---
title: "vial necklace — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/vial-necklace"
last_updated: "2026-07-14T00:38:27.082Z"
locale: en
meta:
  description: "a small market ($38K/yr) — vial necklace doesn't clear our bar today."
  "og:description": "a small market ($38K/yr) — vial necklace doesn't clear our bar today."
  "og:title": "vial necklace — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **vial necklace**

**Skip it**

A small market ($38K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 16Conversion 14Competition 60Returns 77Price range 78Avg price 84Brand share 72Review moat 84Quality gap 79

**Review moat**

**Great****312.16**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.48**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$5.74–$50.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-17.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$38K**

$38K/yr · 178K searches

## **Competition**

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**23 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**62%**

**Open market**

**34%**

- Richsteel20% - Generic16% - DS. DISTINCTIVE STYLE11% - BENECREAT9% - IVYRISE5% - Marsrut4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Richsteel Black Hourglass Cremation Jewelry for Ashes Grandma Husband Dog Urn Pendant Necklace with Spiga Chain 22](https://m.media-amazon.com/images/I/21tePQ299SL.jpg)**Richsteel Black Hourglass Cremation Jewelry for Ashes Grandma Husband Dog Urn Pendant Necklace with Spiga Chain 22**Richsteel**$17.04**4.7★1,401 rev](https://www.amazon.com/dp/B07SBYG185) [2![DS. DISTINCTIVE STYLE Vial Necklace Heart Shaped Perfume Bottle Pendant Blood Vial Necklace for Liquid Memorial Jewelry for Ashes Glass Keepsake Urn Necklace for Women](https://m.media-amazon.com/images/I/312gjcyzQyL.jpg)**DS. DISTINCTIVE STYLE Vial Necklace Heart Shaped Perfume Bottle Pendant Blood Vial Necklace for Liquid Memorial Jewelry for Ashes Glass Keepsake Urn Necklace for Women**DS. DISTINCTIVE STYLE**$9.50**4.5★161 rev](https://www.amazon.com/dp/B0CDPC5TYK) [3![BENECREAT 12 Sets Clear Tube Glass Pendant with Finding 1.8x1 Inch Hollow Glass Dome Vial Pendant with 3 Colors Metal Base Charms for Necklaces DIY Jewelry Making](https://m.media-amazon.com/images/I/51BqEXUUQAL.jpg)**BENECREAT 12 Sets Clear Tube Glass Pendant with Finding 1.8x1 Inch Hollow Glass Dome Vial Pendant with 3 Colors Metal Base Charms for Necklaces DIY Jewelry Making**BENECREAT**$15.38**4.7★10 rev](https://www.amazon.com/dp/B0CHM6BYB3) [4![Blood Vial Pendant Kit - Lovers - Includes Anticoagulant - Complete DIY Blood Vial Necklace Kit - Blood Bonding - Bonded Through Symbolism - Weddings - Anniversary - Birthday - Ritual Kit- Ritual](https://m.media-amazon.com/images/I/41Io3fUtbjL.jpg)**Blood Vial Pendant Kit - Lovers - Includes Anticoagulant - Complete DIY Blood Vial Necklace Kit - Blood Bonding - Bonded Through Symbolism - Weddings - Anniversary - Birthday - Ritual Kit- Ritual**Generic**$50.00**3.4★18 rev](https://www.amazon.com/dp/B0DJK87NN5) [5![Marsrut 2X Blood Vial Necklace Kit Cremation Urn Necklace for Ashes Tube Necklace Pendant Cremation Urns Jewelry for Ashes Holder Keepsake Memorial](https://m.media-amazon.com/images/I/31lfX6SlZnL.jpg)**Marsrut 2X Blood Vial Necklace Kit Cremation Urn Necklace for Ashes Tube Necklace Pendant Cremation Urns Jewelry for Ashes Holder Keepsake Memorial**Marsrut**$9.54**4.3★158 rev](https://www.amazon.com/dp/B09Z2RCMTP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![ZGGAZCA Glass Vial Necklace Pendant Small Clear Bottle Necklaces with Screw Cap Mini Vials for Ashes Hair Liquid Pet Memorial Pendant Locket That Holds Tiny Items Jewelry](https://m.media-amazon.com/images/I/31LLChAQtyL.jpg)**ZGGAZCA Glass Vial Necklace Pendant Small Clear Bottle Necklaces with Screw Cap Mini Vials for Ashes Hair Liquid Pet Memorial Pendant Locket That Holds Tiny Items Jewelry**ZGGAZCA**$6.81**10 rev11mo ago](https://www.amazon.com/dp/B0FKMVLKCY) [![Blood Vial Necklace Gothic Anatomical Heart Necklace Stainless Steel Pendant Human Organ Biology Charm Necklace Glass heart necklace Clear Heart Vial Bottle Necklaces Stainless Steel Chain](https://m.media-amazon.com/images/I/31oO0gVdQGL.jpg)**Blood Vial Necklace Gothic Anatomical Heart Necklace Stainless Steel Pendant Human Organ Biology Charm Necklace Glass heart necklace Clear Heart Vial Bottle Necklaces Stainless Steel Chain**nellow**$23.85**8 rev1y ago](https://www.amazon.com/dp/B0DRXN9NJX) [![nellow Bullet Necklace Blood Vial Urn Necklace for Ashes Memorial Cremation Jewelry for Ashes Stainless Steel Ashes Jewelry Cube Ashes Necklace Bar Urn Pendant for Women](https://m.media-amazon.com/images/I/31Yi4QAvTgL.jpg)**nellow Bullet Necklace Blood Vial Urn Necklace for Ashes Memorial Cremation Jewelry for Ashes Stainless Steel Ashes Jewelry Cube Ashes Necklace Bar Urn Pendant for Women**nellow**$24.03**8 rev1y ago](https://www.amazon.com/dp/B0DPJLP9PZ) [![Heart Locket Victorian style - BloodVial Necklace & Anticoagulant - 32 inch Necklace BloodBond love forever - Victorian - Gothic - Vampire Pendant - Lovers Ritual - Love Magic - Macabre - Dark Beautiful - Oddities](https://m.media-amazon.com/images/I/31nqS4rIDxL.jpg)**Heart Locket Victorian style - BloodVial Necklace & Anticoagulant - 32 inch Necklace BloodBond love forever - Victorian - Gothic - Vampire Pendant - Lovers Ritual - Love Magic - Macabre - Dark Beautiful - Oddities**Generic**$49.94**9 rev1y ago](https://www.amazon.com/dp/B0DM6RGS3R) [![DIIOOMIEEU Clear Water Drop Bottle Necklaces Essential Oil Keep Openable Make a for Wish Pendant Blood Vial Necklace for Wo](https://m.media-amazon.com/images/I/31qYmBAIo2L.jpg)**DIIOOMIEEU Clear Water Drop Bottle Necklaces Essential Oil Keep Openable Make a for Wish Pendant Blood Vial Necklace for Wo**DIIOOMIEEU**$9.42**5 rev1y ago](https://www.amazon.com/dp/B0DKDVWGB3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Richsteel Gold Heart Cremation Necklace with Rolo Chain Locket Urn Pendant for Human Ashes Adult Memorial Gift](https://m.media-amazon.com/images/I/310JIZKgK-L.jpg)**Richsteel Gold Heart Cremation Necklace with Rolo Chain Locket Urn Pendant for Human Ashes Adult Memorial Gift**Richsteel**$17.66**4.7★**▲ 262%**](https://www.amazon.com/dp/B07S7PBXYL) [![925 Sterling Silver Blood Vial Necklace For Women and Men - Glass Pendant Perfume Bottle - Water Container Jar Necklaces For Liquid Oil Diffuser Jewelry](https://m.media-amazon.com/images/I/21WzFRjOeqL.jpg)**925 Sterling Silver Blood Vial Necklace For Women and Men - Glass Pendant Perfume Bottle - Water Container Jar Necklaces For Liquid Oil Diffuser Jewelry**Generic**$29.93**3.5★**▲ 256%**](https://www.amazon.com/dp/B0CQ897DJ4) [![Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 12 Pieces)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 12 Pieces)**MTLEE**$34.80**4.8★**▲ 256%**](https://www.amazon.com/dp/B09YQ5TS32) [![ZenRa 10-Piece Cute Cube Glass Vial Set with Cap Handmade Glass Pendant Supply (Silver Cap 15mm)](https://m.media-amazon.com/images/I/31OLCHOdQyL.jpg)**ZenRa 10-Piece Cute Cube Glass Vial Set with Cap Handmade Glass Pendant Supply (Silver Cap 15mm)**ZenRa**$5.74**4.1★**▲ 242%**](https://www.amazon.com/dp/B07GLTYPTR) [![Richsteel Hourglass Urn Necklaces For Ashes For Men Women Cremation Jewelry Stainless Steel Pendant with Wheat Chain 22](https://m.media-amazon.com/images/I/21OlUqrHpdL.jpg)**Richsteel Hourglass Urn Necklaces For Ashes For Men Women Cremation Jewelry Stainless Steel Pendant with Wheat Chain 22**Richsteel**$16.39**4.7★**▲ 125%**](https://www.amazon.com/dp/B07SF5ZCTV)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.

5K3KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Good quality”*

**Size-Overall**14%

*“Perfect size”*

**Value For Money**14%

*“Great value”*

**Durability**12%

*“no issues with anything breaking”*

**Strength**8%

*“feels very sturdy”*

**Gifting Purpose**6%

*“makes a perfect gift”*

**Design-Overall**3%

*“the design is pretty”*

**Advertised Vs Actual Product**3%

*“Exactly as described and pictured”*

**Chain/Key Quality**2%

*“Cute for the price the chain could be a little longer”*

**Ease Of Use**2%

*“Easy fill”*

### **What buyers complain about **

**Size-Overall**21%

*“too big”*

**Quality-Overall**11%

*“Everything was cheap”*

**Instructions/User Manual/Troubleshooting**9%

*“we think the ratio recommended in the instructions was a little off”*

**Durability**9%

*“snapped with one day of use”*

**Chain/Key Quality**7%

*“Hit against another chain I had on and broke open”*

**Color**6%

*“Parts is changing colors”*

**Advertised Vs Actual Product**6%

*“AVOID AVOID AVOID FALSE ADVERTISED AVOID AVOID AVOID”*

**Thickness**6%

*“:/ the glass is super thin as well”*

**Locking Mechanism**6%

*“Not secure”*

**Water Resistance**6%

*“NOT WATERPROOF”*

### **Top return reasons **

**Size-Overall**66%

**Chain/Key Quality**8%

**Advertised Vs Actual Product**6%

**Defective Material/Parts**3%

**Locking Mechanism**2%

**Add-Ons/Attachments**2%

**Functionality-Overall**2%

**Quality-Overall**2%

**Mechanism Issues**2%

**Adhesion/Stickiness**2%