---
title: "toddler new balance shoes boys — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/toddler-new-balance-shoes-boys"
last_updated: "2026-07-13T23:33:03.860Z"
locale: en
meta:
  description: "weak search conversion (0.2%) — toddler new balance shoes boys doesn't clear our bar today."
  "og:description": "weak search conversion (0.2%) — toddler new balance shoes boys doesn't clear our bar today."
  "og:title": "toddler new balance shoes boys — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **toddler new balance shoes boys**

**Skip it**

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Market size 15Growth 20Conversion 2Competition 98Returns 16Price range 87Avg price 95Brand share 28Review moat 48Quality gap 37

**Competition**

**Incredible****9%**

top-5 click share — an open shelf

**Avg price**

**Incredible****$34.99**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.72–$70.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,731.03**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Returns**

**Bad****8.1%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$60K**

$60K/yr · 1.1M searches

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.

**Brands**

**38 **▲rising

**Sellers**

**124**

**Top-5 brand share**

**88%**

**Open market**

**11%**

- Skechers55% - New Balance22% - Project Cloud5% - RUNSIDE3% - Amazon Essentials3% - KUBUA1% - Open — no brand owns it (32 brands, 11%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$5982%$1K3%$2K4%$2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 276 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Perwinkle/Multi 11 Little Kid](https://m.media-amazon.com/images/I/41nF+kyGRPL.jpg)**Skechers Unisex-Child Microspec Plus - Swirl Sweet Sneaker Perwinkle/Multi 11 Little Kid**Skechers**$31.25**4.7★2,675 rev](https://www.amazon.com/dp/B0BSMMMJ89) [2![New Balance Kids 515 V1 Lace-up Sneaker RAIN Cloud/Pink Haze 1.5 M Little Kid (4-8 Years)](https://m.media-amazon.com/images/I/31oXOs8VUeL.jpg)**New Balance Kids 515 V1 Lace-up Sneaker RAIN Cloud/Pink Haze 1.5 M Little Kid (4-8 Years)**New Balance**$46.58**4.7★4,189 rev](https://www.amazon.com/dp/B09YBFNJ58) [3![New Balance Kids Fresh Foam Arishi V4 Hook & Loop Running Shoe Frosted Glass/Carolina Blue/Pink Taffy 1.5 W Little Kid](https://m.media-amazon.com/images/I/31lCOK6wn4L.jpg)**New Balance Kids Fresh Foam Arishi V4 Hook & Loop Running Shoe Frosted Glass/Carolina Blue/Pink Taffy 1.5 W Little Kid**New Balance**$40.28**4.5★1,978 rev](https://www.amazon.com/dp/B0DJV777R4) [4![Skechers Unisex-Child Dynamatic Navy 1 13.5 Little Kid](https://m.media-amazon.com/images/I/414wlRRlthL.jpg)**Skechers Unisex-Child Dynamatic Navy 1 13.5 Little Kid**Skechers**$26.61**4.7★1,781 rev](https://www.amazon.com/dp/B0BN77GRWL) [5![Skechers Kids Twinkle Sparks Sneaker Lavender/Multi 13 Little Kid](https://m.media-amazon.com/images/I/41m+jp1vyaL.jpg)**Skechers Kids Twinkle Sparks Sneaker Lavender/Multi 13 Little Kid**Skechers**$30.50**4.5★177 rev](https://www.amazon.com/dp/B0CPQB3ZW4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Project Cloud Kids Shoes for Girls - Non-Slip Trendy Fashion Sneakers Girls Shoes - Slip Ons with Hook & Loop Memory Foam Insole Kids Sneakers (Little Lowy Lyte 11) Light Yellow](https://m.media-amazon.com/images/I/51MaHGSIoiL.jpg)**Project Cloud Kids Shoes for Girls - Non-Slip Trendy Fashion Sneakers Girls Shoes - Slip Ons with Hook & Loop Memory Foam Insole Kids Sneakers (Little Lowy Lyte 11) Light Yellow**Project Cloud**$34.34**124 rev2mo ago](https://www.amazon.com/dp/B0GNN2YR34) [![Project Cloud Kids Shoes for Girls - Non-Slip Trendy Fashion Sneakers Girls Shoes - Slip Ons with Hook & Loop Memory Foam Insole Kids Sneakers (Little Lowy Lyte 2) Light Yellow](https://m.media-amazon.com/images/I/51MaHGSIoiL.jpg)**Project Cloud Kids Shoes for Girls - Non-Slip Trendy Fashion Sneakers Girls Shoes - Slip Ons with Hook & Loop Memory Foam Insole Kids Sneakers (Little Lowy Lyte 2) Light Yellow**Project Cloud**$35.14**124 rev2mo ago](https://www.amazon.com/dp/B0GNN53T7Y) [![Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 10T) Off White Canvas](https://m.media-amazon.com/images/I/41CqZQnVEBL.jpg)**Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 10T) Off White Canvas**PROJECT MOTION SUNDAYS**$20.26**13 rev2mo ago](https://www.amazon.com/dp/B0GGTFV811) [![Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 1K) Off White Canvas](https://m.media-amazon.com/images/I/41CqZQnVEBL.jpg)**Sundays Girls Platform Sneakers - Lightweight Non-Slip Girls Platform Shoes - Kids Platform Sneakers with Memory Foam Insole Lace-Up Rubber Outsole (Hailey Kids OFWHTCVS 1K) Off White Canvas**PROJECT MOTION SUNDAYS**$20.54**13 rev2mo ago](https://www.amazon.com/dp/B0GGTFT33D) [![Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Pink/Lavender 2 Little Kid](https://m.media-amazon.com/images/I/31Xl9EoZ1EL.jpg)**Amazon Essentials Unisex Kids Lightweight Running Shoes for Boys and Girls Pink/Lavender 2 Little Kid**Amazon Essentials**$25.71**54 rev3mo ago](https://www.amazon.com/dp/B0FNS4CWGT)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Skechers Boys Quick Street Black/White 3.5 Big Kid](https://m.media-amazon.com/images/I/31W18f11hIL.jpg)**Skechers Boys Quick Street Black/White 3.5 Big Kid**Skechers**$32.25**4.8★**▲ 100%**](https://www.amazon.com/dp/B0CC45D8WY) [![New Balance Kids Fresh Foam Arishi V4 Lace-Up Running Shoe Frosted Glass/Carolina Blue/Pink Taffy 5 W Big Kid](https://m.media-amazon.com/images/I/31lCOK6wn4L.jpg)**New Balance Kids Fresh Foam Arishi V4 Lace-Up Running Shoe Frosted Glass/Carolina Blue/Pink Taffy 5 W Big Kid**New Balance**$36.78**4.5★**▲ 100%**](https://www.amazon.com/dp/B0DJTJVQGK) [![Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K BLUSCOMBO 5)](https://m.media-amazon.com/images/I/41pXLwgHbnL.jpg)**Project Cloud Kid Shoes for Girls - Girls Sneakers with Breathable Upper Lightweight Design Memory Foam Insole & Non-Slip Outsole (Lecco_K BLUSCOMBO 5)**Project Cloud**$29.63**4.1★**▲ 100%**](https://www.amazon.com/dp/B0G99N38KB) [![Skechers Uno Lite- Charming Lite with Charm Bracelet Detail - Low Top Lace Up Shoes for Kids White Synthetic/Silver Trim 11H](https://m.media-amazon.com/images/I/41Ad32gobVL.jpg)**Skechers Uno Lite- Charming Lite with Charm Bracelet Detail - Low Top Lace Up Shoes for Kids White Synthetic/Silver Trim 11H**Skechers**$46.66**4.9★**▲ 100%**](https://www.amazon.com/dp/B0FHQBKQG6) [![Amazon Essentials Unisex Kids Low Top Classic Sneakers for Boys and Girls White 2 Little Kid](https://m.media-amazon.com/images/I/31+PsqPqv6L.jpg)**Amazon Essentials Unisex Kids Low Top Classic Sneakers for Boys and Girls White 2 Little Kid**Amazon Essentials**$21.59**4.4★**▲ 100%**](https://www.amazon.com/dp/B0F7M57LN4)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.

50K30KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 3.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“Fits to size”*

**Comfort-Overall**19%

*“Cute and comfy”*

**Quality-Overall**10%

*“Good quality”*

**Durability**7%

*“Beautiful and durable”*

**Ease Of Use**7%

*“Easy to use”*

**Value For Money**6%

*“Worth it”*

**Weight Light**6%

*“Light weight and easy to put on”*

**Color**4%

*“the color is accurate”*

**Exercise/Sports Suitability**2%

*“My son walks great in them”*

**Strength**2%

*“Hold up well”*

### **What buyers complain about **

**Durability**20%

*“Fell Apart Quickly”*

**Size-Overall**16%

*“Run large”*

**Quality-Overall**15%

*“Cheaply made”*

**Ease Of Cleaning**3%

*“getting dirty easier”*

**Gap/Hole**2%

*“Huge hole on the sides aldeady”*

**Strap/String Quality**2%

*“Cheesy straps do not stay attached”*

**Value For Money**2%

*“they cost too much”*

**Ease Of Use**2%

*“very hard to put on”*

**Comfort-Overall**2%

*“Comfort is a bit problematic”*

**Length**2%

*“Laces are way too long for these shoes”*

### **Top return reasons **

**Size-Overall**38%

**Feet Fit**33%

**Length**11%

**Width**7%

**Advertised Vs Actual Product**2%

**Product Condition**1%

**Comfort-Overall**1%

**Color**1%

**Value For Money**1%

**Material Quality**1%