---
title: "volcom backpack — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/volcom-backpack"
last_updated: "2026-07-14T00:34:57.926Z"
locale: en
meta:
  description: "weak search conversion (0.5%) — volcom backpack doesn't clear our bar today."
  "og:description": "weak search conversion (0.5%) — volcom backpack doesn't clear our bar today."
  "og:title": "volcom backpack — Niche Verdict: Skip it (46/100) | Amazon United States - Flapen"
---

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# **volcom backpack**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 11Growth 54Conversion 6Competition 96Returns 31Price range 44Avg price 95Brand share 42Review moat 55Quality gap 40

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$42.89**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****1,307.58**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+27.0%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$11.38–$203.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.3%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$44K**

$44K/yr · 203K searches

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**247**

**Top-5 brand share**

**80%**

**Open market**

**17%**

- Hurley62% - Dakine5% - Oakley4% - Amazon Basics4% - Volcom4% - Under Armour3% - Open — no brand owns it (17 brands, 17%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$8874%$2K6%$3K8%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 126 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hurley Unisex-Kids Graphic Backpack Blue Lazer/Black One Size](https://m.media-amazon.com/images/I/41r+Esa2+LL.jpg)**Hurley Unisex-Kids Graphic Backpack Blue Lazer/Black One Size**Hurley**$30.67**4.8★521 rev](https://www.amazon.com/dp/B0CXY75W9Z) [2![Mini Backpack](https://m.media-amazon.com/images/I/31ZFsql406L.jpg)**Mini Backpack**Hurley**$20.65**4.6★40 rev](https://www.amazon.com/dp/B0BFRPDSP7) [3![One and Only Classic Backpack](https://m.media-amazon.com/images/I/31Do9kyGPuL.jpg)**One and Only Classic Backpack**Hurley**$43.59**4.4★268 rev](https://www.amazon.com/dp/B0C382PZY5) [4![Hurley Unisex-Kids Graphic Backpack Black/Black One Size](https://m.media-amazon.com/images/I/318jrDnl59L.jpg)**Hurley Unisex-Kids Graphic Backpack Black/Black One Size**Hurley**$31.29**4.8★521 rev](https://www.amazon.com/dp/B0CXY88HXF) [5![School Backpack](https://m.media-amazon.com/images/I/51Lw2t5RLbL.jpg)**School Backpack**Hurley**$31.85**3.9★68 rev](https://www.amazon.com/dp/B0DJT9KT1K)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Utility Tote Bag](https://m.media-amazon.com/images/I/31kfo+uLV+L.jpg)**Utility Tote Bag**Hurley**$36.18**107 rev4mo ago](https://www.amazon.com/dp/B0DJRXGZSF) [![Hurley Rubber Tote Bag - Beach Bags Waterproof Sandproof Easy-Clean Freestanding EVA Plastic Hose-Clean Large Lightweight Pool Bag Sizes 16-19](https://m.media-amazon.com/images/I/31MbeZk+VmL.jpg)**Hurley Rubber Tote Bag - Beach Bags Waterproof Sandproof Easy-Clean Freestanding EVA Plastic Hose-Clean Large Lightweight Pool Bag Sizes 16-19**Hurley**$53.57**37 rev6mo ago](https://www.amazon.com/dp/B0GD8Y57JR) [![Hurley Rubber Tote Bag - Beach Bags Waterproof Sandproof Easy-Clean Freestanding EVA Plastic Hose-Clean Large Lightweight Pool Bag Sizes 16-19](https://m.media-amazon.com/images/I/31vEm1wBsiL.jpg)**Hurley Rubber Tote Bag - Beach Bags Waterproof Sandproof Easy-Clean Freestanding EVA Plastic Hose-Clean Large Lightweight Pool Bag Sizes 16-19**Hurley**$49.89**37 rev6mo ago](https://www.amazon.com/dp/B0GD94D7HK) [![Dakine Grom Backpack 13L - High Sierra](https://m.media-amazon.com/images/I/41MA7Tbd-lL.jpg)**Dakine Grom Backpack 13L - High Sierra**Dakine**$48.69**70 rev11mo ago](https://www.amazon.com/dp/B0FM8SD6LJ) [![Dakine MISSION BACKPACK 25L - HIGH SIERRA](https://m.media-amazon.com/images/I/417AhroPEYL.jpg)**Dakine MISSION BACKPACK 25L - HIGH SIERRA**Dakine**$117.14**894 rev11mo ago](https://www.amazon.com/dp/B0FM4KZGF7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crossbody Sling Bag](https://m.media-amazon.com/images/I/41LKYgk0L2L.jpg)**Crossbody Sling Bag**Hurley**$24.90**4.2★**▲ 115%**](https://www.amazon.com/dp/B0DJTBW2WH) [![Hurley Mens Phantom Eco Weekender 20 Sunspit 34](https://m.media-amazon.com/images/I/41pxRQ6v7tL.jpg)**Hurley Mens Phantom Eco Weekender 20 Sunspit 34**Hurley**$49.93**4.3★**▲ 112%**](https://www.amazon.com/dp/B0DF5KQR5Q) [![Hurley Rubber Tote Bag - Beach Bags Waterproof Sandproof Easy-Clean Freestanding EVA Plastic Hose-Clean Large Lightweight Pool Bag Sizes 16-19](https://m.media-amazon.com/images/I/31vEm1wBsiL.jpg)**Hurley Rubber Tote Bag - Beach Bags Waterproof Sandproof Easy-Clean Freestanding EVA Plastic Hose-Clean Large Lightweight Pool Bag Sizes 16-19**Hurley**$49.89**4.7★**▲ 110%**](https://www.amazon.com/dp/B0GD94D7HK) [![Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black](https://m.media-amazon.com/images/I/31LXg7X9mJL.jpg)**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**4.7★**▲ 110%**](https://www.amazon.com/dp/B0CZ1S8T3X) [![BURLEBO Backpack - Classic Deer Camo](https://m.media-amazon.com/images/I/41AqcCTsKOL.jpg)**BURLEBO Backpack - Classic Deer Camo**BURLEBO**$59.06**4.8★**▲ 109%**](https://www.amazon.com/dp/B0D88X32YB)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 44 weeks — +27.0% search growth over the last 90 days.

5K3KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**23%

*“Great quality, very roomy”*

**Size-Overall**10%

*“Its a snug fit”*

**Durability**9%

*“The bag is durable”*

**Value For Money**8%

*“Amazing value”*

**Pockets/Compartments**6%

*“Lots of compartments”*

**Storage Capacity**5%

*“Great amount of storage”*

**Strength**5%

*“The zipper is strong and sturdy”*

**Advertised Vs Actual Product**4%

*“as described”*

**Comfort-Overall**3%

*“Very comfortable”*

**Portability**3%

*“Its very versatile”*

### **What buyers complain about **

**Size-Overall**15%

*“This bagpack is tiny”*

**Quality-Overall**11%

*“Poor quality”*

**Durability**10%

*“almost immediately started coming apart”*

**Strap/String Quality**8%

*“One of the straps broke after a few months”*

**Zipper Quality**7%

*“Zipper gets stuck”*

**Value For Money**4%

*“Not worth the price”*

**Design-Overall**2%

*“Bad bag design”*

**Pockets/Compartments**2%

*“Needs more pockets”*

**Storage Capacity**2%

*“I wish it had more space”*

**Material Quality**2%

*“The material is cheap”*

### **Top return reasons **

**Size-Overall**62%

**Pockets/Compartments**7%

**Material Quality**4%

**Advertised Vs Actual Product**4%

**Zipper Quality**3%

**Quality-Overall**3%

**Value For Money**2%

**Color**2%

**Strap/String Quality**2%

**Wrong Dimensions**2%