---
title: "under armour football cleats — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/under-armour-football-cleats"
last_updated: "2026-07-14T04:37:47.245Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — under armour football cleats doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — under armour football cleats doesn't clear our bar today."
  "og:title": "under armour football cleats — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **under armour football cleats**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 9Growth 71Conversion 2Competition 97Returns 3Price range 57Avg price 92Brand share 50Review moat 86Quality gap 50

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Avg price**

**Great****$54.51**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****274.12**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+52.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$0.10–$149.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$38K**

$38K/yr · 365K searches

**Returns**

**Bad****11.3%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**128**

**Top-5 brand share**

**75%**

**Open market**

**19%**

- Under Armour33% - adidas19% - HRJR9% - Phenom Elite8% - Favdeol7% - Venum6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$7564%$2K6%$2K8%$3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 179 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 9.5](https://m.media-amazon.com/images/I/41tNNW0WyPL.jpg)**Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 9.5**Favdeol**$36.92**4.4★388 rev](https://www.amazon.com/dp/B0C579GQF1) [2![Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 11 US](https://m.media-amazon.com/images/I/41w6xwZKz7L.jpg)**Under Armour Mens Spotlight Hammer Football Cleats (001) Black/White/White 11 US**Under Armour**$49.04**4.6★199 rev](https://www.amazon.com/dp/B0F33WYXL7) [3![Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 11 US](https://m.media-amazon.com/images/I/411t4Gfgn+L.jpg)**Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 11 US**Under Armour**$98.74**4.5★66 rev](https://www.amazon.com/dp/B0F33N2Y55) [4![Under Armour Mens Spotlight Hammer Football Cleats (100) White/Metallic Silver/Metallic Silver 11.5 US](https://m.media-amazon.com/images/I/31JuYiA6L8L.jpg)**Under Armour Mens Spotlight Hammer Football Cleats (100) White/Metallic Silver/Metallic Silver 11.5 US**Under Armour**$50.43**4.6★199 rev](https://www.amazon.com/dp/B0F344KFW3) [5![Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 12](https://m.media-amazon.com/images/I/41tNNW0WyPL.jpg)**Mens Soccer Cleats Football Cleats for Mens Big Boys High-Top Spikes Shoes for Youth Professional Training Turf Indoor Outdoor Sneaker Black 12**Favdeol**$37.04**4.4★388 rev](https://www.amazon.com/dp/B0C57BTBZ4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5](https://m.media-amazon.com/images/I/21NxFfq1U-L.jpg)**adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 8.5**adidas**$62.71**18 rev1mo ago](https://www.amazon.com/dp/B0F5S9Q668) [![Adidas Mens Adizero Impact.2 Molded American Football Black/White/Black 13](https://m.media-amazon.com/images/I/31pwO9eh6gL.jpg)**Adidas Mens Adizero Impact.2 Molded American Football Black/White/Black 13**adidas**$42.13**486 rev1mo ago](https://www.amazon.com/dp/B0D2V3PXGG) [![Adidas Mens Adizero Impact.2 Molded American Football White/Gold Metallic/White 11](https://m.media-amazon.com/images/I/31k-3Uiss8L.jpg)**Adidas Mens Adizero Impact.2 Molded American Football White/Gold Metallic/White 11**adidas**$40.78**486 rev1mo ago](https://www.amazon.com/dp/B0D2V5DCTR) [![Adidas Mens Adizero Impact.2 Molded American Football White/Gold Metallic/White 7](https://m.media-amazon.com/images/I/31k-3Uiss8L.jpg)**Adidas Mens Adizero Impact.2 Molded American Football White/Gold Metallic/White 7**adidas**$40.99**486 rev1mo ago](https://www.amazon.com/dp/B0D2V4BKLZ) [![Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5](https://m.media-amazon.com/images/I/31nBmZyOODL.jpg)**Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5**adidas**$39.98**1,018 rev1mo ago](https://www.amazon.com/dp/B0D2JDH2C2)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Under Armour Mens Highlight RM Football Cleats (001) Black/Black/Black 10 US](https://m.media-amazon.com/images/I/41DW8uCsdfL.jpg)**Under Armour Mens Highlight RM Football Cleats (001) Black/Black/Black 10 US**Under Armour**$55.85**4.8★**▲ 29%**](https://www.amazon.com/dp/B0F347M3NG) [![adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 13](https://m.media-amazon.com/images/I/21NxFfq1U-L.jpg)**adidas Unisex-Adult Adizero Impact.2 Ii American Football White/Silver Metallic 13**adidas**$62.70**4.7★**▲ 29%**](https://www.amazon.com/dp/B0F5SF6Z4X) [![Under Armour Mens Blur Pro Football Cleats (105) White/Red/Racer Red 13 US](https://m.media-amazon.com/images/I/31kF10F4rtL.jpg)**Under Armour Mens Blur Pro Football Cleats (105) White/Red/Racer Red 13 US**Under Armour**$72.97**4.5★**▲ 28%**](https://www.amazon.com/dp/B0F3433XWC) [![adidas Unisex-Adult Adizero Impact.2 Ii American Football Grey/Black/Silver Metallic 6.5](https://m.media-amazon.com/images/I/31KfhozAjUL.jpg)**adidas Unisex-Adult Adizero Impact.2 Ii American Football Grey/Black/Silver Metallic 6.5**adidas**$58.25**4.7★**▲ 27%**](https://www.amazon.com/dp/B0F5SN15YZ) [![Under Armour Mens Spotlight Hammer Football Cleats (101) White/Fresco Blue/Pink Rave 9 US](https://m.media-amazon.com/images/I/31sHwNSi1mL.jpg)**Under Armour Mens Spotlight Hammer Football Cleats (101) White/Fresco Blue/Pink Rave 9 US**Under Armour**$49.71**4.6★**▲ 26%**](https://www.amazon.com/dp/B0F34H6LZB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +52.8% search growth over the last 90 days.

45K35KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**35%

*“fit just as they should”*

**Quality-Overall**14%

*“Quality good”*

**Comfort-Overall**13%

*“Extremely comfortable”*

**Value For Money**7%

*“Great value”*

**Durability**6%

*“durable these cleats are”*

**Feet Fit**4%

*“Other then that it fits my foot nicely”*

**Weight Light**3%

*“These cleats are lightweight”*

**Color**3%

*“Colors were nice”*

**Material Quality**2%

*“The upper material is flexible”*

**Grippers/Spikes/Cleats**1%

*“Grip You Can Count On”*

### **What buyers complain about **

**Size-Overall**33%

*“Run a bit small”*

**Quality-Overall**12%

*“Horrible quality”*

**Width**7%

*“Not super narrow”*

**Product Condition**7%

*“Used- not new”*

**Comfort-Overall**5%

*“Comfort wise, theyre terrible”*

**Value For Money**4%

*“Not worth the price”*

**Durability**4%

*“it doesnt look like it can last long after the first week of play i alrerady began to see signs of wear and tear”*

**Flexibility**1%

*“The shoe feels like it's stiff plastic and not flexible”*

**Feet Fit**1%

*“Don't buy if you have wide feet”*

**Material Quality**1%

*“Very cheap material use just bought them a month 1/2 ago”*

### **Top return reasons **

**Size-Overall**38%

**Feet Fit**28%

**Width**15%

**Length**12%

**Advertised Vs Actual Product**2%

**Comfort-Overall**1%

**Value For Money**1%

**Ankle Support**1%

**Color**0%

**Quality-Overall**0%