR) [![WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Small](https://m.media-amazon.com/images/I/315svaV2qbL.jpg)**WonShak Kids Wizard Tunic Hooded Robe Boys Monk Priest Cloak Halloween Cosplay Knight Black Cape Renaissance Costumes Small**WonShak**$11.18**4.7★**▲ 602%**](https://www.amazon.com/dp/B0DWMVG5NB) [![Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume M (7-9Y)](https://m.media-amazon.com/images/I/419AUoQ53kL.jpg)**Morph Wizard Costume Kids Boys Wizard Costume Toddler Sorcerer Costumes Boys Halloween Costume M (7-9Y)**Morph**$31.41**5.0★**▲ 600%**](https://www.amazon.com/dp/B0FV3MRH2N)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 33.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Excellent quality, accurate sizing”*

**Size-Overall**18%

*“Fits well”*

**Value For Money**7%

*“Decent price”*

**Comfort-Overall**5%

*“Its very comfortable”*

**Material Quality**5%

*“The fabric is comfortable enough for extended wear”*

**Fun/Entertainment Experience**5%

*“These are fun for a hobbit wedding”*

**Color**4%

*“Beautiful color”*

**Durability**4%

*“durable”*

**Advertised Vs Actual Product**4%

*“As described”*

**Ease Of Use**3%

*“easy to move around in”*

### **What buyers complain about **

**Size-Overall**20%

*“Was so tight”*

**Quality-Overall**10%

*“Super cheaply made”*

**Thickness**7%

*“very thin”*

**Color**7%

*“Color was more green than gray”*

**Durability**5%

*“seems like it will fall apart”*

**Advertised Vs Actual Product**4%

*“Doesn't match the picture”*

**Stitch/Finish/Polish**4%

*“The stitching looks rushed and low quality, which makes the costume look worn before even being used”*

**Strength**4%

*“The robe material is flimsy”*

**Material Quality**3%

*“the material quality wasnt the best”*

**Wrinkles**2%

*“It did arrive very wrinkled”*

### **Top return reasons **

**Size-Overall**61%

**Material Quality**6%

**Quality-Overall**5%

**Advertised Vs Actual Product**4%

**Length**3%

**Color**3%

**Sleeve Fit**3%

**Value For Money**2%

**Thin**2%

**Stitch/Finish/Polish**2%