---
title: "willa zombies costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/willa-zombies-costume"
last_updated: "2026-07-14T00:27:45.729Z"
locale: en
meta:
  description: "a small market ($20K/yr) — willa zombies costume doesn't clear our bar today."
  "og:description": "a small market ($20K/yr) — willa zombies costume doesn't clear our bar today."
  "og:title": "willa zombies costume — Niche Verdict: Skip it (42/100) | Amazon United States - Flapen"
---

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# **willa zombies costume**

**Skip it**

A small market ($20K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 27Conversion 15Competition 49Returns 43Price range 92Avg price 95Brand share 39Review moat 92Quality gap 58

**Avg price**

**Incredible****$30.19**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****150.6**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$13.20–$58.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+1.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$20K**

$20K/yr · 56K searches

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**12 **▲rising

**Sellers**

**46**

**Top-5 brand share**

**82%**

**Open market**

**12%**

- Disguise26% - Spirit Halloween19% - CBLDZZ18% - Aotekids10% - Party City9% - BENBIYO6% - Open — no brand owns it (6 brands, 12%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$99910%$2K15%$3K20%$4K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Spirit Halloween Zombies 4: Dawn of the Vampires Kids Willa Costume Officially Licensed Disney Werewolf Outfit Girls Size CHILD EXTRA SMALL/SMALL Standard Multicolor](https://m.media-amazon.com/images/I/31oyqX8um5L.jpg)**Spirit Halloween Zombies 4: Dawn of the Vampires Kids Willa Costume Officially Licensed Disney Werewolf Outfit Girls Size CHILD EXTRA SMALL/SMALL Standard Multicolor**Spirit Halloween**$44.31**4.4★12 rev](https://www.amazon.com/dp/B0FHJ8CKGD) [2![CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set](https://m.media-amazon.com/images/I/41yuyiPn0BL.jpg)**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.14**4.3★7 rev](https://www.amazon.com/dp/B0FNN2V2SJ) [3![Party City Zombies 3 Willa Costume Girl Includes Vest Pants and Holster Medium (8-10)](https://m.media-amazon.com/images/I/41HcYHQA9KL.jpg)**Party City Zombies 3 Willa Costume Girl Includes Vest Pants and Holster Medium (8-10)**Party City**$45.32**4.6★56 rev](https://www.amazon.com/dp/B0B35FP4TP) [4![Willa Werewolf Costume for Kids Official Disney Zombies 3 Costume Outfit Child Size Large (10-12)](https://m.media-amazon.com/images/I/31DN4nEi4aL.jpg)**Willa Werewolf Costume for Kids Official Disney Zombies 3 Costume Outfit Child Size Large (10-12)**Disguise**$27.38**4.3★154 rev](https://www.amazon.com/dp/B07KXHRGGN) [5![BENBIYO Werewolf Heart Glowing Moonstone Necklace Willa Glow in the Dark Dress Up Accessories](https://m.media-amazon.com/images/I/31YnopTME9L.jpg)**BENBIYO Werewolf Heart Glowing Moonstone Necklace Willa Glow in the Dark Dress Up Accessories**BENBIYO**$13.20**4.3★23 rev](https://www.amazon.com/dp/B0FRMYRF1X)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![BENBIYO Werewolf Heart Glowing Moonstone Necklace Willa Glow in the Dark Dress Up Accessories](https://m.media-amazon.com/images/I/31YnopTME9L.jpg)**BENBIYO Werewolf Heart Glowing Moonstone Necklace Willa Glow in the Dark Dress Up Accessories**BENBIYO**$13.20**23 rev9mo ago](https://www.amazon.com/dp/B0FRMYRF1X) [![CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set](https://m.media-amazon.com/images/I/41yuyiPn0BL.jpg)**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.14**7 rev10mo ago](https://www.amazon.com/dp/B0FNN2V2SJ) [![CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set](https://m.media-amazon.com/images/I/41yuyiPn0BL.jpg)**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.45**7 rev10mo ago](https://www.amazon.com/dp/B0FNMXDYWX) [![Gunaniti 9 Pcs Zombies Costume for Girls Cheerleader Uniform Top Pant Coat Outfits (7-8 Years White)](https://m.media-amazon.com/images/I/416PVH1j8iL.jpg)**Gunaniti 9 Pcs Zombies Costume for Girls Cheerleader Uniform Top Pant Coat Outfits (7-8 Years White)**Gunaniti**$25.74**121 rev11mo ago](https://www.amazon.com/dp/B0FLD9ZBST) [![Aotekids Girls Kids Zombies Dress Costume Daywalker Cosplay Dresses Party Playwear White](https://m.media-amazon.com/images/I/41j3qTsslgL.jpg)**Aotekids Girls Kids Zombies Dress Costume Daywalker Cosplay Dresses Party Playwear White**Aotekids**$14.12**65 rev11mo ago](https://www.amazon.com/dp/B0FJS1DBW7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ASAOHAO Zombies Cheerleader Dresses for Girls Cheerleading Outfit Red](https://m.media-amazon.com/images/I/41XKNY5JenL.jpg)**ASAOHAO Zombies Cheerleader Dresses for Girls Cheerleading Outfit Red**ASAOHAO**$24.53**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0F4D8GMSP) [![CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set](https://m.media-amazon.com/images/I/41yuyiPn0BL.jpg)**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.45**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0FNMXDYWX) [![ZZEQYG Womens Girls Kawaii Lolita Gothic Dress Anime Broken Doll Costume Lockable Dress(M Black)](https://m.media-amazon.com/images/I/51-jGnli4wL.jpg)**ZZEQYG Womens Girls Kawaii Lolita Gothic Dress Anime Broken Doll Costume Lockable Dress(M Black)**ZZEQYG**$58.08**4.4★**▲ 1000%**](https://www.amazon.com/dp/B09VZ4ZJZC) [![CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set](https://m.media-amazon.com/images/I/41yuyiPn0BL.jpg)**CBLDZZ Zombies Outfit for Girls Daywalker Shirt and Pants Set**CBLDZZ**$20.14**4.3★**▲ 1000%**](https://www.amazon.com/dp/B0FNN2V2SJ) [![ZapLute Girls Cheerleader Costumes 5-12 Years Kids Cheerleading Dress Cosplay for Party Halloween Outfits](https://m.media-amazon.com/images/I/41Gt6k21tgL.jpg)**ZapLute Girls Cheerleader Costumes 5-12 Years Kids Cheerleading Dress Cosplay for Party Halloween Outfits**ZapLute**$27.25**4.2★**▲ 896%**](https://www.amazon.com/dp/B0D7PGQB77)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — +1.3% search growth over the last 90 days.

5K3KSpike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**35%

*“Really good and good quality”*

**Size-Overall**29%

*“Fit great and was correct size”*

**Fun/Entertainment Experience**13%

*“this one is fun”*

**Design-Overall**6%

*“Amazing design”*

**Durability**6%

*“hasn't fell apart”*

**Washability**6%

*“It's been washed a bunch”*

**Color**4%

*“The color purple was perfect”*

### **What buyers complain about **

**Size-Overall**100%

*“Top ran a little big”*

### **Top return reasons **

**Size-Overall**43%

**Value For Money**21%

**Durability**5%

**Advertised Vs Actual Product**4%

**Length**4%

**Quality-Overall**4%

**Product Condition**4%

**Defective Material/Parts**3%

**Waist Fit**2%

**Gifting Purpose**2%