---
title: "valentines day costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/valentines-day-costume"
last_updated: "2026-07-14T00:51:33.712Z"
locale: en
meta:
  description: "soft demand (-95.7% this quarter) — valentines day costume doesn't clear our bar today."
  "og:description": "soft demand (-95.7% this quarter) — valentines day costume doesn't clear our bar today."
  "og:title": "valentines day costume — Niche Verdict: Skip it (33/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **valentines day costume**

**Skip it**

Soft demand (-95.7% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 45Competition 9Returns 34Price range 68Avg price 77Brand share 26Review moat 93Quality gap 84

**Review moat**

**Great****132.71**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$15.78**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.08–$31.74**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.6%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****90%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****$29K**

$29K/yr · 52K searches

**Growth**

**Bad****-95.7%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▲rising

**Sellers**

**8**

**Top-5 brand share**

**90%**

**Open market**

**10%**

- Dolkoic22% - Hikkcos16% - Moyel13% - AOBUTE13% - Yinxiang Jie12% - QLINLEAF12% - Open — no brand owns it (1 brand, 10%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$12K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Valentines Heart Headband and Heart Sunglasses Holiday Headband Bopper Party Accessoires for Valentines Day Halloween](https://m.media-amazon.com/images/I/41xpo8bhWfL.jpg)**Valentines Heart Headband and Heart Sunglasses Holiday Headband Bopper Party Accessoires for Valentines Day Halloween**Dolkoic**$7.08**4.6★68 rev](https://www.amazon.com/dp/B0BNV7XDZ9) [2![Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories](https://m.media-amazon.com/images/I/41CMIa5+LpL.jpg)**Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories**Hikkcos**$10.94**4.4★514 rev](https://www.amazon.com/dp/B0CNVVZ5BZ) [3![Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife](https://m.media-amazon.com/images/I/41dqNLH-eJL.jpg)**Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife**Moyel**$31.74**4.7★265 rev](https://www.amazon.com/dp/B0FS1QPH9G) [4![AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top](https://m.media-amazon.com/images/I/41yGTUlikQL.jpg)**AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top**AOBUTE**$19.69**4.2★12 rev](https://www.amazon.com/dp/B0G1YBSWQ6) [5![Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party](https://m.media-amazon.com/images/I/51GOC3pU0ML.jpg)**Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party**Yinxiang Jie**$8.79**5.0★10 rev](https://www.amazon.com/dp/B0G6DM2H1F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party](https://m.media-amazon.com/images/I/51GOC3pU0ML.jpg)**Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party**Yinxiang Jie**$8.79**10 rev7mo ago](https://www.amazon.com/dp/B0G6DM2H1F) [![SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)](https://m.media-amazon.com/images/I/51zyH8ZkZ8L.jpg)**SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)**SPORTBANG**$19.62**2 rev7mo ago](https://www.amazon.com/dp/B0G5Q2S9HK) [![AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top](https://m.media-amazon.com/images/I/41yGTUlikQL.jpg)**AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top**AOBUTE**$19.69**12 rev8mo ago](https://www.amazon.com/dp/B0G1YBSWQ6) [![Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife](https://m.media-amazon.com/images/I/41dqNLH-eJL.jpg)**Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife**Moyel**$31.74**265 rev9mo ago](https://www.amazon.com/dp/B0FS1QPH9G) [![Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories](https://m.media-amazon.com/images/I/41CMIa5+LpL.jpg)**Hikkcos Valentines Day Women Tutu Skirt Light Up Tutu Led Tutu Skirt for Adult Halloween Valentines Costume Accessories**Hikkcos**$10.94**514 rev2y ago](https://www.amazon.com/dp/B0CNVVZ5BZ)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife](https://m.media-amazon.com/images/I/41dqNLH-eJL.jpg)**Moyel Capybara Gifts Cute Capybara Wearable Blanket Hoodie Funny Birthday Gifts for Women Adults Teen Girls Valentines Day Anniversary Present for Daughter Granddaughter Wife**Moyel**$31.74**4.7★**▲ 950%**](https://www.amazon.com/dp/B0FS1QPH9G) [![SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)](https://m.media-amazon.com/images/I/51zyH8ZkZ8L.jpg)**SPORTBANG 7 Pcs Cupid Costume Set for Women Valentines Day Angel Accessories with Wings Bow Arrow Headband Hairpin Sunglasses (Red)**SPORTBANG**$19.62**2.0★**▲ 381%**](https://www.amazon.com/dp/B0G5Q2S9HK) [![Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party](https://m.media-amazon.com/images/I/51GOC3pU0ML.jpg)**Yinxiang Jie Valentine Cupid Costume Set Pink Heart Tutu dress with red heart headband and Sunglasses Valentines Day Accessories for Valentines Day Party**Yinxiang Jie**$8.79**5.0★**▲ 162%**](https://www.amazon.com/dp/B0G6DM2H1F) [![AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top](https://m.media-amazon.com/images/I/41yGTUlikQL.jpg)**AOBUTE Women Valentine Chocolate Box Costume Men Heart Candy Novelty Outfits Wedding Party Top**AOBUTE**$19.69**4.2★**▲ 10%**](https://www.amazon.com/dp/B0G1YBSWQ6) [![QLINLEAF Valentines Day Tutu for Women Cupid Costume Accessories Pom Pom Headband Heart Sunglasses for 80s Parades Photo Props Halloween Wedding Dance Party](https://m.media-amazon.com/images/I/519JmiZpoJL.jpg)**QLINLEAF Valentines Day Tutu for Women Cupid Costume Accessories Pom Pom Headband Heart Sunglasses for 80s Parades Photo Props Halloween Wedding Dance Party**QLINLEAF**$12.58**4.3★**▼ 29%**](https://www.amazon.com/dp/B0CNR21TGX)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 99 weeks — -95.7% search growth over the last 90 days.

9K7KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 56.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**20%

*“Good Value”*

**Advertised Vs Actual Product**17%

*“better than expected”*

**Quality-Overall**12%

*“Great quality”*

**Stretchability/Expandability/Elasticity**7%

*“The skirt is pink with felt hearts, the elastic waistband is comfortable and lightweight”*

**Color**7%

*“the shades are so cute”*

**Size-Overall**7%

*“The tutu fits comfortably”*

**Durability**5%

*“Inexpensive and durable”*

**Material Quality**4%

*“The material feels comfortable and lightweight, so its easy to wear for hours without feeling restricted”*

**Design-Overall**4%

*“The design is great”*

**Ease Of Use**3%

*“easy for Valentines Day events”*

### **What buyers complain about **

**Size-Overall**25%

*“some of the pieces definitely seem sized more for an adult”*

**Color**17%

*“I think a solid red back would look better”*

### **Top return reasons **

**Size-Overall**44%

**Length**9%

**Waist Fit**8%

**Quality-Overall**8%

**Stitch/Finish/Polish**5%

**Material Quality**5%

**Shoulder Fit**4%

**Advertised Vs Actual Product**3%

**Product Condition**2%

**Velcro Quality**2%