---
title: "trainers — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/trainers"
last_updated: "2026-07-14T08:12:37.662Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — trainers doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — trainers doesn't clear our bar today."
  "og:title": "trainers — Niche Verdict: Skip it (39/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **trainers**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 11Growth 21Conversion 3Competition 97Returns 14Price range 17Avg price 86Brand share 60Review moat 23Quality gap 53

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Avg price**

**Great****$68.47**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****8,534.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****$19.33–$503.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Bad****8.7%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$45K**

$45K/yr · 299K searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.

**Brands**

**37 **▲rising

**Sellers**

**152**

**Top-5 brand share**

**69%**

**Open market**

**26%**

- Reebok21% - Under Armour21% - Nike10% - New Balance9% - adidas7% - Flux Footwear4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$4512%$9023%$1K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 231 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![New Balance Mens 608 V5 Casual Comfort Cross Trainer White/Navy 10.5 Wide](https://m.media-amazon.com/images/I/41X6IsgSFIL.jpg)**New Balance Mens 608 V5 Casual Comfort Cross Trainer White/Navy 10.5 Wide**New Balance**$55.42**4.6★90,603 rev](https://www.amazon.com/dp/B07B3VQ8DY) [2![Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Black/Grey 5/Reebok Lee 3 9](https://m.media-amazon.com/images/I/41wc47l0IDL.jpg)**Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Black/Grey 5/Reebok Lee 3 9**Reebok**$116.04**4.4★228 rev](https://www.amazon.com/dp/B0D68WYRYC) [3![Under Armour Mens Charged Surge 4 (100) White/Halo Gray/Black 10.5 US](https://m.media-amazon.com/images/I/31rbtmxTrPL.jpg)**Under Armour Mens Charged Surge 4 (100) White/Halo Gray/Black 10.5 US**Under Armour**$41.81**4.6★14,502 rev](https://www.amazon.com/dp/B0BZXL5FJ7) [4![Under Armour Mens Charged Assert 10 Shoes (001) Black/Black/White 12](https://m.media-amazon.com/images/I/31+RSafvaDL.jpg)**Under Armour Mens Charged Assert 10 Shoes (001) Black/Black/White 12**Under Armour**$47.57**4.6★24,057 rev](https://www.amazon.com/dp/B09XBVM335) [5![Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Footwear White/Black/Reebok Rubber Gum 04 9](https://m.media-amazon.com/images/I/41Uk3E6lEQL.jpg)**Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Footwear White/Black/Reebok Rubber Gum 04 9**Reebok**$113.70**4.4★228 rev](https://www.amazon.com/dp/B0D68G7WV3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Adidas Mens Lite Racer Adapt 7.0 White/Black/White 11](https://m.media-amazon.com/images/I/31VehEriRLL.jpg)**Adidas Mens Lite Racer Adapt 7.0 White/Black/White 11**adidas**$43.30**7,664 rev1mo ago](https://www.amazon.com/dp/B0CKM654S2) [![Adidas Mens Run Falcon 5 Black/White/Black 10](https://m.media-amazon.com/images/I/31-hxvzcChL.jpg)**Adidas Mens Run Falcon 5 Black/White/Black 10**adidas**$42.97**3,052 rev1mo ago](https://www.amazon.com/dp/B0CKMKYDL1) [![adidas Mens Swift Run White/White/Core Black 10.5](https://m.media-amazon.com/images/I/21cRRH58OgL.jpg)**adidas Mens Swift Run White/White/Core Black 10.5**adidas**$64.75**3,458 rev1mo ago](https://www.amazon.com/dp/B0BHPVPF4H) [![adidas Mens Daily 4.0 Black/White/Gum 10.5](https://m.media-amazon.com/images/I/31UYsIba2AL.jpg)**adidas Mens Daily 4.0 Black/White/Gum 10.5**adidas**$41.91**7,015 rev1mo ago](https://www.amazon.com/dp/B0CKMC98MQ) [![Adidas Mens Kaptir 4.0 Black/Black/Gum 12](https://m.media-amazon.com/images/I/315LxbRdijL.jpg)**Adidas Mens Kaptir 4.0 Black/Black/Gum 12**adidas**$65.60**977 rev1mo ago](https://www.amazon.com/dp/B0DJTSGF55)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Under Armour Mens Charged Surge 4 (001) Black/Anthracite/White 10 US](https://m.media-amazon.com/images/I/3107hWRf6dL.jpg)**Under Armour Mens Charged Surge 4 (001) Black/Anthracite/White 10 US**Under Armour**$43.59**4.6★**▲ 50%**](https://www.amazon.com/dp/B0BZXRVJLJ) [![Nike Air Monarch 4 Medium Width Mens (13) White/Metallic Silver](https://m.media-amazon.com/images/I/313mu+mK2OL.jpg)**Nike Air Monarch 4 Medium Width Mens (13) White/Metallic Silver**Nike**$65.58**4.4★**▲ 47%**](https://www.amazon.com/dp/B004IM7HYI) [![Amazon Essentials Womens Lightweight Knit Cross Trainer Sneakers Black/White 10](https://m.media-amazon.com/images/I/317a+DBMEEL.jpg)**Amazon Essentials Womens Lightweight Knit Cross Trainer Sneakers Black/White 10**Amazon Essentials**$23.39**4.4★**▲ 46%**](https://www.amazon.com/dp/B0FPPTCF8M) [![Reebok Rapid Strike Walking Mens Shoes Athletic Cross Training or Gym Sneakers for Men White/Black/Red 15 X-Wide](https://m.media-amazon.com/images/I/41pRS3e38tL.jpg)**Reebok Rapid Strike Walking Mens Shoes Athletic Cross Training or Gym Sneakers for Men White/Black/Red 15 X-Wide**Reebok**$43.32**4.2★**▲ 45%**](https://www.amazon.com/dp/B0G5BS7W55) [![Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Black/Grey 5/Reebok Lee 3 8](https://m.media-amazon.com/images/I/41wc47l0IDL.jpg)**Reebok Nano X5 Mens Shoes Cross Training Sneakers for Men Black/Grey 5/Reebok Lee 3 8**Reebok**$105.56**4.4★**▲ 45%**](https://www.amazon.com/dp/B0D68X4P6S)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.

9K7KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Comfort-Overall**28%

*“Comfortable Shoes”*

**Size-Overall**18%

*“true to fit”*

**Value For Money**9%

*“Great value”*

**Quality-Overall**8%

*“Amazing quality”*

**Exercise/Sports Suitability**4%

*“Good for walking”*

**Weight Light**3%

*“Very lightweight and breathable”*

**Durability**2%

*“Very durable shoes”*

**Advertised Vs Actual Product**2%

*“Appears to work as described”*

**Heel Support**1%

*“The support of the heel is good for him”*

**Ease Of Use**1%

*“easy to use”*

### **What buyers complain about **

**Size-Overall**20%

*“Runs large”*

**Durability**9%

*“Didnt last at all”*

**Quality-Overall**7%

*“the quality not as robust”*

**Comfort-Overall**7%

*“It was uncomfortable”*

**Feet Fit**3%

*“it seems they're a bit tight in the toe box”*

**Pain Relief-Overall**3%

*“they rubbed my heel to the point of bleeding”*

**Cushion**2%

*“No cushion”*

**Value For Money**2%

*“That really makes these shoes a poor value”*

**Advertised Vs Actual Product**2%

*“Not as what is shown”*

**Exercise/Sports Suitability**2%

*“Bad for long distance runs”*

### **Top return reasons **

**Size-Overall**27%

**Feet Fit**26%

**Length**14%

**Width**12%

**Comfort-Overall**4%

**Advertised Vs Actual Product**3%

**Color**2%

**Shape/Style**2%

**Material Quality**1%

**Product Condition**1%