--- title: "toddler plaid shirt — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/toddler-plaid-shirt" last_updated: "2026-07-10T01:11:38.141Z" locale: en meta: description: "a small market ($21K/yr) — toddler plaid shirt doesn't clear our bar today." "og:description": "a small market ($21K/yr) — toddler plaid shirt doesn't clear our bar today." "og:title": "toddler plaid shirt — Niche Verdict: Skip it (48/100) | Amazon United States - Flapen" --- Back to Flapen home # **toddler plaid shirt** **Skip it****48/100 ** a small market ($21K/yr) — toddler plaid shirt doesn't clear our bar today. **Market/yr** **$21K** **Growth (1y)** **+248.7%** **Products** **117** **Brands** **34** was 24 a year ago **Sellers** **34** **Price range** **$8.51–$41.80** **Returns** **9.0%** **Rating** **4.7★** **Skip it** Scored 48/100 across market size, growth, competition, quality gap, and returns. Market sizeGrowthCompetitionQuality gapReturns Market size **1** ×0.30 Growth **82** ×0.30 Competition **95** ×0.20 Quality gap **22** ×0.10 Returns **22** ×0.10 ## **Demand** Weekly Amazon search volume, last 32 weeks — +248.7% year over year. 11K5KSpike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26 ## **Competition** - The Children's Place28% - Amazon Essentials27% - MAMAMI11% - Gymboree4% - Balabala3% - ScHaXjm3% - Other (28 brands)24% Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen. 34 brands and 34 sellers compete here. **Brands** **34 **▲rising was 24 a year ago **Sellers** **34** **Top 5 brand share** **73%** #ProductBrandPriceRatingReviewsClick shareTrend 1 ![Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 3T](https://m.media-amazon.com/images/I/51RFsPbhYoL.jpg) [**Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 3T**](https://www.amazon.com/dp/B08WK7LJ3D) Amazon Essentials$13.014.7★2,0296%▲rising 2 ![The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 4 Years](https://m.media-amazon.com/images/I/51hX1HAqHZL.jpg) [**The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 4 Years**](https://www.amazon.com/dp/B0FJZCG17Y) The Children's Place$14.854.8★1,0535%▲rising 3 ![MAMAMI Kids Little Boys Girls Baby Long Sleeve Button Down Red Plaid Flannel Shirt Plaid Girl Boy 1-5T(2-3T Brown and Green Big Plaid)](https://m.media-amazon.com/images/I/51GVAmh0lfL.jpg) [**MAMAMI Kids Little Boys Girls Baby Long Sleeve Button Down Red Plaid Flannel Shirt Plaid Girl Boy 1-5T(2-3T Brown and Green Big Plaid)**](https://www.amazon.com/dp/B0DCFLTCD9) MAMAMI$19.044.7★5,6063%▼falling 4 ![Amazon Essentials x Sofia Grainge Toddler Boys Button Down Plaid Flannel Shirt Dark Emerald Green Deep Blue Plaid 3T](https://m.media-amazon.com/images/I/31xqQX4XtfL.jpg) [**Amazon Essentials x Sofia Grainge Toddler Boys Button Down Plaid Flannel Shirt Dark Emerald Green Deep Blue Plaid 3T**](https://www.amazon.com/dp/B0FFJTHJFP) Amazon Essentials$14.154.8★3103%▼falling 5 ![The Childrens Place Baby Boys and Toddler Long Sleeve Hooded Shacket Stoneybrook Plaid 2 Years](https://m.media-amazon.com/images/I/514AuktzURL.jpg) [**The Childrens Place Baby Boys and Toddler Long Sleeve Hooded Shacket Stoneybrook Plaid 2 Years**](https://www.amazon.com/dp/B0FJZLYDBF) The Children's Place$18.904.6★73%▲rising 6 ![The Childrens Place Baby Boys and Toddler Long Sleeve Flannel Button Up Shirt Buffalo Plaid 3T](https://m.media-amazon.com/images/I/51UbRgTYBXL.jpg) [**The Childrens Place Baby Boys and Toddler Long Sleeve Flannel Button Up Shirt Buffalo Plaid 3T**](https://www.amazon.com/dp/B0C24PDRVK) The Children's Place$14.914.8★1,0533%▼falling 7 ![Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 2T](https://m.media-amazon.com/images/I/51RFsPbhYoL.jpg) [**Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 2T**](https://www.amazon.com/dp/B08WK9NPP9) Amazon Essentials$13.054.7★2,0293%▼falling 8 ![Amazon Essentials Toddler Boys Flannel Button Down Shirt Green 2T](https://m.media-amazon.com/images/I/51O7o0XXOxL.jpg) [**Amazon Essentials Toddler Boys Flannel Button Down Shirt Green 2T**](https://www.amazon.com/dp/B08WK6DG51) Amazon Essentials$13.394.7★2,0292%▲rising 9 ![IBTOM CASTLE Toddler Boys Plaid Flannel Shirts-Little Kids Girls Long Sleeve Lapel Button Down Pocketed Shirts Regular Fit Western Shirts Casual Fall Coat Christmas Outfit Brown 12-18Months](https://m.media-amazon.com/images/I/51fr4RvQoHL.jpg) [**IBTOM CASTLE Toddler Boys Plaid Flannel Shirts-Little Kids Girls Long Sleeve Lapel Button Down Pocketed Shirts Regular Fit Western Shirts Casual Fall Coat Christmas Outfit Brown 12-18Months**](https://www.amazon.com/dp/B0BLH22H5K) IBTOM CASTLE$21.034.5★4022%▲rising 10 ![MAMAMI Kids Little Boys Girls Baby Long Sleeve Button Down Red Plaid Flannel Shirt Plaid Girl Boy 1-5T(18-24 Months Brown and Green Big Plaid)](https://m.media-amazon.com/images/I/51GVAmh0lfL.jpg) [**MAMAMI Kids Little Boys Girls Baby Long Sleeve Button Down Red Plaid Flannel Shirt Plaid Girl Boy 1-5T(18-24 Months Brown and Green Big Plaid)**](https://www.amazon.com/dp/B0DCFKVBHD) MAMAMI$19.214.7★5,6062%▲rising 11 ![The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 2 Years](https://m.media-amazon.com/images/I/51hX1HAqHZL.jpg) [**The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 2 Years**](https://www.amazon.com/dp/B0FJZKV3V5) The Children's Place$13.724.5★232%—flat 12 ![Amazon Essentials x Sofia Grainge Toddler Boys Button Down Plaid Flannel Shirt Ivory Light Blue Simple Plaid 3T](https://m.media-amazon.com/images/I/31-RX5HyrVL.jpg) [**Amazon Essentials x Sofia Grainge Toddler Boys Button Down Plaid Flannel Shirt Ivory Light Blue Simple Plaid 3T**](https://www.amazon.com/dp/B0FFJ4TL2Q) Amazon Essentials$12.824.8★3102%▲rising 13 ![The Childrens Place And Toddler Boys Short Sleeve Button Down Shirt Baby-Boys Mellow Aqua 4T](https://m.media-amazon.com/images/I/41X7LyRMubL.jpg) [**The Childrens Place And Toddler Boys Short Sleeve Button Down Shirt Baby-Boys Mellow Aqua 4T**](https://www.amazon.com/dp/B0BM8KPF6Q) The Children's Place$13.134.8★3,7132%▲rising 14 ![Amazon Essentials Toddler Boys Flannel Button Down Shirt Green Red Plaid 2T](https://m.media-amazon.com/images/I/51eG1vfFKAL.jpg) [**Amazon Essentials Toddler Boys Flannel Button Down Shirt Green Red Plaid 2T**](https://www.amazon.com/dp/B08WK6BB7D) Amazon Essentials$14.344.7★2,0292%▼falling 15 ![Amazon Essentials Toddler Boys Flannel Button Down Shirt Green 3T](https://m.media-amazon.com/images/I/51O7o0XXOxL.jpg) [**Amazon Essentials Toddler Boys Flannel Button Down Shirt Green 3T**](https://www.amazon.com/dp/B08WK812ZF) Amazon Essentials$13.934.7★2,0292%—flat **~~Showing 15 of 117 — show all ~~** ## **Product shelf** All 117 tracked products in this niche. Top sellersNewestTrending [![Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 3T](https://m.media-amazon.com/images/I/51RFsPbhYoL.jpg)**Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 3T** Amazon Essentials**$13.01**4.7★2,029 reviews](https://www.amazon.com/dp/B08WK7LJ3D) [![The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 4 Years](https://m.media-amazon.com/images/I/51hX1HAqHZL.jpg)**The Childrens Place Baby Boys and Toddler Long Sleeve Plaid Flannel Button Up Shirt Terra Plaid 4 Years** The Children's Place**$14.85**4.8★1,053 reviews](https://www.amazon.com/dp/B0FJZCG17Y) [![MAMAMI Kids Little Boys Girls Baby Long Sleeve Button Down Red Plaid Flannel Shirt Plaid Girl Boy 1-5T(2-3T Brown and Green Big Plaid)](https://m.media-amazon.com/images/I/51GVAmh0lfL.jpg)**MAMAMI Kids Little Boys Girls Baby Long Sleeve Button Down Red Plaid Flannel Shirt Plaid Girl Boy 1-5T(2-3T Brown and Green Big Plaid)** MAMAMI**$19.04**4.7★5,606 reviews](https://www.amazon.com/dp/B0DCFLTCD9) [![Amazon Essentials x Sofia Grainge Toddler Boys Button Down Plaid Flannel Shirt Dark Emerald Green Deep Blue Plaid 3T](https://m.media-amazon.com/images/I/31xqQX4XtfL.jpg)**Amazon Essentials x Sofia Grainge Toddler Boys Button Down Plaid Flannel Shirt Dark Emerald Green Deep Blue Plaid 3T** Amazon Essentials**$14.15**4.8★310 reviews](https://www.amazon.com/dp/B0FFJTHJFP) [![The Childrens Place Baby Boys and Toddler Long Sleeve Hooded Shacket Stoneybrook Plaid 2 Years](https://m.media-amazon.com/images/I/514AuktzURL.jpg)**The Childrens Place Baby Boys and Toddler Long Sleeve Hooded Shacket Stoneybrook Plaid 2 Years** The Children's Place**$18.90**4.6★7 reviews](https://www.amazon.com/dp/B0FJZLYDBF) [![The Childrens Place Baby Boys and Toddler Long Sleeve Flannel Button Up Shirt Buffalo Plaid 3T](https://m.media-amazon.com/images/I/51UbRgTYBXL.jpg)**The Childrens Place Baby Boys and Toddler Long Sleeve Flannel Button Up Shirt Buffalo Plaid 3T** The Children's Place**$14.91**4.8★1,053 reviews](https://www.amazon.com/dp/B0C24PDRVK) [![Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 2T](https://m.media-amazon.com/images/I/51RFsPbhYoL.jpg)**Amazon Essentials Toddler Boys Flannel Button Down Shirt Yellow Plaid 2T** Amazon Essentials**$13.05**4.7★2,029 reviews](https://www.amazon.com/dp/B08WK9NPP9) [![Amazon Essentials Toddler Boys Flannel Button Down Shirt Green 2T](https://m.media-amazon.com/images/I/51O7o0XXOxL.jpg)**Amazon Essentials Toddler Boys Flannel Button Down Shirt Green 2T** Amazon Essentials**$13.39**4.7★2,029 reviews](https://www.amazon.com/dp/B08WK6DG51) ## **Reviews** What buyers praise and complain about, mined from review topics. ### **What buyers love ** **Quality-Overall**27% *“Great quality, holds up to the wash and so soft”* **Size-Overall**25% *“Fits great”* **Soft Feel**7% *“So cute and soft”* **Material Quality**5% *“The cotton material feels high-quality and comfortable, making it a great pick for dressy occasions”* **Color**5% *“Great color”* **Warmth**4% *“soft, warm and thick material, perfect for a winter flannel”* **Design-Overall**4% *“Looked cute on my boy”* **Comfort-Overall**3% *“They are so comfy”* **Shape/Style**3% *“This boys plaid button-down shirt is simple, classic, and easy to style”* **Gifting Purpose**2% *“PERFECT TODDLER BOY'S GIFT”* ### **What buyers complain about ** **Size-Overall**58% *“runs very small”* **Thickness**4% *“The material is really thick”* **Length**4% *“the shorts were bigger than expected”* **Durability**2% *“so I'm not sure how it will hold up in the long term”* **Stretchability/Expandability/Elasticity**1% *“Not super stretchy”* **Value For Money**1% *“far more expensive than the price suggests”* **Wrinkles**1% *“My only minor gripe is that pure cotton wrinkles easily”* #### **Top return reasons**- Size-Overall58% - Length9% - Color6% - Sleeve Fit5% - Material Quality4% - Chest Fit4% - Value For Money2% - Product Condition2% - Quality-Overall2% - Advertised Vs Actual Product1%