---
title: "sun protection clothing women — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/sun-protection-clothing-women"
last_updated: "2026-07-14T04:38:38.037Z"
locale: en
meta:
  description: "sun protection clothing women shows demand growing +113.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "sun protection clothing women shows demand growing +113.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "sun protection clothing women — Niche Verdict: Worth a look (60/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **sun protection clothing women**

**Worth a look**

Shows demand growing +113.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 95Conversion 6Competition 94Returns 23Price range 79Avg price 91Brand share 91Review moat 45Quality gap 42

**Growth**

**Incredible****+113.3%**

90-day search growth — must beat 0% to launch

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Brand share**

**Great****44%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.25**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.04–$49.95**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,042.37**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$133K**

$133K/yr · 1.4M searches

**Returns**

**Bad****6.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.5%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

**Brands**

**49 **▼falling

**Sellers**

**92**

**Top-5 brand share**

**44%**

**Open market**

**51%**

- MAGCOMSEN12% - G Gradual9% - Soothfeel9% - Palmyth7% - baleaf6% - INOGIH5%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$3K4%$5K6%$8K8%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 126 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)](https://m.media-amazon.com/images/I/41Joqb7aw3L.jpg)**Mingyuezai Womens UPF 50+ Sun Protection Jacket UV Lightweight Hooded SPF Long Sleeve Sun Shirt(Z3724BU S)**Mingyuezai**$17.47**4.3★409 rev](https://www.amazon.com/dp/B0CXSCC2GT) [2![IUGA Rash Guard for Women UPF 50+ SPF UV Protection Long Sleeve Workout Tops with Pockets Dry Fit Hiking Swim Shirt](https://m.media-amazon.com/images/I/31PLSLfkQNL.jpg)**IUGA Rash Guard for Women UPF 50+ SPF UV Protection Long Sleeve Workout Tops with Pockets Dry Fit Hiking Swim Shirt**IUGA**$12.85**4.6★2,412 rev](https://www.amazon.com/dp/B0BBR4ZVZ3) [3![INOGIH Women Sunblock-Fingerless Gloves UV-Sun-Protection Driving Non-Slip Outdoor Gloves for Women Girls](https://m.media-amazon.com/images/I/410lc9NT2pL.jpg)**INOGIH Women Sunblock-Fingerless Gloves UV-Sun-Protection Driving Non-Slip Outdoor Gloves for Women Girls**INOGIH**$6.04**4.5★658 rev](https://www.amazon.com/dp/B0CQC63TLT) [4![Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black M)](https://m.media-amazon.com/images/I/31RZmUEBv8L.jpg)**Womens Sun Shirts UPF 50+ Long Sleeve UV Protection Shirt Lightweight Quick Dry Workout Hiking Tops for Women(Black M)**G Gradual**$15.05**4.6★3,388 rev](https://www.amazon.com/dp/B0CSDHKNB3) [5![UV Shirts for Women Long Sleeve Shirts for Women Running Shirts Summer Shirt Hiking Shirts Women Sun Protection Shirts Fishing Shirts Black](https://m.media-amazon.com/images/I/31Emvu7OnzL.jpg)**UV Shirts for Women Long Sleeve Shirts for Women Running Shirts Summer Shirt Hiking Shirts Women Sun Protection Shirts Fishing Shirts Black**MAGCOMSEN**$11.19**4.6★4,554 rev](https://www.amazon.com/dp/B087X7MP3F)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Willit Womens Sun Hoodie UPF 50+ Long Sleeve Sun Shirts Lightweight SPF UV Hiking Fishing Swim Travel Shirts Pink L](https://m.media-amazon.com/images/I/31vyA1fYumL.jpg)**Willit Womens Sun Hoodie UPF 50+ Long Sleeve Sun Shirts Lightweight SPF UV Hiking Fishing Swim Travel Shirts Pink L**Willit**$28.21**48 rev2mo ago](https://www.amazon.com/dp/B0GTS8WSQL) [![BKRIVE Workout Tops for Women Quick Dry UPF 50+ Athletic Shirts Darkgray L](https://m.media-amazon.com/images/I/31KzXkZHjTL.jpg)**BKRIVE Workout Tops for Women Quick Dry UPF 50+ Athletic Shirts Darkgray L**BKRIVE**$9.40**209 rev3mo ago](https://www.amazon.com/dp/B0GGGPQ5ZC) [![Pudolla Womens Fishing Swim Shirts Long Sleeve Sun Protection UV UPF 50+ SPF Graphic T-Shirt(Flag_of_coniferous_Forest_a L)](https://m.media-amazon.com/images/I/41htA7+BWXL.jpg)**Pudolla Womens Fishing Swim Shirts Long Sleeve Sun Protection UV UPF 50+ SPF Graphic T-Shirt(Flag_of_coniferous_Forest_a L)**Pudolla**$17.54**24 rev3mo ago](https://www.amazon.com/dp/B0GSZDJRSM) [![Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active](https://m.media-amazon.com/images/I/312UN5hH2IL.jpg)**Champion Sun Hoodie for Women SPF 50+ UV Protection Long Sleeve Sun Shirt Lightweight Rash Guard Outdoor Hiking Active**Champion**$16.84**60 rev5mo ago](https://www.amazon.com/dp/B0GL9MQJPZ) [![Reebok Sun Hoodie for Women Long Sleeve Lightweight Rash Guard Sun Shirt SPF 50+ UV Protection Hiking Outdoor Active Black](https://m.media-amazon.com/images/I/31xsxA5FqOL.jpg)**Reebok Sun Hoodie for Women Long Sleeve Lightweight Rash Guard Sun Shirt SPF 50+ UV Protection Hiking Outdoor Active Black**Reebok**$14.21**46 rev5mo ago](https://www.amazon.com/dp/B0GPF4ZF1Q)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Columbia Womens PFG Tamiami II Long Sleeve Fishing Shirt White Medium](https://m.media-amazon.com/images/I/31nQbWXZt9L.jpg)**Columbia Womens PFG Tamiami II Long Sleeve Fishing Shirt White Medium**Columbia**$39.71**4.6★**▲ 26%**](https://www.amazon.com/dp/B0CLQQMY2Q) [![Pudolla Womens Fishing Swim Shirts Long Sleeve Sun Protection UV UPF 50+ SPF Graphic T-Shirt(Flag_of_coniferous_Forest_a L)](https://m.media-amazon.com/images/I/41htA7+BWXL.jpg)**Pudolla Womens Fishing Swim Shirts Long Sleeve Sun Protection UV UPF 50+ SPF Graphic T-Shirt(Flag_of_coniferous_Forest_a L)**Pudolla**$17.54**4.5★**▲ 26%**](https://www.amazon.com/dp/B0GSZDJRSM) [![Spring Summer Tops for Women Short Sleeve Hiking Shirts Athleisure Golf Shirt Beach Fashion Curved Hem Loose Fit V Neck Grey 2XL](https://m.media-amazon.com/images/I/41hYRrP09eL.jpg)**Spring Summer Tops for Women Short Sleeve Hiking Shirts Athleisure Golf Shirt Beach Fashion Curved Hem Loose Fit V Neck Grey 2XL**XIEERDUO**$9.08**4.4★**▲ 26%**](https://www.amazon.com/dp/B0FWRB6WLN) [![ASPO Womens UPF 50+ Sun Protection Jacket Hoodie Long Sleeve UV Shirts Lightweight Hiking Athletic Hoodies with Pockets White L](https://m.media-amazon.com/images/I/31QOkSWCh9L.jpg)**ASPO Womens UPF 50+ Sun Protection Jacket Hoodie Long Sleeve UV Shirts Lightweight Hiking Athletic Hoodies with Pockets White L**ASPO**$19.02**4.8★**▲ 25%**](https://www.amazon.com/dp/B0GGQD7Z9T) [![HUK Womens Standard Pursuit Long Sleeve Performance Shirt + Sun Protection Seagull](https://m.media-amazon.com/images/I/41TdKikaI5L.jpg)**HUK Womens Standard Pursuit Long Sleeve Performance Shirt + Sun Protection Seagull**HUK**$32.27**4.8★**▲ 25%**](https://www.amazon.com/dp/B0FHMZW3P7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +113.3% search growth over the last 90 days.

60K40KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**19%

*“Not too tight”*

**Comfort-Overall**10%

*“So comfortable”*

**Quality-Overall**9%

*“Breathable good quality”*

**Color**8%

*“The color is pretty”*

**Soft Feel**7%

*“The material is soft”*

**Weight Light**6%

*“Lightweight and breathable”*

**Material Quality**5%

*“Soft material”*

**Value For Money**4%

*“Excellent price”*

**Advertised Vs Actual Product**3%

*“As described”*

**Exercise/Sports Suitability**2%

*“Nice Workout Shirts”*

### **What buyers complain about **

**Size-Overall**28%

*“Too short”*

**Material Quality**4%

*“Not the best material”*

**Thickness**3%

*“It feels thicker than it looks”*

**Quality-Overall**3%

*“Cheap”*

**Advertised Vs Actual Product**2%

*“Does not look like the image”*

**Breathability**2%

*“non-breathable fabric”*

**Color**2%

*“pink is not pink”*

**Comfort-Overall**2%

*“Very uncomfortable”*

**Length**2%

*“Very long”*

**Warmth**1%

*“not something to keep you warm”*

### **Top return reasons **

**Size-Overall**48%

**Length**9%

**Material Quality**7%

**Chest Fit**6%

**Sleeve Fit**5%

**Color**4%

**Thin**4%

**Waist Fit**3%

**Advertised Vs Actual Product**2%

**Arm Fit**2%