---
title: "thirty one bags — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/thirty-one-bags"
last_updated: "2026-07-14T05:23:11.755Z"
locale: en
meta:
  description: "weak search conversion (0.3%) — thirty one bags doesn't clear our bar today."
  "og:description": "weak search conversion (0.3%) — thirty one bags doesn't clear our bar today."
  "og:title": "thirty one bags — Niche Verdict: Skip it (41/100) | Amazon United States - Flapen"
---

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# **thirty one bags**

**Skip it**

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Market size 9Growth 50Conversion 4Competition 73Returns 47Price range 66Avg price 95Brand share 45Review moat 25Quality gap 22

**Avg price**

**Incredible****$24.94**

avg listing price — sweet spot $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$2.04–$39.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+19.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Okay****3.4%**

return rate — above 6% kills the launch gate

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,841.09**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$35K**

$35K/yr · 465K searches

**Conversion**

**Bad****0.3%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**16 **▼falling

**Sellers**

**23**

**Top-5 brand share**

**78%**

**Open market**

**18%**

- TOPDesign35% - LHZK16% - Lucazzi10% - WONDAY10% - BALEINE7% - Household Essentials4% - Open — no brand owns it (10 brands, 18%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 34 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LHZK Standing Extra Large Utility Tote Bag with Metal Wire Frame and the Sides Rinforced Extra Large Tote Bag with Handle Reusable Grocery Bags Foldable Beach Bag Car Tote (Gray)](https://m.media-amazon.com/images/I/41ULzHm6vAL.jpg)**LHZK Standing Extra Large Utility Tote Bag with Metal Wire Frame and the Sides Rinforced Extra Large Tote Bag with Handle Reusable Grocery Bags Foldable Beach Bag Car Tote (Gray)**LHZK**$21.96**4.6★1,542 rev](https://www.amazon.com/dp/B093F7CV87) [2![TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals](https://m.media-amazon.com/images/I/51IX3rla8QL.jpg)**TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals**TOPDesign**$26.72**4.7★11,517 rev](https://www.amazon.com/dp/B0B63TSYJ3) [3![TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals](https://m.media-amazon.com/images/I/51l8znrvY9L.jpg)**TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals**TOPDesign**$26.67**4.7★11,517 rev](https://www.amazon.com/dp/B08NWB3M54) [4![WONDAY Extra Large Utility Tote Bag - Standing Reusable Grocery Bag with Handle Collapsible Storage for Shopping Beach](https://m.media-amazon.com/images/I/41BI4LuR+5L.jpg)**WONDAY Extra Large Utility Tote Bag - Standing Reusable Grocery Bag with Handle Collapsible Storage for Shopping Beach**WONDAY**$27.29**4.7★853 rev](https://www.amazon.com/dp/B0BW94YR7F) [5![Lucazzi Extra Large Utility Tote Bag - Oversized Collapsible Reusable Wire Frame Rectangular Canvas Basket With Two Exterior Pockets For Beach Pool Laundry Car Trunk Storage - Chevron Multi](https://m.media-amazon.com/images/I/51D9UIoMS4L.jpg)**Lucazzi Extra Large Utility Tote Bag - Oversized Collapsible Reusable Wire Frame Rectangular Canvas Basket With Two Exterior Pockets For Beach Pool Laundry Car Trunk Storage - Chevron Multi**Lucazzi**$39.67**4.8★3,697 rev](https://www.amazon.com/dp/B07GLJ7XY3)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![YELAIYEHAO Large Utility Tote Bag Foldable Collapsible Tote for Storage Pool BeachShopping picnic laundry gym and Luggage (leopard print 1pcs)](https://m.media-amazon.com/images/I/61peD1cRNbL.jpg)**YELAIYEHAO Large Utility Tote Bag Foldable Collapsible Tote for Storage Pool BeachShopping picnic laundry gym and Luggage (leopard print 1pcs)**YELAIYEHAO**$17.35**173 rev1y ago](https://www.amazon.com/dp/B0F43G2DJX) [![Thirty One Zip Top Organizing Utility Tote Swiss Dot](https://m.media-amazon.com/images/I/41+9yAXb0tL.jpg)**Thirty One Zip Top Organizing Utility Tote Swiss Dot**AINFASHION**$18.97**3 rev1y ago](https://www.amazon.com/dp/B0DX5T7VGF) [![LOVEVOOK Teacher Tote Bag for Women Work Laptop Bag With Large Cup Holder Nurse Bags Professional Briefcase Business Computer Purses Bible Handbag Gifts Black-Beige-Brown 15.6 Inch](https://m.media-amazon.com/images/I/41BUORoQmiL.jpg)**LOVEVOOK Teacher Tote Bag for Women Work Laptop Bag With Large Cup Holder Nurse Bags Professional Briefcase Business Computer Purses Bible Handbag Gifts Black-Beige-Brown 15.6 Inch**LOVEVOOK**$36.69**873 rev1y ago](https://www.amazon.com/dp/B0DTDWKCCF) [![Lifewit Extra Large Tote Bag Reusable Grocery Bags with Metal Wire Frame and Handles Standing Utility Foldable Shopping Bags for Storage Picnics Beach Laundry Car 46L 1 Pack Gray](https://m.media-amazon.com/images/I/51vPxvaRpWL.jpg)**Lifewit Extra Large Tote Bag Reusable Grocery Bags with Metal Wire Frame and Handles Standing Utility Foldable Shopping Bags for Storage Picnics Beach Laundry Car 46L 1 Pack Gray**Lifewit**$16.86**489 rev1y ago](https://www.amazon.com/dp/B0DJM2YN3Z) [![TOPDesign Utility Water Resistant Tote Bag with 13 Exterior & Interior Pockets Top Zipper Closure & Thick Bottom Support for Working Women Teachers Nurses Accountants (Pink)](https://m.media-amazon.com/images/I/41TEH9eY5UL.jpg)**TOPDesign Utility Water Resistant Tote Bag with 13 Exterior & Interior Pockets Top Zipper Closure & Thick Bottom Support for Working Women Teachers Nurses Accountants (Pink)**TOPDesign**$22.09**11,517 rev2y ago](https://www.amazon.com/dp/B0D66M339V)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Whole Foods Market Small Reusable Bag](https://m.media-amazon.com/images/I/41vDnWc6cwL.jpg)**Whole Foods Market Small Reusable Bag**Whole Foods Market**$2.04**4.4★**▲ 85%**](https://www.amazon.com/dp/B07YXPNMF5) [![Lucazzi Extra Large Utility Tote Bag - Oversized Collapsible Reusable Wire Frame Rectangular Canvas Basket With Two Exterior Pockets For Beach Pool Laundry Car Trunk Storage - Damask Gray](https://m.media-amazon.com/images/I/51AAolrO4pL.jpg)**Lucazzi Extra Large Utility Tote Bag - Oversized Collapsible Reusable Wire Frame Rectangular Canvas Basket With Two Exterior Pockets For Beach Pool Laundry Car Trunk Storage - Damask Gray**Lucazzi**$39.46**4.8★**▲ 79%**](https://www.amazon.com/dp/B08FSX9F2L) [![BALEINE 3Pk Reusable Grocery Bags Foldable Shopping Bags for Groceries with Reinforced Bottom & Handles (Antique Foliage)](https://m.media-amazon.com/images/I/51m0meX42CL.jpg)**BALEINE 3Pk Reusable Grocery Bags Foldable Shopping Bags for Groceries with Reinforced Bottom & Handles (Antique Foliage)**BALEINE**$22.71**4.7★**▲ 66%**](https://www.amazon.com/dp/B094X266WR) [![LOVEVOOK Teacher Tote Bag for Women Work Laptop Bag With Large Cup Holder Nurse Bags Professional Briefcase Business Computer Purses Bible Handbag Gifts Black-Beige-Brown 15.6 Inch](https://m.media-amazon.com/images/I/41BUORoQmiL.jpg)**LOVEVOOK Teacher Tote Bag for Women Work Laptop Bag With Large Cup Holder Nurse Bags Professional Briefcase Business Computer Purses Bible Handbag Gifts Black-Beige-Brown 15.6 Inch**LOVEVOOK**$36.69**4.7★**▲ 63%**](https://www.amazon.com/dp/B0DTDWKCCF) [![BALEINE 3Pk Reusable Grocery Bags Foldable Shopping Bags for Groceries with Reinforced Bottom & Handles (Blossom Season)](https://m.media-amazon.com/images/I/51pKMUQeJQL.jpg)**BALEINE 3Pk Reusable Grocery Bags Foldable Shopping Bags for Groceries with Reinforced Bottom & Handles (Blossom Season)**BALEINE**$22.76**4.7★**▲ 62%**](https://www.amazon.com/dp/B0BDSGN485)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +19.7% search growth over the last 90 days.

23K18KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Strength**17%

*“They are sturdy”*

**Quality-Overall**15%

*“Cant beat the quality”*

**Size-Overall**13%

*“the size is very convenient”*

**Ease Of Use**7%

*“Easy to use”*

**Durability**7%

*“No issues with the durability”*

**Storage Capacity**7%

*“Excellent storage”*

**Color**4%

*“Colors are beautiful”*

**Portability**4%

*“Easy to use and carry”*

**Value For Money**4%

*“Fair price”*

**Advertised Vs Actual Product**4%

*“Works as indicated”*

### **What buyers complain about **

**Size-Overall**17%

*“These bags are small”*

**Handle Quality**13%

*“Handles broke on second use”*

**Durability**11%

*“Dont last”*

**Strength**7%

*“Not very strong”*

**Weight Heavy**6%

*“It does get heavy with what I have to carry”*

**Quality-Overall**4%

*“Poor Quality”*

**Material Quality**3%

*“Material seems a little cheap”*

**Color**3%

*“Color off”*

**Stitch/Finish/Polish**2%

*“the materials and stitching leave room for improvement”*

**Smell**2%

*“So, the first thing I did was to smell it due to all the negative comments about odor”*

### **Top return reasons **

**Size-Overall**59%

**Material Quality**7%

**Advertised Vs Actual Product**7%

**Color**5%

**Strength**4%

**Quality-Overall**3%

**Handle Quality**2%

**Value For Money**2%

**Functionality-Overall**2%

**Weight Heavy**2%