---
title: "uma costume — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/uma-costume"
last_updated: "2026-07-14T08:16:52.764Z"
locale: en
meta:
  description: "a small market ($5K/yr) — uma costume doesn't clear our bar today."
  "og:description": "a small market ($5K/yr) — uma costume doesn't clear our bar today."
  "og:title": "uma costume — Niche Verdict: Skip it (28/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **uma costume**

**Skip it**

A small market ($5K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 15Conversion 1Competition 52Returns 7Price range 75Avg price 95Brand share 28Review moat 54Quality gap 28

**Avg price**

**Incredible****$34.24**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.58–$122.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,358.48**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-19.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****10.4%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$5K**

$5K/yr · 153K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**10 **▲rising

**Sellers**

**57**

**Top-5 brand share**

**88%**

**Open market**

**8%**

- Disguise56% - Spirit Halloween10% - ShirtScope9% - Leather Jacketz8% - Aotekids5% - JYKSDTUWS4% - Open — no brand owns it (4 brands, 8%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$52520%$1K30%$2K40%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disney Descendants Uma Costume Officially Licensed Descendants 3 Deluxe Girls Halloween Dress Up Outfit (10-12)](https://m.media-amazon.com/images/I/41BIuFXIZ3L.jpg)**Disney Descendants Uma Costume Officially Licensed Descendants 3 Deluxe Girls Halloween Dress Up Outfit (10-12)**Disguise**$37.07**4.6★1,194 rev](https://www.amazon.com/dp/B07NDZWK5M) [2![ShirtScope I Love Uma T Shirt I Heart Uma Tee Medium Black](https://m.media-amazon.com/images/I/41QD6e94mlL.jpg)**ShirtScope I Love Uma T Shirt I Heart Uma Tee Medium Black**ShirtScope**$16.95**5.0★1 rev](https://www.amazon.com/dp/B00L0VWE0C) [3![Disney Descendants Uma Costume Officially Licensed Descendants 3 Deluxe Girls Halloween Dress Up Outfit (7-8)](https://m.media-amazon.com/images/I/41BIuFXIZ3L.jpg)**Disney Descendants Uma Costume Officially Licensed Descendants 3 Deluxe Girls Halloween Dress Up Outfit (7-8)**Disguise**$40.62**4.6★1,194 rev](https://www.amazon.com/dp/B07NF15F1B) [4![Famous Uma Thurmans Yellow Bride Motorcycle Pant - The Bride Yellow Halloween Costume Women Leather Biker Pant](https://m.media-amazon.com/images/I/41Rio7Nfv2L.jpg)**Famous Uma Thurmans Yellow Bride Motorcycle Pant - The Bride Yellow Halloween Costume Women Leather Biker Pant**Leather Jacketz**$122.59**4.5★2 rev](https://www.amazon.com/dp/B0CL9P8TZZ) [5![Uma Costume for Girls Official Disney Descendants 3 Classic Outfit Kids Size XL (14-16)](https://m.media-amazon.com/images/I/41Zavt1WBOL.jpg)**Uma Costume for Girls Official Disney Descendants 3 Classic Outfit Kids Size XL (14-16)**Disguise**$25.84**4.5★1,223 rev](https://www.amazon.com/dp/B07NDZWK5L)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 9-10 Years)](https://m.media-amazon.com/images/I/41ntGaXItgL.jpg)**JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 9-10 Years)**JYKSDTUWS**$46.46**7 rev1mo ago](https://www.amazon.com/dp/B0H22YR37G) [![JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 7-8 Years)](https://m.media-amazon.com/images/I/41ntGaXItgL.jpg)**JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 7-8 Years)**JYKSDTUWS**$46.59**7 rev1mo ago](https://www.amazon.com/dp/B0H22BFP7Z) [![JYKSDTUWS Cute Descendants Bathing Suit for Girls 4-10 Years Princess 2 Pieces Swimsuits Cartoon Printed Swimwear Bikini Sets (US Age 9 Years Color-A1)](https://m.media-amazon.com/images/I/51MYmbI9giL.jpg)**JYKSDTUWS Cute Descendants Bathing Suit for Girls 4-10 Years Princess 2 Pieces Swimsuits Cartoon Printed Swimwear Bikini Sets (US Age 9 Years Color-A1)**JYKSDTUWS**$18.85**19 rev1y ago](https://www.amazon.com/dp/B0F3W6LFWZ) [![Spirit Halloween Descendants 3 Kids Uma Costume | Officially Licensed | Disney | Uma Outfit](https://m.media-amazon.com/images/I/41VGVrAvZFL.jpg)**Spirit Halloween Descendants 3 Kids Uma Costume | Officially Licensed | Disney | Uma Outfit**Spirit Halloween**$42.40**9 rev1y ago](https://www.amazon.com/dp/B0DC5XHW6X) [![Spirit Halloween Descendants 3 Kids Uma Costume | Officially Licensed | Disney | Uma Outfit](https://m.media-amazon.com/images/I/41VGVrAvZFL.jpg)**Spirit Halloween Descendants 3 Kids Uma Costume | Officially Licensed | Disney | Uma Outfit**Spirit Halloween**$44.57**9 rev1y ago](https://www.amazon.com/dp/B0DC5X92S7)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Disguise Uma Deluxe Descendants 2 Costume Teal Large (10-12)](https://m.media-amazon.com/images/I/41bJRWyCeGL.jpg)**Disguise Uma Deluxe Descendants 2 Costume Teal Large (10-12)**Disguise**$30.99**4.6★**▲ 1000%**](https://www.amazon.com/dp/B01MTF9FSG) [![JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 7-8 Years)](https://m.media-amazon.com/images/I/41ntGaXItgL.jpg)**JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 7-8 Years)**JYKSDTUWS**$46.59**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0H22BFP7Z) [![Famous Uma Thurmans Yellow Bride Motorcycle Pant - The Bride Yellow Halloween Costume Women Leather Biker Pant](https://m.media-amazon.com/images/I/41Rio7Nfv2L.jpg)**Famous Uma Thurmans Yellow Bride Motorcycle Pant - The Bride Yellow Halloween Costume Women Leather Biker Pant**Leather Jacketz**$122.59**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0CL9P8TZZ) [![JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 9-10 Years)](https://m.media-amazon.com/images/I/41ntGaXItgL.jpg)**JYKSDTUWS Halloween Girls Descendants Uma Cosplay Costume Princess Birthday Party Pirate Dress Up Clothes Outfits with Hat (Color-1 9-10 Years)**JYKSDTUWS**$46.46**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0H22YR37G) [![ShirtScope I Love Uma T Shirt I Heart Uma Tee Medium Black](https://m.media-amazon.com/images/I/41QD6e94mlL.jpg)**ShirtScope I Love Uma T Shirt I Heart Uma Tee Medium Black**ShirtScope**$16.95**5.0★**▲ 1000%**](https://www.amazon.com/dp/B00L0VWE0C)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.

23K18KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 8.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**39%

*“Cute, fits well”*

**Quality-Overall**19%

*“feels pretty well made”*

**Value For Money**7%

*“Great value for the price”*

**Design-Overall**6%

*“The design is bright, colorful, and very recognizable for fans of costume play or themed parties”*

**Comfort-Overall**6%

*“Its comfortable enough for kids to wear for parties or Halloween night without being too heavy or restrictive”*

**Color**5%

*“This pirate costume is so bright and colorful”*

**Soft Feel**2%

*“It has a soft”*

**Material Quality**2%

*“The fabric is lightweight”*

**Ease Of Use**2%

*“Its easy to move in”*

**Shape/Style**2%

*“which helps bring the whole pirate-inspired look together”*

### **What buyers complain about **

**Material Quality**33%

*“Material was a bit thin”*

**Thickness**19%

*“Its a little on the thin side”*

### **Top return reasons **

**Size-Overall**70%

**Quality-Overall**6%

**Material Quality**5%

**Wig/Artificial Hair Quality**5%

**Product Condition**2%

**Shoulder Fit**2%

**Stitch/Finish/Polish**2%

**Advertised Vs Actual Product**2%

**Thin**1%

**Design-Overall**1%