---
title: "thor costume — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/thor-costume"
last_updated: "2026-07-14T00:27:40.941Z"
locale: en
meta:
  description: "weak search conversion (0.9%) — thor costume doesn't clear our bar today."
  "og:description": "weak search conversion (0.9%) — thor costume doesn't clear our bar today."
  "og:title": "thor costume — Niche Verdict: Skip it (45/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **thor costume**

**Skip it**

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Market size 23Growth 23Conversion 12Competition 57Returns 29Price range 91Avg price 95Brand share 71Review moat 82Quality gap 48

**Avg price**

**Incredible****$31.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$12.59–$66.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****352.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.5%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$93K**

$93K/yr · 311K searches

**Growth**

**Bad****-4.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.9%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**21 **▲rising

**Sellers**

**48**

**Top-5 brand share**

**62%**

**Open market**

**31%**

- BMJDGM17% - L'VOW15% - LEMONBABY14% - Joukavor10% - Marvel6% - ILLOMEEGOOS6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$7K12%$11K16%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 31 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LVOW Thunder God Cloak Medieval King Cape for Men Women Halloween Thor Cosplay Renaissance LARP Costume(Burgundy)](https://m.media-amazon.com/images/I/417pOZ1FFFL.jpg)**LVOW Thunder God Cloak Medieval King Cape for Men Women Halloween Thor Cosplay Renaissance LARP Costume(Burgundy)**L'VOW**$34.81**4.3★46 rev](https://www.amazon.com/dp/B0F8VCPKLK) [2![BMJDGM Childrens superhero Thor costume Classic Muscle Costume Suit Includes headpiece hammer cape (Small)](https://m.media-amazon.com/images/I/415FmgtFg6L.jpg)**BMJDGM Childrens superhero Thor costume Classic Muscle Costume Suit Includes headpiece hammer cape (Small)**BMJDGM**$38.39**4.6★57 rev](https://www.amazon.com/dp/B0D9VVQLY8) [3![Joukavor Medieval Cloak Thor Costume Cape Adult Women Men for Halloween Cosplay Comic Con (Burgundy)](https://m.media-amazon.com/images/I/41vmnZQtUvL.jpg)**Joukavor Medieval Cloak Thor Costume Cape Adult Women Men for Halloween Cosplay Comic Con (Burgundy)**Joukavor**$35.38**3.8★27 rev](https://www.amazon.com/dp/B0F8VKDF33) [4![LEMONBABY Little Kids Boys Costume Home Wear Pajamas Sets Cotton Sleepwear (as1 age 3_years grey)](https://m.media-amazon.com/images/I/417TTYdud3L.jpg)**LEMONBABY Little Kids Boys Costume Home Wear Pajamas Sets Cotton Sleepwear (as1 age 3_years grey)**LEMONBABY**$20.29**4.5★157 rev](https://www.amazon.com/dp/B0CC6D29QD) [5![ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props](https://m.media-amazon.com/images/I/41U7ai6urYL.jpg)**ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props**ILLOMEEGOOS**$34.70**0.0★0 rev](https://www.amazon.com/dp/B0GTYQ1DJZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM THOR 8](https://m.media-amazon.com/images/I/31ndLQDBvkL.jpg)**Marvel Boys 2-Piece Snug-fit Cotton Pajama Set Soft & Cute for Kids I AM THOR 8**Marvel**$16.09**3,269 rev2mo ago](https://www.amazon.com/dp/B0F2K8RPB7) [![ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props](https://m.media-amazon.com/images/I/41U7ai6urYL.jpg)**ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props**ILLOMEEGOOS**$34.70**0 rev3mo ago](https://www.amazon.com/dp/B0GTYQ1DJZ) [![Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)](https://m.media-amazon.com/images/I/411h-6DFVOL.jpg)**Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)**Ditip**$33.30**1 rev4mo ago](https://www.amazon.com/dp/B0GQXJTVX1) [![LEMONBABY Little Kids Boys Girls Super Hero Character Costume Home Wear Pajamas Sets Cotton Sleepwear (5Y STAR)](https://m.media-amazon.com/images/I/41lNUuih7PL.jpg)**LEMONBABY Little Kids Boys Girls Super Hero Character Costume Home Wear Pajamas Sets Cotton Sleepwear (5Y STAR)**LEMONBABY**$18.11**157 rev9mo ago](https://www.amazon.com/dp/B0FVX388H8) [![Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children](https://m.media-amazon.com/images/I/31PPONrpXmL.jpg)**Lobcssud Childrens Hero Character Toys Hammers and LED Light Mask Cape Childrens Role-Playing Costumes Gifts for Children**Lobcssud**$27.65**61 rev1y ago](https://www.amazon.com/dp/B0FG83FX36)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props](https://m.media-amazon.com/images/I/41U7ai6urYL.jpg)**ILLOMEEGOOS 4PCS Super Hero Costume Kids Muscle Suit Hammer Mask Jumpsuit Cape Halloween Costume Cosplay Props**ILLOMEEGOOS**$34.70**0.0★**▲ 699%**](https://www.amazon.com/dp/B0GTYQ1DJZ) [![Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)](https://m.media-amazon.com/images/I/411h-6DFVOL.jpg)**Ditip Super Hero Costume Muscle Suit with Helmet Red Cape Jumpsuit Hammer Outfit 4 PCS Sets Suit Halloween Party Cosplay Props (M)**Ditip**$33.30**5.0★**▲ 698%**](https://www.amazon.com/dp/B0GQXJTVX1) [![LEMONBABY Little Kids Boys Girls Super Hero Character Costume Home Wear Pajamas Sets Cotton Sleepwear (5Y STAR)](https://m.media-amazon.com/images/I/41lNUuih7PL.jpg)**LEMONBABY Little Kids Boys Girls Super Hero Character Costume Home Wear Pajamas Sets Cotton Sleepwear (5Y STAR)**LEMONBABY**$18.11**4.5★**▲ 683%**](https://www.amazon.com/dp/B0FVX388H8) [![Red Costume Cape Cloak Cosplay Costume Coat Outfits Adult Men Women](https://m.media-amazon.com/images/I/51LEq+Fk4aL.jpg)**Red Costume Cape Cloak Cosplay Costume Coat Outfits Adult Men Women**Hainnum**$39.26**4.4★**▲ 681%**](https://www.amazon.com/dp/B09ZF8V7HQ) [![Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)](https://m.media-amazon.com/images/I/41qlvbZSriL.jpg)**Hooded Shawl With Viking Brooch | Cowl Scarf Rogue Medieval Cloak Renaissance Costume Cape Accessories (Green)**CosInStyle**$19.39**4.5★**▲ 669%**](https://www.amazon.com/dp/B0DTBPRL75)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -4.2% search growth over the last 90 days.

35K25KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 18.4×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Fun/Entertainment Experience**26%

*“Fun Toy”*

**Gifting Purpose**12%

*“Amazing gift”*

**Size-Overall**12%

*“Nice fit”*

**Quality-Overall**7%

*“Doesnt look cheap”*

**Advertised Vs Actual Product**5%

*“Exactly what I ordered”*

**Soft Feel**5%

*“Its soft and looks nice”*

**Value For Money**4%

*“Good buy”*

**Shooting**3%

*“Those nerf bullets really fly”*

**Comfort-Overall**3%

*“its very nice and comfortable thanks”*

**Brightness/Shine/Glow**3%

*“Bright enough when lit tho”*

### **What buyers complain about **

**Durability**23%

*“Broke the first day”*

**Functionality-Overall**14%

*“Not working”*

**Quality-Overall**12%

*“Cheap quality”*

**Inflation/Deflation**7%

*“Terrible, wouldn't stay inflated from the beginning”*

**Size-Overall**7%

*“A little small”*

**Battery Life**7%

*“The batteries died”*

**Material Quality**7%

*“Made with very thin plastic definitely not going to last”*

**Thickness**5%

*“is thin and feels like its more padding than pleather”*

**Defective Material/Parts**4%

*“Moldy.,parts missing”*

**Hard Feel**4%

*“Moldy”*

### **Top return reasons **

**Size-Overall**40%

**Defective Material/Parts**8%

**Advertised Vs Actual Product**7%

**Value For Money**6%

**Color**5%

**Quality-Overall**5%

**Material Quality**3%

**Length**3%

**Functionality-Overall**2%

**Shooting**2%