---
title: "windbreaker jacket — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/windbreaker-jacket"
last_updated: "2026-07-14T00:25:49.296Z"
locale: en
meta:
  description: "soft demand (-49.6% this quarter) — windbreaker jacket doesn't clear our bar today."
  "og:description": "soft demand (-49.6% this quarter) — windbreaker jacket doesn't clear our bar today."
  "og:title": "windbreaker jacket — Niche Verdict: Skip it (36/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **windbreaker jacket**

**Skip it**

Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.

Market size 17Growth 0Conversion 2Competition 79Returns 8Price range 64Avg price 92Brand share 69Review moat 26Quality gap 45

**Avg price**

**Great****$53.27**

avg listing price — sweet spot $15–$100

**Competition**

**Great****36%**

top-5 click share — an open shelf

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****$15.44–$147.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,897.57**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$70K**

$70K/yr · 873K searches

**Returns**

**Bad****10.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-49.6%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

**Brands**

**31 **▲rising

**Sellers**

**93**

**Top-5 brand share**

**64%**

**Open market**

**33%**

- Dickies50% - BAERSkin5% - EKLENTSON4% - 33,000ft3% - TACVASEN3% - Carhartt3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$4K9%$6K12%$8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 68 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Dickies Mens Zip Front Jacket with 3 Pockets 360 Stretch and Moisture Wicking Fabric DK342 L Black](https://m.media-amazon.com/images/I/31OcIhdONxL.jpg)**Dickies Mens Zip Front Jacket with 3 Pockets 360 Stretch and Moisture Wicking Fabric DK342 L Black**Dickies**$34.90**4.4★35 rev](https://www.amazon.com/dp/B0CRDL2SVN) [2![Dickies Mens Lined Eisenhower Jacket Black Medium](https://m.media-amazon.com/images/I/31RgRaex24L.jpg)**Dickies Mens Lined Eisenhower Jacket Black Medium**Dickies**$61.30**4.5★11,046 rev](https://www.amazon.com/dp/B002R0B9LK) [3![Dickies Unlined Eisenhower Jacket DARK NAVY L RG](https://m.media-amazon.com/images/I/41YSWnaBp6L.jpg)**Dickies Unlined Eisenhower Jacket DARK NAVY L RG**Dickies**$56.50**4.5★3,541 rev](https://www.amazon.com/dp/B0D526GNWG) [4![Dickies Mens Lined Eisenhower Jacket Black X-Large](https://m.media-amazon.com/images/I/31RgRaex24L.jpg)**Dickies Mens Lined Eisenhower Jacket Black X-Large**Dickies**$61.86**4.5★11,046 rev](https://www.amazon.com/dp/B002R0GRU8) [5![Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow](https://m.media-amazon.com/images/I/317Gjm2aXML.jpg)**Baerskin Tactical Hoodie Jacket for Men 4.0 - Military Style Fleece Sweater for Cold Rain Wind or Snow**BAERSkin**$97.61**4.5★434 rev](https://www.amazon.com/dp/B0FH63H269)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JEFQJDJ Womens Military Denim Jacket Steampunk Jean Jacket Stand Collar Vintage Gothic Coat Double Breasted Jean Jacket (Medium Blue)](https://m.media-amazon.com/images/I/4195lhA1gBL.jpg)**JEFQJDJ Womens Military Denim Jacket Steampunk Jean Jacket Stand Collar Vintage Gothic Coat Double Breasted Jean Jacket (Medium Blue)**JEFQJDJ**$56.38**39 rev3mo ago](https://www.amazon.com/dp/B0GVYBY618) [![Chef Works Mens Utility Chore Coat Navy Large](https://m.media-amazon.com/images/I/31NFpz9gL7L.jpg)**Chef Works Mens Utility Chore Coat Navy Large**Chef Works**$73.96**48 rev9mo ago](https://www.amazon.com/dp/B07MJTDNFM) [![Chef Works Mens Utility Chore Coat Black Small](https://m.media-amazon.com/images/I/319yb5I1+NL.jpg)**Chef Works Mens Utility Chore Coat Black Small**Chef Works**$71.75**48 rev9mo ago](https://www.amazon.com/dp/B07MG7TW51) [![M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor](https://m.media-amazon.com/images/I/31xbPPEZhWL.jpg)**M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor**M MAELREG**$20.41**50 rev10mo ago](https://www.amazon.com/dp/B0FQC8YL5N) [![33 000ft Mens Lightweight Jackets Full Zip Up Windbreaker Laydown Collar Light Coat Stylish Casual Golf Jacket with Pockets](https://m.media-amazon.com/images/I/31-ugeRRYGL.jpg)**33 000ft Mens Lightweight Jackets Full Zip Up Windbreaker Laydown Collar Light Coat Stylish Casual Golf Jacket with Pockets**33,000ft**$37.75**27 rev10mo ago](https://www.amazon.com/dp/B0FN7PKJ7X)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Dickies Mens Lightweight Casual Twill Utility Jacket Dark Navy Large](https://m.media-amazon.com/images/I/41tBSZWJb4L.jpg)**Dickies Mens Lightweight Casual Twill Utility Jacket Dark Navy Large**Dickies**$61.18**4.8★**▲ 172%**](https://www.amazon.com/dp/B0FMVSVNS6) [![LQTIKLD Men Gothic Steampunk Military Jacket Double Breasted Blazer Coat-M](https://m.media-amazon.com/images/I/31bILaUn5mL.jpg)**LQTIKLD Men Gothic Steampunk Military Jacket Double Breasted Blazer Coat-M**LQTIKLD**$43.47**5.0★**▲ 170%**](https://www.amazon.com/dp/B0FJFLGKBR) [![Dickies Mens Lightweight Casual Twill Utility Jacket Black Small](https://m.media-amazon.com/images/I/41ntRaVKp1L.jpg)**Dickies Mens Lightweight Casual Twill Utility Jacket Black Small**Dickies**$55.63**4.8★**▲ 170%**](https://www.amazon.com/dp/B0FMVDSFWK) [![M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor](https://m.media-amazon.com/images/I/31xbPPEZhWL.jpg)**M MAELREG Mens Softshell Golf Jacket Zip Pockets Lightweight Water Resistant Fleece Lined Jackets Winter Outdoor**M MAELREG**$20.41**4.2★**▲ 169%**](https://www.amazon.com/dp/B0FQC8YL5N) [![JEFQJDJ Womens Military Denim Jacket Steampunk Jean Jacket Stand Collar Vintage Gothic Coat Double Breasted Jean Jacket (Medium Blue)](https://m.media-amazon.com/images/I/4195lhA1gBL.jpg)**JEFQJDJ Womens Military Denim Jacket Steampunk Jean Jacket Stand Collar Vintage Gothic Coat Double Breasted Jean Jacket (Medium Blue)**JEFQJDJ**$56.38**4.1★**▲ 168%**](https://www.amazon.com/dp/B0GVYBY618)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -49.6% search growth over the last 90 days.

50K30KPrime Day '24Spike '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“It is most importantly fits to the size stated”*

**Warmth**15%

*“keeps me warm”*

**Quality-Overall**13%

*“It's well made”*

**Pockets/Compartments**7%

*“Lots of pockets for the price”*

**Comfort-Overall**4%

*“is comfortable to wear”*

**Value For Money**4%

*“Great value”*

**Material Quality**4%

*“durable material that I know should last a while”*

**Weather Proof**3%

*“wind resistant”*

**Advertised Vs Actual Product**3%

*“as advertised”*

**Weight Light**2%

*“Lightweight with comfort”*

### **What buyers complain about **

**Size-Overall**23%

*“Didn't fit”*

**Quality-Overall**10%

*“has dropped in quality significantly”*

**Zipper Quality**5%

*“Zipper broke”*

**Value For Money**4%

*“not worth $30 more like $15”*

**Stitch/Finish/Polish**4%

*“the sewing and finish were terrible”*

**Material Quality**2%

*“the material that the jacket is made of was not what I was looking for”*

**Color**2%

*“Black Is More Like a Grayish Black”*

**Thickness**2%

*“Jacket is thick”*

**Fastener Quality**2%

*“my only complaint is it doesnt have a draw string on the hood”*

**Thin**2%

*“Too thin”*

### **Top return reasons **

**Size-Overall**55%

**Sleeve Fit**6%

**Chest Fit**6%

**Material Quality**4%

**Color**3%

**Waist Fit**3%

**Advertised Vs Actual Product**3%

**Length**3%

**Shoulder Fit**3%

**Zipper Quality**2%