---
title: "summer fridays keychain cap — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/summer-fridays-keychain-cap"
last_updated: "2026-07-14T01:14:09.989Z"
locale: en
meta:
  description: "soft demand (-35.8% this quarter) — summer fridays keychain cap doesn't clear our bar today."
  "og:description": "soft demand (-35.8% this quarter) — summer fridays keychain cap doesn't clear our bar today."
  "og:title": "summer fridays keychain cap — Niche Verdict: Skip it (43/100) | Amazon United States - Flapen"
---

Back to Flapen home

# **summer fridays keychain cap**

**Skip it**

Soft demand (-35.8% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 7Conversion 48Competition 58Returns 90Price range 50Avg price 24Brand share 69Review moat 57Quality gap 45

**Returns**

**Great****1.2%**

return rate — above 6% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,208.63**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****$6.02–$24.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****$8.70**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****$31K**

$31K/yr · 94K searches

**Growth**

**Bad****-35.8%**

90-day search growth — must beat 0% to launch

## **Competition**

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**20 **▲rising

**Sellers**

**45**

**Top-5 brand share**

**64%**

**Open market**

**30%**

- Maoolmht23% - Sonnorel13% - LAEKOU12% - Rolitwils9% - Limpskys7% - LUHOHI6%

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$4K16%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 30 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sonnorel Lip Gloss Keychain Compatible for Summer Fridays Lip Balm Lipgloss Cap and Holder Set 2 SET (White Cap Gold Keychain)](https://m.media-amazon.com/images/I/41B8Gcjz8hL.jpg)**Sonnorel Lip Gloss Keychain Compatible for Summer Fridays Lip Balm Lipgloss Cap and Holder Set 2 SET (White Cap Gold Keychain)**Sonnorel**$6.93**4.4★140 rev](https://www.amazon.com/dp/B0F4XNXP6K) [2![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41x5u2P0xXL.jpg)**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$7.12**4.4★1,502 rev](https://www.amazon.com/dp/B0C6K457T6) [3![Rolitwils Keychain Holder for Lip Gloss Summer Fridays - Lip Balm Holder Keychain - Portable Lipgloss Case with Keyring](https://m.media-amazon.com/images/I/31Haye8SW2L.jpg)**Rolitwils Keychain Holder for Lip Gloss Summer Fridays - Lip Balm Holder Keychain - Portable Lipgloss Case with Keyring**Rolitwils**$6.27**4.7★253 rev](https://www.amazon.com/dp/B0DRV2MGYH) [4![Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)](https://m.media-amazon.com/images/I/31xueA8HOpL.jpg)**Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)**Maoolmht**$6.17**4.2★244 rev](https://www.amazon.com/dp/B0G6LZNZXZ) [5![Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm Portable Keychain Holder (2 white)](https://m.media-amazon.com/images/I/312s3EJoN+L.jpg)**Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm Portable Keychain Holder (2 white)**Maoolmht**$6.08**4.2★244 rev](https://www.amazon.com/dp/B0DZPBYKRN)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**78 rev4mo ago](https://www.amazon.com/dp/B0GRY84JM3) [![LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm](https://m.media-amazon.com/images/I/4181eMkQtdL.jpg)**LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm**LUHOHI**$6.75**148 rev6mo ago](https://www.amazon.com/dp/B0GCYJ26NB) [![lxuraduy Lip Gloss Holder Keychain Keychain Cap Compatible with Summer Fridays 0.5 oz & LANGIGE 0.35 oz Lip Balm (16)](https://m.media-amazon.com/images/I/51ZN0evTqZL.jpg)**lxuraduy Lip Gloss Holder Keychain Keychain Cap Compatible with Summer Fridays 0.5 oz & LANGIGE 0.35 oz Lip Balm (16)**lxuraduy**$6.69**10 rev6mo ago](https://www.amazon.com/dp/B0GBYJKGGV) [![Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)](https://m.media-amazon.com/images/I/31xueA8HOpL.jpg)**Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)**Maoolmht**$6.17**244 rev7mo ago](https://www.amazon.com/dp/B0G6LZNZXZ) [![LuneClat 2Pcs Keychain Cap Compatible with Summer Fridays - Cherry Strawberries Lipbalm Portable Holder for Lipsticks Cute Lipstick Case Charm for Bags Purses & BackpackNo Lip Balm](https://m.media-amazon.com/images/I/41BFF+P6k7L.jpg)**LuneClat 2Pcs Keychain Cap Compatible with Summer Fridays - Cherry Strawberries Lipbalm Portable Holder for Lipsticks Cute Lipstick Case Charm for Bags Purses & BackpackNo Lip Balm**LuneClat**$6.11**13 rev8mo ago](https://www.amazon.com/dp/B0FZTRZR36)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)](https://m.media-amazon.com/images/I/31xueA8HOpL.jpg)**Keychain Cap for Summer Fridays 0.5 Oz Lip Balm keychain Keychain Cap Compatible with LANGIGE 0.35 oz Lip Balm (2Gold)**Maoolmht**$6.17**4.2★**▲ 538%**](https://www.amazon.com/dp/B0G6LZNZXZ) [![Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)](https://m.media-amazon.com/images/I/41wcC9C+61L.jpg)**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**4.8★**▲ 533%**](https://www.amazon.com/dp/B0GRY84JM3) [![Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)](https://m.media-amazon.com/images/I/21UlnnZGpUL.jpg)**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Off-white)**Thread Wallets**$9.04**4.6★**▲ 511%**](https://www.amazon.com/dp/B08NSP5NFY) [![LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm](https://m.media-amazon.com/images/I/4181eMkQtdL.jpg)**LUHOHI 2PCS Lip Balm Cap Keychain With Flower Charms for Summer Fridays Lip Gloss Holder Keychains Kit for Summerfridays 0.5oz Portable Purse Accessories No Lip Balm**LUHOHI**$6.75**4.6★**▲ 494%**](https://www.amazon.com/dp/B0GCYJ26NB) [![LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack](https://m.media-amazon.com/images/I/41x5u2P0xXL.jpg)**LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack**LAEKOU**$7.12**4.4★**▲ 468%**](https://www.amazon.com/dp/B0C6K457T6)

**~~View all trending →~~**

## **Demand**

Weekly Amazon search volume, last 28 weeks — -35.8% search growth over the last 90 days.

4K3KDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**16%

*“Fits perfectly”*

**Color**9%

*“Amazing color”*

**Quality-Overall**9%

*“Great quality and fit the mini and regular size summer fridays lip balm”*

**Smell**7%

*“omg its soft on the lips and smells amazing”*

**Soft Feel**6%

*“It was perfect and soothing”*

**Moist/Dry**6%

*“Moisturizing”*

**Gifting Purpose**5%

*“great to create easy useful gifts”*

**Value For Money**5%

*“much less expensive”*

**Chain/Key Quality**5%

*“Key chain charm”*

**Advertised Vs Actual Product**4%

*“Just like pictured”*

### **What buyers complain about **

**Durability**14%

*“Breaks easily”*

**Value For Money**13%

*“very pricey”*

**Size-Overall**13%

*“BUT A LITTLE LARGE”*

**Color**7%

*“i wasnt expecting this to have a tint also it was super grainy feeling”*

**Product Condition**5%

*“arrived open and used”*

**Moist/Dry**4%

*“They are still dry in between applications”*

**Strength**4%

*“great idea just not as functional or sturdy as id like it to be”*

**Smell**3%

*“Rancid smell”*

**Functionality-Overall**3%

*“Doesnt Work”*

**Adhesion/Stickiness**2%

*“sticky, makes my lips tacky”*

### **Top return reasons **

**Size-Overall**31%

**Color**17%

**Advertised Vs Actual Product**7%

**Product Condition**6%

**Value For Money**5%

**Defective Material/Parts**4%

**Smell**4%

**Adhesion/Stickiness**3%

**Moist/Dry**3%

**Leak-Proof**3%