---
title: "tan umbrella — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/tan-umbrella"
last_updated: "2026-07-14T06:23:37.537Z"
locale: en
meta:
  description: "tan umbrella shows a sweet-spot price point ($67.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "tan umbrella shows a sweet-spot price point ($67.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "tan umbrella — Niche Verdict: Worth a look (59/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **tan umbrella**

**Worth a look**

Shows a sweet-spot price point ($67.18 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 28Growth 84Conversion 54Competition 86Returns 54Price range 50Avg price 87Brand share 36Review moat 25Quality gap 65

**Avg price**

**Great****$67.18**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Growth**

**Great****+82.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Good****2.9%**

return rate — above 6% kills the launch gate

**Price range**

**Good****$9.38–$180.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$119K**

$119K/yr · 39K searches

**Review moat**

**Bad****4,658.78**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

**Brands**

**18 **▼falling

**Sellers**

**30**

**Top-5 brand share**

**83%**

**Open market**

**15%**

- AreShark69% - BAODINI5% - Blissun3% - AMMSUN3% - SoulRain3% - Yoobure2% - Open — no brand owns it (12 brands, 15%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4K6%$7K9%$11K12%$14K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 64 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Beige)](https://m.media-amazon.com/images/I/31TElSS+XrL.jpg)**AreShark 9 FT Patio Umbrella for Outdoor Outdoor Table Umbrella with Push Button Tilt and Crank Outdoor Patio Umbrellas with 8 Sturdy Ribs for Market Garden Pool (Beige)**AreShark**$41.23**4.4★1,362 rev](https://www.amazon.com/dp/B0DPC3Y9HV) [2![AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming](https://m.media-amazon.com/images/I/41vTWvZuG5L.jpg)**AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming**AreShark**$111.21**4.1★296 rev](https://www.amazon.com/dp/B0FFMRCMDZ) [3![AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige](https://m.media-amazon.com/images/I/416kI81S8OL.jpg)**AreShark 9FT Patio Umbrella with Solar Lights 32 Lighted Pool Umbrella w/Tilt and Crank Outdoor Market Solar Umbrellas for Garden Deck Backyard Pool and Beach Beige**AreShark**$59.42**4.3★471 rev](https://www.amazon.com/dp/B0G5942TFC) [4![BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men](https://m.media-amazon.com/images/I/41B-B+qPZcL.jpg)**BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men**BAODINI**$14.71**4.3★2,302 rev](https://www.amazon.com/dp/B09B1QV5GF) [5![AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black](https://m.media-amazon.com/images/I/319RQukUYFL.jpg)**AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black**AreShark**$30.11**4.2★99 rev](https://www.amazon.com/dp/B0G93LNPYG)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming](https://m.media-amazon.com/images/I/41vTWvZuG5L.jpg)**AreShark Office Chair Ergonomic Desk Chairs with Adjustable Lumbar Support& Headrest Hanger High Back Breathable Mesh Chair with Wheels Rolling Swivel Comfy Task Computer Chair for Home Work Gaming**AreShark**$111.21**296 rev4mo ago](https://www.amazon.com/dp/B0FFMRCMDZ) [![AreShark 10FT Patio Outdoor Umbrella Offset Patio Umbrella Cantilever Umbrella 6 Sturdy Ribs Easy Adjustment for Garden Market Pool with Cross Base (Beige)](https://m.media-amazon.com/images/I/31RAZeUAYuL.jpg)**AreShark 10FT Patio Outdoor Umbrella Offset Patio Umbrella Cantilever Umbrella 6 Sturdy Ribs Easy Adjustment for Garden Market Pool with Cross Base (Beige)**AreShark**$130.98**5 rev5mo ago](https://www.amazon.com/dp/B0GMPNNCMY) [![AreShark Ergonomic Office Chair with Lumbar Support 400lbs Heavy Duty Big and Tall Executive Desk Chair PU Leather High Back Computer Chair with Flip-Up Arms & Adjustable Headrest Black](https://m.media-amazon.com/images/I/51ZTeC8nN4L.jpg)**AreShark Ergonomic Office Chair with Lumbar Support 400lbs Heavy Duty Big and Tall Executive Desk Chair PU Leather High Back Computer Chair with Flip-Up Arms & Adjustable Headrest Black**AreShark**$89.91**4 rev6mo ago](https://www.amazon.com/dp/B0GBXLX9Z7) [![AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black](https://m.media-amazon.com/images/I/319RQukUYFL.jpg)**AreShark 81.5lb Patio Umbrella Stand Water Fill Base Heavy Duty Black**AreShark**$30.11**99 rev6mo ago](https://www.amazon.com/dp/B0G93LNPYG) [![AreShark Big and Tall Office Chair - Executive High Back Leather Office Desk Chair with Adjustable Lumbar Support - Ergonomic Comfortable Heavy Duty Computer Gaming Chair with Padded Arms & Wide Seat](https://m.media-amazon.com/images/I/41AJo8auPjL.jpg)**AreShark Big and Tall Office Chair - Executive High Back Leather Office Desk Chair with Adjustable Lumbar Support - Ergonomic Comfortable Heavy Duty Computer Gaming Chair with Padded Arms & Wide Seat**AreShark**$139.60**14 rev6mo ago](https://www.amazon.com/dp/B0G7KPKKP1)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![AreShark Ergonomic Office Chair with Lumbar Support 400lbs Heavy Duty Big and Tall Executive Desk Chair PU Leather High Back Computer Chair with Flip-Up Arms & Adjustable Headrest Black](https://m.media-amazon.com/images/I/51ZTeC8nN4L.jpg)**AreShark Ergonomic Office Chair with Lumbar Support 400lbs Heavy Duty Big and Tall Executive Desk Chair PU Leather High Back Computer Chair with Flip-Up Arms & Adjustable Headrest Black**AreShark**$89.91**5.0★**▲ 100%**](https://www.amazon.com/dp/B0GBXLX9Z7) [![AreShark 9FT Patio Umbrella with Fringe Wind-Resistant Fiberglass 8 Ribs Tassel Outdoor Umbrella with Crank and Push Button Tilt Double Tier Vent Sun Shade for Pool Deck Backyard Navy](https://m.media-amazon.com/images/I/41rlNdyKFRL.jpg)**AreShark 9FT Patio Umbrella with Fringe Wind-Resistant Fiberglass 8 Ribs Tassel Outdoor Umbrella with Crank and Push Button Tilt Double Tier Vent Sun Shade for Pool Deck Backyard Navy**AreShark**$110.82**4.4★**▲ 100%**](https://www.amazon.com/dp/B0G58PYZLD) [![AreShark 9FT Half Patio Umbrella Outdoor Wall Umbrella with Crank & 5 Sturdy Ribs Table 1/2 Umbrella Patio for Garden Deck Balcony and Pool Beige](https://m.media-amazon.com/images/I/416bQ5qsxKL.jpg)**AreShark 9FT Half Patio Umbrella Outdoor Wall Umbrella with Crank & 5 Sturdy Ribs Table 1/2 Umbrella Patio for Garden Deck Balcony and Pool Beige**AreShark**$51.15**4.5★**▲ 99%**](https://www.amazon.com/dp/B0G592JRJQ) [![AreShark 13 FT Patio Umbrella with Solar Lights Double-Sided Outdoor Table Umbrellas with Crank Large Rectangular Market Umbrella for Porch Lawn Pool Backyard Beige](https://m.media-amazon.com/images/I/51rziJM3iVL.jpg)**AreShark 13 FT Patio Umbrella with Solar Lights Double-Sided Outdoor Table Umbrellas with Crank Large Rectangular Market Umbrella for Porch Lawn Pool Backyard Beige**AreShark**$111.30**4.1★**▲ 98%**](https://www.amazon.com/dp/B0G58YX1B1) [![AreShark 6.5 x 10 Rectangular Patio Umbrellas for Outdoor Outdoor Table Umbrella Large Outdoor Patio Umbrellas with 6 Sturdy Ribs for Pool Garden Deck & Market (Beige)](https://m.media-amazon.com/images/I/31P5JEmpF-L.jpg)**AreShark 6.5 x 10 Rectangular Patio Umbrellas for Outdoor Outdoor Table Umbrella Large Outdoor Patio Umbrellas with 6 Sturdy Ribs for Pool Garden Deck & Market (Beige)**AreShark**$57.81**4.4★**▲ 97%**](https://www.amazon.com/dp/B0G2S5YWLW)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 100 weeks — +82.4% search growth over the last 90 days.

800600Spike '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 9.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“Good quality, good price, good size and arrived on time”*

**Value For Money**9%

*“Good value for the cost”*

**Strength**9%

*“It's construction is sturdy”*

**Assembly/Installation**7%

*“Assembly is simple”*

**Comfort-Overall**6%

*“Comfortable and supportive”*

**Size-Overall**6%

*“I love the size of it”*

**Durability**6%

*“Strong durable compact”*

**Ease Of Use**5%

*“Easy to handle”*

**Advertised Vs Actual Product**4%

*“As advertised”*

**Color**3%

*“color as described”*

### **What buyers complain about **

**Durability**20%

*“Broke in a week”*

**Quality-Overall**10%

*“Cheap quality”*

**Size-Overall**8%

*“Small size”*

**Strength**5%

*“Not Sturdy”*

**Ease Of Use**4%

*“hard to open”*

**Material Quality**3%

*“material is not good”*

**Comfort-Overall**3%

*“Not as comfortable as I thought”*

**Assembly/Installation**2%

*“I couldn't assemble pieces because none of them fit properly”*

**Color**2%

*“Not accurate color”*

**Value For Money**2%

*“Waste of money”*

### **Top return reasons **

**Size-Overall**33%

**Color**15%

**Weight Heavy**6%

**Defective Material/Parts**5%

**Value For Money**4%

**Advertised Vs Actual Product**4%

**Quality-Overall**4%

**Strength**4%

**Functionality-Overall**4%

**Material Quality**3%