---
title: "waterproof wallet — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/waterproof-wallet"
last_updated: "2026-07-14T04:34:46.637Z"
locale: en
meta:
  description: "weak search conversion (1.8%) — waterproof wallet doesn't clear our bar today."
  "og:description": "weak search conversion (1.8%) — waterproof wallet doesn't clear our bar today."
  "og:title": "waterproof wallet — Niche Verdict: Skip it (47/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **waterproof wallet**

**Skip it**

Weak search conversion (1.8%) — this niche doesn't clear our bar today.

Market size 33Growth 49Conversion 23Competition 81Returns 39Price range 79Avg price 77Brand share 36Review moat 24Quality gap 37

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Price range**

**Great****$7.43–$45.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$15.94**

avg listing price — sweet spot $15–$100

**Growth**

**Okay****+19.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****4.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$156K**

$156K/yr · 534K searches

**Review moat**

**Bad****5,028.32**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**50**

**Top-5 brand share**

**83%**

**Open market**

**15%**

- Chums60% - CHERRY CHICK11% - APTENSKO7% - DRIPAC3% - CHENSPRX2% - AiRunTech2% - Open — no brand owns it (17 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$5K6%$9K9%$14K12%$19K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 60 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black)](https://m.media-amazon.com/images/I/41A4Mz0a1CL.jpg)**Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black)**Chums**$11.97**4.7★10,955 rev](https://www.amazon.com/dp/B0F1Z83ZRG) [2![CHERRY CHICK Waterproof Minimalist Wallet for SUP Cycling and Diving - Compact TPU Composite Bag with Airtight Zipper for Credit Cards Car Keys and Cable (Black)](https://m.media-amazon.com/images/I/413Db7yYghL.jpg)**CHERRY CHICK Waterproof Minimalist Wallet for SUP Cycling and Diving - Compact TPU Composite Bag with Airtight Zipper for Credit Cards Car Keys and Cable (Black)**CHERRY CHICK**$19.93**3.9★86 rev](https://www.amazon.com/dp/B0DZXJPX6X) [3![Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black/Gray)](https://m.media-amazon.com/images/I/51vsnAd5laL.jpg)**Chums Surfshorts Wallet - Solid Colors Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Black/Gray)**Chums**$11.82**4.7★10,955 rev](https://www.amazon.com/dp/B003CK2EFO) [4![Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Pines)](https://m.media-amazon.com/images/I/51dhpkPsuVL.jpg)**Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Pines)**Chums**$13.96**4.7★2,057 rev](https://www.amazon.com/dp/B0BC2LY46B) [5![Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Terrazzo)](https://m.media-amazon.com/images/I/41Tq7oq19QL.jpg)**Chums Surfshorts Wallet - Patterns Collection Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Minimalist Wallet w/Key Ring (Terrazzo)**Chums**$13.79**4.7★2,057 rev](https://www.amazon.com/dp/B0F1Z8FPH9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![CHERRY CHICK Heavy Duty Airtight Wallet Submersible Waterproof & Fire-retardant Waterproof Protection (Up to 30M Depth) (Black)](https://m.media-amazon.com/images/I/413Sak7A9AL.jpg)**CHERRY CHICK Heavy Duty Airtight Wallet Submersible Waterproof & Fire-retardant Waterproof Protection (Up to 30M Depth) (Black)**CHERRY CHICK**$20.00**0 rev3mo ago](https://www.amazon.com/dp/B0GVQ29NSQ) [![CHERRY CHICK Waterproof Minimalist Wallet for SUP Cycling and Diving Bag for Credit Cards Car Keys and Cable (Black with Clear Window)](https://m.media-amazon.com/images/I/31YTv+t5Z2L.jpg)**CHERRY CHICK Waterproof Minimalist Wallet for SUP Cycling and Diving Bag for Credit Cards Car Keys and Cable (Black with Clear Window)**CHERRY CHICK**$20.55**86 rev3mo ago](https://www.amazon.com/dp/B0GSZ5XR3N) [![KOSMCCO Waterproof Wallet Pouch Heavy Duty Airtight Submersible Wallet with Pull-Assist Loop for Beach Swimming & Travel Fits Cards Cash & Keys](https://m.media-amazon.com/images/I/41fOFVHvUDL.jpg)**KOSMCCO Waterproof Wallet Pouch Heavy Duty Airtight Submersible Wallet with Pull-Assist Loop for Beach Swimming & Travel Fits Cards Cash & Keys**KOSMCCO**$17.40**18 rev4mo ago](https://www.amazon.com/dp/B0GRDL19NY) [![Chums Rover Bifold Wallet - Mens Wallet Slim & Front Pocket RFID Blocking Wallet with Canvas Ripstop Fabric - Black](https://m.media-amazon.com/images/I/41ViOE9u+JL.jpg)**Chums Rover Bifold Wallet - Mens Wallet Slim & Front Pocket RFID Blocking Wallet with Canvas Ripstop Fabric - Black**Chums**$18.95**90 rev4mo ago](https://www.amazon.com/dp/B0GPKG2WT8) [![Chums Surfshorts Wallet - Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Water Resistant w/Key Ring (Summit)](https://m.media-amazon.com/images/I/41Gz1qvkKSL.jpg)**Chums Surfshorts Wallet - Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Water Resistant w/Key Ring (Summit)**Chums**$13.97**2,057 rev4mo ago](https://www.amazon.com/dp/B0GPJK89QH)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Carhartt Mens 700D Nylon Duck Wallets RFID-Blocking W/Trifold and Front Pocket Options Black (Bifold)](https://m.media-amazon.com/images/I/31gGh43YsiL.jpg)**Carhartt Mens 700D Nylon Duck Wallets RFID-Blocking W/Trifold and Front Pocket Options Black (Bifold)**Carhartt**$35.80**4.5★**▲ 128%**](https://www.amazon.com/dp/B0G16CJMWB) [![Chums Surfshorts Wallet - Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Water Resistant w/Key Ring (Summit)](https://m.media-amazon.com/images/I/41Gz1qvkKSL.jpg)**Chums Surfshorts Wallet - Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Water Resistant w/Key Ring (Summit)**Chums**$13.97**4.7★**▲ 125%**](https://www.amazon.com/dp/B0GPJK89QH) [![2 Pack Underwater Waterproof Fanny Pack Women and Men Dry Belt Bag Waist Waterproof Pouch for Phone Passport Wallet Double Space Elastic Waistband Swimming Snorkeling Kayaking Accessories](https://m.media-amazon.com/images/I/51Mwuwd+w3L.jpg)**2 Pack Underwater Waterproof Fanny Pack Women and Men Dry Belt Bag Waist Waterproof Pouch for Phone Passport Wallet Double Space Elastic Waistband Swimming Snorkeling Kayaking Accessories**Rynapac**$21.69**4.5★**▲ 125%**](https://www.amazon.com/dp/B0GBWXVDFG) [![Chums Surfshorts Wallet - Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Water Resistant w/Key Ring (Trip)](https://m.media-amazon.com/images/I/41W0BoHwYkL.jpg)**Chums Surfshorts Wallet - Lightweight Slim Wallet with RFID Blocking Card & Clear ID Window - Zippered Water Resistant w/Key Ring (Trip)**Chums**$13.33**4.7★**▲ 124%**](https://www.amazon.com/dp/B0GPJCFP9B) [![CHERRY CHICK Heavy Duty Airtight Wallet Submersible Waterproof & Fire-retardant Waterproof Protection (Up to 30M Depth) (Black)](https://m.media-amazon.com/images/I/413Sak7A9AL.jpg)**CHERRY CHICK Heavy Duty Airtight Wallet Submersible Waterproof & Fire-retardant Waterproof Protection (Up to 30M Depth) (Black)**CHERRY CHICK**$20.00**0.0★**▲ 123%**](https://www.amazon.com/dp/B0GVQ29NSQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.4% search growth over the last 90 days.

10K6KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, Jun, Jul · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Amazing Quality”*

**Pockets/Compartments**10%

*“Lots of compartments”*

**Size-Overall**9%

*“All of my cards fit”*

**Advertised Vs Actual Product**8%

*“Exactly what I ordered”*

**Value For Money**7%

*“Good value for money”*

**Durability**6%

*“Very durable material”*

**Storage Capacity**4%

*“Plenty of room”*

**Design-Overall**4%

*“Great design”*

**Water Resistance**3%

*“this waterproof pouch is exactly the kind of thing I like having on hand”*

**Material Quality**3%

*“solid material”*

### **What buyers complain about **

**Size-Overall**14%

*“Too Small”*

**Thickness**10%

*“too thick”*

**Quality-Overall**6%

*“This looked cheaply made”*

**Ease Of Use**4%

*“not easy to use”*

**Durability**4%

*“It is falling apart and looking shabby”*

**Color**3%

*“Disappointed by the color”*

**Water Resistance**3%

*“Not even remotely water resistant”*

**Advertised Vs Actual Product**3%

*“Not as Advertised”*

**Weight Heavy**3%

*“its kind of heavy for Carrying in my workout clothes”*

**Material Quality**2%

*“Incredibly cheap material”*

### **Top return reasons **

**Size-Overall**46%

**Advertised Vs Actual Product**6%

**Quality-Overall**5%

**Weight Heavy**4%

**Color**4%

**Material Quality**4%

**Pockets/Compartments**4%

**Thin**3%

**Shape/Style**3%

**Width**3%