---
title: "time turner necklace — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/time-turner-necklace"
last_updated: "2026-07-14T00:38:10.798Z"
locale: en
meta:
  description: "a small market ($28K/yr) — time turner necklace doesn't clear our bar today."
  "og:description": "a small market ($28K/yr) — time turner necklace doesn't clear our bar today."
  "og:title": "time turner necklace — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

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# **time turner necklace**

**Skip it**

A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 23Conversion 17Competition 15Returns 37Price range 86Avg price 92Brand share 15Review moat 73Quality gap 52

**Avg price**

**Great****$21.88**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.04–$46.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****568.2**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****4.6%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****82%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$28K**

$28K/yr · 96K searches

## **Competition**

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**42**

**Top-5 brand share**

**94%**

**Open market**

**0%**

- The Noble Collection38% - Disguise21% - Hefnoya19% - Cinereplicas9% - Alex and Ani7% - Harry Potter6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$6K30%$9K40%$11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The Noble Collection Harry Potter Time Turner Key Chain](https://m.media-amazon.com/images/I/51oOsx4PFbL.jpg)**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★531 rev](https://www.amazon.com/dp/B07J2LFL5R) [2![Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory](https://m.media-amazon.com/images/I/41t6BVmkuXL.jpg)**Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory**Disguise**$11.04**4.0★449 rev](https://www.amazon.com/dp/B07KW3R1K9) [3![Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)](https://m.media-amazon.com/images/I/31ReBIUC73L.jpg)**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)**Hefnoya**$17.81**5.0★2 rev](https://www.amazon.com/dp/B0GHXDH7YS) [4![Noble Collection - Harry Potter - Hermiones Time Turner](https://m.media-amazon.com/images/I/51U4LvUNUAL.jpg)**Noble Collection - Harry Potter - Hermiones Time Turner**The Noble Collection**$46.34**4.7★2,881 rev](https://www.amazon.com/dp/B000BVYQAI) [5![Cinereplicas - Harry Potter - Time Turner necklace - Official License](https://m.media-amazon.com/images/I/41uSSuZ4z6L.jpg)**Cinereplicas - Harry Potter - Time Turner necklace - Official License**Cinereplicas**$26.67**4.1★1,099 rev](https://www.amazon.com/dp/B08LMQHPB5)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)](https://m.media-amazon.com/images/I/31ReBIUC73L.jpg)**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)**Hefnoya**$17.81**2 rev5mo ago](https://www.amazon.com/dp/B0GHXDH7YS) [![Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory Jewelry and Gift Fans Birthday](https://m.media-amazon.com/images/I/31ktLoNeZAL.jpg)**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory Jewelry and Gift Fans Birthday**Hefnoya**$15.22**1 rev1y ago](https://www.amazon.com/dp/B0FX8PW4CT) [![Harry Potter 20mm Fixed Time Turner Necklace by The Carat Shop](https://m.media-amazon.com/images/I/41tfkIsthFS.jpg)**Harry Potter 20mm Fixed Time Turner Necklace by The Carat Shop**Harry Potter**$16.11**55 rev5y ago](https://www.amazon.com/dp/B0949LT6GJ) [![Cinereplicas - Harry Potter - Time Turner necklace - Official License](https://m.media-amazon.com/images/I/41uSSuZ4z6L.jpg)**Cinereplicas - Harry Potter - Time Turner necklace - Official License**Cinereplicas**$26.67**1,099 rev5y ago](https://www.amazon.com/dp/B08LMQHPB5) [![Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in](https://m.media-amazon.com/images/I/41Hv0lGUtyL.jpg)**Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in**Alex and Ani**$26.23**90 rev5y ago](https://www.amazon.com/dp/B08H4S2NQ6)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)](https://m.media-amazon.com/images/I/31ReBIUC73L.jpg)**Hefnoya Time Travel Necklace - Hourglass Rotating Necklace Pendant for Costume Accessory and Gift Fans Birthday (T-Gold)**Hefnoya**$17.81**5.0★**▲ 163%**](https://www.amazon.com/dp/B0GHXDH7YS) [![Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in](https://m.media-amazon.com/images/I/41-qi2WI-5L.jpg)**Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Gold Finish Adorned with Crystals 2 to 3.5 in**Alex and Ani**$29.10**4.6★**▲ 100%**](https://www.amazon.com/dp/B07X7ZKCPM) [![Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in](https://m.media-amazon.com/images/I/41Hv0lGUtyL.jpg)**Alex and Ani Harry Potter Time Turner Expandable Charm Bangle Bracelet Rafaelian Silver Finish Adorned with Clear Crystals 2 to 3.5 in**Alex and Ani**$26.23**4.4★**▲ 99%**](https://www.amazon.com/dp/B08H4S2NQ6) [![The Noble Collection Harry Potter Time Turner Key Chain](https://m.media-amazon.com/images/I/51oOsx4PFbL.jpg)**The Noble Collection Harry Potter Time Turner Key Chain**The Noble Collection**$12.08**4.4★**▲ 74%**](https://www.amazon.com/dp/B07J2LFL5R) [![Harry Potter Time Turner Keyring - 50mm](https://m.media-amazon.com/images/I/517b0baS1SL.jpg)**Harry Potter Time Turner Keyring - 50mm**Harry Potter**$18.16**3.9★**▲ 28%**](https://www.amazon.com/dp/B07B129T9H)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.

5K4KSpike '24Holiday '24Spike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Design-Overall**29%

*“Well crafted”*

**Advertised Vs Actual Product**29%

*“definitely looks like it will work”*

**Quality-Overall**12%

*“Great quality”*

**Ease Of Use**7%

*“easy to hook”*

**Fun/Entertainment Experience**7%

*“Very fun and good quality”*

**Value For Money**7%

*“Great price”*

**Display-Overall**5%

*“Nice display stand”*

**Wheel Quality**5%

*“reasonably good axis bearing for smooth turning movement”*

### **What buyers complain about **

**Durability**33%

*“Literally broke 30 seconds after putting this on”*

**Size-Overall**25%

*“the necklace is huge nothing like the picture I'll still wear it”*

**Material Quality**17%

*“cheap plastic”*

**Advertised Vs Actual Product**17%

*“Misleading”*

**Value For Money**8%

*“Very sad for a more expensive version”*

### **Top return reasons **

**Size-Overall**26%

**Quality-Overall**17%

**Advertised Vs Actual Product**15%

**Material Quality**13%

**Defective Material/Parts**7%

**Durability**4%

**Chain/Key Quality**3%

**Length**3%

**Metal Authenticity**2%

**Design-Overall**2%