---
title: "superhero capes — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/superhero-capes"
last_updated: "2026-07-14T06:23:07.817Z"
locale: en
meta:
  description: "superhero capes shows a sweet-spot price point ($19.37 avg), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:description": "superhero capes shows a sweet-spot price point ($19.37 avg), but strong incumbent ratings (4.6★) keeps it on the watch list."
  "og:title": "superhero capes — Niche Verdict: Worth a look (54/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **superhero capes**

**Worth a look**

Shows a sweet-spot price point ($19.37 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 60Growth 27Conversion 51Competition 71Returns 56Price range 77Avg price 86Brand share 54Review moat 69Quality gap 25

**Avg price**

**Great****$19.37**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.18–$41.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****754.9**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****$502K**

$502K/yr · 637K searches

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## **Competition**

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**15 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**72%**

**Open market**

**19%**

- Bosvin31% - ADJOY12% - KARAZZO11% - iROLEWIN9% - KUBUSFLY8% - InPoTo8%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$20K8%$40K12%$60K16%$80K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 39 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties](https://m.media-amazon.com/images/I/41BVYuBzIdL.jpg)**Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties**Bosvin**$9.86**4.3★588 rev](https://www.amazon.com/dp/B0CPNYD22R) [2![Adult Superhero Cape & Mask Set - Double-Sided Red & Yellow Super Hero Capes and Masks for Men Women Dress-Up Parties](https://m.media-amazon.com/images/I/41FjcHmQ+ML.jpg)**Adult Superhero Cape & Mask Set - Double-Sided Red & Yellow Super Hero Capes and Masks for Men Women Dress-Up Parties**Bosvin**$9.85**4.3★588 rev](https://www.amazon.com/dp/B0CPP3G346) [3![InPoTo Superhero Capes for Kids Heroes Capes and Masks Fit for 4-12years old boy and girls Dress Up(4sets)](https://m.media-amazon.com/images/I/410PgzbtFEL.jpg)**InPoTo Superhero Capes for Kids Heroes Capes and Masks Fit for 4-12years old boy and girls Dress Up(4sets)**InPoTo**$14.25**4.7★793 rev](https://www.amazon.com/dp/B091Y3F335) [4![KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (8-PACK CAPES SET)](https://m.media-amazon.com/images/I/51ei+zV5N+L.jpg)**KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (8-PACK CAPES SET)**KARAZZO**$29.50**4.7★1,602 rev](https://www.amazon.com/dp/B0C7TMCY5C) [5![Double-Sided Superhero Capes and Mask for Kids - Blue Super Hero Cape Perfect for Christmas Halloween Cosplay and Birthday Parties (Blue)](https://m.media-amazon.com/images/I/41ITo6gkTpL.jpg)**Double-Sided Superhero Capes and Mask for Kids - Blue Super Hero Cape Perfect for Christmas Halloween Cosplay and Birthday Parties (Blue)**Bosvin**$8.97**4.6★996 rev](https://www.amazon.com/dp/B0C2V9T76F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![KUBUSFLY Superhero Capes for Kids 8 Pack Halloween Costumes with Capes Masks Dress Up Set for Cosplay Party Birthday Halloween Christmas Gifts Toys for Boys Girls Kids Toddler 3 4 5 6 7+](https://m.media-amazon.com/images/I/5158yMB57CL.jpg)**KUBUSFLY Superhero Capes for Kids 8 Pack Halloween Costumes with Capes Masks Dress Up Set for Cosplay Party Birthday Halloween Christmas Gifts Toys for Boys Girls Kids Toddler 3 4 5 6 7+**KUBUSFLY**$16.55**125 rev8mo ago](https://www.amazon.com/dp/B0FWJZ9RWM) [![AnRuk Superhero Capes for Kids Hero Caps and Masks for 4-12 Year Old Boys and Girls Cartoon Dress Up for Holiday Halloween Costumes Party Supplies Christmas and Brithday Gifts](https://m.media-amazon.com/images/I/41p8eCjRfoL.jpg)**AnRuk Superhero Capes for Kids Hero Caps and Masks for 4-12 Year Old Boys and Girls Cartoon Dress Up for Holiday Halloween Costumes Party Supplies Christmas and Brithday Gifts**AnRuk**$14.13**109 rev1y ago](https://www.amazon.com/dp/B0F5GFWB6N) [![Leyndo 16 Sets Heroic Party Capes Masks for Adults Women Men Party Capes for Team Spirit Building Group Costume (Red)](https://m.media-amazon.com/images/I/51zX2+xChtL.jpg)**Leyndo 16 Sets Heroic Party Capes Masks for Adults Women Men Party Capes for Team Spirit Building Group Costume (Red)**Leyndo**$36.66**29 rev1y ago](https://www.amazon.com/dp/B0DGSNM5D1) [![KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (Red+Pink)](https://m.media-amazon.com/images/I/3117V4L2hjL.jpg)**KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (Red+Pink)**KARAZZO**$9.83**399 rev2y ago](https://www.amazon.com/dp/B0D8PH8L77) [![KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up(Red+Blue)](https://m.media-amazon.com/images/I/41KNr3vccdL.jpg)**KARAZZO Kids Capes and Masks Boys Girls Costumes for Halloween Christmas Cosplay Dress Up(Red+Blue)**KARAZZO**$9.81**399 rev2y ago](https://www.amazon.com/dp/B0D8PF9M2L)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Leyndo 16 Sets Heroic Party Capes Masks for Adults Women Men Party Capes for Team Spirit Building Group Costume (Red)](https://m.media-amazon.com/images/I/51zX2+xChtL.jpg)**Leyndo 16 Sets Heroic Party Capes Masks for Adults Women Men Party Capes for Team Spirit Building Group Costume (Red)**Leyndo**$36.66**4.3★**▲ 196%**](https://www.amazon.com/dp/B0DGSNM5D1) [![Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties](https://m.media-amazon.com/images/I/41BVYuBzIdL.jpg)**Adult Superhero Cape & Mask Set - Double-Sided Black & Red Super Hero Capes and Masks for Men Women Dress-Up Parties**Bosvin**$9.86**4.3★**▲ 122%**](https://www.amazon.com/dp/B0CPNYD22R) [![Adult Superhero Cape & Mask Set - Double-Sided Red & Yellow Super Hero Capes and Masks for Men Women Dress-Up Parties](https://m.media-amazon.com/images/I/41FjcHmQ+ML.jpg)**Adult Superhero Cape & Mask Set - Double-Sided Red & Yellow Super Hero Capes and Masks for Men Women Dress-Up Parties**Bosvin**$9.85**4.3★**▲ 106%**](https://www.amazon.com/dp/B0CPP3G346) [![iROLEWIN Kids-Superhero-Cape and Mask for Boys-Girls Super-Hero-Costumes as Toddler Dress-up Toys Christmas Birthday Gifts](https://m.media-amazon.com/images/I/41GVHD6Ue4L.jpg)**iROLEWIN Kids-Superhero-Cape and Mask for Boys-Girls Super-Hero-Costumes as Toddler Dress-up Toys Christmas Birthday Gifts**iROLEWIN**$9.89**4.6★**▲ 58%**](https://www.amazon.com/dp/B0B821Y1L5) [![KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (4-PACK CAPES SET)](https://m.media-amazon.com/images/I/41LXcaK-VCL.jpg)**KARAZZO Kids Capes Set and Wristbands Boys Girls Costumes for Halloween Christmas Cosplay Dress Up (4-PACK CAPES SET)**KARAZZO**$14.90**4.7★**▲ 40%**](https://www.amazon.com/dp/B0CKKB6KQQ)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.

120K80KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 6.9×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality, easy for kids to put on and they LOVE them”*

**Fun/Entertainment Experience**15%

*“Fun costume”*

**Value For Money**14%

*“Good for the price”*

**Material Quality**8%

*“Soft material”*

**Size-Overall**7%

*“the length fit really well”*

**Color**5%

*“Bright colors”*

**Gifting Purpose**4%

*“Awesome gift”*

**Durability**4%

*“very durable”*

**Ease Of Use**3%

*“easy to put on”*

**Advertised Vs Actual Product**3%

*“Better then expected”*

### **What buyers complain about **

**Quality-Overall**22%

*“Cheap quality”*

**Durability**11%

*“Rips and breaks easily”*

**Size-Overall**10%

*“Masks are tiny”*

**Touch/Button Controls**5%

*“the quality of the button is cheap”*

**Material Quality**5%

*“Masks are also very cheap material”*

**Strength**4%

*“These ones feel flimsier”*

**Adhesion/Stickiness**3%

*“Not sure how the sticky star would hold up after washing”*

**Comfort-Overall**2%

*“absolutely awkward when worn by my son”*

**Smell**2%

*“Smelly”*

**Defective Material/Parts**1%

*“One of the bracelets came defective”*

### **Top return reasons **

**Size-Overall**41%

**Material Quality**9%

**Quality-Overall**8%

**Value For Money**7%

**Advertised Vs Actual Product**7%

**Length**4%

**Color**3%

**Defective Material/Parts**3%

**Thin**3%

**Neck Fit**1%