---
title: "umbrella — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/umbrella"
last_updated: "2026-07-14T00:26:32.926Z"
locale: en
meta:
  description: "umbrella clears our launch bar: a $6.2M/yr market growing +47.2% this quarter with returns at 2.7%."
  "og:description": "umbrella clears our launch bar: a $6.2M/yr market growing +47.2% this quarter with returns at 2.7%."
  "og:title": "umbrella — Niche Verdict: Launch it (63/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **umbrella**

**Launch it**

A $6.2M/yr market growing +47.2% this quarter with returns at 2.7% — clears our launch bar.

Market size 98Growth 67Conversion 46Competition 50Returns 58Price range 52Avg price 60Brand share 77Review moat 21Quality gap 55

**Market size**

**Incredible****$6.2M**

$6.2M/yr · 12.8M searches

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Growth**

**Good****+47.2%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$13.15**

avg listing price — sweet spot $15–$100

**Returns**

**Good****2.7%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$7.06–$23.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****10,669.97**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▼falling

**Sellers**

**27**

**Top-5 brand share**

**58%**

**Open market**

**33%**

- Repel Umbrella17% - TUMELLA12% - BAODINI11% - Rain-Mate10% - Seniny8% - SIEPASA8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$309K10%$618K15%$927K20%$1.2M1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 29 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars](https://m.media-amazon.com/images/I/41e2Z9QjkPL.jpg)**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$23.60**4.5★109,906 rev](https://www.amazon.com/dp/B0160HYB8S) [2![TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)](https://m.media-amazon.com/images/I/51KAmIs3llL.jpg)**TUMELLA Strongest Windproof Travel Umbrella (Compact 100MPH Wind-Tested)**TUMELLA**$17.51**4.5★20,503 rev](https://www.amazon.com/dp/B0BLHC5RWG) [3![Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse](https://m.media-amazon.com/images/I/41FCvjjgyGL.jpg)**Rain-Mate Windproof Compact Umbrellas for Rain - Strong Reinforced Fiberglass Rib Design & Auto Open & Close - Portable Folding Travel Umbrella - Lightweight & Packable for Women & Men Easy Collapse**Rain-Mate**$11.37**4.4★10,095 rev](https://www.amazon.com/dp/B01LZ75ROQ) [4![SY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrella for Rain Lightest 8-Rib Small Strong & Portable Durable Grip Fits Backpack & Car Factory Direct](https://m.media-amazon.com/images/I/41awbZq6COL.jpg)**SY COMPACT Travel Umbrella - Windproof Automatic Compact Umbrella for Rain Lightest 8-Rib Small Strong & Portable Durable Grip Fits Backpack & Car Factory Direct**SY COMPACT**$10.67**4.4★40,124 rev](https://www.amazon.com/dp/B071SBKLF6) [5![BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack](https://m.media-amazon.com/images/I/41oQeYL-IoL.jpg)**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★6,077 rev](https://www.amazon.com/dp/B09Q2PQ7ZB)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/41ywFRN07+L.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.17**3,573 rev2mo ago](https://www.amazon.com/dp/B0GY48MQNZ) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**103 rev4mo ago](https://www.amazon.com/dp/B0G5PYXNDQ) [![3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)](https://m.media-amazon.com/images/I/41TXj-J6f1L.jpg)**3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)**LMUGOOS**$16.96**201 rev7mo ago](https://www.amazon.com/dp/B0FVFKRM8H) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41NAU6JFNXL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.90**318 rev8mo ago](https://www.amazon.com/dp/B0GXL5NSWY) [![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/410bnu4GthL.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.38**3,573 rev8mo ago](https://www.amazon.com/dp/B0FXX4T1YN)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/41ywFRN07+L.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.17**4.2★**▲ 289%**](https://www.amazon.com/dp/B0GY48MQNZ) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41NAU6JFNXL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.90**4.2★**▲ 287%**](https://www.amazon.com/dp/B0GXL5NSWY) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**4.6★**▲ 271%**](https://www.amazon.com/dp/B0G5PYXNDQ) [![Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women](https://m.media-amazon.com/images/I/410bnu4GthL.jpg)**Yoobure Travel Umbrella Portable Compact Umbrellas Pocket Mini for Purse Umbrellas for UV Sun & Rain Small for Backpack Umbrella with Case Folding for Kids Women**Yoobure**$9.38**4.2★**▲ 222%**](https://www.amazon.com/dp/B0FXX4T1YN) [![3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)](https://m.media-amazon.com/images/I/41TXj-J6f1L.jpg)**3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)**LMUGOOS**$16.96**4.4★**▲ 205%**](https://www.amazon.com/dp/B0FVFKRM8H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +47.2% search growth over the last 90 days.

500K300KPrime Day '24Spike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**18%

*“Good quality, good price, good size and arrived on time”*

**Strength**10%

*“It is sturdy”*

**Size-Overall**10%

*“Fits perfectly in my bag”*

**Ease Of Use**8%

*“easy to carry”*

**Durability**7%

*“The construction is durable”*

**Value For Money**6%

*“Great value”*

**Compactness**6%

*“Compact enough for traveling”*

**Weather Proof**5%

*“Perfect to keep in the car for unexpected weather”*

**Advertised Vs Actual Product**5%

*“As described”*

**Portability**5%

*“Easy to carry”*

### **What buyers complain about **

**Durability**20%

*“Broke in a week”*

**Quality-Overall**11%

*“Poor Quality”*

**Size-Overall**10%

*“Bigger than expected”*

**Ease Of Use**7%

*“Hard to open”*

**Strength**5%

*“Not Sturdy”*

**Weight Heavy**3%

*“Heavier than I expected”*

**Weather Proof**3%

*“Wouldn't recommend for real weather”*

**Water Resistance**2%

*“It is not waterproof”*

**Value For Money**2%

*“Waste of money”*

**Advertised Vs Actual Product**2%

*“False advertising”*

### **Top return reasons **

**Size-Overall**46%

**Weight Heavy**8%

**Ease Of Use**5%

**Strength**5%

**Quality-Overall**5%

**Value For Money**4%

**Functionality-Overall**4%

**Advertised Vs Actual Product**3%

**Compactness**3%

**Color**3%