---
title: "white umbrella — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/white-umbrella"
last_updated: "2026-07-14T00:27:31.360Z"
locale: en
meta:
  description: "white umbrella shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "white umbrella shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "white umbrella — Niche Verdict: Worth a look (66/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white umbrella**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 36Growth 84Conversion 48Competition 86Returns 41Price range 81Avg price 95Brand share 96Review moat 24Quality gap 65

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$32.20**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Growth**

**Great****+83.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Great****$6.95–$110.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.1%**

return rate — above 6% kills the launch gate

**Market size**

**Okay****$177K**

$177K/yr · 142K searches

**Review moat**

**Bad****5,382.61**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**43 **▲rising

**Sellers**

**51**

**Top-5 brand share**

**33%**

**Open market**

**62%**

- Rain-Mate11% - AMMSUN7% - Yansanido5% - NPCQUN5% - Amazon Basics5% - LILAC5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$11K9%$16K12%$21K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 54 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse](https://m.media-amazon.com/images/I/41wlg9CFPvL.jpg)**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$13.44**4.4★10,095 rev](https://www.amazon.com/dp/B0FBML7J5Y) [2![Yansanido Rainproof and Sunshade Manual Umbrella 8 Ribs 37.8 Inch x 25.6 Inch White Windproof Folding Umbrella for Outdoors (white)](https://m.media-amazon.com/images/I/31qBYarurEL.jpg)**Yansanido Rainproof and Sunshade Manual Umbrella 8 Ribs 37.8 Inch x 25.6 Inch White Windproof Folding Umbrella for Outdoors (white)**Yansanido**$6.95**3.9★105 rev](https://www.amazon.com/dp/B0DK2S7FQ1) [3![NPCQUN Travel Essentials Umbrella Windproof Compact Collapsible Light Automatic Strong and Portable Wind Resistant Folding Small Umbrella for Rain White](https://m.media-amazon.com/images/I/31NJoK7xhkL.jpg)**NPCQUN Travel Essentials Umbrella Windproof Compact Collapsible Light Automatic Strong and Portable Wind Resistant Folding Small Umbrella for Rain White**NPCQUN**$9.02**4.5★4,160 rev](https://www.amazon.com/dp/B0BQJ3TTPQ) [4![Amazon Basics Clear Umbrella for Rain Round Bubble Umbrella for Wedding With Wide Coverage (35 Canopy Diameter) Auto Open Strong Fiberglass Frame Steel Shaft Spoke Protectors for Safety](https://m.media-amazon.com/images/I/21VlqWvdezL.jpg)**Amazon Basics Clear Umbrella for Rain Round Bubble Umbrella for Wedding With Wide Coverage (35 Canopy Diameter) Auto Open Strong Fiberglass Frame Steel Shaft Spoke Protectors for Safety**Amazon Basics**$21.71**4.4★1,992 rev](https://www.amazon.com/dp/B09S43SRWH) [5![LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White](https://m.media-amazon.com/images/I/41jn7N9pX2L.jpg)**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White**LILAC**$9.93**4.5★441 rev](https://www.amazon.com/dp/B0G4CHFCSS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women](https://m.media-amazon.com/images/I/31yyfR3qF2L.jpg)**ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women**ShedRain**$22.87**29 rev3mo ago](https://www.amazon.com/dp/B0GTS3G622) [![RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(White)](https://m.media-amazon.com/images/I/41Nd4wcf7RL.jpg)**RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(White)**RusuiQinsan**$9.68**142 rev3mo ago](https://www.amazon.com/dp/B0GT56ZFHB) [![Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White](https://m.media-amazon.com/images/I/31Fzfw7QFsL.jpg)**Best Choice Products 7.5ft Patio Market Umbrella with Wavy Trim UV-Fade-Resistant 210g Canopy Crank & Tilt Wind Vent Heavy-Duty Frame - White**Best Choice Products**$63.68**176 rev4mo ago](https://www.amazon.com/dp/B0GRKN6GFG) [![LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White](https://m.media-amazon.com/images/I/41jn7N9pX2L.jpg)**LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-White**LILAC**$9.93**441 rev7mo ago](https://www.amazon.com/dp/B0G4CHFCSS) [![JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White](https://m.media-amazon.com/images/I/31WYyjRdJvL.jpg)**JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White**JEAREY**$39.50**1,900 rev7mo ago](https://www.amazon.com/dp/B0G2KXHXT5)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(White)](https://m.media-amazon.com/images/I/41Nd4wcf7RL.jpg)**RusuiQinsan Travel Umbrella Compact Mini - Windproof Automatic Travel Size Foldable for Backpack or Purse Lightweight Outdoor Rain Gear(White)**RusuiQinsan**$9.68**4.4★**▲ 165%**](https://www.amazon.com/dp/B0GT56ZFHB) [![ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women](https://m.media-amazon.com/images/I/31yyfR3qF2L.jpg)**ShedRain Stick Umbrella 4225-EVT White Auto Open Full Size Rain Umbrella with J Handle Wind Resistant Classic Traditional Umbrella for Men & Women**ShedRain**$22.87**4.7★**▲ 160%**](https://www.amazon.com/dp/B0GTS3G622) [![JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White](https://m.media-amazon.com/images/I/31WYyjRdJvL.jpg)**JEAREY 7.5FT Patio Umbrella Outdoor Market Umbrella with 6 Sturdy Ribs Push Button Tilt/Crank Table Umbrella for Garden Deck Backyard and Pool Cream White**JEAREY**$39.50**4.5★**▲ 156%**](https://www.amazon.com/dp/B0G2KXHXT5) [![BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men](https://m.media-amazon.com/images/I/31lg2bpSKSL.jpg)**BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men**BAODINI**$13.83**4.3★**▲ 155%**](https://www.amazon.com/dp/B0G2841KYL) [![Aohanoi Patio Fringe Umbrella with UPF 50+ Protection 8 Ribs and Push Button Tilt Outdoor Beach Umbrella For Garden Backyard Pool Outside](https://m.media-amazon.com/images/I/31y2QxItU9L.jpg)**Aohanoi Patio Fringe Umbrella with UPF 50+ Protection 8 Ribs and Push Button Tilt Outdoor Beach Umbrella For Garden Backyard Pool Outside**Aohanoi**$50.07**4.5★**▲ 154%**](https://www.amazon.com/dp/B0D1CS68SW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +83.7% search growth over the last 90 days.

5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Sep · busiest ÷ quietest = 4.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Good quality, good price, good size and arrived on time”*

**Strength**11%

*“Sturdisly constructed”*

**Durability**10%

*“Strong durable compact”*

**Value For Money**6%

*“Fair price”*

**Ease Of Use**6%

*“Ease of use”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Weather Proof**5%

*“rain resistant”*

**Size-Overall**5%

*“It fits my bag perfectly”*

**Compactness**3%

*“Compact and effective”*

**Portability**3%

*“Very portable”*

### **What buyers complain about **

**Durability**18%

*“Broken”*

**Size-Overall**11%

*“Also, the handle is way too short”*

**Quality-Overall**11%

*“Cheaply made”*

**Ease Of Use**5%

*“Very difficult to close”*

**Strength**4%

*“not too sturdy”*

**Weight Heavy**3%

*“Well made a bit heavier than expected”*

**Color**3%

*“white had yellowish tinge”*

**Smell**3%

*“Horrible plastic smell”*

**Weather Proof**2%

*“NOT WIND RESISTANT”*

**Functionality-Overall**2%

*“QR code doesnt work”*

### **Top return reasons **

**Size-Overall**41%

**Color**9%

**Weight Heavy**8%

**Value For Money**6%

**Advertised Vs Actual Product**5%

**Quality-Overall**4%

**Functionality-Overall**4%

**Strength**3%

**Defective Material/Parts**3%

**Ease Of Use**2%