---
title: "summer jacket — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/summer-jacket"
last_updated: "2026-07-14T09:02:42.564Z"
locale: en
meta:
  description: "summer jacket shows demand growing +192.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:description": "summer jacket shows demand growing +192.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list."
  "og:title": "summer jacket — Niche Verdict: Worth a look (58/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **summer jacket**

**Worth a look**

Shows demand growing +192.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 97Conversion 3Competition 97Returns 5Price range 86Avg price 95Brand share 97Review moat 25Quality gap 67

**Growth**

**Incredible****+192.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Brand share**

**Incredible****22%**

top-5 brand share — no brand owns this niche

**Avg price**

**Incredible****$26.80**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.22–$63.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,378.07**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$26K**

$26K/yr · 468K searches

**Returns**

**Bad****10.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Bad****0.2%**

search→purchase rate — share of searches ending in a sale

## **Competition**

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

**Brands**

**91 **▲rising

**Sellers**

**151**

**Top-5 brand share**

**22%**

**Open market**

**74%**

- Soothfeel5% - baleaf4% - EVALESS4% - Hanes4% - Dokotoo4% - HOTOUCH4%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%1%$2632%$5273%$7904%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 193 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US](https://m.media-amazon.com/images/I/41zpfXykkAL.jpg)**Hanes Womens Slub Knit Full-zip Hoodie Textured Cotton Zip-up T-shirt For Fashion-hoodies White Large US**Hanes**$14.57**4.2★59,813 rev](https://www.amazon.com/dp/B016YKL60M) [2![IDEALSANXUN Blazers for Women Business Casual Outfits Womens Spring Jacket 2026 Summer Clothes Lightweight Linen Jackets Cardigan Office Work Tops Grey L](https://m.media-amazon.com/images/I/41axlr2Q+8L.jpg)**IDEALSANXUN Blazers for Women Business Casual Outfits Womens Spring Jacket 2026 Summer Clothes Lightweight Linen Jackets Cardigan Office Work Tops Grey L**IDEALSANXUN**$37.33**4.1★879 rev](https://www.amazon.com/dp/B0C396X8ZF) [3![Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-LightBlue-L)](https://m.media-amazon.com/images/I/41ctnJqUCEL.jpg)**Unilexi Womens 3/4 Sleeve Colored Cropped Denim Jacket Light Wash Short Jean Jacket Trucker Coat(0096-LightBlue-L)**Unilexi**$30.80**4.5★2,631 rev](https://www.amazon.com/dp/B0B6VPMM9F) [4![EVALESS Casual Jacket for Women Lightweight Womens Spring Outfits Cute Floral Bomber Jackets Short Summer Outerwear for Womens Trendy 2026 Stand Collar Long Sleeve Zip Up Top Work Clothes Beige Large](https://m.media-amazon.com/images/I/41ntuStzr9L.jpg)**EVALESS Casual Jacket for Women Lightweight Womens Spring Outfits Cute Floral Bomber Jackets Short Summer Outerwear for Womens Trendy 2026 Stand Collar Long Sleeve Zip Up Top Work Clothes Beige Large**EVALESS**$36.62**4.2★858 rev](https://www.amazon.com/dp/B0D7P4TND5) [5![HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L](https://m.media-amazon.com/images/I/41eV99IJRCL.jpg)**HOTOUCH Women Black Jacket Trendy Long Sleeve Summer Coats Lightweight Casual Bomber Jackets L**HOTOUCH**$25.67**4.5★158 rev](https://www.amazon.com/dp/B0GGMCVDC9)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![FARVALUE Womens UPF 50+ Sun Protection Lightweight Quick Dry Long Sleeve Hoodie Jacket UV with Pockets for Outdoor Athletic Breathable Full Zip White Medium](https://m.media-amazon.com/images/I/31uGas5XkNL.jpg)**FARVALUE Womens UPF 50+ Sun Protection Lightweight Quick Dry Long Sleeve Hoodie Jacket UV with Pockets for Outdoor Athletic Breathable Full Zip White Medium**FARVALUE**$23.10**23 rev2mo ago](https://www.amazon.com/dp/B0GYNX3767) [![Wrangler Authentics Womens Stretch Denim Jacket Off-White Medium](https://m.media-amazon.com/images/I/41RzBgfJuJL.jpg)**Wrangler Authentics Womens Stretch Denim Jacket Off-White Medium**Wrangler Authentics**$38.58**23,529 rev3mo ago](https://www.amazon.com/dp/B08PHX1CFZ) [![Stretch Denim Jacket Weathered Medium](https://m.media-amazon.com/images/I/516xDuM5zdL.jpg)**Stretch Denim Jacket Weathered Medium**Wrangler Authentics**$40.46**23,529 rev3mo ago](https://www.amazon.com/dp/B012OV0Q4M) [![Wrangler Authentics Womens Stretch Denim Jacket Olive X-Large](https://m.media-amazon.com/images/I/41RKnLfnk+L.jpg)**Wrangler Authentics Womens Stretch Denim Jacket Olive X-Large**Wrangler Authentics**$40.12**23,529 rev3mo ago](https://www.amazon.com/dp/B0B2RG2W28) [![Mina Self Bomber Jacket Women Zip Up Blazer 2026 Spring Summer Grey Lightweight Business Casual Light Cute Dressy Trendy Fashion Work Office Womens Blazers Womens Suit Jackets Outwear JK001 Grey M](https://m.media-amazon.com/images/I/41b5nut+psL.jpg)**Mina Self Bomber Jacket Women Zip Up Blazer 2026 Spring Summer Grey Lightweight Business Casual Light Cute Dressy Trendy Fashion Work Office Womens Blazers Womens Suit Jackets Outwear JK001 Grey M**Mina Self**$31.28**0 rev3mo ago](https://www.amazon.com/dp/B0GWGY7T55)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M](https://m.media-amazon.com/images/I/31GZ2cJPpAL.jpg)**Gacaky Womens Lightweight Athletic Jacket Sun Protection Full Zip Long Sleeve Shirts Workout Track Jackets with Pocket Hiking Outdoor Black M**Gacaky**$21.16**4.6★**▲ 20%**](https://www.amazon.com/dp/B0CQR8C9VZ) [![COOFANDY Mens UPF 50+ Light Jacket Full Zip Sun Protection Hoodie Long Sleeve Sun Shirts UV Fishing Hiking Athletic Running](https://m.media-amazon.com/images/I/418xsDsDZPL.jpg)**COOFANDY Mens UPF 50+ Light Jacket Full Zip Sun Protection Hoodie Long Sleeve Sun Shirts UV Fishing Hiking Athletic Running**COOFANDY**$23.29**4.4★**▲ 20%**](https://www.amazon.com/dp/B0GF2BVWN1) [![Womens Packable Jacket - UPF 50+ Sun Protection - Arcadian in Pale Khaki](https://m.media-amazon.com/images/I/31KeLV8zmlL.jpg)**Womens Packable Jacket - UPF 50+ Sun Protection - Arcadian in Pale Khaki**Coolibar**$63.34**4.3★**▲ 19%**](https://www.amazon.com/dp/B0F35PRQNQ) [![FARVALUE Womens UPF 50+ Sun Protection Lightweight Quick Dry Long Sleeve Hoodie Jacket UV with Pockets for Outdoor Athletic Breathable Full Zip White Medium](https://m.media-amazon.com/images/I/31uGas5XkNL.jpg)**FARVALUE Womens UPF 50+ Sun Protection Lightweight Quick Dry Long Sleeve Hoodie Jacket UV with Pockets for Outdoor Athletic Breathable Full Zip White Medium**FARVALUE**$23.10**4.9★**▲ 18%**](https://www.amazon.com/dp/B0GYNX3767) [![Womens Short Sleeve Sweater Summer Thin Cardigan Loose Fit for Women Lightweight Jacket](https://m.media-amazon.com/images/I/41eZP5gm3AL.jpg)**Womens Short Sleeve Sweater Summer Thin Cardigan Loose Fit for Women Lightweight Jacket**ONLYSHE**$14.30**4.2★**▲ 17%**](https://www.amazon.com/dp/B0G7H1ZBF7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +192.1% search growth over the last 90 days.

23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.1×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**20%

*“Fit as expected”*

**Weight Light**13%

*“Nice lightweight”*

**Quality-Overall**8%

*“Beautifully made”*

**Comfort-Overall**8%

*“Super comfortable”*

**Color**6%

*“Color is as described”*

**Soft Feel**6%

*“Material is soft”*

**Material Quality**3%

*“Excellent material”*

**Value For Money**3%

*“Definitely worth the price”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Shape/Style**3%

*“Nice style”*

### **What buyers complain about **

**Size-Overall**21%

*“Runs large”*

**Quality-Overall**6%

*“Poor quality”*

**Material Quality**6%

*“Cheap material”*

**Thickness**4%

*“not thick ones either”*

**Color**3%

*“Misleading colors”*

**Thin**3%

*“It is more sheer than I expected”*

**Wrinkles**2%

*“Wrinkles easily”*

**Sleeve Fit**2%

*“The sleeves are very long”*

**Smell**2%

*“Smells really bad”*

**Zipper Quality**2%

*“Zipper doesnt work great either”*

### **Top return reasons **

**Size-Overall**45%

**Material Quality**8%

**Color**6%

**Thin**6%

**Sleeve Fit**5%

**Length**5%

**Chest Fit**4%

**Shoulder Fit**3%

**Shape/Style**2%

**Advertised Vs Actual Product**2%