---
title: "william afton — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/william-afton"
last_updated: "2026-07-13T22:34:48.642Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — william afton doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — william afton doesn't clear our bar today."
  "og:title": "william afton — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **william afton**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 12Growth 6Conversion 2Competition 84Returns 38Price range 84Avg price 95Brand share 42Review moat 69Quality gap 47

**Avg price**

**Incredible****$30.26**

avg listing price — sweet spot $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Great****$4.65–$80.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****749.73**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$48K**

$48K/yr · 831K searches

**Growth**

**Bad****-38.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**102**

**Top-5 brand share**

**80%**

**Open market**

**17%**

- Rubies42% - Bioworld18% - Bienvenu9% - Vaianie6% - Willyacos5% - Magoog3% - Open — no brand owns it (17 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 67 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rubies at Party City Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium](https://m.media-amazon.com/images/I/31y5SUFnQ7L.jpg)**Rubies at Party City Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium**Rubies**$27.42**4.4★2,636 rev](https://www.amazon.com/dp/B01BF4LRBU) [2![Bienvenu Women Stretch Striped Socks Knee High Stockings Long Arm Warmer Fingerless Mitten Gloves White](https://m.media-amazon.com/images/I/51w+AMghZ0L.jpg)**Bienvenu Women Stretch Striped Socks Knee High Stockings Long Arm Warmer Fingerless Mitten Gloves White**Bienvenu**$16.87**4.6★6,675 rev](https://www.amazon.com/dp/B07P6YQW7B) [3![Vaianie Adult Bear Plush Jumpsuit Pajamas Cosplay One Piece Halloween Costume Sleepwear Homewear Unisex Brown](https://m.media-amazon.com/images/I/41LNEVHbPBL.jpg)**Vaianie Adult Bear Plush Jumpsuit Pajamas Cosplay One Piece Halloween Costume Sleepwear Homewear Unisex Brown**Vaianie**$46.09**4.5★20 rev](https://www.amazon.com/dp/B0CN8ZNQ9M) [4![Rubies at Party City Five Nights At Freddys: Foxy Costume for Kids by Rubies Boys Medium](https://m.media-amazon.com/images/I/41i159KS9IL.jpg)**Rubies at Party City Five Nights At Freddys: Foxy Costume for Kids by Rubies Boys Medium**Rubies**$29.38**4.3★4,006 rev](https://www.amazon.com/dp/B01BF4LRG0) [5![Rubies Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium](https://m.media-amazon.com/images/I/31bc65pTznL.jpg)**Rubies Five Nights At Freddys: Freddy Fazbear Costume for Kids Boys Medium**Rubies**$30.12**4.3★1,144 rev](https://www.amazon.com/dp/B01MZGDOPY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10](https://m.media-amazon.com/images/I/41Cmw5LYHoL.jpg)**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-10**Bioworld**$34.11**1 rev3mo ago](https://www.amazon.com/dp/B0GVQ4M81R) [![Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14](https://m.media-amazon.com/images/I/41Cmw5LYHoL.jpg)**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-14**Bioworld**$34.08**1 rev3mo ago](https://www.amazon.com/dp/B0GVQ2ZZ8N) [![Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-8](https://m.media-amazon.com/images/I/41Cmw5LYHoL.jpg)**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-8**Bioworld**$33.46**1 rev3mo ago](https://www.amazon.com/dp/B0GVQ4LD59) [![Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-6](https://m.media-amazon.com/images/I/41Cmw5LYHoL.jpg)**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-6**Bioworld**$33.87**1 rev3mo ago](https://www.amazon.com/dp/B0GVQ2TQ4N) [![mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (8-10 Years)](https://m.media-amazon.com/images/I/31DIb9Yt1oL.jpg)**mcuaeddu Demogorgon Onesie Halloween Costume Costume Warm Long Sleeve Costume (8-10 Years)**mcuaeddu**$36.55**169 rev5mo ago](https://www.amazon.com/dp/B0GJNRGK4C)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Five Nights At Freddys Freddy Boys 2-Pack Black Baseball Jersey & Short Sleeve T-Shirt Combo Set-6/7](https://m.media-amazon.com/images/I/41jk+R+yZRL.jpg)**Five Nights At Freddys Freddy Boys 2-Pack Black Baseball Jersey & Short Sleeve T-Shirt Combo Set-6/7**Bioworld**$24.02**4.8★**▲ 540%**](https://www.amazon.com/dp/B0DH4QHKMW) [![Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-8](https://m.media-amazon.com/images/I/41Cmw5LYHoL.jpg)**Bioworld Five Nights At Freddys Freddy 87 Boys 2-Pack Soccer Jersey & Shorts Combo Set-8**Bioworld**$33.46**5.0★**▲ 527%**](https://www.amazon.com/dp/B0GVQ4LD59) [![Five Nights At Freddys Game Over Boys 3-Pack Hoodie Tee & Joggers Set -10](https://m.media-amazon.com/images/I/31PWSB7lNzL.jpg)**Five Nights At Freddys Game Over Boys 3-Pack Hoodie Tee & Joggers Set -10**Bioworld**$34.77**5.0★**▲ 525%**](https://www.amazon.com/dp/B0G5QFVZCQ) [![FNAF Film Style Group T-Shirt Creepy Animatronics Chica Bonnie Freddy Fazbears Pizza Black Fitted Tee-X-Large](https://m.media-amazon.com/images/I/41id1LbbFzL.jpg)**FNAF Film Style Group T-Shirt Creepy Animatronics Chica Bonnie Freddy Fazbears Pizza Black Fitted Tee-X-Large**Five Nights at Freddy's**$19.94**4.6★**▲ 522%**](https://www.amazon.com/dp/B077B7RDF7) [![Five Nights at Freddys #87 Youth Boy Basketball Jersey and Lounge Shorts Set 6/7 (S)](https://m.media-amazon.com/images/I/31vlFxxQqKL.jpg)**Five Nights at Freddys #87 Youth Boy Basketball Jersey and Lounge Shorts Set 6/7 (S)**Bioworld**$24.38**5.0★**▲ 515%**](https://www.amazon.com/dp/B0F5QGFN56)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -38.3% search growth over the last 90 days.

90K70KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 12.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Decent quality”*

**Fun/Entertainment Experience**14%

*“Lots of fun”*

**Size-Overall**10%

*“good fit”*

**Value For Money**10%

*“Reasonably priced”*

**Gifting Purpose**8%

*“Fun gift”*

**Soft Feel**5%

*“it's soft like the other plushies they made”*

**Collectibles**4%

*“My son FNAF collection”*

**Advertised Vs Actual Product**4%

*“Just as advertised”*

**Brightness/Shine/Glow**3%

*“Very bright”*

**Comfort-Overall**3%

*“it is very comfortable”*

### **What buyers complain about **

**Durability**12%

*“Stopped working”*

**Size-Overall**10%

*“However, the mask doesn't fit very well because it is like a flat mask and not one that can curve to your face”*

**Quality-Overall**6%

*“I was expecting better quality for what I paid”*

**Charging**6%

*“charging problem”*

**Brightness/Shine/Glow**6%

*“eyes barely glow”*

**Functionality-Overall**5%

*“does not work again afterward”*

**Material Quality**3%

*“the materials feel a bit basic”*

**Value For Money**3%

*“But also not even worth the discounted price”*

**Strength**3%

*“it's very flimsy”*

**Shoulder Fit**2%

*“The shoulders are too narrow”*

### **Top return reasons **

**Size-Overall**54%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Functionality-Overall**3%

**Length**3%

**Value For Money**3%

**Charging**3%

**Sleeve Fit**2%

**Defective Material/Parts**2%

**Material Quality**2%