---
title: "wicked keychain — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/wicked-keychain"
last_updated: "2026-07-14T08:01:44.347Z"
locale: en
meta:
  description: "soft demand (-49.6% this quarter) — wicked keychain doesn't clear our bar today."
  "og:description": "soft demand (-49.6% this quarter) — wicked keychain doesn't clear our bar today."
  "og:title": "wicked keychain — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wicked keychain**

**Skip it**

Soft demand (-49.6% this quarter) — this niche doesn't clear our bar today.

Market size 3Growth 0Conversion 11Competition 64Returns 84Price range 83Avg price 71Brand share 73Review moat 77Quality gap 27

**Returns**

**Great****1.5%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$5.22–$72.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****463.52**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****$14.57**

avg listing price — sweet spot $15–$100

**Competition**

**Good****47%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$11K**

$11K/yr · 90K searches

**Growth**

**Bad****-49.6%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**80**

**Top-5 brand share**

**61%**

**Open market**

**32%**

- VIYIKAMI16% - Funko15% - Bioworld12% - Disney10% - LAEKOU9% - Wicked7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4598%$91712%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans](https://m.media-amazon.com/images/I/41+Q0l7U7wL.jpg)**VIYIKAMI Wicked the Musical Keychian Because I Knew You I Have Been Changed for Good Gifts for Sister Friendship BFF Gifts Keychian Set of 2 BFF Couples Accessories Valentines Day Gifts for Fans**VIYIKAMI**$12.88**4.7★42 rev](https://www.amazon.com/dp/B0DSZYRWSF) [2![Funko POP Keychain: Elphaba - Wicked Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor](https://m.media-amazon.com/images/I/31iEWwoDbYL.jpg)**Funko POP Keychain: Elphaba - Wicked Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Movies Fans - Backpack Decor**Funko**$13.46**4.8★490 rev](https://www.amazon.com/dp/B0CVT826RV) [3![Disney Soft Touch PVC Keyring Cinderella](https://m.media-amazon.com/images/I/41eqSRcg25L.jpg)**Disney Soft Touch PVC Keyring Cinderella**Disney**$8.07**4.3★55 rev](https://www.amazon.com/dp/B00H5JV42W) [4![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41x5u2P0xXL.jpg)**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$7.12**4.4★1,502 rev](https://www.amazon.com/dp/B0C6K457T6) [5![Bioworld Wicked Glinda Crown and Pom Keychain](https://m.media-amazon.com/images/I/31SUH2scw+L.jpg)**Bioworld Wicked Glinda Crown and Pom Keychain**Bioworld**$12.07**5.0★11 rev](https://www.amazon.com/dp/B0G3HJTMMQ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Gift for Bestie Birthday (Rose Gold)](https://m.media-amazon.com/images/I/31e7p4QX3BL.jpg)**Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Gift for Bestie Birthday (Rose Gold)**Dorla Cool**$10.10**7 rev5mo ago](https://www.amazon.com/dp/B0GHQ35KJ1) [![Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Bestie Gift (silver)](https://m.media-amazon.com/images/I/31lXaxL3LUL.jpg)**Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Bestie Gift (silver)**Dorla Cool**$9.79**7 rev7mo ago](https://www.amazon.com/dp/B0G4CM4X46) [![Wicked Series 1 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Movie Musical Character Keychain/Backpack Accessory | Official Licensed Merchandise](https://m.media-amazon.com/images/I/51qe6-XBhNL.jpg)**Wicked Series 1 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Movie Musical Character Keychain/Backpack Accessory | Official Licensed Merchandise**Monogram**$8.91**23 rev7mo ago](https://www.amazon.com/dp/B0F4RPRNCS) [![UXEpollius Classic Metal Keychain Women and Men](https://m.media-amazon.com/images/I/41p+Js5JiHL.jpg)**UXEpollius Classic Metal Keychain Women and Men**UXEpollius**$14.19**7 rev8mo ago](https://www.amazon.com/dp/B0FYFCNLGS) [![Funko POP! Keychain: Wicked - Glinda & Elphaba - 2 Pack - Collectible Vinyl Figure - Gift Idea - Official Merchandise - Toy for Children & Adults - Model Figure for Collectors](https://m.media-amazon.com/images/I/41Snk9DJ8nL.jpg)**Funko POP! Keychain: Wicked - Glinda & Elphaba - 2 Pack - Collectible Vinyl Figure - Gift Idea - Official Merchandise - Toy for Children & Adults - Model Figure for Collectors**Funko**$21.61**43 rev8mo ago](https://www.amazon.com/dp/B0F44BMZ29)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Silver Master Key with Gem Beads Pewter Key Ring](https://m.media-amazon.com/images/I/31BKOUKogGL.jpg)**Disney Silver Master Key with Gem Beads Pewter Key Ring**Disney**$8.71**4.8★**▲ 656%**](https://www.amazon.com/dp/B005RQZ188) [![PANMAY Witch Keychain Wiched Party Favors Pink Green Brick Matching Heart Keychains Magic Hat and Crown Charm Keyring with Card Gifts for Movie Fan Birthday](https://m.media-amazon.com/images/I/41fkPamJhtL.jpg)**PANMAY Witch Keychain Wiched Party Favors Pink Green Brick Matching Heart Keychains Magic Hat and Crown Charm Keyring with Card Gifts for Movie Fan Birthday**PANMAY**$5.22**4.7★**▲ 550%**](https://www.amazon.com/dp/B0FL25Q22X) [![Disney Soft Touch PVC Keyring Cinderella](https://m.media-amazon.com/images/I/41eqSRcg25L.jpg)**Disney Soft Touch PVC Keyring Cinderella**Disney**$8.07**4.3★**▲ 520%**](https://www.amazon.com/dp/B00H5JV42W) [![OKAICEN Fashion Alphabet Initial Letter Keychain Green Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl(M)](https://m.media-amazon.com/images/I/41zd1LquARL.jpg)**OKAICEN Fashion Alphabet Initial Letter Keychain Green Tassel Butterfly Pendant Key Ring for Purse Handbags Women Girl(M)**OKAICEN**$8.03**4.7★**▲ 516%**](https://www.amazon.com/dp/B0B8S5RSTH) [![Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Gift for Bestie Birthday (Rose Gold)](https://m.media-amazon.com/images/I/31e7p4QX3BL.jpg)**Dorla Cool Wicked Inspired BFF Keychain Elphaba Glinda Best Friend Key Chains Wicked Key Rings Christmas Long Distance Friendship Gift for Bestie Birthday (Rose Gold)**Dorla Cool**$10.10**4.7★**▲ 440%**](https://www.amazon.com/dp/B0GHQ35KJ1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 31 weeks — -49.6% search growth over the last 90 days.

7K5KDec '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Chain/Key Quality**19%

*“Key chain charm”*

**Quality-Overall**17%

*“appeared well made”*

**Gifting Purpose**12%

*“Got as a gift for someone”*

**Durability**7%

*“doesnt fall apart”*

**Color**6%

*“Beautiful colors”*

**Size-Overall**6%

*“Perfect size”*

**Value For Money**5%

*“Great value for $$ Perfect size for backpack”*

**Advertised Vs Actual Product**5%

*“Exactly as described”*

**Collectibles**4%

*“I will be buying her more so she can collect them all”*

**Ease Of Use**2%

*“Its practical, fun, and she loved it when she saw it”*

### **What buyers complain about **

**Durability**33%

*“Broken easily”*

**Size-Overall**26%

*“BUT A LITTLE LARGE”*

**Strength**10%

*“chain looks like it could break easily”*

**Advertised Vs Actual Product**8%

*“Not as pictured”*

**Defective Material/Parts**4%

*“Arrived broken”*

**Color**4%

*“Colors could be a little brighter”*

**Quality-Overall**2%

*“Smh super cute just not strong quality”*

**Chain/Key Quality**2%

*“chain looks like it could break easily”*

**Value For Money**1%

*“the value was a little pricey for them to only last a month”*

### **Top return reasons **

**Size-Overall**38%

**Chain/Key Quality**18%

**Defective Material/Parts**14%

**Value For Money**5%

**Color**4%

**Quality-Overall**4%

**Advertised Vs Actual Product**4%

**Durability**2%

**Shape/Style**2%

**Strength**2%