---
title: "sword — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/sword"
last_updated: "2026-07-14T02:51:25.294Z"
locale: en
meta:
  description: "sword shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "sword shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "sword — Niche Verdict: Worth a look (61/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sword**

**Worth a look**

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 91Growth 24Conversion 6Competition 94Returns 48Price range 40Avg price 89Brand share 96Review moat 71Quality gap 43

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Market size**

**Great****$1.8M**

$1.8M/yr · 6.0M searches

**Avg price**

**Great****$61.71**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****642.01**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****3.2%**

return rate — above 6% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$10.64–$223.40**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**53 **—flat

**Sellers**

**100**

**Top-5 brand share**

**33%**

**Open market**

**63%**

- EVA-FRIEREN7% - Snake Eye Tactical7% - SZCO6% - LQDSDJ6% - anatak5% - Kamaiwo5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$36K4%$71K6%$107K8%$143K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 92 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![LQDSDJ Black Samurai Japanese Sword Katana Swords Hand-Forged](https://m.media-amazon.com/images/I/419f+ANnmlL.jpg)**LQDSDJ Black Samurai Japanese Sword Katana Swords Hand-Forged**LQDSDJ**$50.05**4.6★311 rev](https://www.amazon.com/dp/B0CD825D1K) [2![SZCO 41 Handmade Rustic Medieval Broad Sword Collectible Full Tang Knight Sword for Adults with High Carbon Steel Blade & Leather Wrapped Handle for Display Reenactments & Cosplay](https://m.media-amazon.com/images/I/31ArfBRjnML.jpg)**SZCO 41 Handmade Rustic Medieval Broad Sword Collectible Full Tang Knight Sword for Adults with High Carbon Steel Blade & Leather Wrapped Handle for Display Reenactments & Cosplay**SZCO**$35.47**4.5★1,415 rev](https://www.amazon.com/dp/B00B2GCIZG) [3![Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard](https://m.media-amazon.com/images/I/21JZuQ9aFEL.jpg)**Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard**Fun Costumes**$16.38**4.0★56 rev](https://www.amazon.com/dp/B0D74YDKSJ) [4![3pc Set Japanese Samurai Sword With Display Stand Iaido Katana Engraved With Dragon Pattern On The Scabbard Carbon Steel Blade Real Sword For Display Decoration and Gift](https://m.media-amazon.com/images/I/41fKsCuvykL.jpg)**3pc Set Japanese Samurai Sword With Display Stand Iaido Katana Engraved With Dragon Pattern On The Scabbard Carbon Steel Blade Real Sword For Display Decoration and Gift**EVA-FRIEREN**$69.16**4.0★52 rev](https://www.amazon.com/dp/B0DYZXDQGK) [5![Towatiwe Authentic Japanese Katana Sword - Exquisite Craftsmanship Real Katana High Toughness katanas (1060 Purple)](https://m.media-amazon.com/images/I/41qkg9aMQyL.jpg)**Towatiwe Authentic Japanese Katana Sword - Exquisite Craftsmanship Real Katana High Toughness katanas (1060 Purple)**Towatiwe**$45.02**4.7★116 rev](https://www.amazon.com/dp/B0DBZ8G6QV)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![LEYLEY Katana Sword with Gift Box Real 1060 High Carbon Steel Full-Tang Hand Forged and Head Tempered Authentic Japanese Samurai Sword.](https://m.media-amazon.com/images/I/5123Ca-YHpL.jpg)**LEYLEY Katana Sword with Gift Box Real 1060 High Carbon Steel Full-Tang Hand Forged and Head Tempered Authentic Japanese Samurai Sword.**LEYLEY**$88.78**10 rev4mo ago](https://www.amazon.com/dp/B0GFZ94LMB) [![2 Pack Transforming Light Up Swords for Kids Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound Connectable Double-Bladed Weapons Halloween Costume Cosplay Accessories for Boys 8-12](https://m.media-amazon.com/images/I/41MLOPUPcBL.jpg)**2 Pack Transforming Light Up Swords for Kids Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound Connectable Double-Bladed Weapons Halloween Costume Cosplay Accessories for Boys 8-12**LYVENO**$39.48**33 rev5mo ago](https://www.amazon.com/dp/B0GKFQW1R4) [![AOCQM Dual-Blade Light Sword | 2-in-1 Red/Blue Reversible Hilt Retractable Blade Fidget Toy Cosplay Prop Collectible](https://m.media-amazon.com/images/I/41o2kPv77sL.jpg)**AOCQM Dual-Blade Light Sword | 2-in-1 Red/Blue Reversible Hilt Retractable Blade Fidget Toy Cosplay Prop Collectible**AOCQM**$19.04**50 rev6mo ago](https://www.amazon.com/dp/B0G6FPKM2G) [![Cravonel Cyberpunk Spark Sword 31.5 in LED Light Up Saber with Mist](https://m.media-amazon.com/images/I/41lfuI0H+gL.jpg)**Cravonel Cyberpunk Spark Sword 31.5 in LED Light Up Saber with Mist**Cravonel**$36.38**57 rev6mo ago](https://www.amazon.com/dp/B0G8GBKKB2) [![Cyberpunk Spark Sword 31.5inch 8 Colors RGB LED Light(Red)](https://m.media-amazon.com/images/I/41C26T4WfKL.jpg)**Cyberpunk Spark Sword 31.5inch 8 Colors RGB LED Light(Red)**Agard**$36.84**38 rev7mo ago](https://www.amazon.com/dp/B0G4BXJ16M)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![WYOX Gel Boxing Hand Wraps Inner Gloves for Men and Women Quick 80cm Long Wrist Straps Elasticated Padded Boxing Wraps for Muay Thai MMA Kickboxing Martial Arts Training Bandages (Black L/XL)](https://m.media-amazon.com/images/I/41evpk9TLnL.jpg)**WYOX Gel Boxing Hand Wraps Inner Gloves for Men and Women Quick 80cm Long Wrist Straps Elasticated Padded Boxing Wraps for Muay Thai MMA Kickboxing Martial Arts Training Bandages (Black L/XL)**WYOX**$17.57**4.4★**▲ 340%**](https://www.amazon.com/dp/B075VRB8NM) [![2 Pack Transforming Light Up Swords for Kids Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound Connectable Double-Bladed Weapons Halloween Costume Cosplay Accessories for Boys 8-12](https://m.media-amazon.com/images/I/41MLOPUPcBL.jpg)**2 Pack Transforming Light Up Swords for Kids Rechargeable LED Glowing Sword & Axe Toys with Mist Spray & Sound Connectable Double-Bladed Weapons Halloween Costume Cosplay Accessories for Boys 8-12**LYVENO**$39.48**4.8★**▲ 331%**](https://www.amazon.com/dp/B0GKFQW1R4) [![ANATAK Japanese Katana Sword - Polypropylene Black Blade with Saya Samurai Training Sword for Cosplay 40.1 inches](https://m.media-amazon.com/images/I/41W9U2d3t9L.jpg)**ANATAK Japanese Katana Sword - Polypropylene Black Blade with Saya Samurai Training Sword for Cosplay 40.1 inches**anatak**$29.96**4.5★**▲ 323%**](https://www.amazon.com/dp/B0FRXH6G12) [![KAWANO Katana Sword Japanese Handmade Damascus Steel Folded Samurai Sword Functional Full Tang Blade Katana Real Rayskin Handle with Gift Bag (Yukimura)](https://m.media-amazon.com/images/I/41TQ-2wARLL.jpg)**KAWANO Katana Sword Japanese Handmade Damascus Steel Folded Samurai Sword Functional Full Tang Blade Katana Real Rayskin Handle with Gift Bag (Yukimura)**河野製紙**$199.62**4.7★**▲ 300%**](https://www.amazon.com/dp/B0FJYC4D4R) [![AOCQM Dual-Blade Light Sword | 2-in-1 Red/Blue Reversible Hilt Retractable Blade Fidget Toy Cosplay Prop Collectible](https://m.media-amazon.com/images/I/41o2kPv77sL.jpg)**AOCQM Dual-Blade Light Sword | 2-in-1 Red/Blue Reversible Hilt Retractable Blade Fidget Toy Cosplay Prop Collectible**AOCQM**$19.04**4.4★**▲ 272%**](https://www.amazon.com/dp/B0G6FPKM2G)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.

175K125KSpike '24Holiday '24Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**16%

*“This is high quality blade”*

**Value For Money**14%

*“Great deal”*

**Fun/Entertainment Experience**8%

*“Great toy”*

**Sharpness**6%

*“Sharp enough”*

**Durability**5%

*“No complaints had it for almost a year”*

**Gifting Purpose**4%

*“Best gift ever”*

**Design-Overall**4%

*“the design is very beautiful”*

**Weight Light**3%

*“It's so lightweight”*

**Advertised Vs Actual Product**3%

*“Exactly what I wanted”*

**Color**3%

*“the colors are pretty”*

### **What buyers complain about **

**Durability**12%

*“broke quickly”*

**Sharpness**8%

*“not as sharp as advertised”*

**Quality-Overall**7%

*“Low quality”*

**Size-Overall**6%

*“it is huge”*

**Value For Money**5%

*“A terrible value for the money”*

**Advertised Vs Actual Product**4%

*“SLIGHTLY inaccurate to the photo”*

**Strength**4%

*“Flimsy”*

**Defective Material/Parts**2%

*“Parts missing or broke”*

**Material Quality**2%

*“The material is wrong for training”*

**Handle Quality**2%

*“isnt fitted into the handle the best”*

### **Top return reasons **

**Size-Overall**25%

**Defective Material/Parts**9%

**Advertised Vs Actual Product**8%

**Quality-Overall**6%

**Material Quality**6%

**Value For Money**5%

**Functionality-Overall**5%

**Weight Heavy**5%

**Sharpness**4%

**Durability**3%