---
title: "urn necklace for ashes — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/urn-necklace-for-ashes"
last_updated: "2026-07-14T05:23:12.102Z"
locale: en
meta:
  description: "weak search conversion (0.8%) — urn necklace for ashes doesn't clear our bar today."
  "og:description": "weak search conversion (0.8%) — urn necklace for ashes doesn't clear our bar today."
  "og:title": "urn necklace for ashes — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

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# **urn necklace for ashes**

**Skip it**

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Market size 69Growth 22Conversion 10Competition 10Returns 89Price range 85Avg price 95Brand share 12Review moat 44Quality gap 16

**Avg price**

**Incredible****$25.20**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Price range**

**Great****$9.99–$50.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$705K**

$705K/yr · 3.5M searches

**Review moat**

**Okay****2,060.3**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-6.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

## **Competition**

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**7 **▼falling

**Sellers**

**9**

**Top-5 brand share**

**95%**

**Open market**

**2%**

- Fumete43% - Dletay20% - Yinplsmemory19% - MTLEE11% - shajwo3% - Norya2% - Open — no brand owns it (1 brand, 2%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$71K20%$141K30%$212K40%$282K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)](https://m.media-amazon.com/images/I/41Z55spOfDL.jpg)**Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)**Fumete**$24.78**4.8★2,501 rev](https://www.amazon.com/dp/B09VXQYW61) [2![Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not](https://m.media-amazon.com/images/I/41Tc8QpCYwL.jpg)**Dletay Heart Urn Necklace for Ashes with 12 Birthstones Cremation Jewelry for Ashes -Your Wings Were Ready My Heart Was Not**Dletay**$9.99**4.8★5,480 rev](https://www.amazon.com/dp/B07YBTXPS7) [3![Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One](https://m.media-amazon.com/images/I/41X-z6werQL.jpg)**Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One**Yinplsmemory**$16.91**4.6★1,028 rev](https://www.amazon.com/dp/B0BNPXF488) [4![Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 12 Pieces)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**Urn Necklace for Ashes for Men and Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Sliver 12 Pieces)**MTLEE**$34.80**4.8★1,508 rev](https://www.amazon.com/dp/B09YQ5TS32) [5![MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)**MTLEE**$50.78**4.8★1,508 rev](https://www.amazon.com/dp/B0C2C8HXY8)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Ecation 15 Pcs Urn Necklace for Ashes Women Keepsake Cremation Jewelry Stainless Steel Cross Heart Cubic Locket Ashes Necklace for Human Loved One(Purple)](https://m.media-amazon.com/images/I/51rUmrrO8yL.jpg)**Ecation 15 Pcs Urn Necklace for Ashes Women Keepsake Cremation Jewelry Stainless Steel Cross Heart Cubic Locket Ashes Necklace for Human Loved One(Purple)**Ecation**$39.93**541 rev2y ago](https://www.amazon.com/dp/B0CP3W9PDM) [![MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)**MTLEE**$50.78**1,508 rev3y ago](https://www.amazon.com/dp/B0C2C8HXY8) [![shajwo Cylinder Cremation Jewelry Tree of Life Urn Ashes Necklace for Women Men Vial Cremation Ash Pendant Loved One Memorial Jewelry Rainbow](https://m.media-amazon.com/images/I/31R7+uKzeQL.jpg)**shajwo Cylinder Cremation Jewelry Tree of Life Urn Ashes Necklace for Women Men Vial Cremation Ash Pendant Loved One Memorial Jewelry Rainbow**shajwo**$17.02**1,469 rev3y ago](https://www.amazon.com/dp/B0BQQT997V) [![Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One](https://m.media-amazon.com/images/I/41X-z6werQL.jpg)**Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One**Yinplsmemory**$16.91**1,028 rev3y ago](https://www.amazon.com/dp/B0BNPXF488) [![Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One](https://m.media-amazon.com/images/I/41hcAJcXZqL.jpg)**Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One**Yinplsmemory**$17.01**1,028 rev3y ago](https://www.amazon.com/dp/B0BNPX5TTD)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One](https://m.media-amazon.com/images/I/41hcAJcXZqL.jpg)**Yinplsmemory Hummingbird Cremation Jewelry Crystal Heart Urn Ashes Necklace for Women Men Memorial Keepsake Necklace of Loved One**Yinplsmemory**$17.01**4.6★**▲ 69%**](https://www.amazon.com/dp/B0BNPX5TTD) [![Cremation Jewelry No Longer By My Side Forever In My Heart Carved Locket Cremation Urn Memorial Necklace Keepsake Urn Pendant For Dad (Dad)](https://m.media-amazon.com/images/I/41xrPterTaL.jpg)**Cremation Jewelry No Longer By My Side Forever In My Heart Carved Locket Cremation Urn Memorial Necklace Keepsake Urn Pendant For Dad (Dad)**Norya**$16.93**4.7★**▲ 42%**](https://www.amazon.com/dp/B07BN182HZ) [![Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Red)](https://m.media-amazon.com/images/I/51KhQYv214L.jpg)**Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Red)**Fumete**$23.87**4.8★**▲ 41%**](https://www.amazon.com/dp/B0B428NTX2) [![MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)](https://m.media-amazon.com/images/I/51eqhub3JtL.jpg)**MTLEE 18 Pieces Urn Necklace for Ashes for Men Women Cremation Jewelry for Ashes Stainless Steel Small Keepsake Pendant for Human Ashes (Black Silver)**MTLEE**$50.78**4.8★**▲ 31%**](https://www.amazon.com/dp/B0C2C8HXY8) [![Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)](https://m.media-amazon.com/images/I/41Z55spOfDL.jpg)**Fumete 5 Pcs Urn Necklace for Ashes Cremation Jewelry Necklace Set for Ashes Memorial Keepsake Heart Cross Cubic Stainless Steel Urn Jewelry for Loved One or Pet Women Men 5 Styles(Dark Blue)**Fumete**$24.78**4.8★**▲ 12%**](https://www.amazon.com/dp/B09VXQYW61)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -6.3% search growth over the last 90 days.

80K60KHoliday '24 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**34%

*“The products are beautiful”*

**Color**10%

*“I chose the silver tone color which was very nice”*

**Advertised Vs Actual Product**7%

*“As described good”*

**Value For Money**7%

*“They are as described beautiful worth the price comes with everything to put the ashes in the neck less”*

**Shape/Style**6%

*“Style and beautiful”*

**Gifting Purpose**4%

*“Gifts for my children”*

**Strength**4%

*“It is built well, very sturdy”*

**Durability**3%

*“Nice and durable”*

**Weight Light**3%

*“Lightweight”*

**Print Quality**2%

*“Great quality tiny writing a lil hard to see”*

### **What buyers complain about **

**Color**15%

*“Colored Off -”*

**Quality-Overall**10%

*“Can tell its not well made”*

**Ease Of Use**10%

*“so its a struggle to close”*

**Weight Heavy**9%

*“The cylinder is heavy”*

**Strength**7%

*“The one it comes with is not strong enough to last”*

**Size-Overall**4%

*“BUT, and is a big one, I'm very disappointed in the size, you can fit your love one aches inside the heart,”*

**Precious Gemstone**3%

*“Gem stones fall out quickly with just normal wear”*

**Chain/Key Quality**3%

*“The chains could be a little sturdier”*

**Thickness**2%

*“The clasp is somewhat thin”*

**Water Resistance**2%

*“I don't plan on getting it wet at all”*

### **Top return reasons **

**Size-Overall**47%

**Weight Heavy**10%

**Chain/Key Quality**9%

**Color**7%

**Quality-Overall**6%

**Advertised Vs Actual Product**6%

**Defective Material/Parts**4%

**Gap/Hole**2%

**Wrong Dimensions**1%

**Chest Fit**1%