---
title: "vegas golden knights — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/vegas-golden-knights"
last_updated: "2026-07-13T23:30:44.057Z"
locale: en
meta:
  description: "vegas golden knights shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "vegas golden knights shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "vegas golden knights — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **vegas golden knights**

**Worth a look**

Shows demand growing +203.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 22Growth 97Conversion 16Competition 85Returns 70Price range 83Avg price 95Brand share 39Review moat 79Quality gap 24

**Growth**

**Incredible****+203.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$25.67**

avg listing price — sweet spot $15–$100

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$5.31–$70.49**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****415.6**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$88K**

$88K/yr · 273K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**27 **▼falling

**Sellers**

**45**

**Top-5 brand share**

**82%**

**Open market**

**16%**

- AMERICAN NEEDLE52% - Calhoun18% - 476% - VEGAS GOLDEN KNIGHTS3% - aminco3% - Vegas Golden Knights3% - Open — no brand owns it (21 brands, 16%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$4K6%$5K8%$7K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 68 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)](https://m.media-amazon.com/images/I/41rbt7Kd5cL.jpg)**AMERICAN NEEDLE Unisex Vegas Golden Knights Officially Licensed NHL Valin Adjustable Snapback Baseball Trucker Hat (EM002A-VGK-BLK)**AMERICAN NEEDLE**$28.34**5.0★10 rev](https://www.amazon.com/dp/B0F9KNNW1N) [2![AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)](https://m.media-amazon.com/images/I/41-DWDljaNL.jpg)**AMERICAN NEEDLE Officially Licensed NHL Hockey Vegas Golden Knights Adjustable Snapback Baseball Hat Sinclair Collection Black/Ivory/Dark Khaki (21001A-VGK-BIDK)**AMERICAN NEEDLE**$32.93**4.7★217 rev](https://www.amazon.com/dp/B09HWMXS8V) [3![AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)](https://m.media-amazon.com/images/I/41AmYXis6HL.jpg)**AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Roscoe Adjustable Snapback Baseball Hat (23008A-VGK-BLKH)**AMERICAN NEEDLE**$37.76**4.6★150 rev](https://www.amazon.com/dp/B0CJT2DZLQ) [4![AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)](https://m.media-amazon.com/images/I/31QysEYh1sL.jpg)**AMERICAN NEEDLE Vegas Golden Knights Officially Licensed NHL Blue Line Adjustable Snapback Baseball Hat Ivory/Black (EM004A-VGK-IBLK)**AMERICAN NEEDLE**$23.67**4.7★113 rev](https://www.amazon.com/dp/B0D6WJNXJQ) [5![AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)](https://m.media-amazon.com/images/I/41YYTANOtKL.jpg)**AMERICAN NEEDLE Vegas Golden Knights Raglan Bones Mesh Back Trucker Adjustable Strapback Hat (41152A-VGK)**AMERICAN NEEDLE**$36.10**4.4★378 rev](https://www.amazon.com/dp/B07KCGPD98)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GAME 7 x NHL Mens Officially Licensed Graphic Short Sleeve Lightweight Classic Crew Neck Cotton T-Shirt Black](https://m.media-amazon.com/images/I/4128yfXQ-rL.jpg)**GAME 7 x NHL Mens Officially Licensed Graphic Short Sleeve Lightweight Classic Crew Neck Cotton T-Shirt Black**GAME 7**$30.12**19 rev2mo ago](https://www.amazon.com/dp/B0FGDS6RRZ) [![Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)](https://m.media-amazon.com/images/I/41qQcm9jNtL.jpg)**Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)**Calhoun**$33.65**61 rev3mo ago](https://www.amazon.com/dp/B0GSXC983J) [![Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights Medium)](https://m.media-amazon.com/images/I/41qQcm9jNtL.jpg)**Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights Medium)**Calhoun**$33.09**61 rev3mo ago](https://www.amazon.com/dp/B0GSXCC2SC) [![BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)](https://m.media-amazon.com/images/I/41-sXf4pMxL.jpg)**BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.60**0 rev5mo ago](https://www.amazon.com/dp/B0GL1C1GL9) [![McFarlane Toys- Chance (Vegas Golden Knights) NHL 8in Vinyl Mascot Figure McFarlanes SportsPicks](https://m.media-amazon.com/images/I/318G6VILNAL.jpg)**McFarlane Toys- Chance (Vegas Golden Knights) NHL 8in Vinyl Mascot Figure McFarlanes SportsPicks**McFarlane Toys**$22.92**2 rev6mo ago](https://www.amazon.com/dp/B0F54JP79M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights Medium)](https://m.media-amazon.com/images/I/41qQcm9jNtL.jpg)**Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights Medium)**Calhoun**$33.09**4.8★**▲ 41%**](https://www.amazon.com/dp/B0GSXCC2SC) [![NHL Mens Shoulder Stripe Varsity Inset Sleeve Retro Style T-Shirt (Vegas Golden Knights Medium)](https://m.media-amazon.com/images/I/41tQNLf7GFS.jpg)**NHL Mens Shoulder Stripe Varsity Inset Sleeve Retro Style T-Shirt (Vegas Golden Knights Medium)**Calhoun**$30.80**4.6★**▲ 40%**](https://www.amazon.com/dp/B092MVYTKR) [![McFarlane Toys- Chance (Vegas Golden Knights) NHL 8in Vinyl Mascot Figure McFarlanes SportsPicks](https://m.media-amazon.com/images/I/318G6VILNAL.jpg)**McFarlane Toys- Chance (Vegas Golden Knights) NHL 8in Vinyl Mascot Figure McFarlanes SportsPicks**McFarlane Toys**$22.92**5.0★**▲ 39%**](https://www.amazon.com/dp/B0F54JP79M) [![Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)](https://m.media-amazon.com/images/I/41qQcm9jNtL.jpg)**Calhoun NHL Mens Heather Vintage Style T-Shirt Screen Printed Logo Tee Cotton Poly Blend (Vegas Golden Knights X-Large)**Calhoun**$33.65**4.8★**▲ 39%**](https://www.amazon.com/dp/B0GSXC983J) [![BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)](https://m.media-amazon.com/images/I/41-sXf4pMxL.jpg)**BROTHER TRUCKERS Knights Upside Down Hat (US Alpha One Size Black/Natural)**BROTHER TRUCKERS**$19.60**0.0★**▲ 38%**](https://www.amazon.com/dp/B0GL1C1GL9)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +203.3% search growth over the last 90 days.

20K15KPrime Day '24Spike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 8.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**54%

*“Really well made”*

**Size-Overall**15%

*“Fits perfectly”*

**Material Quality**8%

*“shirt material feels fine”*

**Ease Of Use**8%

*“Quick turnaround”*

**Value For Money**6%

*“Great price”*

**Advertised Vs Actual Product**4%

*“Just as advertised”*

**Weight Heavy**2%

*“Heavy and nice size”*

**Adjustability/Rotatability/Reclining**2%

*“Since it's adjustable you can tighten it down”*

**Stitch/Finish/Polish**2%

*“Like all American Needle hats, the quality here is exceptional, great stitching, great look, no complaints there”*

### **What buyers complain about **

**Quality-Overall**37%

*“Cheap feeling poor quality shirt”*

**Size-Overall**25%

*“runs large even for a big head”*

**Durability**10%

*“Poor durability”*

**Machine Wash Suitability**7%

*“After ONE wash the fabric was peeling off”*

**Value For Money**7%

*“It literally cost ME money”*

### **Top return reasons **

**Size-Overall**55%

**Material Quality**8%

**Length**4%

**Advertised Vs Actual Product**4%

**Defective Material/Parts**4%

**Color**4%

**Quality-Overall**4%

**Strap/String Quality**2%

**Neck Fit**2%

**Shape/Style**2%