---
title: "way of wade — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/way-of-wade"
last_updated: "2026-07-14T01:15:01.217Z"
locale: en
meta:
  description: "weak search conversion (0.1%) — way of wade doesn't clear our bar today."
  "og:description": "weak search conversion (0.1%) — way of wade doesn't clear our bar today."
  "og:title": "way of wade — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **way of wade**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 18Growth 44Conversion 1Competition 96Returns 12Price range 18Avg price 63Brand share 13Review moat 72Quality gap 47

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Review moat**

**Good****616.9**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$137.05**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+14.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$73K**

$73K/yr · 762K searches

**Price range**

**Bad****$38.90–$371.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Returns**

**Bad****9.1%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**17 **▲rising

**Sellers**

**27**

**Top-5 brand share**

**95%**

**Open market**

**4%**

- LI-NING79% - ANTA6% - 361°4% - PEAK3% - K-Swiss3% - RIGORER1% - Open — no brand owns it (11 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$7312%$1K3%$2K4%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 172 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![ANTA Mens Kyrie Irving Kai 1 Speed Basketball Shoes 9.5](https://m.media-amazon.com/images/I/31WdOXj8D5L.jpg)**ANTA Mens Kyrie Irving Kai 1 Speed Basketball Shoes 9.5**ANTA**$67.70**4.5★203 rev](https://www.amazon.com/dp/B0G11V326B) [2![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers High Risk Red US 9](https://m.media-amazon.com/images/I/31O9-8yopcL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers High Risk Red US 9**LI-NING**$189.67**4.7★25 rev](https://www.amazon.com/dp/B0GPV4YVTL) [3![LI-NING Way of Wade 10 Mens Basketball Shoes Lining Anti-Slip Professional Shock Absorption Sneakers Sports Shoes Microcrystalline Gray US 9.5](https://m.media-amazon.com/images/I/31YuHJDG5oL.jpg)**LI-NING Way of Wade 10 Mens Basketball Shoes Lining Anti-Slip Professional Shock Absorption Sneakers Sports Shoes Microcrystalline Gray US 9.5**LI-NING**$151.92**4.3★165 rev](https://www.amazon.com/dp/B0DZCK57CY) [4![LI-NING Wade 808 5 Ultra V2 Mens Professional Basketball Shoes Lightweight High-Resilience Sneakers Island Paradise US 10](https://m.media-amazon.com/images/I/315d-HFRUTL.jpg)**LI-NING Wade 808 5 Ultra V2 Mens Professional Basketball Shoes Lightweight High-Resilience Sneakers Island Paradise US 10**LI-NING**$157.52**4.4★100 rev](https://www.amazon.com/dp/B0G13L9LHH) [5![LI-NING Wade All City 13 Series Mens Basketball Shoes Lightweight High Rebound Professional Basketball Sneakers ABAV017-2 Standard White/Golden US 14](https://m.media-amazon.com/images/I/31aWMquMryL.jpg)**LI-NING Wade All City 13 Series Mens Basketball Shoes Lightweight High Rebound Professional Basketball Sneakers ABAV017-2 Standard White/Golden US 14**LI-NING**$130.50**4.7★126 rev](https://www.amazon.com/dp/B0F1TL6DM7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 10.5](https://m.media-amazon.com/images/I/31c06zcm-dL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 10.5**LI-NING**$194.36**25 rev1mo ago](https://www.amazon.com/dp/B0H28QG18V) [![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 11](https://m.media-amazon.com/images/I/31c06zcm-dL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Standard White US 11**LI-NING**$192.54**25 rev1mo ago](https://www.amazon.com/dp/B0H28FBKPM) [![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 11](https://m.media-amazon.com/images/I/31cA-PapoTL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 11**LI-NING**$194.78**25 rev1mo ago](https://www.amazon.com/dp/B0H28VHGXM) [![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 10.5](https://m.media-amazon.com/images/I/31cA-PapoTL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 10.5**LI-NING**$193.02**25 rev1mo ago](https://www.amazon.com/dp/B0H28Q1X9N) [![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 12](https://m.media-amazon.com/images/I/31cA-PapoTL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 12**LI-NING**$192.80**25 rev1mo ago](https://www.amazon.com/dp/B0H28MY4ZY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![NORTIV 8 Mens Walking Shoes Running Tennis Cushioning ActiveBreeze Non Slip Athletic Gym Workout Comfortable Fashion Sneakers Size 10 Blue SNWS246M](https://m.media-amazon.com/images/I/41YFKHSHQkL.jpg)**NORTIV 8 Mens Walking Shoes Running Tennis Cushioning ActiveBreeze Non Slip Athletic Gym Workout Comfortable Fashion Sneakers Size 10 Blue SNWS246M**NORTIV 8**$49.75**4.5★**▲ 56%**](https://www.amazon.com/dp/B0DFGFHXWZ) [![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Off White/Light Purple/Mint Green US 8.5](https://m.media-amazon.com/images/I/312cmPH2jTL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Off White/Light Purple/Mint Green US 8.5**LI-NING**$194.49**4.7★**▲ 56%**](https://www.amazon.com/dp/B0GT4PQ2L8) [![LI-NING Wade DLO 1 Mens Basketball On-Court Shoes Lightweight High-Rebound Anti-Slip Professional Sneakers Standard White US 12](https://m.media-amazon.com/images/I/311nWrM-LGL.jpg)**LI-NING Wade DLO 1 Mens Basketball On-Court Shoes Lightweight High-Rebound Anti-Slip Professional Sneakers Standard White US 12**LI-NING**$116.00**4.5★**▲ 56%**](https://www.amazon.com/dp/B0GMWMGL3R) [![LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 10.5](https://m.media-amazon.com/images/I/31cA-PapoTL.jpg)**LI-NING Way of Wade 12 Mens Basketball Shoes Anti-Slip Professional Shock Absorption Sports Sneakers Bubble Pink/Power Pink US 10.5**LI-NING**$193.02**4.7★**▲ 56%**](https://www.amazon.com/dp/B0H28Q1X9N) [![LI-NING Red Hare 9 Mens Running Shoes Lightweight Breathable Racing Training Sneakers Champagne White US 8.5](https://m.media-amazon.com/images/I/31yENDWQE0L.jpg)**LI-NING Red Hare 9 Mens Running Shoes Lightweight Breathable Racing Training Sneakers Champagne White US 8.5**LI-NING**$68.98**4.8★**▲ 56%**](https://www.amazon.com/dp/B0GT9GW7J1)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 32 weeks — +14.9% search growth over the last 90 days.

40K30KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**24%

*“Nice comfortable shoe”*

**Size-Overall**12%

*“Good fit”*

**Exercise/Sports Suitability**10%

*“Awesome to run in”*

**Value For Money**9%

*“Definitely worth the price”*

**Quality-Overall**7%

*“My son loves these shoes, great quality and definitely their tech improves the performance during the game”*

**Weight Light**5%

*“Lightweight”*

**Color**3%

*“Ya know I love the color”*

**Soft Feel**3%

*“It's very soft”*

**Grippers/Spikes/Cleats**2%

*“Great traction and a comfortable fit”*

**Cushion**2%

*“They do have allot of cushion”*

### **What buyers complain about **

**Size-Overall**11%

*“ordered a bit bigger”*

**Durability**8%

*“Will take a few days to break in”*

**Comfort-Overall**8%

*“Not comfortable”*

**Quality-Overall**7%

*“Very low quality shoe”*

**Value For Money**6%

*“Pricey”*

**Color**5%

*“I do wish there were better color and styling options, I think it looks more like a tennis shoe than a casual shoe”*

**Width**4%

*“to narrow for me”*

**Feet Fit**3%

*“The toe box area is low volume to hug the feet because of the high stack height”*

**Stiffness**2%

*“Kind of stiff”*

**Cushion**2%

*“Over a couple of months the cushioning seem to deteriorate”*

### **Top return reasons **

**Feet Fit**28%

**Size-Overall**22%

**Length**13%

**Width**13%

**Comfort-Overall**4%

**Advertised Vs Actual Product**2%

**Color**2%

**Cushion**2%

**Pain Relief-Overall**1%

**Material Quality**1%