---
title: "white tie — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/white-tie"
last_updated: "2026-07-14T05:20:39.674Z"
locale: en
meta:
  description: "white tie shows searches that convert (8.6% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "white tie shows searches that convert (8.6% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "white tie — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **white tie**

**Worth a look**

Shows searches that convert (8.6% search→purchase), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 42Growth 59Conversion 81Competition 70Returns 32Price range 58Avg price 33Brand share 78Review moat 34Quality gap 25

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+34.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$5.14–$28.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$218K**

$218K/yr · 254K searches

**Review moat**

**Okay****3,100.32**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****$10.01**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****5.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**22 **▲rising

**Sellers**

**24**

**Top-5 brand share**

**57%**

**Open market**

**37%**

- JEMYGINS17% - Tie G U Style12% - DecTwig10% - WOXVM9% - GUSLESON8% - RBOCOTT7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$17K12%$26K16%$35K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)](https://m.media-amazon.com/images/I/21Wr8VgjQaL.jpg)**TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)**Tie G U Style**$9.11**4.7★12,531 rev](https://www.amazon.com/dp/B07KXKXLLC) [2![DecTwig Mens Ties Solid Color Formal Neckties 3.15 (8CM) White Ties For Men](https://m.media-amazon.com/images/I/21IFATOEFmL.jpg)**DecTwig Mens Ties Solid Color Formal Neckties 3.15 (8CM) White Ties For Men**DecTwig**$7.38**4.7★1,769 rev](https://www.amazon.com/dp/B0BR37T4RJ) [3![JEMYGINS Silk White Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(49)](https://m.media-amazon.com/images/I/4192sO2d6XL.jpg)**JEMYGINS Silk White Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(49)**JEMYGINS**$9.90**4.7★4,126 rev](https://www.amazon.com/dp/B0D6R4TLWB) [4![RBOCOTT Silk White Tie Business Wedding Formal Necktie for Men (64)](https://m.media-amazon.com/images/I/21KN-hHgQsL.jpg)**RBOCOTT Silk White Tie Business Wedding Formal Necktie for Men (64)**RBOCOTT**$8.49**4.6★10,208 rev](https://www.amazon.com/dp/B0D56NJCFS) [5![WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (White)](https://m.media-amazon.com/images/I/314KWoU3IlL.jpg)**WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (White)**WOXVM**$5.14**4.6★361 rev](https://www.amazon.com/dp/B0CP85B3PS)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)](https://m.media-amazon.com/images/I/31QCRSAOE-L.jpg)**Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)**Syhood**$10.13**2,272 rev9mo ago](https://www.amazon.com/dp/B0FWC2XLPM) [![KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box](https://m.media-amazon.com/images/I/319yhD2j88L.jpg)**KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box**KissTies**$5.98**61 rev1y ago](https://www.amazon.com/dp/B0FF5B5NDD) [![GUSLESON White Mens Vest Tie and Bow Tie Set Formal Waistcoat Paisley Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0815-07-M)](https://m.media-amazon.com/images/I/41VS7LVU9aL.jpg)**GUSLESON White Mens Vest Tie and Bow Tie Set Formal Waistcoat Paisley Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0815-07-M)**GUSLESON**$28.60**259 rev1y ago](https://www.amazon.com/dp/B0FCSF1KJZ) [![Branduce White Tie Solid Satin Ties for Men Pre-tied Adjustable Zipper Necktie for Wedding Business (TA17-34)](https://m.media-amazon.com/images/I/310xP3HKG5L.jpg)**Branduce White Tie Solid Satin Ties for Men Pre-tied Adjustable Zipper Necktie for Wedding Business (TA17-34)**Branduce**$8.93**509 rev1y ago](https://www.amazon.com/dp/B0DYJZHX27) [![JEMYGINS Mens White Tie Necktie and Pocket Square with Lapel Pin Cufflinks Tie Clip Sets 5PCS(12)](https://m.media-amazon.com/images/I/416yVteq57L.jpg)**JEMYGINS Mens White Tie Necktie and Pocket Square with Lapel Pin Cufflinks Tie Clip Sets 5PCS(12)**JEMYGINS**$14.97**845 rev1y ago](https://www.amazon.com/dp/B0DBPNZGPV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![KissTies Mens Silk White XL Tie 63 Length Solid Necktie + Gift Box](https://m.media-amazon.com/images/I/31tMFQlRrEL.jpg)**KissTies Mens Silk White XL Tie 63 Length Solid Necktie + Gift Box**KissTies**$6.39**4.4★**▲ 141%**](https://www.amazon.com/dp/B07YDCYVCG) [![Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)](https://m.media-amazon.com/images/I/31QCRSAOE-L.jpg)**Syhood 6 Pcs 6/12/24 Pcs Men Ties Set Solid Satin Pure Color Business Formal Necktie Tie 57 for Men Occasion Wedding (White)**Syhood**$10.13**4.2★**▲ 136%**](https://www.amazon.com/dp/B0FWC2XLPM) [![KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box](https://m.media-amazon.com/images/I/319yhD2j88L.jpg)**KissTies Mens 58 Regular White Tie Business Wedding Necktie + Gift Box**KissTies**$5.98**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FF5B5NDD) [![GUSLESON White Mens Vest Tie and Bow Tie Set Formal Waistcoat Paisley Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0815-07-M)](https://m.media-amazon.com/images/I/41VS7LVU9aL.jpg)**GUSLESON White Mens Vest Tie and Bow Tie Set Formal Waistcoat Paisley Floral Jacquard Necktie Pocket Square Suit Vests Lapel Pin Wedding Party (0815-07-M)**GUSLESON**$28.60**4.6★**▲ 122%**](https://www.amazon.com/dp/B0FCSF1KJZ) [![TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)](https://m.media-amazon.com/images/I/21Wr8VgjQaL.jpg)**TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (White)**Tie G U Style**$9.11**4.7★**▲ 88%**](https://www.amazon.com/dp/B07KXKXLLC)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +34.7% search growth over the last 90 days.

8K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 2.5×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**35%

*“Well made tie”*

**Value For Money**21%

*“Just what my son needed for prom at a very reasonable price”*

**Size-Overall**13%

*“Fits great”*

**Color**11%

*“the color stands out”*

**Material Quality**4%

*“Nice material”*

**Shape/Style**4%

*“I like the way it looks”*

**Stitch/Finish/Polish**3%

*“Edges are cleanly stitched”*

**Design-Overall**2%

*“The design really made it stand out from a plain white tie”*

**Durability**2%

*“lasted for the event I ordered it for”*

**Advertised Vs Actual Product**1%

*“Exactly as described”*

### **What buyers complain about **

**Quality-Overall**17%

*“Normal cheap tie”*

**Thin**17%

*“Very thin”*

**Size-Overall**17%

*“What I received was to narrow”*

**Brightness/Shine/Glow**17%

*“I marked this only with three stars just because it was very shiny not for me so I returned”*

**Length**6%

*“it can be slightly long”*

**Thickness**3%

*“Not ultra-thick luxury silk”*

### **Top return reasons **

**Color**20%

**Length**20%

**Size-Overall**11%

**Material Quality**11%

**Waist Fit**5%

**Width**4%

**Advertised Vs Actual Product**4%

**Shape/Style**4%

**Value For Money**4%

**Neck Fit**2%