---
title: "umbrella for women — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/umbrella-for-women"
last_updated: "2026-07-14T01:15:56.196Z"
locale: en
meta:
  description: "umbrella for women shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($43K/yr) keeps it on the watch list."
  "og:description": "umbrella for women shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($43K/yr) keeps it on the watch list."
  "og:title": "umbrella for women — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

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# **umbrella for women**

**Worth a look**

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 60Conversion 11Competition 84Returns 49Price range 87Avg price 91Brand share 96Review moat 24Quality gap 55

**Brand share**

**Incredible****35%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.36**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.65–$72.18**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Growth**

**Good****+35.8%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Bad****6,321.58**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$43K**

$43K/yr · 236K searches

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

**Brands**

**45 **▼falling

**Sellers**

**68**

**Top-5 brand share**

**35%**

**Open market**

**60%**

- FDJASGY9% - LEAGERA7% - Nollia7% - MENHLAGDI6% - Lefe Liee5% - BAODINI5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$1K6%$3K9%$4K12%$5K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 65 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations](https://m.media-amazon.com/images/I/41r2QptxkVL.jpg)**DBA FDJASGY UV Sun Umbrella Compact Folding Travel Umbrella Auto Open Close Compact Folding Rain Umbrellas for Women Men Blocking UV 99.98% Carnations**FDJASGY**$18.25**4.4★3,093 rev](https://www.amazon.com/dp/B084M34M8R) [2![Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women](https://m.media-amazon.com/images/I/51i2jOC1OlL.jpg)**Compact Umbrellas For Rain And Sun UPF 50+ UV Protection Windproof waterproofing and Strong Travel Essentials for Men Womens Umbrella 16 Ribs Wooden Handle Flower Travel Umbrella Compact Birthday Gifts For Women**MENHLAGDI**$28.10**4.4★134 rev](https://www.amazon.com/dp/B0D3CHTP9T) [3![Nollia Compact Travel Umbrella with Auto Open Windproof Folding Umbrella Lightweight & Portable for Rain](https://m.media-amazon.com/images/I/4131qKY5HgL.jpg)**Nollia Compact Travel Umbrella with Auto Open Windproof Folding Umbrella Lightweight & Portable for Rain**Nollia**$17.89**4.5★317 rev](https://www.amazon.com/dp/B0BS9VXXWW) [4![transparent vintage parasol umbrella cute automatic folding umbrella totes umbrellas automatic open and close collapsible rain for women compact eezy unique aesthetic for girl](https://m.media-amazon.com/images/I/41LouArUiBL.jpg)**transparent vintage parasol umbrella cute automatic folding umbrella totes umbrellas automatic open and close collapsible rain for women compact eezy unique aesthetic for girl**Lefe Liee**$14.94**3.8★111 rev](https://www.amazon.com/dp/B0CS97BZR7) [5![SIEPASA Windproof Travel Compact Umbrella-Automatic Umbrellas for Rain- Small Portable Windproof Umbrellas for Men Women Teenage. (White Polka Dots)](https://m.media-amazon.com/images/I/513giPM+ZuL.jpg)**SIEPASA Windproof Travel Compact Umbrella-Automatic Umbrellas for Rain- Small Portable Windproof Umbrellas for Men Women Teenage. (White Polka Dots)**SIEPASA**$13.10**4.4★10,345 rev](https://www.amazon.com/dp/B0B8RSHVXP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Travel Umbrella for Adults Manual Compact Folding Umbrella with UV Protection Lightweight & Portable for Backpack Walking or Car Rain & Sun Ready (Pink Cherry Blossoms)](https://m.media-amazon.com/images/I/41pFP-ns73L.jpg)**Travel Umbrella for Adults Manual Compact Folding Umbrella with UV Protection Lightweight & Portable for Backpack Walking or Car Rain & Sun Ready (Pink Cherry Blossoms)**Generic**$14.06**0 rev3mo ago](https://www.amazon.com/dp/B0GWLT474D) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**103 rev4mo ago](https://www.amazon.com/dp/B0G5PYXNDQ) [![LEAGERA Duck Handle Umbrella Automatic - Collapsible Portable Compact Umbrella Travel Size Wooden Cute Duckhead Umbrellas Duck Gifts for Girls Women (01.Yellow 23inch)](https://m.media-amazon.com/images/I/315r+Fk8tNL.jpg)**LEAGERA Duck Handle Umbrella Automatic - Collapsible Portable Compact Umbrella Travel Size Wooden Cute Duckhead Umbrellas Duck Gifts for Girls Women (01.Yellow 23inch)**LEAGERA**$22.02**57 rev6mo ago](https://www.amazon.com/dp/B0G79TFR9T) [![LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas](https://m.media-amazon.com/images/I/41RUwqPg4oL.jpg)**LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas**LEAGERA**$22.18**57 rev6mo ago](https://www.amazon.com/dp/B0G79TKKJP) [![Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful](https://m.media-amazon.com/images/I/31mn16lVB4L.jpg)**Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.52**214 rev8mo ago](https://www.amazon.com/dp/B0FY2MT522)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**4.6★**▲ 254%**](https://www.amazon.com/dp/B0G5PYXNDQ) [![Travel Umbrella for Adults Manual Compact Folding Umbrella with UV Protection Lightweight & Portable for Backpack Walking or Car Rain & Sun Ready (Pink Cherry Blossoms)](https://m.media-amazon.com/images/I/41pFP-ns73L.jpg)**Travel Umbrella for Adults Manual Compact Folding Umbrella with UV Protection Lightweight & Portable for Backpack Walking or Car Rain & Sun Ready (Pink Cherry Blossoms)**Generic**$14.06**0.0★**▲ 253%**](https://www.amazon.com/dp/B0GWLT474D) [![LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas](https://m.media-amazon.com/images/I/41RUwqPg4oL.jpg)**LEAGERA Compact Duck Umbrella Folding Automatic - Lightweight Backpack Goose Umbrella Purple Wooden Duck Handle Sturdy Windproof Travel Umbrellas**LEAGERA**$22.18**4.9★**▲ 250%**](https://www.amazon.com/dp/B0G79TKKJP) [![LEAGERA Duck Handle Umbrella Automatic - Collapsible Portable Compact Umbrella Travel Size Wooden Cute Duckhead Umbrellas Duck Gifts for Girls Women (01.Yellow 23inch)](https://m.media-amazon.com/images/I/315r+Fk8tNL.jpg)**LEAGERA Duck Handle Umbrella Automatic - Collapsible Portable Compact Umbrella Travel Size Wooden Cute Duckhead Umbrellas Duck Gifts for Girls Women (01.Yellow 23inch)**LEAGERA**$22.02**4.9★**▲ 248%**](https://www.amazon.com/dp/B0G79TFR9T) [![Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful](https://m.media-amazon.com/images/I/31mn16lVB4L.jpg)**Yoobure Windproof Travel Umbrellas for Rain - Portable & Compact Umbrella for Backpack Car UV Umbrellas for Sun Protection Automatic Folding Small Umbrella in Macaron for Kids Women Colorful**Yoobure**$9.52**4.5★**▲ 237%**](https://www.amazon.com/dp/B0FY2MT522)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — +35.8% search growth over the last 90 days.

20K15KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**20%

*“Good quality, good price, good size and arrived on time”*

**Strength**12%

*“The frame feels sturdy”*

**Size-Overall**7%

*“I love the size of it”*

**Durability**7%

*“The construction is durable”*

**Ease Of Use**7%

*“easy to carry”*

**Weather Proof**6%

*“holds up well in the wind”*

**Advertised Vs Actual Product**5%

*“Exactly as described”*

**Value For Money**5%

*“Great value”*

**Compactness**4%

*“Compact enough for traveling”*

**Design-Overall**3%

*“Well built”*

### **What buyers complain about **

**Durability**20%

*“Broke in a week”*

**Quality-Overall**11%

*“Not well made”*

**Size-Overall**9%

*“Larger than expected”*

**Ease Of Use**7%

*“quite hard to use”*

**Strength**5%

*“Flimsy”*

**Color**3%

*“Color is off”*

**Weight Heavy**3%

*“Way Too Heavy”*

**Water Resistance**3%

*“the water just drips out”*

**Weather Proof**3%

*“Wouldn't recommend for real weather”*

**Handle Quality**2%

*“The handle came off”*

### **Top return reasons **

**Size-Overall**45%

**Weight Heavy**8%

**Value For Money**5%

**Color**5%

**Ease Of Use**4%

**Advertised Vs Actual Product**4%

**Functionality-Overall**4%

**Quality-Overall**4%

**Strength**4%

**Compactness**3%