---
title: "sully ears — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
canonical_url: "https://flapen.com/amazon/research/us/clothing-shoes-jewelry/sully-ears"
last_updated: "2026-07-14T07:28:04.038Z"
locale: en
meta:
  description: "a small market ($19K/yr) — sully ears doesn't clear our bar today."
  "og:description": "a small market ($19K/yr) — sully ears doesn't clear our bar today."
  "og:title": "sully ears — Niche Verdict: Skip it (31/100) | Amazon United States - Flapen"
---

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# **sully ears**

**Skip it**

A small market ($19K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 37Conversion 18Competition 27Returns 14Price range 56Avg price 59Brand share 37Review moat 69Quality gap 45

**Review moat**

**Good****723.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$13.04**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$7.33–$24.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+10.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****8.6%**

return rate — above 6% kills the launch gate

**Market size**

**Bad****$19K**

$19K/yr · 99K searches

## **Competition**

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**83%**

**Open market**

**13%**

- FACHPINT33% - Fun Costumes28% - Bolonar10% - IZHISUOUU7% - MFLMHD5% - Concept One4% - Open — no brand owns it (5 brands, 13%)

## **Product shelf**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard](https://m.media-amazon.com/images/I/414MW4AcRWL.jpg)**Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard**Fun Costumes**$24.64**4.0★8 rev](https://www.amazon.com/dp/B0FK5VXCXP) [2![FACHPINT Sully Ears Headband - Blue Shaggy Monsters Mouse Ears Cute Sequin Party Prop for Childs Costume](https://m.media-amazon.com/images/I/41mez-zVK5L.jpg)**FACHPINT Sully Ears Headband - Blue Shaggy Monsters Mouse Ears Cute Sequin Party Prop for Childs Costume**FACHPINT**$9.86**4.3★62 rev](https://www.amazon.com/dp/B0CPLHGQMV) [3![FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park](https://m.media-amazon.com/images/I/41QoyZhd9pL.jpg)**FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park**FACHPINT**$8.63**4.3★23 rev](https://www.amazon.com/dp/B0CPLJGTDF) [4![FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy](https://m.media-amazon.com/images/I/4199+oVaVTL.jpg)**FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy**FACHPINT**$14.94**4.6★18 rev](https://www.amazon.com/dp/B0DZY2VLPK) [5![Bolonar Monsters Mouse Ears Headband Sequin Pink Bows Monster Headband](https://m.media-amazon.com/images/I/51e7FLxAnkL.jpg)**Bolonar Monsters Mouse Ears Headband Sequin Pink Bows Monster Headband**Bolonar**$10.71**4.7★282 rev](https://www.amazon.com/dp/B0CH8191QC)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults](https://m.media-amazon.com/images/I/41tzl8WGonL.jpg)**IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults**IZHISUOUU**$7.33**134 rev8mo ago](https://www.amazon.com/dp/B0FWQFN3K7) [![MFLMHD Furry Horns Headband Blue and Purple Halloween Costume Accessory (Blue Purple)](https://m.media-amazon.com/images/I/41V9Y0l-gAL.jpg)**MFLMHD Furry Horns Headband Blue and Purple Halloween Costume Accessory (Blue Purple)**MFLMHD**$11.69**30 rev11mo ago](https://www.amazon.com/dp/B0FLQLJX7P) [![Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard](https://m.media-amazon.com/images/I/414MW4AcRWL.jpg)**Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard**Fun Costumes**$24.64**8 rev11mo ago](https://www.amazon.com/dp/B0FK5VXCXP) [![FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy](https://m.media-amazon.com/images/I/4199+oVaVTL.jpg)**FACHPINT Monster Headband Adult 2pcs Sully Ears/Mike Wazowski Headband for Theme Parks Cute Mouse Ear for Photo Props Big Ears for Girl Boy**FACHPINT**$14.94**18 rev1y ago](https://www.amazon.com/dp/B0DZY2VLPK) [![Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack](https://m.media-amazon.com/images/I/41sFg1tGz7L.jpg)**Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack**Crocs**$10.11**6,896 rev1y ago](https://www.amazon.com/dp/B0D77QHTXY)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack](https://m.media-amazon.com/images/I/41sFg1tGz7L.jpg)**Crocs Jibbitz Shoe Charms - Monsters Inc. Disney 5 Pack**Crocs**$10.11**4.7★**▲ 117%**](https://www.amazon.com/dp/B0D77QHTXY) [![Bolonar Monsters Mouse Ears Headband for Women Sequin Blue Bows](https://m.media-amazon.com/images/I/41NUSpt8gHL.jpg)**Bolonar Monsters Mouse Ears Headband for Women Sequin Blue Bows**Bolonar**$12.89**4.6★**▲ 89%**](https://www.amazon.com/dp/B0CP3HCR5Y) [![Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard](https://m.media-amazon.com/images/I/414MW4AcRWL.jpg)**Disney Pixar Monsters Inc. Sulley Costume Accessory Kit | Furry Blue Monster Ears and Gloves Standard**Fun Costumes**$24.64**4.0★**▲ 65%**](https://www.amazon.com/dp/B0FK5VXCXP) [![FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park](https://m.media-amazon.com/images/I/41QoyZhd9pL.jpg)**FACHPINT Monsters Mouse Ears 1pcs Mike and Sully Ears Sulley Ears Headband for Women Photo Props Cute Green Monsters Ears for Boy Theme Park**FACHPINT**$8.63**4.3★**▲ 58%**](https://www.amazon.com/dp/B0CPLJGTDF) [![IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults](https://m.media-amazon.com/images/I/41tzl8WGonL.jpg)**IZHISUOUU Mouse Ears Headband - Monsters Ear Hair Band for Theme Park Parties Cosplay Costume Accessories for Women Adults**IZHISUOUU**$7.33**4.7★**▲ 34%**](https://www.amazon.com/dp/B0FWQFN3K7)

**~~View all trending →~~**

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

10K6KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 10.6×

## **Reviews**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**45%

*“Good craftsmanship, happily satisfied with my purchase”*

**Advertised Vs Actual Product**11%

*“As described”*

**Size-Overall**11%

*“fit fine”*

**Comfort-Overall**7%

*“These are so cute and comfy”*

**Value For Money**4%

*“for the price it's very cute”*

**Durability**4%

*“Durable”*

**Weight Light**4%

*“Not too heavy adjusted fine”*

**Color**4%

*“color is as shown”*

**Material Quality**4%

*“good material for the price”*

**Adjustability/Rotatability/Reclining**2%

*“It was soft and easily adjustable”*

### **What buyers complain about **

**Size-Overall**25%

*“Smaller than I was expecting”*

**Quality-Overall**21%

*“Cheap quality”*

**Durability**13%

*“Completely snapped in half”*

**Thickness**13%

*“A little thin”*

**Advertised Vs Actual Product**8%

*“Doesn't look like picture at all”*

**Color**8%

*“Not even close to same color”*

### **Top return reasons **

**Size-Overall**55%

**Defective Material/Parts**8%

**Advertised Vs Actual Product**5%

**Value For Money**4%

**Quality-Overall**4%

**Color**3%

**Shape/Style**2%

**Durability**2%

**Functionality-Overall**2%

**Thin**2%