---
title: "ursula costume kids — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/ursula-costume-kids"
last_updated: "2026-07-14T01:13:10.474Z"
locale: en
meta:
  description: "a small market ($0/yr) — ursula costume kids doesn't clear our bar today."
  "og:description": "a small market ($0/yr) — ursula costume kids doesn't clear our bar today."
  "og:title": "ursula costume kids — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **ursula costume kids**

**Skip it**

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 23Conversion 0Competition 32Returns 22Price range 88Avg price 95Brand share 28Review moat 97Quality gap 77

**Review moat**

**Incredible****58.14**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$32.79**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.73–$77.93**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-3.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****6.6%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$0**

$0/yr · 40K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**9 **▼falling

**Sellers**

**44**

**Top-5 brand share**

**88%**

**Open market**

**5%**

- Fun Costumes32% - Ruikajia18% - Disguise13% - IMDAET13% - EXCELLANYARD13% - Spirit Halloween6% - Open — no brand owns it (3 brands, 5%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$020%$030%$040%$01101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fun Costumes Little Mermaid Flotsam and Jetsam Costume Scarf](https://m.media-amazon.com/images/I/41jxyXP-pwL.jpg)**Fun Costumes Little Mermaid Flotsam and Jetsam Costume Scarf**Fun Costumes**$27.17**4.7★397 rev](https://www.amazon.com/dp/B09Q6ZCZRR) [2![IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)](https://m.media-amazon.com/images/I/41VTtGJE5nL.jpg)**IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)**IMDAET**$32.27**3.7★26 rev](https://www.amazon.com/dp/B0FCXS1737) [3![EXCELLANYARD Sea Witch Cosplay Accessories Set](https://m.media-amazon.com/images/I/41hbvzU2IdL.jpg)**EXCELLANYARD Sea Witch Cosplay Accessories Set**EXCELLANYARD**$8.73**4.3★111 rev](https://www.amazon.com/dp/B0CD7H9GNT) [4![Ruikajia Ursula Costume Little Mermaid Villan Princess Ariel ostume Birthday Girls Dress 6 Years](https://m.media-amazon.com/images/I/31-reXMacLL.jpg)**Ruikajia Ursula Costume Little Mermaid Villan Princess Ariel ostume Birthday Girls Dress 6 Years**Ruikajia**$18.54**4.2★56 rev](https://www.amazon.com/dp/B0C5M9P8L6) [5![Ursula Costume for Kids Deluxe Official Disney The Little Mermaid Live Action Costume with Accessories Child Size Extra Large (10-12)](https://m.media-amazon.com/images/I/412CtvfyhWL.jpg)**Ursula Costume for Kids Deluxe Official Disney The Little Mermaid Live Action Costume with Accessories Child Size Extra Large (10-12)**Disguise**$18.87**4.4★12 rev](https://www.amazon.com/dp/B09ZXCBRWB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T](https://m.media-amazon.com/images/I/316f69xVSjL.jpg)**Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T**Fun Costumes**$74.76**2 rev11mo ago](https://www.amazon.com/dp/B0FL9Z5KC3) [![Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 4T](https://m.media-amazon.com/images/I/316f69xVSjL.jpg)**Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 4T**Fun Costumes**$77.93**2 rev11mo ago](https://www.amazon.com/dp/B0FL9W552X) [![IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)](https://m.media-amazon.com/images/I/41VTtGJE5nL.jpg)**IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)**IMDAET**$32.27**26 rev1y ago](https://www.amazon.com/dp/B0FCXS1737) [![LQTIKLD Ursula Costume Women Purple Octopus Tutu Dress Tentacle Skirt-LXL](https://m.media-amazon.com/images/I/41kVKLjmGZL.jpg)**LQTIKLD Ursula Costume Women Purple Octopus Tutu Dress Tentacle Skirt-LXL**LQTIKLD**$34.38**17 rev1y ago](https://www.amazon.com/dp/B0DYDQ9YYX) [![INLOLLY Halloween Sea Witch Ears headband Eye-Catching Crown Purple Sparkle Sequin Halloween Hair Accessories for Sea Witch Costume Women Cosplay Party](https://m.media-amazon.com/images/I/41YYJE0v0CL.jpg)**INLOLLY Halloween Sea Witch Ears headband Eye-Catching Crown Purple Sparkle Sequin Halloween Hair Accessories for Sea Witch Costume Women Cosplay Party**INLOLLY**$9.86**44 rev1y ago](https://www.amazon.com/dp/B0DDT6DR6B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sea Witch Ursula Costume Dress The Little Mermaid Ursula Costume Purple Ocotpus Dress](https://m.media-amazon.com/images/I/41EsWVJ-6kL.jpg)**Sea Witch Ursula Costume Dress The Little Mermaid Ursula Costume Purple Ocotpus Dress**Ruikajia**$31.92**4.8★**▲ 476%**](https://www.amazon.com/dp/B0CN8T1HR5) [![IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)](https://m.media-amazon.com/images/I/41VTtGJE5nL.jpg)**IMDAET Women Octopus Costume for Ursula Cosplay Costume Halloween Sea Witch Costume Purple Tentacle Skirt (Only Skirt S)**IMDAET**$32.27**3.7★**▲ 361%**](https://www.amazon.com/dp/B0FCXS1737) [![Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T](https://m.media-amazon.com/images/I/316f69xVSjL.jpg)**Girls Disney The Little Mermaid Toddler Ursula Costume with Tentacle Dress & Light Up Shell Necklace Halloween Outfit 2T**Fun Costumes**$74.76**3.0★**▲ 285%**](https://www.amazon.com/dp/B0FL9Z5KC3) [![Spirit Halloween Kids Ursula Costume - The Little Mermaid Girls Size CHILD MEDIUM Multicolor](https://m.media-amazon.com/images/I/41v9BHxaTJL.jpg)**Spirit Halloween Kids Ursula Costume - The Little Mermaid Girls Size CHILD MEDIUM Multicolor**Spirit Halloween**$34.23**4.7★**▲ 211%**](https://www.amazon.com/dp/B0CB6T1FFX) [![Disney Flounder Costume Dress Toddlers 4T](https://m.media-amazon.com/images/I/413Fu0Bo7BL.jpg)**Disney Flounder Costume Dress Toddlers 4T**Fun Costumes**$38.96**4.1★**▲ 151%**](https://www.amazon.com/dp/B0CBSM8FX8)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 91 weeks — -3.1% search growth over the last 90 days.

7K5KSpike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 27.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**33%

*“surprisingly well made”*

**Advertised Vs Actual Product**25%

*“Just what I wanted”*

**Size-Overall**8%

*“It fit well”*

**Strength**8%

*“Sturdier than expected, nice items”*

**Design-Overall**8%

**Value For Money**8%

**Weight Light**8%

*“lightweight enough to wear comfortably all evening”*

### **What buyers complain about **

**Size-Overall**100%

*“small”*

### **Top return reasons **

**Size-Overall**68%

**Advertised Vs Actual Product**8%

**Defective Material/Parts**7%

**Length**3%

**Product Condition**3%

**Stiffness**2%

**Thin**2%

**Material Quality**2%

**Value For Money**2%

**Shape/Style**2%