---
title: "wicked costume girls — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/wicked-costume-girls"
last_updated: "2026-07-14T05:41:16.758Z"
locale: en
meta:
  description: "soft demand (-41.4% this quarter) — wicked costume girls doesn't clear our bar today."
  "og:description": "soft demand (-41.4% this quarter) — wicked costume girls doesn't clear our bar today."
  "og:title": "wicked costume girls — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **wicked costume girls**

**Skip it**

Soft demand (-41.4% this quarter) — this niche doesn't clear our bar today.

Market size 29Growth 4Conversion 17Competition 68Returns 23Price range 89Avg price 95Brand share 85Review moat 84Quality gap 48

**Avg price**

**Incredible****$30.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.59–$90.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Review moat**

**Great****326.53**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$126K**

$126K/yr · 299K searches

**Returns**

**Bad****6.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-41.4%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**28 **▼falling

**Sellers**

**124**

**Top-5 brand share**

**50%**

**Open market**

**46%**

- Seeksmile20% - Wicked17% - Btonai4% - choyaxo4% - Axwcon4% - Morph4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$25K30%$38K40%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Seeksmile Classic Adult Size 22 Length Spandex Gloves Past Elbow Cosplay Costume Glove (Free Size Green)](https://m.media-amazon.com/images/I/21bmeGYvM5L.jpg)**Seeksmile Classic Adult Size 22 Length Spandex Gloves Past Elbow Cosplay Costume Glove (Free Size Green)**Seeksmile**$11.55**4.5★2,825 rev](https://www.amazon.com/dp/B076GL46T7) [2![Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids](https://m.media-amazon.com/images/I/41FTIFEJ5oL.jpg)**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.57**4.7★15 rev](https://www.amazon.com/dp/B0GMXYT1P4) [3![Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids](https://m.media-amazon.com/images/I/41FTIFEJ5oL.jpg)**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.53**4.7★15 rev](https://www.amazon.com/dp/B0GMXZ7H33) [4![choyaxo Witch Green Glove Claw Gloves Gloves with Claws Halloween Glove for Halloween Cosplay Costume Accessory](https://m.media-amazon.com/images/I/41-GIH2p47L.jpg)**choyaxo Witch Green Glove Claw Gloves Gloves with Claws Halloween Glove for Halloween Cosplay Costume Accessory**choyaxo**$8.59**4.1★168 rev](https://www.amazon.com/dp/B0FC2PRG9W) [5![Axwcon Girls Wicked Glinda Dress Costume Pink Tulle Sequin Witch Princess Dresses for Girls Kids Halloween Christmas Cosplay](https://m.media-amazon.com/images/I/411jcmIDfaL.jpg)**Axwcon Girls Wicked Glinda Dress Costume Pink Tulle Sequin Witch Princess Dresses for Girls Kids Halloween Christmas Cosplay**Axwcon**$32.10**4.5★139 rev](https://www.amazon.com/dp/B0F8H632RP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay](https://m.media-amazon.com/images/I/41KjOH6Sn1L.jpg)**Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay**Yvuovtts**$20.18**5 rev3mo ago](https://www.amazon.com/dp/B0GV8K8159) [![Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids](https://m.media-amazon.com/images/I/41FTIFEJ5oL.jpg)**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.57**15 rev5mo ago](https://www.amazon.com/dp/B0GMXYT1P4) [![Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids](https://m.media-amazon.com/images/I/41FTIFEJ5oL.jpg)**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.53**15 rev5mo ago](https://www.amazon.com/dp/B0GMXZ7H33) [![WinPion 8 PCS Witch Costume Women Adult Witch Hat Hooded Cape Green Accessories Set Halloween Costume Accessories Women](https://m.media-amazon.com/images/I/41TYdbC1-OL.jpg)**WinPion 8 PCS Witch Costume Women Adult Witch Hat Hooded Cape Green Accessories Set Halloween Costume Accessories Women**WinPion**$23.86**13 rev8mo ago](https://www.amazon.com/dp/B0FXGC3ZBG) [![Samii Ryan Wicked x The Witch is Watching Oversized Tee Green Small](https://m.media-amazon.com/images/I/41U3HczRQ+L.jpg)**Samii Ryan Wicked x The Witch is Watching Oversized Tee Green Small**Samii Ryan**$42.87**3 rev9mo ago](https://www.amazon.com/dp/B0FNX1XY71)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay](https://m.media-amazon.com/images/I/41KjOH6Sn1L.jpg)**Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay**Yvuovtts**$20.18**4.4★**▲ 871%**](https://www.amazon.com/dp/B0GV8K8159) [![Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids](https://m.media-amazon.com/images/I/41FTIFEJ5oL.jpg)**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.57**4.7★**▲ 865%**](https://www.amazon.com/dp/B0GMXYT1P4) [![Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids](https://m.media-amazon.com/images/I/41FTIFEJ5oL.jpg)**Wicked Girls Short Sleeve T-Shirt and Shorts Set for Big Kids**Wicked**$19.53**4.7★**▲ 863%**](https://www.amazon.com/dp/B0GMXZ7H33) [![Wicked Girls Fantasy Gown Nightgown SWIRLY GLINDA 6](https://m.media-amazon.com/images/I/41rPxSR5O+L.jpg)**Wicked Girls Fantasy Gown Nightgown SWIRLY GLINDA 6**Wicked**$23.96**4.8★**▲ 820%**](https://www.amazon.com/dp/B0DKTFV15M) [![Samii Ryan Wicked x The Witch is Watching Oversized Tee Green Small](https://m.media-amazon.com/images/I/41U3HczRQ+L.jpg)**Samii Ryan Wicked x The Witch is Watching Oversized Tee Green Small**Samii Ryan**$42.87**4.5★**▲ 807%**](https://www.amazon.com/dp/B0FNX1XY71)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 38 weeks — -41.4% search growth over the last 90 days.

18K13KOct '25Nov '25Jan '26Feb '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**29%

*“well made”*

**Value For Money**9%

*“a good value”*

**Gifting Purpose**8%

*“Perfect Birthday Gift”*

**Size-Overall**7%

*“The fit was accurate”*

**Color**6%

*“Color great”*

**Advertised Vs Actual Product**6%

*“Better than expected”*

**Soft Feel**4%

*“Very soft”*

**Material Quality**3%

*“The cape with hood is made of a plush material”*

**Fun/Entertainment Experience**3%

*“It is a beautiful toy for my Granddaughter”*

**Washability**3%

*“The dress was nice and stretchy, and it also washes well”*

### **What buyers complain about **

**Durability**31%

*“Broke very quickly”*

**Value For Money**9%

*“dont waste your money”*

**Quality-Overall**6%

*“Poor quality”*

**Strength**5%

*“Not very sturdy”*

**Ease Of Use**5%

*“A bit hard to get out of the package”*

**Product Condition**3%

*“Came used”*

**Connectivity-Overall**3%

*“The bottom doesnt stay connected”*

**Functionality-Overall**3%

*“Didnt work”*

**Size-Overall**3%

*“the robe were much shorter than I expected”*

**Fluffiness**3%

*“not as fluffy as the picture”*

### **Top return reasons **

**Size-Overall**49%

**Quality-Overall**7%

**Defective Material/Parts**7%

**Value For Money**5%

**Material Quality**4%

**Advertised Vs Actual Product**4%

**Product Condition**3%

**Color**2%

**Length**2%

**Gifting Purpose**2%