---
title: "ursula — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ursula"
last_updated: "2026-07-14T05:15:37.364Z"
locale: en
meta:
  description: "a small market ($29K/yr) — ursula doesn't clear our bar today."
  "og:description": "a small market ($29K/yr) — ursula doesn't clear our bar today."
  "og:title": "ursula — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **ursula**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 31Conversion 14Competition 18Returns 67Price range 88Avg price 91Brand share 33Review moat 85Quality gap 22

**Avg price**

**Great****$21.41**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.73–$83.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****300.45**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.3%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****85%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+5.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****79%**

top-5 click share — a locked-up shelf

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$29K**

$29K/yr · 119K searches

## **Competition**

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**9 **▼falling

**Sellers**

**73**

**Top-5 brand share**

**85%**

**Open market**

**11%**

- EXCELLANYARD61% - Funko8% - BWWKTOP8% - Silver Buffalo5% - Disney Princess4% - Disney Store4% - Open — no brand owns it (3 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$6K40%$12K60%$18K80%$23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![EXCELLANYARD Sea Witch Cosplay Accessories Set](https://m.media-amazon.com/images/I/41hbvzU2IdL.jpg)**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★111 rev](https://www.amazon.com/dp/B0CD7H9GNT) [2![Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display](https://m.media-amazon.com/images/I/41BR6iBuoCL.jpg)**Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display**Funko**$18.79**4.8★53 rev](https://www.amazon.com/dp/B0CDJHBGFB) [3![Silver Buffalo Disney Ursula Jumbo Ceramic Mug 25oz](https://m.media-amazon.com/images/I/41-lpJshqFL.jpg)**Silver Buffalo Disney Ursula Jumbo Ceramic Mug 25oz**Silver Buffalo**$14.19**4.8★895 rev](https://www.amazon.com/dp/B0BNXXZ22W) [4![Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up](https://m.media-amazon.com/images/I/41NRs1cccDL.jpg)**Disney Princess Villains Ursula Fashion Doll Accessories and Removable Clothes Disney Villains Toy for Kids 5 Years Old and Up**Disney Princess**$14.63**4.8★1,395 rev](https://www.amazon.com/dp/B08TRM668M) [5![BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)](https://m.media-amazon.com/images/I/41ZQnB2ZBkL.jpg)**BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)**BWWKTOP**$22.63**4.9★29 rev](https://www.amazon.com/dp/B0DM4HLN8M)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie](https://m.media-amazon.com/images/I/51x27oV5IqL.jpg)**Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie**Mattel**$17.70**68 rev9mo ago](https://www.amazon.com/dp/B0FGFPX23L) [![BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)](https://m.media-amazon.com/images/I/51t77HFexML.jpg)**BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)**BWWKTOP**$15.76**7 rev10mo ago](https://www.amazon.com/dp/B0FMXLXT2C) [![Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display](https://m.media-amazon.com/images/I/41BR6iBuoCL.jpg)**Funko Pop! Deluxe: Little Mermaid - Ursula - Stained Glass - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors and Display**Funko**$18.79**53 rev11mo ago](https://www.amazon.com/dp/B0CDJHBGFB) [![Ursula Enamel Pin](https://m.media-amazon.com/images/I/61by0SWlBXL.jpg)**Ursula Enamel Pin**Disney**$10.13**30 rev1y ago](https://www.amazon.com/dp/B0FCJRF596) [![BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)](https://m.media-amazon.com/images/I/41ZQnB2ZBkL.jpg)**BWWKTOP Villains Tote Bag Villains Fans Gift Mystic Witch Shoulder Bag Villains Witch Merchandise (Ur Moods BG)**BWWKTOP**$22.63**29 rev1y ago](https://www.amazon.com/dp/B0DM4HLN8M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Miraclesuit Womens Swimwear Illusionist Ursula Hidden Underwire Mesh Detail Tankini Bathing Suit Top Black 14](https://m.media-amazon.com/images/I/31EDFfu7+4L.jpg)**Miraclesuit Womens Swimwear Illusionist Ursula Hidden Underwire Mesh Detail Tankini Bathing Suit Top Black 14**Miraclesuit**$83.12**4.3★**▲ 146%**](https://www.amazon.com/dp/B07YVHLRDN) [![Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie](https://m.media-amazon.com/images/I/51x27oV5IqL.jpg)**Mattel Disney Princess Toys Small Doll 4-Pack with Mermaid Ariel Prince Eric Ursula & King Triton Plus Trident Accessory Inspired by Movie**Mattel**$17.70**4.6★**▲ 37%**](https://www.amazon.com/dp/B0FGFPX23L) [![BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)](https://m.media-amazon.com/images/I/51t77HFexML.jpg)**BWWKTOP Villains Ursula Crossbody Bag Sea Witches Fans Gift Trouble Maker Ursula Shoulder Bag Ursula Merchandise (Maker Ursula TG)**BWWKTOP**$15.76**4.3★**▲ 33%**](https://www.amazon.com/dp/B0FMXLXT2C) [![EXCELLANYARD Sea Witch Cosplay Accessories Set](https://m.media-amazon.com/images/I/41hbvzU2IdL.jpg)**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★**▲ 30%**](https://www.amazon.com/dp/B0CD7H9GNT) [![Ursula Enamel Pin](https://m.media-amazon.com/images/I/61by0SWlBXL.jpg)**Ursula Enamel Pin**Disney**$10.13**4.8★**▲ 13%**](https://www.amazon.com/dp/B0FCJRF596)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**18%

*“worth the money”*

**Quality-Overall**13%

*“This suit is well made”*

**Color**9%

*“Great color”*

**Size-Overall**9%

*“It fits like a glove”*

**Design-Overall**9%

*“The design and colors are excellent”*

**Dishwasher Safe**6%

*“Love that it can go in the dishwasher”*

**Material Quality**6%

*“Good material and it looks great”*

**Gifting Purpose**6%

*“She loved her gift”*

**Collectibles**6%

*“Absolutely love for my collection”*

**Storage Capacity**5%

*“Love the large capacity”*

### **What buyers complain about **

**Size-Overall**33%

*“small”*

**Product Condition**33%

*“Arrived Used”*

**Color**11%

*“This is more gray then purple so I am disappointed”*

**Advertised Vs Actual Product**11%

*“The color of this Mug is way different from the picture you see on the site”*

### **Top return reasons **

**Size-Overall**41%

**Chest Fit**10%

**Product Condition**7%

**Value For Money**6%

**Length**5%

**Shape/Style**3%

**Advertised Vs Actual Product**3%

**Gifting Purpose**3%

**Cushion**2%

**Hip Fit**2%