---
title: "umbrella fan — Niche Verdict: Worth a look (69/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/umbrella-fan"
last_updated: "2026-07-14T02:03:53.967Z"
locale: en
meta:
  description: "umbrella fan shows demand growing +253.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "umbrella fan shows demand growing +253.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "umbrella fan — Niche Verdict: Worth a look (69/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **umbrella fan**

**Worth a look**

Shows demand growing +253.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 99Conversion 17Competition 85Returns 77Price range 81Avg price 93Brand share 64Review moat 60Quality gap 92

**Growth**

**Incredible****+253.0%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$50.23**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****30%**

top-5 click share — an open shelf

**Price range**

**Great****$12.72–$115.14**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,105.98**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$169K**

$169K/yr · 249K searches

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

**Brands**

**23 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**67%**

**Open market**

**26%**

- Breeze Life18% - Tefedpot16% - FIYLIAO12% - WOOLALA12% - Oviora10% - Generic7%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$7K6%$10K8%$14K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 51 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)](https://m.media-amazon.com/images/I/31Jk2mQQQ1L.jpg)**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)**Oviora**$59.57**4.1★8 rev](https://www.amazon.com/dp/B0GS3DH238) [2![Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Blue)](https://m.media-amazon.com/images/I/41MxoFvh-VL.jpg)**Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Blue)**Tefedpot**$53.10**3.8★82 rev](https://www.amazon.com/dp/B0FNCMF8FT) [3![Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Galaxy)](https://m.media-amazon.com/images/I/41QFfdVjjNL.jpg)**Tefedpot Umbrella with Fan and Mist Spray 2025 upgraded 3-in-1 UV Blocking Umbrella with Fan and Mister for Summer outdoor activities (Galaxy)**Tefedpot**$55.01**3.8★82 rev](https://www.amazon.com/dp/B0F2846RKS) [4![WOOLALANewly UV Portable Cooling UPF 50+ Foldable Umbrellas with Fan for Sun & Rain USB Rechargeable for Games Playgrond Heatstroke Hot Days](https://m.media-amazon.com/images/I/31FaqG2C2DL.jpg)**WOOLALANewly UV Portable Cooling UPF 50+ Foldable Umbrellas with Fan for Sun & Rain USB Rechargeable for Games Playgrond Heatstroke Hot Days**WOOLALA**$46.79**3.8★140 rev](https://www.amazon.com/dp/B0C9M42QQV) [5![Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Black)](https://m.media-amazon.com/images/I/41RW0lRva+L.jpg)**Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Black)**FIYLIAO**$56.05**4.0★61 rev](https://www.amazon.com/dp/B0D632NGHG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PIAOMTIEE 15 Ft Large Misting Patio Umbrella with Base Included Outdoor Cooling UV Umbrella with Rechargeable Mist System Type-C Charging Outdoor Sun Shade for Backyard Poolside Garden Navy Blue](https://m.media-amazon.com/images/I/51TEjS37JNL.jpg)**PIAOMTIEE 15 Ft Large Misting Patio Umbrella with Base Included Outdoor Cooling UV Umbrella with Rechargeable Mist System Type-C Charging Outdoor Sun Shade for Backyard Poolside Garden Navy Blue**PIAOMTIEE**$115.14**3 rev3mo ago](https://www.amazon.com/dp/B0GSQXSRXG) [![Oviora Rechargeable Umbrella with Fan 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities White (Red)](https://m.media-amazon.com/images/I/41YycD5+y+L.jpg)**Oviora Rechargeable Umbrella with Fan 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities White (Red)**Oviora**$55.87**8 rev3mo ago](https://www.amazon.com/dp/B0GS2ZYS9D) [![EvokeJoy 3 in 1 Umbrella with Fan and Mist Spray 2-Speed Rechargeable Cooling Umbrella with Built-in Fan Mister Includes Custom Water Bottle Portable Misting Sun Shade for Theme Park Beach (Blue)](https://m.media-amazon.com/images/I/31w5K09n8XL.jpg)**EvokeJoy 3 in 1 Umbrella with Fan and Mist Spray 2-Speed Rechargeable Cooling Umbrella with Built-in Fan Mister Includes Custom Water Bottle Portable Misting Sun Shade for Theme Park Beach (Blue)**EvokeJoy**$68.16**7 rev4mo ago](https://www.amazon.com/dp/B0GS5Z13ZQ) [![Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)](https://m.media-amazon.com/images/I/31Jk2mQQQ1L.jpg)**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)**Oviora**$59.57**8 rev4mo ago](https://www.amazon.com/dp/B0GS3DH238) [![54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue](https://m.media-amazon.com/images/I/414jka7QwML.jpg)**54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue**COOUV**$60.59**14 rev4mo ago](https://www.amazon.com/dp/B0GRYD7GT6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Oviora Rechargeable Umbrella with Fan 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities White (Red)](https://m.media-amazon.com/images/I/41YycD5+y+L.jpg)**Oviora Rechargeable Umbrella with Fan 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities White (Red)**Oviora**$55.87**4.1★**▲ 129%**](https://www.amazon.com/dp/B0GS2ZYS9D) [![Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (Soccer Pattern)](https://m.media-amazon.com/images/I/41dtToCNLFL.jpg)**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (Soccer Pattern)**Oviora**$53.59**4.1★**▲ 128%**](https://www.amazon.com/dp/B0GS3BY3V5) [![54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue](https://m.media-amazon.com/images/I/414jka7QwML.jpg)**54 inch Golf Umbrella Waterproof with Mister and Fan Cooling UV Sun Protection Golf Essential Carry On Bag Airline Approved Battery Powered Dark Blue**COOUV**$60.59**4.0★**▲ 128%**](https://www.amazon.com/dp/B0GRYD7GT6) [![Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Pink)](https://m.media-amazon.com/images/I/41+FdYmcboL.jpg)**Umbrella with fan and mist spray Rechargeable - Ultimate Solution for Cooling & UV Protection - Ideal for Summer Beach Outdoor Sports Golf Fishing Activities (Pink)**FIYLIAO**$55.40**4.0★**▲ 127%**](https://www.amazon.com/dp/B0D632JPD5) [![Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)](https://m.media-amazon.com/images/I/31Jk2mQQQ1L.jpg)**Oviora Rechargeable Umbrella with Fan - 3-in-1 Handheld Cooling System Build in Mist Spray UV Protection Full-Body Coverage for Beach Golf Festivals and Outdoor Activities (White)**Oviora**$59.57**4.1★**▲ 127%**](https://www.amazon.com/dp/B0GS3DH238)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +253.0% search growth over the last 90 days.

35K25KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 25.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**15%

*“Good quality fan”*

**Strength**10%

*“Solidly built”*

**Advertised Vs Actual Product**7%

*“Exactly as described”*

**Ease Of Use**6%

*“easy to pack & carry”*

**Charging**5%

*“holds a charge well”*

**Durability**5%

*“don't break”*

**Value For Money**5%

*“Great value”*

**Size-Overall**5%

*“Perfect size for baby”*

**Weather Proof**4%

*“Wind resistant”*

**Battery Life**4%

*“great battery life”*

### **What buyers complain about **

**Durability**20%

*“Broke easily”*

**Battery Life**11%

*“bad battery”*

**Charging**9%

*“IT WILL NOT CHARGE”*

**Size-Overall**7%

*“Its small”*

**Quality-Overall**6%

*“Cheaply made”*

**Ease Of Use**4%

*“was nearly impossible to open”*

**Functionality-Overall**4%

*“Stopped working”*

**Strength**4%

*“it's extremely flimsy”*

**Water Resistance**3%

*“It was pouring rain”*

**Weight Heavy**3%

*“Way Too Heavy”*

### **Top return reasons **

**Size-Overall**29%

**Charging**11%

**Functionality-Overall**11%

**Value For Money**6%

**Battery Life**6%

**Defective Material/Parts**5%

**Weight Heavy**5%

**Strength**4%

**Advertised Vs Actual Product**4%

**Durability**3%