---
title: "the fleece company — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/the-fleece-company"
last_updated: "2026-07-13T23:32:07.989Z"
locale: en
meta:
  description: "a small market ($29K/yr) — the fleece company doesn't clear our bar today."
  "og:description": "a small market ($29K/yr) — the fleece company doesn't clear our bar today."
  "og:title": "the fleece company — Niche Verdict: Skip it (49/100) | Amazon United States - Flapen"
---

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# **the fleece company**

**Skip it**

A small market ($29K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 45Conversion 13Competition 96Returns 12Price range 83Avg price 87Brand share 91Review moat 23Quality gap 57

**Competition**

**Incredible****18%**

top-5 click share — an open shelf

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$19.83**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.51–$66.30**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+15.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****6,975.67**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****9.2%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$29K**

$29K/yr · 140K searches

## **Competition**

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

**Brands**

**76 **▼falling

**Sellers**

**87**

**Top-5 brand share**

**44%**

**Open market**

**53%**

- PULI19% - CHICGAL11% - Upbull5% - WaJuemy4% - RIIQIICHY4% - zestt3%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$5844%$1K6%$2K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 138 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![PULI Womens Beige Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap](https://m.media-amazon.com/images/I/31RhcifYqWL.jpg)**PULI Womens Beige Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap**PULI**$30.07**4.7★436 rev](https://www.amazon.com/dp/B0FLXNC59B) [2![PULI Womens Elegant Shawl Wraps Soft Open Front Poncho Sweater for Spring Fall Winter Barley Twist](https://m.media-amazon.com/images/I/411wXsmkHqL.jpg)**PULI Womens Elegant Shawl Wraps Soft Open Front Poncho Sweater for Spring Fall Winter Barley Twist**PULI**$35.85**4.6★2,392 rev](https://www.amazon.com/dp/B0CP8VYXLX) [3![PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist](https://m.media-amazon.com/images/I/31r32akGFML.jpg)**PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Barley Twist**PULI**$30.35**4.7★436 rev](https://www.amazon.com/dp/B0FLXNXFNX) [4![zestt Dreamsoft Travel Scarf Wrap and Shawl Organic Cotton Birch](https://m.media-amazon.com/images/I/31GlOxkDI5L.jpg)**zestt Dreamsoft Travel Scarf Wrap and Shawl Organic Cotton Birch**zestt**$66.30**4.7★820 rev](https://www.amazon.com/dp/B0C1LJVNTP) [5![RIIQIICHY Winter Scarf for Women Beige Pashmina Shawls Wraps for Evening Dresses Large Warm Soft Scarves](https://m.media-amazon.com/images/I/31ZRmeJSOhL.jpg)**RIIQIICHY Winter Scarf for Women Beige Pashmina Shawls Wraps for Evening Dresses Large Warm Soft Scarves**RIIQIICHY**$15.10**4.6★3,269 rev](https://www.amazon.com/dp/B07VQ5R5Y6)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![PULI Women Crochet Poncho Shawl Crop Top Lightweight Petite Shawl Wrap Beach Cover Up Summer Vacation Outfits Ivory White](https://m.media-amazon.com/images/I/31CaKOxIgbL.jpg)**PULI Women Crochet Poncho Shawl Crop Top Lightweight Petite Shawl Wrap Beach Cover Up Summer Vacation Outfits Ivory White**PULI**$25.83**20 rev3mo ago](https://www.amazon.com/dp/B0GWH2DXW8) [![Women Sheer Knit Poncho Top Beach Cover Up Lightweight Crochet Shrug Y2k Summer See Through Shawl (Light Yellow One Size)](https://m.media-amazon.com/images/I/41nUD81JYhL.jpg)**Women Sheer Knit Poncho Top Beach Cover Up Lightweight Crochet Shrug Y2k Summer See Through Shawl (Light Yellow One Size)**NVRENJIA**$14.12**51 rev3mo ago](https://www.amazon.com/dp/B0GSZRHH6B) [![Eicolorte Women Sheer Sarong Chiffon Cover Up Floral Print Beach Wrap for Summer Vacation](https://m.media-amazon.com/images/I/410uiijYu7L.jpg)**Eicolorte Women Sheer Sarong Chiffon Cover Up Floral Print Beach Wrap for Summer Vacation**Eicolorte**$13.24**264 rev4mo ago](https://www.amazon.com/dp/B0GQTXV19B) [![Sumolux Chiffon Shawls and Wraps for Evening Dresses Women Soft Silky Elegant Wedding Bridal Scarve](https://m.media-amazon.com/images/I/311mgT4UurL.jpg)**Sumolux Chiffon Shawls and Wraps for Evening Dresses Women Soft Silky Elegant Wedding Bridal Scarve**Sumolux**$13.50**46 rev4mo ago](https://www.amazon.com/dp/B0GPW58SWQ) [![Classic Women Chiffon Shawls and Wraps Evening Dress Wedding Cape Cover Up Capelets](https://m.media-amazon.com/images/I/41RCoAZ448L.jpg)**Classic Women Chiffon Shawls and Wraps Evening Dress Wedding Cape Cover Up Capelets**Avidlove**$11.98**57 rev5mo ago](https://www.amazon.com/dp/B0GMYYVJYB)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sumolux Chiffon Shawls and Wraps for Evening Dresses Women Soft Silky Elegant Wedding Bridal Scarve](https://m.media-amazon.com/images/I/311mgT4UurL.jpg)**Sumolux Chiffon Shawls and Wraps for Evening Dresses Women Soft Silky Elegant Wedding Bridal Scarve**Sumolux**$13.50**4.7★**▲ 94%**](https://www.amazon.com/dp/B0GPW58SWQ) [![Classic Women Chiffon Shawls and Wraps Evening Dress Wedding Cape Cover Up Capelets](https://m.media-amazon.com/images/I/41RCoAZ448L.jpg)**Classic Women Chiffon Shawls and Wraps Evening Dress Wedding Cape Cover Up Capelets**Avidlove**$11.98**4.1★**▲ 92%**](https://www.amazon.com/dp/B0GMYYVJYB) [![Womens Sheer Poncho Top Y2k Knitted Summer Asymmetrical Mesh Shawl Pullover Sweater Cover Up Tops (US Alpha One Size Regular Regular White)](https://m.media-amazon.com/images/I/41nV2Pe8-0L.jpg)**Womens Sheer Poncho Top Y2k Knitted Summer Asymmetrical Mesh Shawl Pullover Sweater Cover Up Tops (US Alpha One Size Regular Regular White)**Dancenter**$14.43**4.4★**▲ 92%**](https://www.amazon.com/dp/B0FK2FF1QG) [![Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Light Apricot 71 x 35 Inch)](https://m.media-amazon.com/images/I/31iSjdlPLNL.jpg)**Nydotd Women Summer Cotton Linen Scarf Crinkle Long Beach Shawl Wrap hijab with Fringe (Light Apricot 71 x 35 Inch)**Nydotd**$6.88**4.4★**▲ 89%**](https://www.amazon.com/dp/B0G4GM9LT2) [![Amazon Essentials Mens Long-Sleeve Soft Touch Shawl Collar Cardigan Charcoal Heather Medium](https://m.media-amazon.com/images/I/414KtWi0BdL.jpg)**Amazon Essentials Mens Long-Sleeve Soft Touch Shawl Collar Cardigan Charcoal Heather Medium**Amazon Essentials**$30.47**4.5★**▲ 88%**](https://www.amazon.com/dp/B08TVJH2Z6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 27 weeks — +15.7% search growth over the last 90 days.

5K3KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Soft Feel**14%

*“soft to the touch”*

**Color**11%

*“Colors are pretty”*

**Quality-Overall**10%

*“overall well-made”*

**Warmth**8%

*“Cute and warm”*

**Size-Overall**7%

*“Fits perfect and the perfect extra cover up”*

**Weight Light**6%

*“Its lightweight and breathable which I love”*

**Advertised Vs Actual Product**5%

*“as advertised”*

**Comfort-Overall**4%

*“So comfortable”*

**Material Quality**4%

*“The material is lightweight”*

**Value For Money**4%

*“For the price”*

### **What buyers complain about **

**Size-Overall**16%

*“Runs Large”*

**Quality-Overall**8%

*“Not the quality I was expecting”*

**Thickness**6%

*“The fabric is very thin as well”*

**Color**6%

*“Dull colors”*

**Material Quality**5%

*“low quality material”*

**Advertised Vs Actual Product**3%

*“NOT what was pictured”*

**Thin**3%

*“Cheap thin material”*

**Length**2%

*“Shorter than expected”*

**Machine Wash Suitability**2%

*“Im not sure it would have held up well to machine washing inside a garnet bag”*

**Shoulder Fit**2%

*“Wont stay on shoulders”*

### **Top return reasons **

**Size-Overall**26%

**Color**18%

**Material Quality**12%

**Length**9%

**Thin**7%

**Advertised Vs Actual Product**4%

**Shape/Style**3%

**Quality-Overall**3%

**Weight Heavy**2%

**Width**2%