---
title: "sun umbrella — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/sun-umbrella"
last_updated: "2026-07-14T10:09:33.791Z"
locale: en
meta:
  description: "sun umbrella shows demand growing +173.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "sun umbrella shows demand growing +173.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "sun umbrella — Niche Verdict: Worth a look (65/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sun umbrella**

**Worth a look**

Shows demand growing +173.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 97Conversion 24Competition 77Returns 54Price range 86Avg price 95Brand share 64Review moat 21Quality gap 53

**Growth**

**Incredible****+173.9%**

90-day search growth — must beat 0% to launch

**Avg price**

**Incredible****$23.28**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.60–$59.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****38%**

top-5 click share — an open shelf

**Market size**

**Good****$596K**

$596K/yr · 1.3M searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Returns**

**Good****2.8%**

return rate — above 6% kills the launch gate

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****11,095.05**

avg incumbent reviews — the moat a new listing must climb

## **Competition**

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

**Brands**

**23 **▼falling

**Sellers**

**33**

**Top-5 brand share**

**66%**

**Open market**

**28%**

- BAODINI25% - G4Free12% - Seniny11% - umenice11% - Repel Umbrella8% - Yoobure5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$24K8%$48K12%$72K16%$95K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 41 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack](https://m.media-amazon.com/images/I/41oQeYL-IoL.jpg)**BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack**BAODINI**$13.77**4.2★6,077 rev](https://www.amazon.com/dp/B09Q2PQ7ZB) [2![umenice UPF 50+ UV Protection Travel Umbrella Ultra Light Weight (Black)](https://m.media-amazon.com/images/I/418JbIVKYiL.jpg)**umenice UPF 50+ UV Protection Travel Umbrella Ultra Light Weight (Black)**umenice**$27.98**4.5★2,845 rev](https://www.amazon.com/dp/B074ZVDLPP) [3![BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men](https://m.media-amazon.com/images/I/41B-B+qPZcL.jpg)**BAODINI Small UV Protection Travel Umbrella Compact for Rain and Sun UPF 50+ Windproof Portable 42 inch Umbrella for Women and Men**BAODINI**$14.71**4.3★2,302 rev](https://www.amazon.com/dp/B09B1QV5GF) [4![Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars](https://m.media-amazon.com/images/I/41e2Z9QjkPL.jpg)**Repel Windproof Travel Umbrella - Compact & Withstands Winds up to 100MPH Strongest Premium Auto Folding Umbrella for Rain and Sun - Durable Light & Portable for Women & Men Fits Backpack & Cars**Repel Umbrella**$23.60**4.5★109,906 rev](https://www.amazon.com/dp/B0160HYB8S) [5![Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue](https://m.media-amazon.com/images/I/41+ArPGbRAL.jpg)**Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Blue**Seniny**$9.61**4.5★3,161 rev](https://www.amazon.com/dp/B0DKJBM6Z7)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Chakipee UPF 50+ UV Umbrella for Sun Protection 42/46 Inch Silver Compact Travel Umbrella Windproof Under 0.9 Pound Folding with Auto Open Close Portable UV Blocking](https://m.media-amazon.com/images/I/41CXjkJ1JhL.jpg)**Chakipee UPF 50+ UV Umbrella for Sun Protection 42/46 Inch Silver Compact Travel Umbrella Windproof Under 0.9 Pound Folding with Auto Open Close Portable UV Blocking**Chakipee**$13.58**7 rev4mo ago](https://www.amazon.com/dp/B0GQTBX7R4) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**103 rev4mo ago](https://www.amazon.com/dp/B0G5PYXNDQ) [![3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)](https://m.media-amazon.com/images/I/41TXj-J6f1L.jpg)**3 Pack Travel Mini Umbrella Small Compact Portable Umbrella with UV Protection UPF 50+ Rainproof & Sunproof Folding Umbrella Backpack & Pocket-Friendly Suitable for Kids Women & Men (Black)**LMUGOOS**$16.96**201 rev7mo ago](https://www.amazon.com/dp/B0FVFKRM8H) [![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41NAU6JFNXL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.90**318 rev8mo ago](https://www.amazon.com/dp/B0GXL5NSWY) [![LEAGERA Sun Umbrella UV Protection - UPF 50+ Folding Pocket Umbrella for Travel Lightweight Portable Tiny Trendy UV Blocker Umbrellas for Women Girls](https://m.media-amazon.com/images/I/31Awsg3JqAL.jpg)**LEAGERA Sun Umbrella UV Protection - UPF 50+ Folding Pocket Umbrella for Travel Lightweight Portable Tiny Trendy UV Blocker Umbrellas for Women Girls**LEAGERA**$9.85**172 rev1y ago](https://www.amazon.com/dp/B0FGXW16WX)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls](https://m.media-amazon.com/images/I/41NAU6JFNXL.jpg)**Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls**Seniny**$9.90**4.2★**▲ 127%**](https://www.amazon.com/dp/B0GXL5NSWY) [![Chakipee UPF 50+ UV Umbrella for Sun Protection 42/46 Inch Silver Compact Travel Umbrella Windproof Under 0.9 Pound Folding with Auto Open Close Portable UV Blocking](https://m.media-amazon.com/images/I/41CXjkJ1JhL.jpg)**Chakipee UPF 50+ UV Umbrella for Sun Protection 42/46 Inch Silver Compact Travel Umbrella Windproof Under 0.9 Pound Folding with Auto Open Close Portable UV Blocking**Chakipee**$13.58**4.8★**▲ 126%**](https://www.amazon.com/dp/B0GQTBX7R4) [![HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women](https://m.media-amazon.com/images/I/41O1VpWc1RL.jpg)**HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women**HIPPIH**$9.63**4.6★**▲ 117%**](https://www.amazon.com/dp/B0G5PYXNDQ) [![Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready](https://m.media-amazon.com/images/I/41qhNa2wnwL.jpg)**Yoobure Windproof Travel Umbrella Automatic Umbrellas for Rain - Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready**Yoobure**$9.72**4.5★**▲ 117%**](https://www.amazon.com/dp/B0D9N7Q3XB) [![ECOBRELLA UPF 50+ UV Protection Umbrella Mini Travel Umbrella Compact Manual Open Small Sun Umbrellas For PurseBLACK color5](https://m.media-amazon.com/images/I/41tAlImC20L.jpg)**ECOBRELLA UPF 50+ UV Protection Umbrella Mini Travel Umbrella Compact Manual Open Small Sun Umbrellas For PurseBLACK color5**ECOBRELLA**$13.33**4.6★**▲ 115%**](https://www.amazon.com/dp/B0D13MZQSL)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +173.9% search growth over the last 90 days.

100K60KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.3×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**19%

*“Good quality, good price, good size and arrived on time”*

**Strength**10%

*“Solidly built”*

**Size-Overall**8%

*“It fits my bag perfectly”*

**Ease Of Use**7%

*“easy to carry”*

**Value For Money**7%

*“Good value for the cost”*

**Durability**7%

*“The construction is durable”*

**Weather Proof**5%

*“Works great for rain and sun”*

**Advertised Vs Actual Product**5%

*“As described”*

**Portability**4%

*“Easy to carry”*

**Compactness**4%

*“Compact and lightweight”*

### **What buyers complain about **

**Durability**22%

*“Broke after one use”*

**Quality-Overall**11%

*“Not well made”*

**Size-Overall**9%

*“Also, the handle is way too short”*

**Ease Of Use**6%

*“Very very hard to open”*

**Strength**5%

*“Not Sturdy”*

**Weight Heavy**4%

*“Way Too Heavy”*

**Value For Money**3%

*“Waste of money”*

**Color**3%

*“Not accurate color”*

**Material Quality**2%

*“material is not good”*

**Weather Proof**2%

*“Wouldn't recommend for real weather”*

### **Top return reasons **

**Size-Overall**43%

**Weight Heavy**9%

**Strength**5%

**Ease Of Use**4%

**Quality-Overall**4%

**Value For Money**4%

**Functionality-Overall**4%

**Color**4%

**Advertised Vs Actual Product**4%

**Defective Material/Parts**3%