---
title: "vampirina — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/vampirina"
last_updated: "2026-07-14T06:22:44.726Z"
locale: en
meta:
  description: "a small market ($37K/yr) — vampirina doesn't clear our bar today."
  "og:description": "a small market ($37K/yr) — vampirina doesn't clear our bar today."
  "og:title": "vampirina — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **vampirina**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 18Conversion 10Competition 40Returns 96Price range 80Avg price 81Brand share 17Review moat 49Quality gap 22

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.29**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.00–$58.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,632.77**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-13.1%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$37K**

$37K/yr · 265K searches

## **Competition**

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**41**

**Top-5 brand share**

**93%**

**Open market**

**5%**

- Disney73% - Bendon11% - Zak Designs3% - KIDHF3% - Just Play3% - GobiDex2% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$2K10%$4K15%$6K20%$7K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disney Vampirina Toddler Girls Hoodie & Leggings Pink 4T](https://m.media-amazon.com/images/I/41kNbc7ub7L.jpg)**Disney Vampirina Toddler Girls Hoodie & Leggings Pink 4T**Disney**$19.21**4.7★2,515 rev](https://www.amazon.com/dp/B07FWRJZ31) [2![Disney Vampirina Toddler Girls Hoodie & Leggings Pink 5T](https://m.media-amazon.com/images/I/41kNbc7ub7L.jpg)**Disney Vampirina Toddler Girls Hoodie & Leggings Pink 5T**Disney**$19.15**4.7★2,515 rev](https://www.amazon.com/dp/B07FWQM2RG) [3![Disney Big Girls Princess Fantasy Nightgown Mal Dress 6](https://m.media-amazon.com/images/I/416zMpOPPiL.jpg)**Disney Big Girls Princess Fantasy Nightgown Mal Dress 6**Disney**$18.56**4.8★21,893 rev](https://www.amazon.com/dp/B0B98RHXNX) [4![Disney Vampirina Toddler Girls Hoodie & Leggings Pink 2T](https://m.media-amazon.com/images/I/41kNbc7ub7L.jpg)**Disney Vampirina Toddler Girls Hoodie & Leggings Pink 2T**Disney**$18.44**4.7★2,515 rev](https://www.amazon.com/dp/B07FWX6B7K) [5![Vampirina Bendon 43248 Black Paper Coloring & Activity Book with Crayons Multicolor](https://m.media-amazon.com/images/I/51BPUn2vdqL.jpg)**Vampirina Bendon 43248 Black Paper Coloring & Activity Book with Crayons Multicolor**Bendon**$7.88**4.6★391 rev](https://www.amazon.com/dp/B07K8DSL8D)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![GobiDex Magnetic Doll House Building Toys for Girls with Two Figures Haunted Castle Magnetic Tiles Playset for Kids Ages 4-8 STEM Sensory Birthday Girls Ages 3+](https://m.media-amazon.com/images/I/511NJhKtfYL.jpg)**GobiDex Magnetic Doll House Building Toys for Girls with Two Figures Haunted Castle Magnetic Tiles Playset for Kids Ages 4-8 STEM Sensory Birthday Girls Ages 3+**GobiDex**$24.01**176 rev1y ago](https://www.amazon.com/dp/B0F4CL4B6V) [![Disney Vampirina Large Backpack Set - Bundle with 16 Vampirina Backpack Plus Water Bottle Stickers & More | Vampirina Backpack Toddler Girls](https://m.media-amazon.com/images/I/51xAXcgojML.jpg)**Disney Vampirina Large Backpack Set - Bundle with 16 Vampirina Backpack Plus Water Bottle Stickers & More | Vampirina Backpack Toddler Girls**Disney**$20.18**16 rev2y ago](https://www.amazon.com/dp/B0CXYFHD9R) [![Zak Designs Vampirina 2pc Childrens Flatware Set ( Melamine Lavender Glossy Dishwasher Safe)](https://m.media-amazon.com/images/I/41PJcfcLN5L.jpg)**Zak Designs Vampirina 2pc Childrens Flatware Set ( Melamine Lavender Glossy Dishwasher Safe)**Zak Designs**$5.00**65 rev3y ago](https://www.amazon.com/dp/B0BMZLMCM1) [![LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+](https://m.media-amazon.com/images/I/51tbdoNRAkL.jpg)**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**2,392 rev3y ago](https://www.amazon.com/dp/B0BCNRWTMF) [![Disney Big Girls Princess Fantasy Nightgown Mal Dress 6](https://m.media-amazon.com/images/I/416zMpOPPiL.jpg)**Disney Big Girls Princess Fantasy Nightgown Mal Dress 6**Disney**$18.56**21,893 rev3y ago](https://www.amazon.com/dp/B0B98RHXNX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disney Big Girls Princess Fantasy Nightgown Mal Dress 6](https://m.media-amazon.com/images/I/416zMpOPPiL.jpg)**Disney Big Girls Princess Fantasy Nightgown Mal Dress 6**Disney**$18.56**4.8★**▲ 137%**](https://www.amazon.com/dp/B0B98RHXNX) [![LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+](https://m.media-amazon.com/images/I/51tbdoNRAkL.jpg)**LUV HER Bluey Girls BFF 6 Piece Toy Jewelry Box Set with 2 Rings 2 Bead Bracelets and Snap Hair Clips Ages 3+**LUV HER**$8.21**4.8★**▲ 137%**](https://www.amazon.com/dp/B0BCNRWTMF) [![KIDHF Girls Princess Mal Purple Outwear Hoodie Coat Cartoon Jacket (4-5T purple)](https://m.media-amazon.com/images/I/51CsgDTYgAL.jpg)**KIDHF Girls Princess Mal Purple Outwear Hoodie Coat Cartoon Jacket (4-5T purple)**KIDHF**$21.62**4.4★**▲ 115%**](https://www.amazon.com/dp/B08NV64M5C) [![Disney Vampirina Toddler Girls Hoodie & Leggings Pink 4T](https://m.media-amazon.com/images/I/41kNbc7ub7L.jpg)**Disney Vampirina Toddler Girls Hoodie & Leggings Pink 4T**Disney**$19.21**4.7★**▲ 112%**](https://www.amazon.com/dp/B07FWRJZ31) [![Disney Vampirina Toddler Girls Hoodie & Leggings Pink 2T](https://m.media-amazon.com/images/I/41kNbc7ub7L.jpg)**Disney Vampirina Toddler Girls Hoodie & Leggings Pink 2T**Disney**$18.44**4.7★**▲ 92%**](https://www.amazon.com/dp/B07FWX6B7K)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -13.1% search growth over the last 90 days.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Perfect size”*

**Fun/Entertainment Experience**15%

*“Its has an assortment of activities in it”*

**Quality-Overall**13%

*“Good quality”*

**Color**13%

*“The colors are bright”*

**Gifting Purpose**8%

*“great gift”*

**Value For Money**8%

*“price is great”*

**Advertised Vs Actual Product**4%

*“As described”*

**Ease Of Use**4%

*“easy to hold”*

**Durability**3%

*“Theyre also durable”*

**Design-Overall**2%

*“The design is really cute”*

### **What buyers complain about **

**Size-Overall**29%

*“Way to small”*

**Durability**18%

*“Broke right away”*

**Quality-Overall**18%

*“Poor quality decals”*

**Design-Overall**14%

*“The design fades away even when handwashing”*

**Noise Level**5%

*“the sound they make”*

**Adhesion/Stickiness**4%

*“However, after having them for just a few days I have already had to super glue three of them back together”*

**Magnetic Strength/Adsorption**4%

*“all the magnets had came out”*

### **Top return reasons **

**Size-Overall**48%

**Value For Money**7%

**Defective Material/Parts**7%

**Length**7%

**Advertised Vs Actual Product**6%

**Gifting Purpose**5%

**Chest Fit**4%

**Quality-Overall**2%

**Design-Overall**2%

**Shoulder Fit**2%