---
title: "tam — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/tam"
last_updated: "2026-07-14T00:26:19.625Z"
locale: en
meta:
  description: "weak search conversion (0.0%) — tam doesn't clear our bar today."
  "og:description": "weak search conversion (0.0%) — tam doesn't clear our bar today."
  "og:title": "tam — Niche Verdict: Skip it (40/100) | Amazon United States - Flapen"
---

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# **tam**

**Skip it**

Weak search conversion (0.0%) — this niche doesn't clear our bar today.

Market size 1Growth 17Conversion 0Competition 69Returns 23Price range 62Avg price 78Brand share 87Review moat 48Quality gap 62

**Brand share**

**Great****48%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$16.10**

avg listing price — sweet spot $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$6.30–$29.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,693.03**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****6.4%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-15.5%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$3K**

$3K/yr · 604K searches

**Conversion**

**Bad****0.0%**

search→purchase rate — share of searches ending in a sale

## **Competition**

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**31 **▼falling

**Sellers**

**39**

**Top-5 brand share**

**48%**

**Open market**

**46%**

- AWAYTR16% - GraduationMall10% - GraduationForYou9% - HESTYA7% - Shoe String King7% - Misscom6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$14610%$29215%$43820%$5841101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 37 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Women French Wool Beret Hats - Solid Color Classic Beanie Winter Cap (Black)](https://m.media-amazon.com/images/I/41FkNCclG9L.jpg)**Women French Wool Beret Hats - Solid Color Classic Beanie Winter Cap (Black)**AWAYTR**$9.94**4.4★3,543 rev](https://www.amazon.com/dp/B01EJ68854) [2![GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides](https://m.media-amazon.com/images/I/41Sv54wl6fL.jpg)**GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides**GraduationForYou**$18.85**4.5★86 rev](https://www.amazon.com/dp/B017U7R9UO) [3![GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel](https://m.media-amazon.com/images/I/41Y6pACB6FL.jpg)**GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel**GraduationMall**$29.41**4.4★622 rev](https://www.amazon.com/dp/B00T2SQYFG) [4![Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel](https://m.media-amazon.com/images/I/31fBI5Us2KL.jpg)**Misscom Graduation Doctoral Tam Velvet 8 Sided Unisex Graduation Cap Hat with Gold Bullion Tassel**Misscom**$18.97**3.6★7 rev](https://www.amazon.com/dp/B0CF1THRKB) [5![Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Black)](https://m.media-amazon.com/images/I/517YZJaxKrL.jpg)**Wmcaps Warm Beanie for Men Women Fleece Lined Beanie Warm Winter Caps Unisex Fashion Knit Cuffed Cap (Black)**Wmcaps**$11.45**4.8★1,465 rev](https://www.amazon.com/dp/B0CG9V1CNP)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![HESTYA 3 Pieces Wool Beret Hat French Style Wool Beanie Cap Solid Color Winter Hat for Women and Girls Casual Use (Black Rust Red Sky Blue)](https://m.media-amazon.com/images/I/31-pR7GlNcL.jpg)**HESTYA 3 Pieces Wool Beret Hat French Style Wool Beanie Cap Solid Color Winter Hat for Women and Girls Casual Use (Black Rust Red Sky Blue)**HESTYA**$12.41**1,922 rev8mo ago](https://www.amazon.com/dp/B0G1S3R8QH) [![3 Packs Winter Beanie Hats for Men Women Unisex Soft Warm Thick Beanies Cuffed Knit Skull CapBlack/Gray/Navy Mix](https://m.media-amazon.com/images/I/61rNJYHSqxL.jpg)**3 Packs Winter Beanie Hats for Men Women Unisex Soft Warm Thick Beanies Cuffed Knit Skull CapBlack/Gray/Navy Mix**Hatromm**$12.30**711 rev11mo ago](https://www.amazon.com/dp/B0FJL4XPFQ) [![Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel](https://m.media-amazon.com/images/I/31iUjVkRvrL.jpg)**Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel**Mukum**$21.99**3 rev1y ago](https://www.amazon.com/dp/B0FCRHDTYK) [![Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits -Red Beret Cap](https://m.media-amazon.com/images/I/41J+nKHOuvL.jpg)**Beret Hats for Women Wool French Style - Spring Hat for Women Girls for Daily Travel & Elegant Outfits -Red Beret Cap**CKYPTFK**$9.42**240 rev1y ago](https://www.amazon.com/dp/B0FBNJL4F3) [![lucdnc Beanies for Men Women 2 Pack Fall Winter Mens Hats Unisex Warm Knit Skullies Beanies Soft Ski Caps Black and Dark Gray](https://m.media-amazon.com/images/I/51LrPOlt4nL.jpg)**lucdnc Beanies for Men Women 2 Pack Fall Winter Mens Hats Unisex Warm Knit Skullies Beanies Soft Ski Caps Black and Dark Gray**lucdnc**$6.89**834 rev1y ago](https://www.amazon.com/dp/B0DCHVLL9B)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides](https://m.media-amazon.com/images/I/41Sv54wl6fL.jpg)**GraduationForYou Doctoral Tam with Gold Bullion Tassel-8 Sides**GraduationForYou**$18.85**4.5★**▲ 136%**](https://www.amazon.com/dp/B017U7R9UO) [![GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel](https://m.media-amazon.com/images/I/41Y6pACB6FL.jpg)**GraduationMall Graduation Doctoral Tam 6-Sided Black Velvet with Gold Bullion Tassel**GraduationMall**$29.41**4.4★**▲ 134%**](https://www.amazon.com/dp/B00T2SQYFG) [![Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel](https://m.media-amazon.com/images/I/31iUjVkRvrL.jpg)**Mukum Black Graduation Doctoral Tam Velvet 8 Sided Graduaton Tam with Gold Tassel**Mukum**$21.99**5.0★**▲ 128%**](https://www.amazon.com/dp/B0FCRHDTYK) [![GradPlaza Doctoral 8 Sided Black Velvet Tam With Gold Tassel for Graduation PhD Regalia](https://m.media-amazon.com/images/I/31ytTGqYGwL.jpg)**GradPlaza Doctoral 8 Sided Black Velvet Tam With Gold Tassel for Graduation PhD Regalia**GradPlaza**$19.46**4.0★**▲ 127%**](https://www.amazon.com/dp/B07JF21177) [![FtyFty Graduation Doctoral Tam Blue Velvet 8 Sided with Gold Bullion Tassel (Black 8 Sides)](https://m.media-amazon.com/images/I/31u91Od0enL.jpg)**FtyFty Graduation Doctoral Tam Blue Velvet 8 Sided with Gold Bullion Tassel (Black 8 Sides)**FtyFty**$19.39**4.4★**▲ 118%**](https://www.amazon.com/dp/B089YTM2QB)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -15.5% search growth over the last 90 days.

20K15KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**25%

*“will fit as described”*

**Warmth**13%

*“They are warm”*

**Quality-Overall**13%

*“Very well made”*

**Value For Money**8%

*“Great value”*

**Comfort-Overall**6%

*“Very comfortable”*

**Advertised Vs Actual Product**5%

*“Looks exactly as advertised”*

**Color**4%

*“colors are bright and vibrant and cheerful”*

**Soft Feel**3%

*“Soft and durable”*

**Thickness**3%

*“these are nice and thick hats”*

**Shape/Style**2%

*“The shape is perfect”*

### **What buyers complain about **

**Size-Overall**32%

*“it was HUGE”*

**Quality-Overall**15%

*“Cheap”*

**Stretchability/Expandability/Elasticity**5%

*“There is no elasticity”*

**Allergies**4%

*“Itchy”*

**Thickness**3%

*“The material is extremely thin and feels cheap, nothing like what was shown in the product photos”*

**Durability**3%

*“came apart after one use”*

**Material Quality**2%

*“No shape, rough material”*

**Smell**2%

*“Smells atrocious”*

**Value For Money**2%

*“Not worth it”*

**Color**2%

*“I just wish that a navy blue was included”*

### **Top return reasons **

**Size-Overall**62%

**Material Quality**9%

**Shape/Style**5%

**Advertised Vs Actual Product**4%

**Quality-Overall**3%

**Color**3%

**Thin**2%

**Width**2%

**Value For Money**2%

**Length**1%