---
title: "toddler birthday dress — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/toddler-birthday-dress"
last_updated: "2026-07-10T00:16:05.605Z"
locale: en
meta:
  description: "a small market ($39K/yr) — toddler birthday dress doesn't clear our bar today."
  "og:description": "a small market ($39K/yr) — toddler birthday dress doesn't clear our bar today."
  "og:title": "toddler birthday dress — Niche Verdict: Skip it (51/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **toddler birthday dress**

**Skip it****51/100 **

a small market ($39K/yr) — toddler birthday dress doesn't clear our bar today.

**Market/yr**

**$39K**

**Growth (1y)**

**+270.7%**

**Products**

**186**

**Brands**

**68**

was 57 a year ago

**Sellers**

**70**

**Price range**

**$7.86–$52.66**

**Returns**

**9.2%**

**Rating**

**4.6★**

**Skip it**

Scored 51/100 across market size, growth, competition, quality gap, and returns.

Market sizeGrowthCompetitionQuality gapReturns

Market size

**2**

 ×0.30

Growth

**83**

 ×0.30

Competition

**100**

 ×0.20

Quality gap

**30**

 ×0.10

Returns

**21**

 ×0.10

## **Demand**

Weekly Amazon search volume, last 104 weeks — +270.7% year over year.

21K10KSpike '25Spike '26Jul '24Nov '24Mar '25Jul '25Nov '25Mar '26

## **Seasonality**

Monthly demand index across the year — 1.00 is average.

JFMAMJJASOND

No pronounced peak months · busiest ÷ quietest = 2.1×

## **Competition**

- Tutu.kk11% - IMEKIS7% - Arshiner7% - PATPAT5% - Amazon Essentials5% - Suppromo5% - Other (62 brands)61%

Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen. 68 brands and 70 sellers compete here.

**Brands**

**68 **▲rising

was 57 a year ago

**Sellers**

**70**

**Top 5 brand share**

**34%**

#ProductBrandPriceRatingReviewsClick shareTrend

1
![PATPAT Toddler Girls Tulle Dress Tutu Birthday Princess Dresses Formal Photo Shoot Outfit Summer Clothes 5-6 Years](https://m.media-amazon.com/images/I/41GrF7ilI1L.jpg) [**PATPAT Toddler Girls Tulle Dress Tutu Birthday Princess Dresses Formal Photo Shoot Outfit Summer Clothes 5-6 Years**](https://www.amazon.com/dp/B0FDKS2FN5)

PATPAT$18.244.5★7064%▲rising

2
![Purple Tutu Dress for Toddler Girls Mermaid Birthday Party Sparkly Sequin Tulle Fairy Princess Dresses for Baby Girls Kids Prom Sneaker Ball Gown Prom Dance Graduation Christmas Dress 4T](https://m.media-amazon.com/images/I/51h10x0CMYL.jpg) [**Purple Tutu Dress for Toddler Girls Mermaid Birthday Party Sparkly Sequin Tulle Fairy Princess Dresses for Baby Girls Kids Prom Sneaker Ball Gown Prom Dance Graduation Christmas Dress 4T**](https://www.amazon.com/dp/B0CHB17Z6Q)

Suppromo$26.084.4★7873%▼falling

3
![Tutu.kk Toddler Girls Vintage Party Dress Ruffled Sleeve A-Line Tulle Flower Girl Dresses for Wedding Birthday Pink 3-4t](https://m.media-amazon.com/images/I/21xQPYo5mbL.jpg) [**Tutu.kk Toddler Girls Vintage Party Dress Ruffled Sleeve A-Line Tulle Flower Girl Dresses for Wedding Birthday Pink 3-4t**](https://www.amazon.com/dp/B0CHJP1HFD)

Tutu.kk$26.844.6★6543%▼falling

4
![IMEKIS 3th 4th Birthday Girl Outfit: Third Fourth Birthday Dress for Girls Cake Smash Toddler Confetti Princess Dresses Party Pageant Gown Kids Easter Dresses Photoshoot Pink Sequin 3-4T](https://m.media-amazon.com/images/I/51Kl1HJ1S2L.jpg) [**IMEKIS 3th 4th Birthday Girl Outfit: Third Fourth Birthday Dress for Girls Cake Smash Toddler Confetti Princess Dresses Party Pageant Gown Kids Easter Dresses Photoshoot Pink Sequin 3-4T**](https://www.amazon.com/dp/B0CX9CTD1J)

IMEKIS$27.594.8★1,2013%—flat

5
![Tutu and Sian Unicorn Birthday Outfit for Girls - Shirt Tutu Skirt Dress Birthday Girl Crown Hair Bow & Satin Sash (Unicorn 4Y 4-5 Years)](https://m.media-amazon.com/images/I/419DtUuCQkL.jpg) [**Tutu and Sian Unicorn Birthday Outfit for Girls - Shirt Tutu Skirt Dress Birthday Girl Crown Hair Bow & Satin Sash (Unicorn 4Y 4-5 Years)**](https://www.amazon.com/dp/B0D116XQR6)

Tutu and Sian$28.524.8★5422%—flat

6
![Toddler Girls Tutu Dresses Strap Shiny Tulle Ballet Leotard Ballerina Costume for Dance Dusty Pink 2-4T](https://m.media-amazon.com/images/I/31bwYqVo-7L.jpg) [**Toddler Girls Tutu Dresses Strap Shiny Tulle Ballet Leotard Ballerina Costume for Dance Dusty Pink 2-4T**](https://www.amazon.com/dp/B0BPM8T9GB)

Tutu.kk$19.934.5★4262%▼falling

7
![Mud Pie Kids Two Smocked Dress 2nd Birthday for Girls 2T](https://m.media-amazon.com/images/I/41NuFe5A3eL.jpg) [**Mud Pie Kids Two Smocked Dress 2nd Birthday for Girls 2T**](https://www.amazon.com/dp/B0CKFKK9D2)

Mud Pie$30.815.0★262%▼falling

8
![GSVIBK Baby Girls Tutu Dress Sleeveless Gala Toddler Tulle Dresses Princess Party Sundress 580 Pink Polka Dot 110](https://m.media-amazon.com/images/I/41of49bJZFL.jpg) [**GSVIBK Baby Girls Tutu Dress Sleeveless Gala Toddler Tulle Dresses Princess Party Sundress 580 Pink Polka Dot 110**](https://www.amazon.com/dp/B0D1C3R942)

GSVIBK$19.504.7★3,8852%▼falling

9
![Sinhoon Toddler Girl Tulle Dress Summer Ruffle Sleeveless Baby Girl Fashion Casual Dresses(purple 4T)](https://m.media-amazon.com/images/I/41s8lwPTOvL.jpg) [**Sinhoon Toddler Girl Tulle Dress Summer Ruffle Sleeveless Baby Girl Fashion Casual Dresses(purple 4T)**](https://www.amazon.com/dp/B0CSDHQ59W)

Sinhoon$18.614.7★1,8052%—flat

10

![GOOCHEER Baby Girl Second Birthday Outfit 2 Cake Embroidery 2nd Birthday Dress Smash Cake Dresses (2nd-Pink 2-3T)](https://m.media-amazon.com/images/I/41eBpMTr37L.jpg) [**GOOCHEER Baby Girl Second Birthday Outfit 2 Cake Embroidery 2nd Birthday Dress Smash Cake Dresses (2nd-Pink 2-3T)**](https://www.amazon.com/dp/B0F47CYHJQ)

GOOCHEER$14.574.5★1952%▼falling

11

![DAVE & BELLA Toddler Baby Girl Tutu Dress Ruffle Short Sleeve Summer Tulle Dresses Tiered Pleated Floral Princess Sundress Cream White](https://m.media-amazon.com/images/I/315NgdhqQdL.jpg) [**DAVE & BELLA Toddler Baby Girl Tutu Dress Ruffle Short Sleeve Summer Tulle Dresses Tiered Pleated Floral Princess Sundress Cream White**](https://www.amazon.com/dp/B0F53TGF97)

DAVE&BELLA$34.264.7★221%▲rising

12

![Toddler Kids Baby Girls Birthday Princess Party Outfits Dress Ruffle Tshirt Sleeveless Vest Summer Top+ Sequins Polka Dot Mesh Tutu Skirt 2PCS](https://m.media-amazon.com/images/I/41uoXhy5SpL.jpg) [**Toddler Kids Baby Girls Birthday Princess Party Outfits Dress Ruffle Tshirt Sleeveless Vest Summer Top+ Sequins Polka Dot Mesh Tutu Skirt 2PCS**](https://www.amazon.com/dp/B0C9YYTJ9T)

LYQTloml$19.234.7★3451%▲rising

13

![Nileafes Baby Girl Casual Tutu Dress Strap Tulle Flower Butterflies Embroidery Princess Dresses Size 90 (1-2 Years 107-Green)](https://m.media-amazon.com/images/I/41up7euQjkL.jpg) [**Nileafes Baby Girl Casual Tutu Dress Strap Tulle Flower Butterflies Embroidery Princess Dresses Size 90 (1-2 Years 107-Green)**](https://www.amazon.com/dp/B0D5CBKLBG)

Nileafes$18.064.6★5861%—flat

14

![First Birthday Outfit Girl Dress: 1/2 1st 2nd Birthday Cake Smash Confetti Boho Baby Butterfly Princess Dress Toddler Kids Party Tulle Dresses Tutu Infant Newborn Photoshoot Pink Confetti 2-3T](https://m.media-amazon.com/images/I/51Kl1HJ1S2L.jpg) [**First Birthday Outfit Girl Dress: 1/2 1st 2nd Birthday Cake Smash Confetti Boho Baby Butterfly Princess Dress Toddler Kids Party Tulle Dresses Tutu Infant Newborn Photoshoot Pink Confetti 2-3T**](https://www.amazon.com/dp/B0CGM6GPCW)

IMEKIS$24.634.8★1,2011%▲rising

15

![YOUNGER TREE Toddler Girl Tutu Dress Tulle Summer Dresses Party Princess Sundress for 1-6Y(Apricot and Flower 2-3T)](https://m.media-amazon.com/images/I/31avlKNnkuL.jpg) [**YOUNGER TREE Toddler Girl Tutu Dress Tulle Summer Dresses Party Princess Sundress for 1-6Y(Apricot and Flower 2-3T)**](https://www.amazon.com/dp/B0F32MNX9K)

YOUNGER TREE$23.854.6★2041%—flat

**~~Showing 15 of 186 — show all ~~**

## **Product shelf**

All 186 tracked products in this niche.

Top sellersNewestTrending

[![PATPAT Toddler Girls Tulle Dress Tutu Birthday Princess Dresses Formal Photo Shoot Outfit Summer Clothes 5-6 Years](https://m.media-amazon.com/images/I/41GrF7ilI1L.jpg)**PATPAT Toddler Girls Tulle Dress Tutu Birthday Princess Dresses Formal Photo Shoot Outfit Summer Clothes 5-6 Years** PATPAT**$18.24**4.5★706 reviews](https://www.amazon.com/dp/B0FDKS2FN5) [![Purple Tutu Dress for Toddler Girls Mermaid Birthday Party Sparkly Sequin Tulle Fairy Princess Dresses for Baby Girls Kids Prom Sneaker Ball Gown Prom Dance Graduation Christmas Dress 4T](https://m.media-amazon.com/images/I/51h10x0CMYL.jpg)**Purple Tutu Dress for Toddler Girls Mermaid Birthday Party Sparkly Sequin Tulle Fairy Princess Dresses for Baby Girls Kids Prom Sneaker Ball Gown Prom Dance Graduation Christmas Dress 4T** Suppromo**$26.08**4.4★787 reviews](https://www.amazon.com/dp/B0CHB17Z6Q) [![Tutu.kk Toddler Girls Vintage Party Dress Ruffled Sleeve A-Line Tulle Flower Girl Dresses for Wedding Birthday Pink 3-4t](https://m.media-amazon.com/images/I/21xQPYo5mbL.jpg)**Tutu.kk Toddler Girls Vintage Party Dress Ruffled Sleeve A-Line Tulle Flower Girl Dresses for Wedding Birthday Pink 3-4t** Tutu.kk**$26.84**4.6★654 reviews](https://www.amazon.com/dp/B0CHJP1HFD) [![IMEKIS 3th 4th Birthday Girl Outfit: Third Fourth Birthday Dress for Girls Cake Smash Toddler Confetti Princess Dresses Party Pageant Gown Kids Easter Dresses Photoshoot Pink Sequin 3-4T](https://m.media-amazon.com/images/I/51Kl1HJ1S2L.jpg)**IMEKIS 3th 4th Birthday Girl Outfit: Third Fourth Birthday Dress for Girls Cake Smash Toddler Confetti Princess Dresses Party Pageant Gown Kids Easter Dresses Photoshoot Pink Sequin 3-4T** IMEKIS**$27.59**4.8★1,201 reviews](https://www.amazon.com/dp/B0CX9CTD1J) [![Tutu and Sian Unicorn Birthday Outfit for Girls - Shirt Tutu Skirt Dress Birthday Girl Crown Hair Bow & Satin Sash (Unicorn 4Y 4-5 Years)](https://m.media-amazon.com/images/I/419DtUuCQkL.jpg)**Tutu and Sian Unicorn Birthday Outfit for Girls - Shirt Tutu Skirt Dress Birthday Girl Crown Hair Bow & Satin Sash (Unicorn 4Y 4-5 Years)** Tutu and Sian**$28.52**4.8★542 reviews](https://www.amazon.com/dp/B0D116XQR6) [![Toddler Girls Tutu Dresses Strap Shiny Tulle Ballet Leotard Ballerina Costume for Dance Dusty Pink 2-4T](https://m.media-amazon.com/images/I/31bwYqVo-7L.jpg)**Toddler Girls Tutu Dresses Strap Shiny Tulle Ballet Leotard Ballerina Costume for Dance Dusty Pink 2-4T** Tutu.kk**$19.93**4.5★426 reviews](https://www.amazon.com/dp/B0BPM8T9GB) [![Mud Pie Kids Two Smocked Dress 2nd Birthday for Girls 2T](https://m.media-amazon.com/images/I/41NuFe5A3eL.jpg)**Mud Pie Kids Two Smocked Dress 2nd Birthday for Girls 2T** Mud Pie**$30.81**5.0★26 reviews](https://www.amazon.com/dp/B0CKFKK9D2) [![GSVIBK Baby Girls Tutu Dress Sleeveless Gala Toddler Tulle Dresses Princess Party Sundress 580 Pink Polka Dot 110](https://m.media-amazon.com/images/I/41of49bJZFL.jpg)**GSVIBK Baby Girls Tutu Dress Sleeveless Gala Toddler Tulle Dresses Princess Party Sundress 580 Pink Polka Dot 110** GSVIBK**$19.50**4.7★3,885 reviews](https://www.amazon.com/dp/B0D1C3R942)

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**23%

*“True to size”*

**Quality-Overall**19%

*“Adorable, good quality”*

**Color**7%

*“Cute colors”*

**Advertised Vs Actual Product**6%

*“exactly like the pictures”*

**Comfort-Overall**5%

*“It was comfy”*

**Value For Money**5%

*“Money well spent”*

**Material Quality**4%

*“The material feels very soft”*

**Soft Feel**4%

*“The fabric is soft”*

**Shape/Style**4%

*“Beautiful Dress”*

**Washability**3%

*“Ive washed it without any issues”*

### **What buyers complain about **

**Size-Overall**23%

*“Runs a little big”*

**Quality-Overall**12%

*“Looks kind of cheap”*

**Strap/String Quality**5%

*“Straps broke”*

**Material Quality**3%

*“Shockingly cheap material”*

**Thickness**3%

*“chunky. wears 3t”*

**Product Condition**3%

*“came like used”*

**Transparency**2%

*“see through”*

**Value For Money**2%

*“very cheap for the price”*

**Advertised Vs Actual Product**2%

*“Not like picture”*

**Stitch/Finish/Polish**2%

*“the rainbow stars dress has the tulle unraveling at the seam after 1 wear”*

#### **Top return reasons**- Size-Overall47% - Length9% - Chest Fit7% - Shoulder Fit6% - Material Quality5% - Advertised Vs Actual Product3% - Quality-Overall3% - Waist Fit3% - Color3% - Shape/Style2%