[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-category-rollups-us":3,"research-niche-us-clothing-shoes-jewelry-white-winter-hat-women":115},[4,11,18,25,32,39,46,53,59,66,73,80,87,94,101,108],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Famazon\u002Fresearch\u002Fus\u002Fhealth-household",5362,5602759489,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"15690151","Automotive","automotive","\u002Famazon\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",9486,2302875549,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"165797011","Baby Products","baby-products","\u002Famazon\u002Fresearch\u002Fus\u002Fbaby-products",2244,1684108154,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Famazon\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2220,1674627174,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"2619534011","Pet Supplies","pet-supplies","\u002Famazon\u002Fresearch\u002Fus\u002Fpet-supplies",1386,1198403832,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Famazon\u002Fresearch\u002Fus\u002Farts-crafts-sewing",3612,1166051621,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":37,"marketSizeTotal":58},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Famazon\u002Fresearch\u002Fus\u002Fbeauty-personal-care",950454167,{"nodeId":60,"label":61,"slug":62,"href":63,"nichesTracked":64,"marketSizeTotal":65},"2619526011","Appliances","appliances","\u002Famazon\u002Fresearch\u002Fus\u002Fappliances",845,522195610,{"nodeId":67,"label":68,"slug":69,"href":70,"nichesTracked":71,"marketSizeTotal":72},"3375301","Sports & Outdoors","sports-outdoors","\u002Famazon\u002Fresearch\u002Fus\u002Fsports-outdoors",351,473124347,{"nodeId":74,"label":75,"slug":76,"href":77,"nichesTracked":78,"marketSizeTotal":79},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Famazon\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",964,470873818,{"nodeId":81,"label":82,"slug":83,"href":84,"nichesTracked":85,"marketSizeTotal":86},"1063498","Home & Kitchen","home-kitchen","\u002Famazon\u002Fresearch\u002Fus\u002Fhome-kitchen",960,470474522,{"nodeId":88,"label":89,"slug":90,"href":91,"nichesTracked":92,"marketSizeTotal":93},"11965861","Musical Instruments","musical-instruments","\u002Famazon\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":95,"label":96,"slug":97,"href":98,"nichesTracked":99,"marketSizeTotal":100},"1084128","Office Products","office-products","\u002Famazon\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":102,"label":103,"slug":104,"href":105,"nichesTracked":106,"marketSizeTotal":107},"10304191","Other","other","\u002Famazon\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":109,"label":110,"slug":111,"href":112,"nichesTracked":113,"marketSizeTotal":114},"18981046011","Amazon Luxury","amazon-luxury","\u002Famazon\u002Fresearch\u002Fus\u002Famazon-luxury",2,34419,{"country":116,"category":120,"niche":121,"verdict":146,"baselines":180,"demand":185,"seasonality":473,"brandShare":486,"products":494,"feedback":533,"lastUpdated":142},{"flag":117,"name":118,"currency":119},"us","United States","USD",{"nodeId":19,"label":20,"slug":21,"href":22},{"marketSize":122,"searchVolume":123,"growth360":124,"growth90":125,"searchConversion":126,"top5ClickShare":127,"top5BrandShare":127,"avgRating":128,"avgReviewCount":129,"avgPrice":130,"priceMin":131,"priceMax":132,"productCount":133,"unitsSoldMax":134,"sponsoredPct":135,"returnRate":136,"successfulLaunches360":135,"newProducts360":135,"amazonNicheId":137,"title":138,"slug":139,"href":140,"leafCategoryName":141,"scrapedAt":142,"brandCount":113,"brandCountYearAgo":113,"sellerCount":143,"signals":144},3935,10389,0.2055,-0.8408,0.0357,1,4.65,9525,10.61,6.99,15.6,4,500,0,0.0355,"d3f8600c-6f25-498a-8c2e-4c77b2426949","white winter hat women","white-winter-hat-women","\u002Famazon\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-winter-hat-women","Skullies & Beanies","2026-07-12T18:48:37.583631+00:00",3,[145],"low_competition",{"score":147,"verdict":148,"components":149},15,"skip",[150,154,156,160,162,164,167,171,173,176],{"key":151,"score":127,"weight":152,"raw":153},"marketSize",0.15,3935.11,{"key":155,"score":135,"weight":152,"raw":125},"growth",{"key":157,"score":158,"weight":159,"raw":126},"conversion",45,0.1,{"key":161,"score":135,"weight":152,"raw":127},"competition",{"key":163,"score":135,"weight":159,"raw":127},"brandShare",{"key":165,"score":166,"weight":159,"raw":128},"qualityGap",22,{"key":168,"score":166,"weight":169,"raw":170},"reviewMoat",0.05,9525.25,{"key":172,"score":158,"weight":159,"raw":136},"returns",{"key":174,"score":175,"weight":169,"raw":130},"avgPrice",38,{"key":177,"score":178,"weight":169,"raw":179},"priceRange",7,0.06968641114982575,{"avgRating":181,"medianPrice":182,"medianReturnRate":183,"nichesTracked":184},4.42,22.21,0.0235,37810,{"points":186,"droppedPartialWeek":472},[187,190,193,196,199,202,205,208,211,214,217,220,223,226,229,232,235,238,241,244,247,250,253,256,259,262,265,268,271,274,277,280,283,286,289,291,294,297,300,303,306,309,312,315,318,321,323,326,328,331,334,337,340,343,345,348,351,353,356,359,362,365,368,371,373,376,379,382,385,388,391,394,397,400,403,406,409,412,415,418,420,423,426,429,432,435,438,441,444,447,449,451,453,455,458,461,463,466,469],{"week":188,"volume":189},"2024-07-21",65,{"week":191,"volume":192},"2024-07-28",92,{"week":194,"volume":195},"2024-08-04",103,{"week":197,"volume":198},"2024-08-11",85,{"week":200,"volume":201},"2024-08-18",116,{"week":203,"volume":204},"2024-08-25",99,{"week":206,"volume":207},"2024-09-01",91,{"week":209,"volume":210},"2024-09-08",135,{"week":212,"volume":213},"2024-09-15",153,{"week":215,"volume":216},"2024-09-22",171,{"week":218,"volume":219},"2024-09-29",200,{"week":221,"volume":222},"2024-10-06",220,{"week":224,"volume":225},"2024-10-13",202,{"week":227,"volume":228},"2024-10-20",420,{"week":230,"volume":231},"2024-10-27",485,{"week":233,"volume":234},"2024-11-03",488,{"week":236,"volume":237},"2024-11-10",746,{"week":239,"volume":240},"2024-11-17",820,{"week":242,"volume":243},"2024-11-24",1179,{"week":245,"volume":246},"2024-12-01",1454,{"week":248,"volume":249},"2024-12-08",2392,{"week":251,"volume":252},"2024-12-15",2061,{"week":254,"volume":255},"2024-12-22",1955,{"week":257,"volume":258},"2024-12-29",1041,{"week":260,"volume":261},"2025-01-05",919,{"week":263,"volume":264},"2025-01-12",1469,{"week":266,"volume":267},"2025-01-19",1051,{"week":269,"volume":270},"2025-01-26",1098,{"week":272,"volume":273},"2025-02-02",595,{"week":275,"volume":276},"2025-02-09",492,{"week":278,"volume":279},"2025-02-16",442,{"week":281,"volume":282},"2025-02-23",563,{"week":284,"volume":285},"2025-03-02",283,{"week":287,"volume":288},"2025-03-09",192,{"week":290,"volume":204},"2025-03-16",{"week":292,"volume":293},"2025-03-23",97,{"week":295,"volume":296},"2025-03-30",117,{"week":298,"volume":299},"2025-04-06",72,{"week":301,"volume":302},"2025-04-13",93,{"week":304,"volume":305},"2025-04-20",53,{"week":307,"volume":308},"2025-04-27",70,{"week":310,"volume":311},"2025-05-04",41,{"week":313,"volume":314},"2025-05-11",86,{"week":316,"volume":317},"2025-05-18",13,{"week":319,"volume":320},"2025-05-25",17,{"week":322,"volume":320},"2025-06-01",{"week":324,"volume":325},"2025-06-08",24,{"week":327,"volume":147},"2025-06-15",{"week":329,"volume":330},"2025-06-22",16,{"week":332,"volume":333},"2025-06-29",18,{"week":335,"volume":336},"2025-07-13",32,{"week":338,"volume":339},"2025-07-20",26,{"week":341,"volume":342},"2025-07-27",34,{"week":344,"volume":158},"2025-08-03",{"week":346,"volume":347},"2025-08-31",58,{"week":349,"volume":350},"2025-09-07",109,{"week":352,"volume":201},"2025-09-14",{"week":354,"volume":355},"2025-09-21",68,{"week":357,"volume":358},"2025-09-28",60,{"week":360,"volume":361},"2025-10-05",128,{"week":363,"volume":364},"2025-10-12",129,{"week":366,"volume":367},"2025-10-19",159,{"week":369,"volume":370},"2025-10-26",218,{"week":372,"volume":285},"2025-11-02",{"week":374,"volume":375},"2025-11-09",257,{"week":377,"volume":378},"2025-11-16",387,{"week":380,"volume":381},"2025-11-23",524,{"week":383,"volume":384},"2025-11-30",640,{"week":386,"volume":387},"2025-12-07",1018,{"week":389,"volume":390},"2025-12-14",1114,{"week":392,"volume":393},"2025-12-21",897,{"week":395,"volume":396},"2025-12-28",537,{"week":398,"volume":399},"2026-01-04",447,{"week":401,"volume":402},"2026-01-11",266,{"week":404,"volume":405},"2026-01-18",359,{"week":407,"volume":408},"2026-01-25",433,{"week":410,"volume":411},"2026-02-01",455,{"week":413,"volume":414},"2026-02-08",337,{"week":416,"volume":417},"2026-02-15",177,{"week":419,"volume":213},"2026-02-22",{"week":421,"volume":422},"2026-03-01",118,{"week":424,"volume":425},"2026-03-08",76,{"week":427,"volume":428},"2026-03-15",55,{"week":430,"volume":431},"2026-03-22",37,{"week":433,"volume":434},"2026-03-29",63,{"week":436,"volume":437},"2026-04-05",27,{"week":439,"volume":440},"2026-04-12",49,{"week":442,"volume":443},"2026-04-19",36,{"week":445,"volume":446},"2026-04-26",31,{"week":448,"volume":311},"2026-05-03",{"week":450,"volume":325},"2026-05-10",{"week":452,"volume":336},"2026-05-17",{"week":454,"volume":166},"2026-05-24",{"week":456,"volume":457},"2026-05-31",40,{"week":459,"volume":460},"2026-06-07",29,{"week":462,"volume":443},"2026-06-14",{"week":464,"volume":465},"2026-06-21",19,{"week":467,"volume":468},"2026-06-28",20,{"week":470,"volume":471},"2026-07-05",28,false,[474,475,476,477,478,479,480,481,482,483,484,485],2.2675365439437134,1.2062003396615517,0.34136895736034456,0.1617524413174016,0.10541638866986112,0.06471765633529449,0.13860920725420028,0.2531994905076727,0.36795657184448355,0.7359548432098018,1.7760659913871537,4.159610602292715,{"top":487,"otherBrandCount":135,"otherClickShare":135},[488,491],{"brand":489,"clickShare":490},"PAGE ONE",0.8333000000000002,{"brand":492,"clickShare":493},"FURTALK",0.1667,[495,506,515,525],{"asin":496,"title":497,"brand":489,"imageUrl":498,"price":499,"rating":500,"reviews":501,"clickShare90":502,"clickShare360":503,"launchDate":504,"amazonUrl":505},"B07VKMGPCK","PAGE ONE Womens Winter Ribbed Beanie Crossed Cap Chunky Cable Knit Pompom Soft Warm Hat Beige","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Kbv+ao8oL.jpg",9.97,4.7,13905,0.4242,0.6046,"2019-07-23","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07VKMGPCK",{"asin":507,"title":508,"brand":489,"imageUrl":509,"price":510,"rating":500,"reviews":501,"clickShare90":511,"clickShare360":512,"launchDate":513,"amazonUrl":514},"B07LGL31PG","PAGE ONE Womens Winter Ribbed Beanie Crossed Cap Chunky Cable Knit Pompom Soft Warm Hat White","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41qrr-J3XgL.jpg",9.9,0.2121,0.1689,"2018-12-18","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07LGL31PG",{"asin":516,"title":517,"brand":489,"imageUrl":518,"price":131,"rating":519,"reviews":520,"clickShare90":521,"clickShare360":522,"launchDate":523,"amazonUrl":524},"B07TGJ8XZD","PAGE ONE Mens Winter Slouchy Beanie Warm Fleece Lined Skull Cap Baggy Cable Knit Hat Black","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F5186vEDLUKL.jpg",4.6,7145,0.197,0.1843,"2019-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07TGJ8XZD",{"asin":526,"title":527,"brand":492,"imageUrl":528,"price":132,"rating":519,"reviews":529,"clickShare90":493,"clickShare360":530,"launchDate":531,"amazonUrl":532},"B0981667SY","FURTALK Womens Beanie Satin Lined Knitted Beanie with Pom Winter Hats for Women (White)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41-zWix8vvL.jpg",3146,0.0422,"2021-06-25","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0981667SY",{"love":534,"hate":583,"returnReasons":589},[535,542,549,554,559,564,568,572,575,579],{"topic":536,"percentOfMentions":537,"verbatims":538},"Warmth",0.5,[539,540,541],"Warm hat","Warm and cute","Warm,cozy,",{"topic":543,"percentOfMentions":544,"verbatims":545},"Comfort-Overall",0.1333,[546,547,548],"Comfortable","comfortable","Such a comfortable",{"topic":550,"percentOfMentions":551,"verbatims":552},"Size-Overall",0.0667,[553],"The fit is perfect for me",{"topic":555,"percentOfMentions":551,"verbatims":556},"Color",[557,558],"Great color and super cute and warm","Good cream colored hat",{"topic":560,"percentOfMentions":561,"verbatims":562},"Soft Feel",0.0333,[563],"The fur pom is so soft that I was worried it was real",{"topic":565,"percentOfMentions":561,"verbatims":566},"Quality-Overall",[567],"It appears well made and stylish",{"topic":569,"percentOfMentions":561,"verbatims":570},"Material Quality",[571],"Material is good",{"topic":573,"percentOfMentions":561,"verbatims":574},"Shape\u002FStyle",[567],{"topic":576,"percentOfMentions":561,"verbatims":577},"Weather Proof",[578],"Its a great winter beanie",{"topic":580,"percentOfMentions":561,"verbatims":581},"Advertised Vs Actual Product",[582],"Its just as it was describe",[584],{"topic":550,"percentOfMentions":585,"verbatims":586},0.75,[587,588],"Too big on top","sized small",[590,592,594,597,599,602,604,606,609,611],{"reason":550,"pct":591},0.4683,{"reason":555,"pct":593},0.19,{"reason":595,"pct":596},"Length",0.054299999999999994,{"reason":580,"pct":598},0.046799999999999994,{"reason":600,"pct":601},"Value For Money",0.0407,{"reason":569,"pct":603},0.0317,{"reason":573,"pct":605},0.030899999999999997,{"reason":607,"pct":608},"Width",0.0226,{"reason":536,"pct":610},0.013600000000000001,{"reason":612,"pct":610},"Gap\u002FHole"]