---
title: "the north face women — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/the-north-face-women"
last_updated: "2026-07-13T23:28:24.389Z"
locale: en
meta:
  description: "soft demand (-67.8% this quarter) — the north face women doesn't clear our bar today."
  "og:description": "soft demand (-67.8% this quarter) — the north face women doesn't clear our bar today."
  "og:title": "the north face women — Niche Verdict: Skip it (35/100) | Amazon United States - Flapen"
---

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# **the north face women**

**Skip it**

Soft demand (-67.8% this quarter) — this niche doesn't clear our bar today.

Market size 50Growth 0Conversion 2Competition 95Returns 18Price range 25Avg price 78Brand share 11Review moat 35Quality gap 35

**Competition**

**Incredible****20%**

top-5 click share — an open shelf

**Avg price**

**Great****$91.70**

avg listing price — sweet spot $15–$100

**Market size**

**Good****$279K**

$279K/yr · 1.9M searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,955.74**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****$9.45–$345.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Bad****7.7%**

return rate — above 6% kills the launch gate

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-67.8%**

90-day search growth — must beat 0% to launch

## **Competition**

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

**Brands**

**16 **▲rising

**Sellers**

**55**

**Top-5 brand share**

**96%**

**Open market**

**4%**

- The North Face89% - Columbia2% - 33,000ft2% - Outdoor Ventures2% - MOERDENG1% - Willit1% - Open — no brand owns it (10 brands, 4%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$6K4%$11K6%$17K8%$22K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 116 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large](https://m.media-amazon.com/images/I/31V8Km0KvwL.jpg)**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets TNF Black-NPF Large**The North Face**$77.19**4.7★704 rev](https://www.amazon.com/dp/B0CMRNDRG4) [2![The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium](https://m.media-amazon.com/images/I/31XJ42ipf3L.jpg)**The North Face Womens Osito Full Zip Fleece Jacket (Standard & Plus Size) - Soft & Lightweight Fleece Secure Zip Pockets White Dune Medium**The North Face**$76.26**4.7★704 rev](https://www.amazon.com/dp/B0CMR6GZ5S) [3![The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium](https://m.media-amazon.com/images/I/31OKqsrjg6L.jpg)**The North Face Womens Aconcagua 3 Jacket - Wind & Water Resistant Puffer Coat with Down & Synthetic Blend Insulation TNF Black-NPF Medium**The North Face**$191.48**4.6★599 rev](https://www.amazon.com/dp/B0CMRJ1NKY) [4![The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size](https://m.media-amazon.com/images/I/31YJUHC4ucL.jpg)**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent TNF Black-NPF One Size**The North Face**$69.24**4.7★17,720 rev](https://www.amazon.com/dp/B0CN9RF531) [5![THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size](https://m.media-amazon.com/images/I/31DuqEo3TiL.jpg)**THENORTHFACE Womens Jester Luxe Everyday Laptop Backpack TNF Black/Burnt Coral Metallic One Size**The North Face**$79.64**4.7★17,720 rev](https://www.amazon.com/dp/B0CDCMMTY4)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![The North Face Womens Quest Jacket White Dune X-Large](https://m.media-amazon.com/images/I/31UvQyAjdQL.jpg)**The North Face Womens Quest Jacket White Dune X-Large**The North Face**$139.99**3 rev1y ago](https://www.amazon.com/dp/B0FB4MJD7G) [![The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size](https://m.media-amazon.com/images/I/31N9w5kvLyL.jpg)**The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size**The North Face**$129.76**0 rev1y ago](https://www.amazon.com/dp/B0FB4BKB56) [![The North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Lali Guran/Rhododendron One Size](https://m.media-amazon.com/images/I/41IUwAvBtLL.jpg)**The North Face Jester Crossbody Bag - Water-Repellent Sling Bag Multiple Carry Options Adjustable Bungee Support Lali Guran/Rhododendron One Size**The North Face**$27.86**4,029 rev1y ago](https://www.amazon.com/dp/B0F1W8N5G2) [![The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric Metal Pink Medium](https://m.media-amazon.com/images/I/41r7ukcJ-rL.jpg)**The North Face Womens TNF Performance Fleece Full Zip Jacket - Lightweight Pullover Zip Pockets & Stretch Fabric Metal Pink Medium**The North Face**$80.32**51 rev1y ago](https://www.amazon.com/dp/B0F97ZHMFD) [![The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large](https://m.media-amazon.com/images/I/41T12m9p6qL.jpg)**The North Face Womens Evolution Box NSE Short-Sleeve Tee - Logo Graphic Tee Cotton Fabric Regular Fit Everyday Shirt Cedar X-Large**The North Face**$32.02**87 rev1y ago](https://www.amazon.com/dp/B0F988SLP3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![The North Face Womens Wildflower Short-Sleeve Tee - Casual Stylish Graphic T-Shirt Relaxed Fit Soft Cotton Fabric Frost Grey Medium](https://m.media-amazon.com/images/I/41q-UDz0AeL.jpg)**The North Face Womens Wildflower Short-Sleeve Tee - Casual Stylish Graphic T-Shirt Relaxed Fit Soft Cotton Fabric Frost Grey Medium**The North Face**$34.21**4.9★**▲ 233%**](https://www.amazon.com/dp/B0F97ZHHWQ) [![The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size](https://m.media-amazon.com/images/I/31N9w5kvLyL.jpg)**The North Face Womens Quest Mono Cropped Jacket Transcendent Grey XL One Size**The North Face**$129.76**0.0★**▲ 227%**](https://www.amazon.com/dp/B0FB4BKB56) [![The North Face Womens Quest Jacket White Dune X-Large](https://m.media-amazon.com/images/I/31UvQyAjdQL.jpg)**The North Face Womens Quest Jacket White Dune X-Large**The North Face**$139.99**3.5★**▲ 224%**](https://www.amazon.com/dp/B0FB4MJD7G) [![The North Face Womens Evolution Simple Dome Relaxed Short-Sleeve Tee - Classic T-Shirt Embroidered Logo Cotton Fabric TNF Pale Grey Heather Large](https://m.media-amazon.com/images/I/31hVJpFIGRL.jpg)**The North Face Womens Evolution Simple Dome Relaxed Short-Sleeve Tee - Classic T-Shirt Embroidered Logo Cotton Fabric TNF Pale Grey Heather Large**The North Face**$32.15**4.0★**▲ 220%**](https://www.amazon.com/dp/B0DMTB5DZR) [![Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black S)](https://m.media-amazon.com/images/I/31RZmUEBv8L.jpg)**Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black S)**G Gradual**$15.04**4.6★**▲ 220%**](https://www.amazon.com/dp/B0CSDK8J2B)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 71 weeks — -67.8% search growth over the last 90 days.

100K60KPrime Day '25Spike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 8.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**15%

*“Fits true to size”*

**Quality-Overall**12%

*“This bag is excellent quality”*

**Warmth**11%

*“Cute and warm”*

**Comfort-Overall**8%

*“So comfortable”*

**Color**4%

*“The color was so cute”*

**Value For Money**4%

*“Good value”*

**Soft Feel**4%

*“So soft”*

**Durability**3%

*“held up well”*

**Pockets/Compartments**3%

*“Lots of pockets”*

**Advertised Vs Actual Product**2%

*“As advertised,”*

### **What buyers complain about **

**Size-Overall**26%

*“item runs large”*

**Value For Money**5%

*“over priced”*

**Color**3%

*“MUTED BLUE”*

**Thickness**3%

*“not as thick as a running or workout sock”*

**Strap/String Quality**2%

*“when the string snapped there's no way to attach it back in. it just flops around”*

**Product Condition**2%

*“This item arrived used”*

**Quality-Overall**2%

*“the softness and quality cant be shown”*

**Material Quality**2%

*“it has that cheap synthetic look and feel”*

**Durability**2%

*“It broke within one week of having it :”*

**Zipper Quality**2%

*“Defective Zipper”*

### **Top return reasons **

**Size-Overall**57%

**Material Quality**4%

**Length**4%

**Color**3%

**Advertised Vs Actual Product**3%

**Chest Fit**2%

**Waist Fit**2%

**Value For Money**2%

**Sleeve Fit**2%

**Thin**2%