---
title: "tory burch wallet — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/tory-burch-wallet"
last_updated: "2026-07-14T02:12:28.147Z"
locale: en
meta:
  description: "weak search conversion (0.5%) — tory burch wallet doesn't clear our bar today."
  "og:description": "weak search conversion (0.5%) — tory burch wallet doesn't clear our bar today."
  "og:title": "tory burch wallet — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **tory burch wallet**

**Skip it**

Weak search conversion (0.5%) — this niche doesn't clear our bar today.

Market size 51Growth 17Conversion 6Competition 80Returns 40Price range 52Avg price 83Brand share 14Review moat 86Quality gap 21

**Review moat**

**Great****281.06**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$78.22**

avg listing price — sweet spot $15–$100

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Price range**

**Good****$10.03–$172.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$308K**

$308K/yr · 788K searches

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

**Brands**

**12 **▼falling

**Sellers**

**17**

**Top-5 brand share**

**94%**

**Open market**

**4%**

- Coach88% - Michael Kors2% - CLUCI2% - Marc Jacobs1% - Youbus1% - Tory Burch1% - Open — no brand owns it (6 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$9K6%$18K9%$28K12%$37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 63 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![COACH Polished Pebble Leather Essential Card Case Black One Size](https://m.media-amazon.com/images/I/41sg9wxaeyL.jpg)**COACH Polished Pebble Leather Essential Card Case Black One Size**Coach**$74.23**4.8★520 rev](https://www.amazon.com/dp/B0C7TXLTN8) [2![Coach Attachment Card Case](https://m.media-amazon.com/images/I/41+3YOMyitL.jpg)**Coach Attachment Card Case**Coach**$74.38**4.8★201 rev](https://www.amazon.com/dp/B0F3Y42JGZ) [3![Coach Womens Essential Card Case Maple One Size](https://m.media-amazon.com/images/I/41PKjdXPINL.jpg)**Coach Womens Essential Card Case Maple One Size**Coach**$74.15**4.8★520 rev](https://www.amazon.com/dp/B0CTVZ7XHN) [4![Coated Canvas Signature Essential Chain Card Case](https://m.media-amazon.com/images/I/41KP2J7IGiL.jpg)**Coated Canvas Signature Essential Chain Card Case**Coach**$90.35**4.8★150 rev](https://www.amazon.com/dp/B0GD7ZDS5K) [5![Coach Womens Essential Slim Card Case Black One Size One Size](https://m.media-amazon.com/images/I/21p4wMXQkeL.jpg)**Coach Womens Essential Slim Card Case Black One Size One Size**Coach**$93.46**4.7★381 rev](https://www.amazon.com/dp/B0D19NXK8T)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Coach Womens Crystal Signature Jacquard Essential Small Card Case Mushroom One Size](https://m.media-amazon.com/images/I/517vh3EtdhL.jpg)**Coach Womens Crystal Signature Jacquard Essential Small Card Case Mushroom One Size**Coach**$94.91**303 rev1mo ago](https://www.amazon.com/dp/B0G1FVPYNW) [![Coach Essential Card Case](https://m.media-amazon.com/images/I/511WCj4R2-L.jpg)**Coach Essential Card Case**Coach**$70.42**520 rev1mo ago](https://www.amazon.com/dp/B0GTWZ88G1) [![Flat Card Case in Natural Full-Grain Leather](https://m.media-amazon.com/images/I/41pio7JgovL.jpg)**Flat Card Case in Natural Full-Grain Leather**Coach**$73.26**100 rev3mo ago](https://www.amazon.com/dp/B0GD88XX48) [![Coated Canvas Signature Essential Chain Card Case](https://m.media-amazon.com/images/I/41KP2J7IGiL.jpg)**Coated Canvas Signature Essential Chain Card Case**Coach**$90.35**150 rev4mo ago](https://www.amazon.com/dp/B0GD7ZDS5K) [![COACH Womens Essential Card Case Melon Pink One Size](https://m.media-amazon.com/images/I/51TPYStvnQL.jpg)**COACH Womens Essential Card Case Melon Pink One Size**Coach**$68.28**520 rev4mo ago](https://www.amazon.com/dp/B0FVTXNKBV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Coach Essential Card Case](https://m.media-amazon.com/images/I/511WCj4R2-L.jpg)**Coach Essential Card Case**Coach**$70.42**4.8★**▲ 175%**](https://www.amazon.com/dp/B0GTWZ88G1) [![Coach Womens Crystal Signature Jacquard Essential Small Card Case Mushroom One Size](https://m.media-amazon.com/images/I/517vh3EtdhL.jpg)**Coach Womens Crystal Signature Jacquard Essential Small Card Case Mushroom One Size**Coach**$94.91**4.7★**▲ 175%**](https://www.amazon.com/dp/B0G1FVPYNW) [![Coach Quilted Pillow Leather Essential Small Zip Around Card Case](https://m.media-amazon.com/images/I/41DhIu+zDSL.jpg)**Coach Quilted Pillow Leather Essential Small Zip Around Card Case**Coach**$80.48**4.7★**▲ 171%**](https://www.amazon.com/dp/B0GD8RHQ8W) [![Flat Card Case in Natural Full-Grain Leather](https://m.media-amazon.com/images/I/41pio7JgovL.jpg)**Flat Card Case in Natural Full-Grain Leather**Coach**$73.26**4.5★**▲ 171%**](https://www.amazon.com/dp/B0GD88XX48) [![Diesel Womens Play Bi-Fold Zip II White/Pink Roses One Size](https://m.media-amazon.com/images/I/210EoqdNsCL.jpg)**Diesel Womens Play Bi-Fold Zip II White/Pink Roses One Size**Diesel**$150.13**0.0★**▲ 170%**](https://www.amazon.com/dp/B0FP5MKCJK)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 97 weeks — -16.0% search growth over the last 90 days.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**22%

*“true to brand quality”*

**Size-Overall**20%

*“Fits everything I need”*

**Color**9%

*“Love the color”*

**Value For Money**7%

*“Worth it”*

**Leather Quality**6%

*“Beautiful leather”*

**Advertised Vs Actual Product**5%

*“just as advertised”*

**Design-Overall**3%

*“great design”*

**Durability**3%

*“Durable”*

**Pockets/Compartments**3%

*“Great wallet and holds many cards”*

**Zipper Quality**3%

*“The zipper goes smoothly”*

### **What buyers complain about **

**Size-Overall**40%

*“It will be too tight”*

**Zipper Quality**7%

*“zipper is broken unable to return”*

**Quality-Overall**5%

*“Looks and feels cheap”*

**Value For Money**5%

*“A little pricey”*

**Ease Of Use**3%

*“Unfortunately, to me it is too expensive to be so challenging to use”*

**Stiffness**3%

*“stiff”*

**Durability**2%

*“It broke”*

**Material Quality**2%

*“Terrible material- looks to cheap for the price”*

**Color**2%

*“The color was different then shown”*

**Ease Of Cleaning**2%

*“gets dirty fast”*

### **Top return reasons **

**Size-Overall**54%

**Color**7%

**Advertised Vs Actual Product**7%

**Value For Money**5%

**Material Quality**4%

**Leather Quality**3%

**Quality-Overall**3%

**Zipper Quality**3%

**Product Condition**2%

**Width**2%